Speaker A
We have to remember that these are platforms built around people.
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Speaker A
It's not just about how algorithms work, but understanding how people work.
Speaker B
Every day, it seems like there's something new that comes out with AI, and man, I can't imagine trying to figure out all the back-end code and all that jazz.
Speaker C
Welcome to Rocky Mountain Marketing, I'm your host Katie Brinkley.
Speaker C
Join us as we dive deep with the world's leading digital marketing experts every single Tuesday.
Speaker C
It's all about giving you the strategies that are working right now directly from those who are making an impact.
Speaker C
With my 20 years of experience, I'm here to help you navigate the world of digital marketing, whether you're looking to sharpen your skills or transform your business.
Speaker C
You're in the right place.
Speaker C
Let's get started on today's journey to success.
Speaker B
Welcome back to this week's episode of Rocky Mountain Marketing.
Speaker B
So for those of you who are regular listeners of Rocky Mountain Marketing, you know how much I love video.
Speaker B
I love video so much that wait a second.
Speaker B
You probably are like, pulling over on the side of the road.
Speaker B
Like, this isn't the right podcast.
Speaker B
No.
Speaker B
Um, actually just saying the words.
Speaker B
I kind of got a little nervous and hot and sweaty.
Speaker B
Just saying that I love vertical video because it's such a blatant lie.
Speaker B
It's amazing how much I wish I loved it.
Speaker B
And I I've tried to study it, I've tried to get good at it.
Speaker B
And some of us folks are just long form audio, long form content people.
Speaker B
I'm one of those people.
Speaker B
And I know this about myself.
Speaker B
But there's an app for that.
Speaker B
Remember those commercials, remember like when there was the iPhone commercials.
Speaker B
They were like, there's an app for that.
Speaker B
Well, there there's a tool for that now, folks.
Speaker B
If you are like me and if you're saying, I just can't jump on the short form video bandwagon.
Speaker B
I just can't do it.
Speaker B
You're not alone.
Speaker B
And I found someone that has mastered it.
Speaker B
He's mastered it, he knows how to go viral, he knows how to make it easy.
Speaker B
And he's created a tool so that you don't need to jump in front of a camera every two seconds.
Speaker B
Yes, folks, I've brought my friend Austin Armstrong.
Speaker B
He's been on the podcast before.
Speaker B
So Austin has been on to talk about to talk to us about vertical video.
Speaker B
He's been on the podcast to talk about AI.
Speaker B
And guess what?
Speaker B
Guys.
Speaker B
He married those two.
Speaker B
He created a tool that has transformed AI and vertical video into one.
Speaker B
And he is helping all of us out there that are just a little bit crunchy about creating a ton of short form video content.
Speaker B
But in these he's found a way to make it so that you can grow a massive audience.
Speaker B
Man, Austin, you've been doing this since the days of MySpace.
Speaker B
Just like yours truly.
Speaker B
You and I always find ways to remember the top eight.
Speaker B
MySpace was my first introduction into HTML code.
Speaker B
You had a social media agency for years.
Speaker B
And you shifted.
Speaker B
You mastered everything with the agency and you shifted into helping.
Speaker B
Well, trying to shut down agencies.
Speaker B
And doing what I'm doing.
Speaker B
But you shifted into really helping creators with your new tool Syllaby.
Speaker B
And I use it all the time.
Speaker B
You have some amazing features that are coming out.
Speaker B
And you've been talking a lot lately about Sora, which is the latest thing to come out.
Speaker B
I'm jumping ahead here because I feel like everyone that's listened to the podcast.
Speaker B
Regularly has probably listened to your past episodes.
Speaker B
But so before we jump into Sora and we jump into short form video and AI.
Speaker B
And all of the ways that you're helping us.
Speaker B
With that who are afraid of video.
Speaker B
Let's talk a little bit about you.
Speaker B
So MySpace, vertical video, you found a way to go viral.
Speaker B
You have over a million followers across multiple platforms.
Speaker B
I think you have over a million on Facebook now.
Speaker B
It's hard to keep up, man.
Speaker A
Yeah.
Speaker B
Yeah.
Speaker A
Yeah.
Speaker B
I mean, you found the you found the way.
Speaker B
You found the way of of making yourself a name out there.
