The Million Dollar Plan (Step-by-Step Roadmap) — Transcript

Hey, Taki here. I'm going to walk you through the million dollar plan.

The quickest way I know to get you to a million dollars a year and beyond as a coach.

I'm going to do two things: what are the phases in the journey, what does the path ahead look like?

And then second, what are the key pieces of your marketing, your sales, and your delivery that's going to take to help you build a seven-figure lifestyle empire?

I've done this for me, done this for hundreds of clients, got about a billion dollars in client revenue under our belt so far.

And literally hundreds and hundreds and hundreds of clients to a million dollars a year, a million dollars a month, a couple at a million dollars a week.

Stay tuned, I'll show you how it works.

Growing a coaching business looks a lot like this when you think about the phases involved.

Obviously, we all start at the bottom of the mountain, every coach starts at zero, and our job is to get as close to the top, as high up the top as we want to get.

Businesses like these grow, I guess like all businesses in ones and threes.

And what I mean by that specifically is you're going from zero to 10K a month is a journey, from 10 to 30 is a journey, from 30 to a mill is a journey.

From one to three is a journey, and three to 10.

So it's 10, 30, 1, 3, 10.

They all start with ones or threes, they're the significant milestones and what I find is every time we hit one of those milestones, something breaks.

Or the model needs to tweak either the delivery model or the marketing and sales engines.

Okay, so let's, let's build this out together.

So what are the, what are the revenue levels?

Well, obviously we've got zero.

10K a month.

30K a month.

Uh, one mill, we're talking about a year.

You could call it 100K.

But a mill a year.

Three mill a year.

And 10 plus.

And we've got clients right up this spectrum.

Got a third of our clients in between one to five mill a year.

And one to five mill a month.

So, um, we've got a good experience taking people all the way through.

Okay, how do you start?

I don't know where you are on this journey right now.

You're probably already going, well that, that one's me.

I'll get to you, I promise.

We all start at the same place, we start at zero money or below zero.

Haven't made a dollar yet in startup.

It's not really fun, you know, you get this idea.

You're excited about trying this coaching thing.

You're doing it in your, uh, in your spare time.

On the side, around other stuff.

Playing the game.

It's fun.

It's exciting.

Good place to start, not a great place to stay.

I'm going to skip that because I'm assuming you're beyond that now.

Our, our next phase between zero and 10K a month, we're really in survival mode.

10K, most Western countries, like 10K is like, you know, minimum.

I can live money.

And we're probably doing this part-time around other things.

Again, getting to 10K is the first milestone because that's the place we can go, okay, this is my main gig now and I'm on the journey.

So we've got a program called clients, which helps people get to 10K a month.

That's how that works.

Once we hit the 10K threshold, we're out of survival and into stability.

Stability because we're kind of over the, you know, the, the magic 10K number.

It's kind of a misnomer because if you're at 10, you know, 10K, you, you've got a handful of clients.

It only takes one bad week and you lose, you know, one, two, three clients in a bad Wednesday afternoon.

Sending your text messages and they're off.

They never talk to you in person.

But you lose a few clients and you're back under the line.

So we want to get from 10 to 30 as quickly as we can.

And a lot of coaches get stuck there because for all of these lessons, the thing that got you there isn't the thing that's going to get you where you want to go.

Um, we'll talk in a minute about, uh, what are the right next things.

The projects at each stage.

But one of the big mistakes is that coaches up the top are still doing, or in the middle rather, are still doing the stuff that got them to say 30.

And then not the things which will get them beyond.

And then you've got people down the bottom looking at what the gurus are doing, thinking, I should be doing that.

No, no, no, they're doing the right business for their stage.

So it's really important that we gauge the stage and then we pick the right strategies.

Um, stability, yeah, let's call that, it's a full-time gig now.

If you're doing kind of 10, 20, 30K a month, it's probably your, your main deal.

Businesses get stuck here if they don't change the model.

What happens is they, yeah.

The next phase, which is called success.

Uh, everyone looks at you like, wow.

How are you doing that?

You know, 30, 40, 50, 60,000 a month.

That's amazing.

