Speaker A
That's right.
Weekly GitLab product marketing meeting discusses upcoming strategic offsite, portfolio marketing updates, and Focus Fridays.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Strategic marketing offsite is designed for collaborative discussion without mandatory prep.
- Portfolio marketing is the new official name for the marketing group.
- Team members should contribute topics to the shared agenda document for the offsite.
- Focus Fridays have been made a permanent part of the team's schedule.
- Game storming is considered as a method to enhance strategic thinking during the offsite.
What the video covers
- The team discusses the agenda for the upcoming strategic marketing offsite.
- There is no required prep for the offsite; it will be a collaborative and fun session.
- The marketing group has officially renamed itself to portfolio marketing.
- Team members are encouraged to add discussion topics to a shared document for the offsite.
- Azure Boards is mentioned as a potential discussion topic but not mandatory.
- The offsite includes a two-hour block for extended discussions on multiple topics.
- Game storming on strategy is proposed as an activity during the offsite.
- Focus Fridays are announced as a permanent initiative.
- The meeting encourages open communication and collaboration within the portfolio marketing team.
Full Transcript — Download SRT & Markdown
Speaker A
So do our uh weekly agenda.
Speaker A
Cormac, I moved yours up to the top.
Speaker B
Ooh, I feel so fancy. Thank you.
Speaker A
Do you want to uh kind of share your thoughts?
Speaker B
Oh, yeah, yeah. So that's I will verbalize. Yeah, so I was just wondering, we have this uh uh strategic marketing offsite this week.
Speaker B
Um, and um, I was looking at the agenda and I I dropped a comment in there to uh Alita's point. Um, that we should involve product, I think, in that discussion about uh Azure boards.
Speaker B
But um, but yeah, I was just wondering if there's anything we should prep to bring to it so we uh, you know, we can hit the ground running.
Speaker A
Am I?
Speaker C
Nice. I noticed that we had a a one to three year portfolio marketing strategy planned and I thought, well, we could read our three-year GitLab strategy because that is something relatively fresh.
Speaker C
But then uh I see a counterpoint, William.
Speaker A
So, um, it should be it should be no prep.
Speaker A
There's no there's no ask like go and do this and show up ready with thing X.
Speaker A
Um, it's uh we're going to have some fun time and we're going to have some uh think about different stuff time.
Speaker A
And so if there is a conversation you would like to have together as portfolio marketing.
Speaker A
Did I did I share with this group that we're now portfolio marketing?
Speaker D
Oh, yeah.
Speaker C
Although I don't know what call that was, so I don't know if that was on it.
Speaker E
That was the Todd call.
Speaker A
Todd, yeah, on on our last portfolio marketing, all portfolio marketing call.
Speaker A
We officially changed the name to portfolio marketing.
Speaker A
So, uh, so if there is anything that you would like to um, chat about in longer term format, please do propose that.
Speaker A
Uh, Ty and I were kind of like on one planning track and then um, Todd was like, hey, add all your ideas to the doc.
Speaker A
So I think Todd may have some ideas and I'm not necessarily clued into those, but, uh,
Speaker A
it it sounds like there's no prep and there's just like if there's something you want to discuss as all portfolio marketing, like add that to the doc.
Speaker A
And so it looks like Alita, you added um, something about Azure boards.
Speaker A
Um, you know, so so we may or may not discuss that, but if there's something that you wanted to discuss, we'll have like a two-hour block.
Speaker A
I have a feeling like if we do multi-topics, we'll fill that up quickly.
Speaker A
So, my proposal
Speaker F
Yeah, we don't have to talk about it.
Speaker F
I just added it just so everyone is aware of kind of what's going on with that.
Speaker F
But we don't have to talk about it.
Speaker A
Well, so I would, my request then would be, if you, if you want the team to be aware of it,
Speaker A
please add it to the like the portfolio marketing team agenda so that we do all see it.
Speaker A
Because I don't know if everyone looks at that doc. But if you want to specifically say during our offsite where we have like a two-hour block of like extended discussion, all together,
Speaker A
and you want to discuss that thing, then add it to that doc. If that makes sense.
Speaker A
Um, and so, no prep, but if there's stuff that you did want to discuss,
Speaker A
uh, one of the proposals is, you know, we do some game storming, if you all have heard of that.
Speaker A
Uh, on strategy.
Speaker A
So, any other questions on just the offsite?
Speaker A
Cool.
Speaker A
Then, uh, Focus Fridays are permanent.
Speaker A
That is very exciting.
Speaker A
And, uh,
Topics:GitLabproduct marketingportfolio marketingstrategic offsiteAzure BoardsFocus Fridaysgame stormingmarketing strategyteam collaborationweekly meeting
![[Full Episode]Nothing Else Compares（English-dubbed）#cdr… — Transcript](https://i.ytimg.com/vi/YYJruShKWz8/maxresdefault.jpg)
