Lead Magnets Are Dead. Meet the MicroMagnet. — Transcript

I got to be honest with you, dude, most lead magnets suck, they're bloated, they're boring, and they take longer to build than an IKEA bookshelf.

Even the good lead magnets though, they take too long, they're too slow to build, too slow for your prospects to consume, and they're too much hassle for your prospects to actually use, so you end up with nothing.

Meanwhile, the cost per leads gone up, attention spans have gone down, and nobody wants to download your ultimate guide to something that nobody asked for, dead.

It's not that lead magnets don't work, it's just that most of them are built for the wrong decade, 1995 called and they want their magnet back.

So in this video, I'm going to show you how to build what we call a micromagnet, it's a tiny, high converting lead magnet that takes less than five minutes to make, solves a tiny problem for your prospects.

One of our clients, Tim, just built one after we taught him this on Friday, by Saturday he had 1009 leads for 91 cents each, all by making a micromagnet.

I'll even show you the micromagnet GBT that we built so you can whip one up today.

We call it the micromagnet suggestomatic.

It's quick, it'll take you two or three minutes and you'll have something useful, usable and pretty fun.

In about three minutes time.

So we first taught this in Blackbelt like a month ago.

It took our clients an hour and a half, maybe even two hours to learn the stuff.

They're like, this is really good, but why is it so hard to build a micromagnet that's designed to be consumed in two minutes?

They did that in that puberty voice.

I don't know why, they just did.

At the end, as a little bonus surprise, we gave them this micromagnet maker, our little GBT, and in three minutes they all had killer micromagnets ready to use, including the handraiser post and all of the stuff that they needed to market it and get leads in, and then what to say to follow them up afterwards.

It was like giving a group of coaches marketing mushrooms.

So listen, here's what we're going to cover today.

Uh, number one, why traditional lead magnets don't work anymore and what to use instead.

Uh, what a micromagnet is and what it's not.

Uh, the power up framework, how do we identify a splinter, deliver a shortcut and up uh upgrade people to the next step with a great CTA.

And then a bunch of real world examples that you can swipe from.

Uh, and then at the end, like I said, how to build yours today using a little GBT that we made just for you.

So let's get started.

So traditional lead magnets are broken, you've seen it like the ultimate guide to Facebook ads.

It was a great book, but it was a book.

Uh, get my free video series, download my 47 page ebook about funnels and feelings and stuff.

They're useful, but they're really heavy.

They take time to consume, they take a ton of time to make.

And the worst thing is, they make people think and they make people learn.

They assume that your your lead's motivated.

And your lead isn't motivated.

They don't want to learn.

They just want the outcome.

So what we want is something that that's high value and effortless.

Let me show you how to do it.

All right, let me show you this micromagnet matrix.

This is how we how we think about these things and why some lead magnets pop off and others don't.

Whether somebody wants your stuff or not, really comes down to two factors.

Uh, firstly, value.

Is it hot or not?