How are you doing it?

And you're like, it's actually really hard work.

Because what happens is while the, the numbers are there, the dollars are there, most coaches in this phase are working not full-time, but they're working like overtime.

Working really, really hard.

I want to come back to a couple of the key places where the model needs to change in a moment.

Uh, from success, we hit scale.

A million bucks a year, you're in the less than 1% of coaches who ever makes it.

And, um, somewhere around this like 60, 70, 80,000 a month mark.

My relationship with time and like effort and results really changed.

We went from like working really hard to money time.

I felt like everything I touched turned to gold.

I had momentum now.

I dialed in my, you know.

My, my message down here, I'd done the reps.

I knew what I was about to have.

I found my voice.

My main channels.

The offer was good and scaling.

And we just hit money time.

It just takes off.

Um, the one thing that gets people stuck in scale is often you can get to a million dollars a year off like jazz hands and personality.

But you can't triple it off jazz hands and personality.

You need some, some structure, some team, some support, some systems.

Otherwise, like you want to 10X your business, but you can't 10X your workload.

Uh, the final layer here, 10 mill plus, yeah, like we're basically talking about going from a mill or two or three to a million bucks a month.

Um, we call it significance.

Significance.

And, um, you could take it two ways.

It's either, hey, look at me, I'm kind of a big deal.

Wow, look at them.

They're kind of a big deal.

Or the way I do, this is a chance to make a real impact.

Uh, and lead, lead my market.

Make a dent in my part of the world.

Uh, significant difference for, for you, for your team, for your clients.

And for the industry.

And we go from like, you know, spare time, money time to free time.

Either free to goof off and build a lifestyle business.

That's what you want.

It's awesome.

Or to build an empire and you're freed up to work on the sweet spot, you know, the genius zone of your business.

So this is the journey that we've taken people through over the last, uh, 15 years.

And, uh, what I like to do right now is going to highlight a couple of places where people typically get stuck.

Uh, and then show you how to diagnose and fix yours.

So, uh, obviously here.

We're talking money.

And here we're talking time.

The biggies are, um, getting to 30K.

Right.

Um, getting to 30, 30, you know, 10 to 30K.

It's, uh, offer locked in.

Simple marketing that's working.

We start to play with ads.

Simple stuff.

I'll show you in a moment.

And a delivery model that doesn't keep you broken.

And it doesn't break you rather.

And when we hit a million dollars, I find people get stuck at the one to two million dollar swamp.

If they don't have some systems dialed in, otherwise, like it's jazz hands work.

And the hands get tired.

Um, so, like I said, we've been doing this for 15 years.

Helping people break through this model.

What I like to do right now is take you to the iPad, show you the how-to.

So you can look at your business and go, what needs work, what's great, where do I focus next and what's the system that I need to apply to me?

Cool.

So, um, come on over and I'll show you how it works.

All right, hey, sorry to interrupt myself and yourself.

If you've seen enough and you want to find out a little bit more about what it looks like to work together.

Send me a message on Instagram at Taki Moore.

Just, uh, send me the word tacos, uh, that'll be our little secret code.

That I know you've seen this video.

And I'll send you a quick doc with the details of what it looks like to work together.

Do that.

I'll see you soon.

So let me walk you through the million dollar plan.

This is the quickest way I know to get you to a mill or two or three.

Uh, and it'll be 12, 24, 36 months depending on where you are right now.

And how high you want to grow.

Let's call it a million bucks in a year.

As a, as a target.

So this is the, this is the plan.

We want to start with the sweet spot.

What's the goal?

We always start with like, are we aligned on outcomes here?

Uh, the most important thing here, is my goal for you, and if this isn't aligned, you should click out of this video and go find somebody else.

Is that we build a seven-figure lifestyle empire.

And what I mean specifically is this.

Uh, in the old days, you used to have to choose, am I building a lifestyle business or am I building an empire?

Uh, those days are long gone.

Every business is a lifestyle business whether you think about it or not.

Because every business impacts your lifestyle.

And so here's what I want for you, I want more money, I want more meaning, I want more freedom.

Uh, we can get this thing easily to a million or two or three or more.