Speaker B
And you've spoken on some of the stages all over the world.
Speaker B
It's hard to keep up with you.
Speaker B
You're doing all the things and you're everywhere.
Speaker A
Well, thank you.
Speaker A
And it's always even just aside from being back on this great podcast.
Speaker A
It's just always a pleasant experience chatting with you.
Speaker A
And and catching up, Katie.
Speaker A
So I I just love these opportunities to nerd out about all things social media with you.
Speaker A
It's been quite the journey.
Speaker A
I've just been doing social media consistently for more than 20 years at this point.
Speaker A
I'm a creator at my heart.
Speaker A
I build businesses around that fact.
Speaker A
And teams around all of the stuff that I don't like doing so that I have a a socially acceptable excuse to feed this social media addiction.
Speaker A
And create content every single day.
Speaker A
I I am a creator, it's all I want to do.
Speaker A
And I I just build businesses around that.
Speaker A
It's been an amazing journey, I've been very fortunate to have had a lot of success from it.
Speaker B
You've you've not only just built businesses.
Speaker B
Like I said, you've had your agency.
Speaker B
You have I've seen a couple pictures of you holding those YouTube silver award thingies.
Speaker B
For those that are watching this on YouTube.
Speaker B
Typically, you're on vacation right now.
Speaker B
So thank you for.
Speaker A
I'm in Florida right now.
Speaker B
But normally on your wall in the background, you have your like plaques.
Speaker B
With the YouTube awards.
Speaker B
You've even mastered going viral on YouTube, you've mastered getting the followers on Facebook.
Speaker B
You've mastered losing a TikTok account and then regrowing it.
Speaker B
You've done it all.
Speaker B
And you figured out the algorithms and how to grow accounts and gain the followers.
Speaker A
Well, I think aside from we have to remember that these are platforms built around people.
Speaker A
And these it's not just about understanding how algorithms work, but understanding how people work.
Speaker A
And the more that you learn like human psychology.
Speaker A
And how people interact with content online.
Speaker A
And you work some of these things in.
Speaker A
I've really studied like dark psychology.
Speaker A
And like all sorts of different tactics to just get emotional responses out of people.
Speaker A
And when you're testing a lot of this stuff, you can become like formulaic with everything.
Speaker A
I've got, yeah, I've got a million followers on Facebook.
Speaker A
I had 900,000 followers on TikTok.
Speaker A
I'm back up to about 200,000 followers.
Speaker A
I've got 800,000 followers on Instagram.
Speaker A
I've got 600,000 subscribers on YouTube.
Speaker A
I've got 150,000 followers on Threads.
Speaker A
I and I've grown two accounts now past 100,000 subscribers on YouTube.
Speaker A
I've grown I think 20 accounts past 10,000 subscribers on YouTube.
Speaker A
I've grown about 30 channels on TikTok past 100,000 followers.
Speaker A
Same thing on Facebook.
Speaker A
So like once you just learn a lot of these tactics and strategies and stay consistent with it.
Speaker A
You can just do it over and over again.
Speaker A
Like I don't care that TikTok banned my account.
Speaker A
I can just do it again.
Speaker A
It doesn't matter.
Speaker A
That's the thing around this is once it just clicks.
Speaker A
And it didn't click for a long time.
Speaker A
Like I've been doing this consistently.
Speaker A
But I was going to conferences and I I was, you know, listening to great podcasts like this and listening to books.
Speaker A
And just paying for mentorship and studying everything and just staying consistent with every single day.
Speaker A
And it really just there is that moment that clicks for you.
Speaker A
And just when you get it, you see this thing, whatever it is that you're doing.
Speaker A
Through a different lens.
Speaker A
It becomes a game and it's just easy.
Speaker A
It's just easy at that point.
Speaker A
But I think anyone can get to that point.
Speaker A
It's not natural talent.
Speaker A
It's just grit and tenacity and continuing to learn and improve and test and fail and learn from those failures.
Speaker B
Yeah, and you're definitely every single time.
Speaker B
I open up social media, you're always doing something, you're traveling somewhere.
Speaker B
You're speaking somewhere, you're hosting events.
Speaker B
And that's something else we can talk about on today's show.
Speaker A
Sure, sure.
Speaker B
I know you got a lot of goals, man.
Speaker B
You're always doing all the things.
Speaker B
So let's talk a little bit about you figured it out.
Speaker B
You figured it out, like you've grown these accounts.
Speaker B
And now you are honestly, you're kind of sharing the formula with the masses.
Speaker B
You figured out how you can grow the accounts and create the content.
Speaker B
Even if you're afraid to be on camera.
Speaker B
And that is what you created with Syllaby.
Speaker B
So really quickly, just explain what Syllaby is.
Speaker B
Then I have a bunch of questions about how we can use it on a regular basis as part of our 2025 social media strategy.
Speaker A
Yeah.
Speaker A
Yeah, thank you.
Speaker A
So Syllaby is mission driven business for me.
Speaker A
It's not a profit driven business.
Speaker A
Video has changed my life and I just want to provide the tips, tools and strategies to help change other people's lives as well.
Speaker A
I have a personal mission of helping 1 million people make money online with video.
Speaker A
And I can't do that at an agency.
Speaker A
I can't help a million people because it it's just expensive to run an agency.
Speaker A
But I can do that with software.
Speaker A
And so at a high level, what Syllaby does is it allows you to find topics your customers are searching for online.
Speaker A
And then create, schedule and automate videos across every social media platform in a matter of minutes.
Speaker A
So you can find topics that have data behind it, uh, and associated dollar values with it.
Speaker A
And then you can generate video scripts in Syllaby with really nuanced script writing.
Speaker A
Based on my repeatable practices that we've worked in that really hold the tension.
Speaker A
And then you can create videos however you want with AI avatars or faceless videos, which have really exploded.
Speaker A
We built a video editor.
Speaker A
So you can create videos from scratch.
Speaker A
We've integrated with every major social media platform.
Speaker A
So that you can schedule and publish to every single platform.
Speaker A
And we even built a bulk scheduler so that you can create and publish up to five videos a day for 30 days straight to every social media platform.
Speaker A
On any topic and any niche to actually perform well.
Speaker A
And then we even pull in analytics.
Speaker A
I just wanted this to be an all-in-one solution.
Speaker A
So you can even see the the views, the comments.
Speaker B
You're speaking my language.
Speaker A
Yeah, you can view all of your analytics from videos that have scheduled and published from Syllaby.
Speaker A
I just really want it to be the best video marketing tool on the planet.
Speaker A
And we're getting pretty close to that, I think.
Speaker A
There's other great tools out there, but they don't do everything in a streamlined function that we do.
Speaker A
And I really just have taken 20 years of social media marketing experience.
Speaker A
11 years of video marketing agency experience, having posted created like not just myself, but with all of clients.
Speaker A
Like I think it's well over 10,000 videos at this point over 11 years.
Speaker A
It's just a lot of experiments that I've taken the nuances of that and incorporated it into Syllaby that anybody can use for 25 bucks.
Speaker B
Yeah.
Speaker B
20 that's the magic number right there.
Speaker B
25 that's a steal.
Speaker B
Well, Austin, I think that I'm going to I'm going to ask the question I think that everyone's saying.
Speaker B
Thinking in their head right now is here I am saying.
Speaker B
More than ever, like this was this is my 2025 prediction.
Speaker B
Is that more than ever, people need to be the face of their brand.
Speaker B
You need to be the spokesperson.
Speaker B
CEOs need to be the spokesperson.
Speaker B
They need to be the influencer for their company.
Speaker B
And here you are saying that I've created a tool.
Speaker B
Where you don't need to be on camera.
Speaker B
Faceless video, you can create schedule five a day.
Speaker B
How so explain how these this tool is going to help those creators.
Speaker B
And how Syllaby is without having to show your face on camera.
Speaker B
I know the answer to this, but just explain the formula.
Speaker B
And how a faceless YouTube channel, a faceless TikTok is still going to help you drive conversions for your business.
Speaker A
Yeah, well, well, firstly, I I do agree with you.
Speaker A
I think everybody should be on on camera.
Speaker A
If you're willing and able to do it consistently.
Speaker A
But there's a lot of issues with that, right?
Speaker A
Most people are afraid of being on camera.
Speaker A
Or just getting started.
Speaker A
Maybe you're in a regulated industry where you're literally not able to be on camera.
Speaker A
Or you're a little self-conscious about the day.