In a way that as the business gets bigger, your life gets better.

And it will look different for, you know, for you depending on your goals.

Whether you're after a, um, something that's like, uh, one, two, three million dollars.

You know, maybe up to five million dollars.

Heaps of lifestyle, heaps of profit.

Um, like Sean.

Dude came to us as a DJ.

Wanted to build some cash so he could like DJ full-time.

Uh, got his business to a mill and a bit a year.

Uh, in a few hours, a few hours a day.

Because every night he's out somewhere in the world, you know, creating music.

Playing parties.

I don't, I don't know EDM.

But like making the crowd go bananas.

Okay, but he's built this thing that's perfect for him.

And that's, that's the goal.

He doesn't want a big team.

He wants something.

Um, a couple of million bucks, lean, profitable, heaps of time.

Or you might be more like Tony, who wants to build something bigger.

Bigger team, significantly more profit.

You know, eight figures revenue.

Tons and tons and tons of profit.

And his version of free time, yes, he's got a ton of time off, but it's, he's in his sweet spot role.

And what excites him right now is creating, uh, having the team that grows the business.

So that the team, the team gets wealthy as the business gets bigger.

It's super exciting.

Um, or Steph.

Uh, Steph got to a million bucks with us, uh, in Black Belt.

Uh, a year ago.

And, uh, look.

Built a big business.

Loved it.

It felt a bit heavy team-wise and time-wise.

And so she's like redesigned it around the idea of lean and simple.

And now they'll do, I think like this month they did just under 250K.

Uh, in rev in 20 hours a week.

And her and her hubby and their dog run the business from a caravan as they travel around Australia.

So whether you want a one to five mill a year in rev, healthy profit, lean team, lots of time.

Or you want to go one to five mill a month.

Or somewhere in between.

The goal is lifestyle empire.

You know it's a lifestyle empire because three things happen.

Three things are true of you and the business.

And the three kind of outcomes we want are.

Uh, number one, that there is tons of money.

Both revenue and profit.

Uh, number two, got a hair on my iPad here.

Number two.

That there's meaningful work.

You're doing work you love, making a difference to people you really, really care about.

And number three, that you do those two things while you're free.

Okay, so that as the business gets bigger, life gets better.

That's the sweet spot.

And so here's the question I've got for you, does that connect with you right now?

Either I want something big, but heaps of profit and lots of time, or I want something a bit more boutique.

A bit, a bit smaller, a bit leaner and a bit more agile.

Lots of profit.

Either way, if money, meaning, freedom is the goal, this is the conversation worth having.

So there are three things which get in the way of this kind of business.

Uh, three problems that most coaches bump up against.

Uh, there's a marketing problem, a sales problem and a delivery problem.

The marketing problem is that your, um, lead flow is poor.

Just not enough new leads.

So if you go, you know, if I think about the inbound and the leads in my world.

Is it a trickle, a flow, a flood?

Do I have enough leads to grow and grow fast?

Most coaches, the answer is no.

Lead flows a real issue.

Um, the second problem are, uh, leaks in sales.

So either they're, they're awkward at sales and don't convert like they want to.

Or they were really good and now there's a team running the sales and people aren't buying.

Or frankly, the sales process is overcomplicated and and there's like blockages and leakages.

And people don't go from like curious to committed in the simplest journey possible.

There's a bunch of problems there.

And the third thing is that most coaches are frankly overworked.

So no leads, no sales, no time.

That's what we're here to fix.

If any one of those is true for you, then let's talk about the solution.

On the, on the, uh, marketing side, the lead side, our job is really simple.

I'm going to zoom in here a little bit.

Uh, what we want is to run some systems.

And the first marketing engine we, first engine we build is our marketing engine.

It's called attract.

And we know we've done this right when we're getting leads every day.

Okay.

Leads every day.

That's the first milestone.

Uh, when we work with a client, we're trying to build this lifestyle empire.

The first milestone is how do we get leads every day?

The second milestone on the sales side of things.

Is that, uh, yeah.

We're in the convert area.

Is that we've got sales every week.

So every day new people are coming into our world.