Speaker A
Maybe you don't have the energy to sit down and record a bunch of videos.
Speaker A
Maybe you just don't want to face judgment from your friends and family online when you're just getting started.
Speaker A
Faceless videos and even AI avatar videos, avatar videos in particular.
Speaker A
Allow you to remain consistent online with your image, your likeness, your movement, your voice, etc.
Speaker A
All of this can be supplemental in addition to being on camera yourself.
Speaker A
Or it can be a it doesn't need to be a full replacement.
Speaker A
You can grow channels entirely with faceless.
Speaker A
Mix it in between.
Speaker A
Whatever works for you.
Speaker A
Don't let anything be an excuse.
Speaker A
That was the big thing here, I tried to eliminate every excuse people I could think of.
Speaker A
And that I I saw over and over again.
Speaker A
To just not create videos consistently.
Speaker A
But to answer your questions more specifically of how do they help generate leads and sales and conversions.
Speaker A
Is by the A to Z process that we really take you through.
Speaker A
So you can type we have a whole idea discovery engine within Syllaby.
Speaker A
That you can find topics and questions that your customers or clients are searching for across Google, across um, Google Trends, across Pinterest, across X, Instagram, hashtag.
Speaker A
All of these different platforms, people are searching for.
Speaker A
So if you're creating content consistently based on what people are actually searching for.
Speaker A
You're creating an evergreen experience of informative educational content that remedies of pain point.
Speaker A
Um, and it makes it really easy for them to find you and to contact you.
Speaker A
In between your regular content.
Speaker A
If you want to have, you know, be the face of your brand.
Speaker A
Do it.
Speaker A
I highly recommend it.
Speaker A
I'm creating content manually with myself every single day.
Speaker A
But I understand not everybody has the capacity to do that.
Speaker A
So jump in wherever you feel comfortable.
Speaker B
Well, and I think that too with AI's evolution.
Speaker B
Like, man, I can't imagine trying to create an AI tool because it is changing so fast, Austin.
Speaker B
Like it seems like it is so hard to keep up.
Speaker B
Every day, there's something new that comes out with AI.
Speaker B
And man, I can't imagine trying to figure out all the back-end code and all that jazz.
Speaker B
So kudos to you on that.
Speaker B
Because recently, there's been this new up Sora.
Speaker B
And and for people that are.
Speaker B
They might be saying like, well, what is Sora?
Speaker B
Um, just quickly explain what Sora is and why this is pretty groundbreaking for everybody.
Speaker B
Not just people like you who are developers in the AI video world.
Speaker A
Yeah, so Sora is pretty transformative.
Speaker A
So it's Open AI, the same company that owns Chat GPT.
Speaker A
It's their text to video generation tool.
Speaker A
So they they dropped the teaser about of this about a year ago.
Speaker A
And showing really just hyper realistic videos of all sorts of different things that that you can think of.
Speaker A
And they finally just this past week released it to the public.
Speaker A
Now there were a couple other tools that beat them to market in this space.
Speaker A
But I I do think that Sora currently is the most powerful, even though they waited on it.
Speaker A
So we jumped on the Chat GPT Pro plan, which is quite expensive at $200 per month.
Speaker A
But it gives you full access to Sora and it's maximum length of video that you can generate.
Speaker A
Which is up to 20 seconds long.
Speaker A
Which is an industry leader right now.
Speaker A
You can export at different qualities.
Speaker A
So up to 1080p.
Speaker A
One of the amazing things that they've done that nobody else has done is the storyboard functionality.
Speaker A
So you can create actual individual scenes.
Speaker A
And so you can like this is scene one, this is scene two, this is scene three, scene four.
Speaker A
And have consistency throughout all the frames.
Speaker A
So you can start to tell stories with this.
Speaker A
And you can get really specific with what you're typing in.
Speaker A
Claymation style, cowboy in a desert and he's staring down a villain.
Speaker A
And they're having a one, two, three draw off competition with their claymation gun.
Speaker A
And it'll, you know, storyboard that out scene by scene.
Speaker A
And it'll create the video for you.
Speaker A
In any art style and anything.
Speaker A
Now there are limitations to it.
Speaker A
It doesn't have it's not like a world breaker yet.
Speaker A
I think it's more so to show you the current status of where this is at in the world.