Every week people are joining and buying.

That's the second milestone.

When we hit that, we know that we're on track.

And then on the, on the, uh, delivery side.

Deliver, what we want is we want.

The way to get out of overworked is we want to set up a business where.

Um, people's results are not dependent on you and your time.

It's dependent on a system.

Okay, and what we want is we want clients who stay for years.

When we've got leads every day and sales every week.

And clients who stay for years, the business gets simple again.

And that's what we're after.

So what I want to do right now is walk you through the how-to.

Uh, show you the, some of the missions, the projects that we run with our clients.

To help make those things happen.

Um, because if we can get a simple recipe of, you know, one plus two plus three equals leads every day.

And that's a core problem for you, then I want to show you, you know, how that can work.

On the same side of things, we'll show you, you know, four plus five plus six equals converting sales every week.

Now we've got a sales engine that's up and running.

So let me, let me walk you through.

I'll give you a couple of examples.

And what we're going to do is I'll, I'll tell it to you.

But the most important thing here isn't that you like learn a model and draw a shape.

The most important thing is we use this like a 3D scan of your business, like a cat scan, I suppose.

Like an X-ray.

And so for each one, I'll tell you what it is, I'll show you a quick example.

Uh, and then I'll ask you a question, I'll tell you a statement, I want you to score yourself like you're at a traffic light.

Uh, and you're either going to be, you know, for each one of these statements, you'll be like.

Either green, this is a real strength for us, we're solid.

Or yellow, it's okay, could use an upgrade.

Or red, this is a real problem, I could use some work on.

And what we, what we'll do once we've got our colors mapped out.

We're just going to be able to diagnose your business and go, this is the first thing that we need to work on together.

Is that cool?

So, uh, let's get started.

Um, look.

Okay.

On the marketing side, the problem to solve is poor lead flow.

The milestone to hit is leads every day.

We want to do three things.

Uh, first thing on the menu is we need to build your audience.

Uh, frankly, whatever, how many people are in your world right now.

Prospect-wise.

Um, think about email lists.

Instagram, Facebook, like social audiences, et cetera.

Podcast, YouTube subscribers.

The bigger the audience is, the easier it gets.

It's as simple as that.

Uh, big audience equals easy, small audience equals hard.

Our job is to build the, build the audience.

Uh, one of the core tools we use for this is just called audience amplification.

Where we take, uh, we've got a system for organic content.

And then we, uh, we run traffic to organic content.

It's really, really simple.

You don't need to be fancy, clever at ads.

And what it does is it just built a big fat audience of people who are like you, follow you.

Um, engage with you.

That we can move automatically into sales process.

So, uh, audience.

The audience amplifier is the how we do it.

And, um, Laura does an incredible job of this.

If you check her out, uh, Laura Higgins on Insta, you'd see that she's got an amazing social presence.

A super engaged audience.

The audience is growing every single week and every day people are commenting to go from, I just found you to I'd like to find out more about working with you.

Because she's running this audience amplification piece.

Super, super well.

So the question I've got for you is this, when you think about your audience.

Do you have a consistent flow of new leads coming into your world every single day?

From organic and low-cost paid strategies.

If you do.

Uh, and it's solid and you love it and it's consistent enough, that's a green.

If you're doing okay, but it could be better.

That's a yellow.

And if it's a bit broken and you just want your audience to be bigger, let's call that red.

Love it.

As you go through this, just to either color code it or just write G for green, uh, Y for yellow, R for red as we go.

Okay.

I'll mark that, I'll mark that red.

Because for a lot of people, it's a problem area.

Okay.

Number two.

The second big piece, we've built an audience.

Now what?

The second piece is really simple.

Our job is to lead your market.

I mean two things.

Firstly, I want you to show up as the leader of your space.

Right.

It matters.

Uh, I think about our space in the, in the coaching world.

I'm the mayor of this town.

I want you to be the mayor of your town.

So we need to lead your market, that means you take on a leadership role.

And your job is to coach your market, not just your clients.

Uh, the second piece of this, tactically speaking, is we need a a bridge between the content you put out.