Speaker A
There's no audio to it, there's no voiceover.
Speaker A
There's no background music.
Speaker A
There's nothing like that yet.
Speaker A
They get physics wrong a lot.
Speaker A
And so there's like.
Speaker A
There's a lot of physics issues in in general.
Speaker A
There's still some like weird body morphic issues depending on how you prompt it.
Speaker A
And there's the occasional sixth finger on a hand.
Speaker A
And like legs passing in front of them in in weird ways and stuff.
Speaker A
But if you look at it at a high level, it's pretty incredible.
Speaker A
Now the other thing that it can do is take an image and add motion to it as well.
Speaker A
So you can upload a photo and you can give it a specific prompt.
Speaker A
And it will add motion to that image, whatever you upload.
Speaker A
There's been so many cool use cases of this.
Speaker A
Like taking a photo of you hugging a deceased loved one.
Speaker A
And turning that scene back into life.
Speaker A
And there's moral questions there.
Speaker A
That I've seen on both sides.
Speaker A
Like let the dead rest.
Speaker A
And but like that can bring joy.
Speaker A
That I I go down.
Speaker A
Rabbit hole there.
Speaker A
But there's so many cool things that this tool has.
Speaker A
That if we look at just the evolution of text to image over the last two years.
Speaker A
Dolly one when it rolled out to the early mid journey levels to Dolly three to um.
Speaker A
Grock within X is phenomenal.
Speaker A
Right.
Speaker A
I was testing.
Speaker A
I was doing.
Speaker A
So the thing with Grock I I digress here, but like Grock is dangerous.
Speaker A
Because.
Speaker A
Because there's they it's like freedom of speech.
Speaker A
So you can get some very problematic photos with very problematic politicians and public figures.
Speaker B
I remember seeing a couple of those with Donald Trump and Kamala Harris walking on the beach holding hands.
Speaker A
Oh man, I I did one this morning of like Donald Trump, just to test it.
Speaker A
Donald Trump and P Diddy at a party with a bottle of lotion and a small child.
Speaker A
And I'm like, I can't believe you let me generate this.
Speaker A
Just as an experiment.
Speaker A
I can't believe this is the downside of freedom of speech.
Speaker A
And there's a whole lot of boomers out there that that take things at face value.
Speaker B
Well, and with the evolution of how fast things are changing here, Austin.
Speaker B
Are you trying to put these into Syllaby?
Speaker B
I mean, like, is.
Speaker A
Of course.
Speaker A
Yeah, of course, so on the development level, it it the Sora is not uh in Open AI's API yet.
Speaker A
We are paying attention to that.
Speaker A
So as soon as or if they they roll out the ability to use Sora from an API level.
Speaker A
We can integrate that into Syllaby.
Speaker A
And just give industry the highest industry standard tools to our users in a custom streamlined flow to help people out.
Speaker B
And now for a quick break.
Speaker B
We've all heard that AI can change the way that you do business.
Speaker B
If you have a podcast, if you have a YouTube channel.
Speaker B
Are you repurposing your long form content to its full capabilities?
Speaker B
And that's where Capsho comes in.
Speaker B
Check out Capsho and how they can help you create more content.
Speaker B
By visiting Katiebrinkley.live/capsho today.
Speaker B
Start using Capsho and AI to work smarter, not harder.
Speaker B
Just a note, if you use the links I provide, I may receive compensation.
Speaker B
You know as well as I do that life can get pretty hectic sometimes.
Speaker B
It happens to all of us.
Speaker B
That's why I'm offering you a simple weekly reminder so you don't miss out on any of Rocky Mountain Marketing's episodes.
Speaker B
If you're up for exclusive tips, juicy details and some inspiring quotes to brighten your day.
Speaker B
Just sign up for the free email newsletter.
Speaker B
All you have to do is head over to katiebrinkley.com/podcastnewsletter.
Speaker B
Or find the link in the show notes.
Speaker B
All right, let's get back to the show.
Speaker A
So we are paying close attention to that.
Speaker B
Well, and like I said, so all you listeners.
Speaker B
You guys know I only bring products I use, people that I learn from, that I listen from.
Speaker B
I I use Syllaby.
Speaker B
You can check it out at katiebrinkley.live/syllaby.