And the sales process, offers, pipeline that you've got.

We don't just want to like share content, but we want to lead people to your offers.

Okay, uh, you need to do this.

Incredibly well.

Is, uh, a guy I've been working with for a long, long time.

A really dear friend.

His name's Dan.

You probably, you probably seen him on the internet.

Uh, I think he just hit a million, a million Instagram followers.

A million subs on YouTube.

He's been super, super consistent.

And he does two things incredibly well.

Number one, he shows up like the leader of his market, helping people in the areas of, uh, of business.

Uh, health and fitness now.

And mindset.

Uh, but he showed up consistently, taking people on this journey.

Leading people in the direction.

And number two, strategically, every week, if you watch his stuff on social, there's bridges into the offers.

Okay, that's exactly what we want.

I met Dan when he was just getting started.

Thinking about becoming a coach.

And look at him now, he's crushing.

So the question I've got is kind of twofold.

Again, this is a red, yellow, green for you.

Are you leading your market, showing up as the leader of this tribe of people?

And number two, is there an obvious direct link between the content you've got and the next steps you want people to make all the way through to becoming a client?

Green, yellow, red, mark it down.

Let me know what you come up with.

Okay.

Let's call that yellow maybe.

Next.

The third step in getting leads every day.

It's one thing to have people, um, in your audience and following stuff.

We need to like deliberately have them raise their hand for more.

And so the, the third piece of this puzzle.

Is to generate demand.

And so every, every single week we want people raising their hand.

To find out more about working with you.

Not just to download a lead magnet.

Raising their hand and entering seamless, hopefully automated sales process together.

That's the goal.

So this is a great client called Matt.

He used to be the barista at my local cafe in Sydney.

Um, super good guy.

Started a coaching business, reached out.

He's like, hey, is there, is this thing a real thing?

I'm like, 100% it's legit.

You can do amazing here.

Uh, hit a million bucks last year, July.

And, uh, you know, for the year.

Super proud of him.

Uh, just did 248 this month.

Well, last month rather.

Uh, super, super proud.

All done off organic content using this demand generation system.

It's incredible.

It's like 400 people, I think a day, opting in organically.

Giving email address.

And entering sales process.

It's boss.

So the question I've got for you is this, when it comes to your demand generation.

Do you have multiple offers, multiple front doors for the product you've got?

One product, good.

Multiple offers, great.

Uh, do we have multiple front doors to the product we've got and every single day people are raising their hand to find out more?

That's either a green or a yellow or a red for you.

Score it and we're just going to.

Once we've done, we're going to zoom back out and have a look at our map and go, hey, how are we doing here?

Most people are okay at the putting out the content piece.

They're not super good at getting the, getting the people to raise their hand and want more.

So I, I'll mark that red.

Okay.

When we can build an audience.

Lead our market and generate demand.

We get leads every single day.

The attract bucket, attract side is fixed and we don't have a poor lead flow problem anymore.

We're on our way to seven-figure lifestyle empire.

Uh, let's have a look on this side over here.

On the sales side of things.

Again, the goal is sales every week.

Three things we, we want to do.

First.

Uh, first thing we want to do is we want to craft our offer.

Your offer wants to be so clear that only an idiot would say no to it.

An idiot or a non-qualified person.

And so the, the test is this.

Uh, we call it the silent offer.

Uh, if you're in a room with a prospect, neither is you're allowed to talk, all you're allowed to do is write your offer down on a sheet of paper.

Slide it across the table at them.

They pick it up and have a read.

And they either nod, yep, I'm in, let's do it, or no, I'm out, I don't want it.

We put that in front of 10 people.

How many would say yes?

For most people, the offer doesn't sell itself.

It needs a lot of sales, a lot of explaining, a lot of like.

You know, arm twisting.

Voodoo.

It's hard work.

So, uh, oops, that's Matt.

We talked about Matt.

This is Maria.

I love Maria to bits.

Uh, got her to a million dollars.

And, uh, I think now she does.

Like half a mill a month.

Something like that.

Uh, and all of the offers are completely hands-off.

Uh, she made a decision.

Had a, had a new bub.