Speaker B
It will be in the show notes.
Speaker B
And one of the things that you guys, can I talk about this, is pretty cool that you guys are are going to be rolling out in 2025.
Speaker B
Is specifically for podcasters.
Speaker B
And if you have a podcast listener, those people that are listening.
Speaker B
If you have a podcast or if launching a podcast in 2025 has been on your to-do list.
Speaker B
I have to say, one of the things that I would love to see everybody just stop doing in 2025.
Speaker B
Is the vertical video of the host on top and the guest on the bottom.
Speaker B
And it's just a clip from the podcast.
Speaker B
And it's saying like, just clipping it.
Speaker B
And then saying, listen to the episode.
Speaker B
That's so 2023.
Speaker B
Because there's so many better ways that you can create content now for your podcast.
Speaker B
And one of them is with this latest rollout that Syllaby is going to be doing.
Speaker B
And it's right now, like at at this time, it's not available.
Speaker B
Depending on when you're listening.
Speaker B
It's not available, but in early 2025, it is going to be available.
Speaker B
And this is it's groundbreaking for podcasters.
Speaker B
Can you share with Rocky Mountain Marketing listeners?
Speaker A
Yeah.
Speaker A
Absolutely.
Speaker A
So one of the things that also just separates Syllaby from other tools out there.
Speaker A
Is we are so community focused.
Speaker A
I am a content creator.
Speaker A
And that's most of these other tools are not content creators.
Speaker A
Just to be frank.
Speaker A
And we listen.
Speaker A
Every single day I am talking to our community in our Facebook group or in our Discord community or our Facebook live chat.
Speaker A
Or one of the various work channels.
Speaker A
And we are building Syllaby in real time based on feedback and suggestions and feature updates.
Speaker A
Based on what our community is searching for.
Speaker A
And we're very quick to roll those out.
Speaker A
If it seems useful and a lot of people are asking for it.
Speaker A
And one of those things is audio to video.
Speaker A
And so we got this request over and over again.
Speaker A
I I think the idea originally came from Brian G Johnson, a brilliant YouTube strategist.
Speaker A
Who's like, I just want to upload my audio file and it automatically generate all of the B roll for me.
Speaker A
So that I can just save that so much time in my YouTube videos for instance.
Speaker A
And so I'm like, oh, I love this idea, let me shop this around the community and see if they're interested.
Speaker A
And there was a lot of podcasters that were interested in this as well.
Speaker A
And so what we're rolling out and again, like Katie said, depending on when you're listening to this.
Speaker A
This feature might already be out.
Speaker A
Go check it out.
Speaker A
But you'll be able to upload your audio file from your podcast or voice notes or whatever your Zoom audio recording.
Speaker A
Anything like that.
Speaker A
And it will have your audio recording.
Speaker A
And what we'll be able to do is take the transcript from it and automatically uh create B roll videos or AI generated images, AI generated videos.
Speaker A
Add subtitles for you for short form or long form content with the original audio file in place.
Speaker A
So in a matter of minutes, you'll be able to create a social media ready engaging video on your audio audio recording.
Speaker A
For your podcast, we're aiming to be able to support up to 60 minutes of audio upon launch.
Speaker A
I think that's going to be good for most podcasts.
Speaker A
And then we'll try and expand out from there.
Speaker A
Eventually we'll get to the Joe Rogan level three hour long marathon podcast.
Speaker A
But then it's will help for a lot.
Speaker A
And then the other use case I was thinking here too, just is musicians.
Speaker B
Yeah.
Speaker A
So I'm like with audio to video.
Speaker A
Well, well, we can in theory create music videos.
Speaker A
And so musicians will be able to upload their songs and we'll we'll be able to create music videos for every musician out there.
Speaker A
In Syllaby as well that you can schedule and publish.
Speaker A
So I'm really excited about this audio to video functionality.
Speaker A
Because it's really going to help podcasters have videos that actually perform well faster.
Speaker A
To help them grow their podcast faster.
Speaker B
Well, and I'm in your Facebook group.
Speaker B
I'm in all your things.
Speaker B
Austin launches something and I'm like, all right, sign me up.
Speaker B
So yeah.
Speaker B
Like, hey, I'm launching a membership.
Speaker B
And I'm like, okay, cool, I'm in.
Speaker B
Well, I always learn from you.
Speaker B
You always like I said.
Speaker B
When someone says AI, I think of Austin Armstrong.
Speaker B
Um, because you're always, you know, teaching me like new things.
Speaker B
Like I granted, like you said, the Sora video thing, that does have physics a little messed up.
Speaker B
But you're typically the first one to try it out and share it with the masses.
Speaker B
And so I I digress.
Speaker B
I I think that being in your Facebook group, it's allowed me to see that there's a lot of people out there that are looking for you to be the person that's like.
Speaker B
Hey, I'm trying this out.
Speaker B
This is what I'm seeing.
Speaker B
What works and what doesn't work.
Speaker B
Or this is where it needs to go.
Speaker B
This is what we're trying.
Speaker B
It's not there yet.
Speaker B
And I really, Austin, I didn't believe that faceless videos could perform the way that they're performing.
Speaker B
I really didn't.
Speaker B
But they do.
Speaker B
We do it for a number of our clients.
Speaker B
So one of our clients, she has an audio book and we have her just her audio of reading the book.
Speaker B
With some of the B roll kind of background going.
Speaker B
And it performs so well.
Speaker B
And I think that a lot of times we get caught up in the trends and the trends work, that's why they're called trends, they're trending.
Speaker B
But there is something to be said about original content.
Speaker B
And if you're a podcaster, if you're if you are creating content.
Speaker B
Even if it's even if it's just you going live or if it's you just something from maybe a Zoom call or a sales call.
Speaker B
If you're recording your sales call and you say something really smart.
Speaker B
You could take that clip and take your audio from it and put it into Syllaby.
Speaker B
And now, hey, there you go.
Speaker B
Now you have a great clip of you saying something real smart.
Speaker B
You can put some B roll in behind it.
Speaker B
And boom, there you go.
Speaker B
You have some viral content.
Speaker B
Thanks to to Syllaby.
Speaker B
And I think that we're not thinking creatively enough.
Speaker B
With the way that we're creating content.
Speaker B
We're thinking that we have to, okay, I got to open up my app, I got to find the trending content.
Speaker B
Now I got to sit down, put up my camera, I got to do the dance, I got to do the transitions, I got to do the thing.
Speaker B
And it we're making it harder than we need to.
Speaker B
So what are some, okay.
Speaker B
Okay, and like I said before, Katiebrinkley.live/syllaby.
Speaker B
It's in the show notes.
Speaker B
Before we wrap up today's episode, I hope that listeners today are feeling a little bit more of a side relief of creating more video in 2025.
Speaker B
If they have a podcast.
Speaker B
They're thinking of a different way of creating short form video for their podcast.
Speaker B
We've talked about the B roll, we've talked about the the AI clone that you can use in Syllaby.
Speaker B
What's one thing that we might have missed that you think is a really cool thing about Syllaby?
Speaker B
That we didn't talk about in today's episode.
Speaker A
Well, there's so many fun things.
Speaker A
But we're constantly rolling out new features as well.
Speaker A
And so that's something that I always love to tell people.
Speaker A
Is that if Syllaby wasn't perfect for you a month ago.
Speaker A
Come back because we probably fixed those things.
Speaker A
But URL to video is another one that we just rolled out.
Speaker A
So if you're actively creating blog articles on your website.
Speaker A
You can just copy and paste those URLs into Syllaby and it will automatically generate a video script for you.
Speaker A
That summarizes that blog article at whatever length that you want.
Speaker A
And it'll automatically turn it into a video for you.
Speaker A
And so this is a great way for like SEO for instance.
Speaker A
Or just get more use cases out of your existing content.
Speaker A
Even with podcasters, if you have a podcast and you're taking a the summary of that podcast and turning it into a blog article.
Speaker A
And then embedding the podcast audio recording or a video recording in that blog article.
Speaker A
You can also just create faceless video shorts.
Speaker A
Or long form faceless videos that are educational in nature.
Speaker A
That summarizes that blog article.
Speaker A
And and create new pieces of content for your social media.
Speaker A
This has been a really powerful use case.
Speaker B
I love that.
Speaker B
I love that so much.
Speaker B
No, I think.
Speaker B
That is so brilliant because that's so much content.
Speaker B
And and you might be saying, well, Katie, you're always telling us to post less.