Wanted no sales calls.

No sales team.

Uh, no delivery call, like no group coaching.

No, nothing in a calendar.

So now her job is to create content and build offers that sell themselves.

It's super impressive.

Means she's got a, a ton of free time.

Business is super high margin.

It's very lean.

I think there's like her and her sister.

Maybe a couple of VAs.

It's a good little biz.

Um, because she's crafted an offer.

That sells itself.

So the question I've got for you is, is that.

Does your offer sell itself?

Could somebody read it and go, I'm in and give you money without the need to talk to you?

Regardless of you, if you've got a sales team or a sales process.

It wants to be good enough that people see it and say, let's do it.

Green, yellow, red.

Score it out.

I think people are getting, you know.

Smart people are getting better at this.

Uh, I'll mark it yellow.

For you, it might be green, might be orange, might be, uh, might be yellow, might be red.

Okay.

Once we've got an offer that's great, the next thing we need to do.

Is just fix the fact that most people's sales processes are all over the place.

And they're clunky and confusing and messy.

Our job is to streamline sales.

Whether you're selling in the DMs, whether you're selling with a Google Doc, whether you're selling on calls, or whether it's kind of live event-based, or like zooms or rooms.

We need a sales process that is simple.

That there's one clear pipeline that everybody in the business follows.

This is how we get customers here.

Okay.

If you've got that, life is easy because we can optimize.

If you don't.

It's a mess.

I've seen some new clients come with their, they go.

Here's my pipeline and it looks like spaghetti on a page.

No wonder it's not working.

It needs to be simple.

Because it's simple, we can dial it in.

As many steps as necessary and as few as we possibly can is the secret.

Okay.

So you want to streamline sales.

Uh, coaches in Black Belt and boardroom sell their stuff on calls or with chat and a doc.

Um, and then third, they'll use events.

Regardless of which one you want, uh, we want the process to be dialed in and, uh, and simple.

Something that's going to take us, uh, from, you know, take people from curious to committed.

What do we need next?

Well, we've got the ability right now to make a sale anytime we want.

But what we don't have is the ability to make sales at scale.

And so the third piece.

Is we're going to drive campaigns.

Uh, if your sales driven right now, you're probably working really, really hard.

You can take a lot of pressure off the sales team by driving a weekly campaign.

Uh, what we want is, you know.

The tool we use is called the offer cycle.

And when you use the offer cycle, there's a campaign calendar.

At least three months out.

And it has for every week.

Here's the offer, here's the theme.

Uh, and its job is to generate demand, move people, uh, move interested people into the sales process quickly.

So you can sign up clients.

Minimum every week.

More often than not every day.

Uh, let me, let me show you an example.

Oops, wrong example.

Let me show you the right example.

Yeah, okay.

So I, I love this.

This is an amazing woman called Deb.

Uh, works with dance studios.

And she came to our event in Fiji.

And, uh, it's 36 hours from London to Fiji.

She flew, uh, economy class.

Coach, I think you call it in the states.

And it was a long trip.

And then she had to fly all the way back, she learned a bunch of stuff.

Including some of this offer cycle stuff.

Started, I'm going to give it a try.

So she sends an email out to her audience and posts on social.

And she just says, hey, I'm jumping on a plane, I've got 36 hours.

This is the offer.

Uh, like this is the, this is the offer, this is the big idea.

Uh, and it expires the moment my plane touches down in London Heathrow Airport.

Okay.

So, you know what to do.

If this has been useful, send me a message with the word, uh, tacos on it on Instagram.

Use the keyword, I just send me a message with the word tacos in it.

Ideally all caps.

That'll be our little word that'll let me know that you've seen this video.

And you know a little bit about it.

And I'll just send you the details of how it works to work with us.

You don't, there's no funnel for this.

You don't need to like book a sales call.

I'll just send you the information, like a simple doc, you can have a read, if it's for you, you'll know what to do.

If it's not for you, I wish you all the very, very best.

Cool.

Um, so, you know what to do.

If this has been useful, send me a message with the word, uh, tacos on it on Instagram.

And I'll see you in my inbox.