Speaker B
But if you're struggling with what to post, all of the stuff that that Austin just shared.
Speaker B
If you're if you want to go back through your 2020, 2021 blogs and find the stuff that's relevant.
Speaker B
Start there and you can start creating a whole bunch of content for 2025.
Speaker B
And just get the ball rolling again.
Speaker B
Just start somewhere and Syllaby is absolutely going to help you get caught up.
Speaker B
Because there's no reason to stop creating content.
Speaker B
One thing, whether you're using yourself and you decide to step in and be the face of your company and be the content creator.
Speaker B
Or if you want to use a tool.
Speaker B
Whatever it is.
Speaker B
Consistency is the secret sauce.
Speaker B
It really is.
Speaker B
You have to be consistent.
Speaker B
And one thing that's consistent in my feed is Austin Armstrong.
Speaker B
No matter what feed I'm in.
Speaker B
There's that guy.
Speaker B
He shows up.
Speaker B
So Austin, if people want to connect with you.
Speaker B
They want to learn more from you.
Speaker B
You are a wealth of knowledge.
Speaker B
You're on all the platforms, like I said.
Speaker B
You're always in my feeds.
Speaker B
But what's the best way for people to learn about you and Syllaby?
Speaker A
Yes, thank you so much.
Speaker A
Yes, so I am everything that I do.
Speaker A
I am incredibly ambitious with.
Speaker A
And so I want to create the largest and best AI marketing conference in the country.
Speaker A
And we'll get to the world.
Speaker A
But right now we're going to start with the largest and best AI marketing conference in the country.
Speaker A
So it's called AI Marketing World.
Speaker A
The website is aimarketingworld.co.
Speaker A
Aimarketingworld.co.
Speaker A
We have ticket pre-launch sales coming out this week.
Speaker A
So but when you're listening to this, definitely jump on because we're going to have the cheapest discounted tickets at early bird pricing as possible.
Speaker A
The conference is going to be October 9th through the 11th in Dallas, Texas.
Speaker A
And it's going to be amazing.
Speaker A
It's going to be an interactive experience, we're going to have some of the best AI marketing uh speakers.
Speaker A
But I didn't want this to just be uh a sit in the audience and watch people talk for three days straight.
Speaker A
I really want this to be an interactive conference.
Speaker A
So we're going to be working on getting different AI experiences and VR experiences and different things.
Speaker A
Uh to make this conference really transformative.
Speaker A
So if you want to kick start your AI marketing journey and learn from the best AI marketers out there like myself.
Speaker A
I'm going to get Katie there too.
Speaker A
Go to aimarketingworld.co.
Speaker A
And I'll see you there.
Speaker B
Awesome, well, Austin, thank you so much for joining us.
Speaker B
On vacation for another guest appearance on Rocky Mountain Marketing.
Speaker B
It's always a pleasure to sit down with you.
Speaker A
Likewise.
Speaker A
Thank you so much.
Speaker B
Thanks so much for listening to this week's episode of Rocky Mountain Marketing.
Speaker B
I hope you're leaving with valuable insights and the inspiration to lead your market.
Speaker B
If you've enjoyed our time together and found today's podcast episode useful.
Speaker B
I have a small favor to ask of you.
Speaker B
Please hit that subscribe button to stay updated with the latest episodes.
Speaker B
And if you know someone who could benefit from these episodes, maybe a fellow business leader or an aspiring entrepreneur.
Speaker B
Go ahead and share this episode with them.
Speaker B
Let's spread the knowledge and grow together.
Speaker B
Also, I'd love to hear from you and continue the conversation beyond the podcast.
Speaker B
Visit me at katiebrinkley.com to connect.
Speaker B
To find more resources or just to share your journey.
Speaker B
And be sure to pick up your copy of my new book, The Social Shift at katiebrinkley.com/book.
Speaker B
Thanks again for tuning in, I'm Katie Brinkley and I can't wait to dive into more strategies and stories with you on the next episode of Rocky Mountain Marketing.
Speaker B
Let's keep on taking your marketing to new heights.
![[Full Episode]Nothing Else Compares（English-dubbed）#cdr… — Transcript](https://i.ytimg.com/vi/YYJruShKWz8/maxresdefault.jpg)
