Speaker A
What's up, guys? Welcome back to the journey. And if you're new here, welcome to the journey. My name is Kai. I've been dropshipping for like almost 200 days, and I'm learning some cool things along the way. So, I want to share what
Learn the five stages of customer awareness and how to match your marketing message to each stage to boost sales and become a millionaire.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
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Key Takeaways
- Understanding the five stages of awareness is fundamental to effective marketing.
- Tailoring your message to the customer’s awareness stage improves engagement and sales.
- Educate unaware customers and agitate their problem to move them along the awareness journey.
- Invalidate competing solutions to position your product as the best choice.
- Use clear calls to action with incentives for customers who are most aware.
What the video covers
- Kai Miglio explains the five stages of customer awareness: unaware, problem aware, solution aware, product aware, and most aware.
- He emphasizes the importance of market-message matching to effectively communicate with customers at each stage.
- In the unaware stage, customers don’t realize they have a problem and need education.
- In the problem aware stage, marketers should agitate the problem to highlight its urgency.
- For solution aware customers, marketers invalidate common solutions to position their product as superior.
- Product aware customers compare options, so marketers must highlight their product’s unique benefits.
- Most aware customers know the brand and product and just need a call to action, often with an offer or discount.
- The video uses weight loss as a relatable example to illustrate each stage.
- Kai shares practical advice for dropshipping entrepreneurs to implement these concepts.
- The goal is to tailor marketing messages to customer awareness levels to increase conversions.
Chapters
- 00:00Introduction and Dropshipping Journey
- 00:24Overview of Market Message Matching
- 00:55Explaining the Five Stages of Awareness
- 02:02How to Talk to Customers in Each Awareness Stage
- 02:36Educating Unaware Customers and Agitating the Problem
- 03:01Invalidating Existing Solutions
- 03:45Presenting Your Product as the Best Solution
- 04:20Closing with a Call to Action
Full Transcript — Download SRT & Markdown
Speaker A
I've been learning. Um, but yeah, so this is the five stages of awareness. Um, this is like the most basic fundamental concept in all of marketing.
Speaker A
So, it's super important to understand this. Um, and then also the main thing I want to talk about today was market message matching. So it's about how to speak to your customer when they're in each stage of awareness.
Speaker A
So let's start with the basics of market awareness. So there's unaware, problem aware, solution aware, product aware, and most aware. In an unaware stage where your customer is unaware, let's take a fat person for example. The fat person goes up and down the stairs
Speaker A
every day, but they just don't have the energy. You know, they see their friends going up and down the stairs so quick, but they can't do it.
Speaker A
They're out of energy. They're sweating all the time. It's like, "What is wrong with me?" So, they don't know they have a problem. When they're in problem aware, they know they have a problem. It's like, "I'm fat. Okay, I
Speaker A
need to lose weight. That's my problem." So yeah, you know, I'm not getting the nutrients I need in my body.
Speaker A
Then is solution aware. In solution aware, your prospect knows that there are solutions out there that can help solve their problem. So you know there's diets, there's weight loss pills, there's going to the gym, there's a whole bunch of solutions.
Speaker A
Then for product aware, they know that there is one. They know that your product or service is one of the available solutions. So they know of your products, but they're comparing products. They're not sure
Speaker A
which one they want. And then there's most aware, which is they know of your brand, they know of your offer and your price, and they're just waiting for a discount or some kind of deal. All right, so those
Speaker A
are the five stages of awareness. Next, let's go into how we talk to the customer in each stage of awareness. So, we got problem, we got agitate, we got, uh, what was it? Um, invalidate, and we got, uh, solution. And
Speaker A
we have ask. [clears throat] So, I'm going to try and make this super simple. So, when your customer is unaware, they don't know they have a problem. So, you have to educate them on the problem. You have to tell them that
Speaker A
they do have a problem. So, now they know they have a problem, right? Because you just told them. So, what do you have to do? You have to agitate the problem. You have to say, "This problem is going to keep on getting
Speaker A
worse." You know, it makes you feel bad. You know, when people, like when you're fat, people will look at you weird and they'll point at you like, "Dude, that guy's smelly. Like, don't sit next to me on the airplane."
Speaker A
All that kind of stuff. Next, [clears throat] they know that there are solutions out there. You know, they know of the basic solutions. They know that there are some solutions to fix their weight loss. This is like pills or diets. All
Speaker A
right? But then you go and invalidate those solutions. You say all those solutions, they take too long.
Speaker A
You know, they're not good enough. Oops. They're not good enough. They take too long. And most people can't even stick with them. Like for a diet example, it takes so much energy to focus on a diet. You know, when you're working
Speaker A
eight hours a day, it's not going to be efficient. You're going to miss out on your diet and it's not going to work the way that you want it to.
Speaker A
[clears throat] So, they know that there's a type of product out there that will fit their exact needs.
Speaker A
Okay? So, they're looking for products and they're seeing what will work the best. And then you give them a solution. You say, "This is our product. Look at our product.
Speaker A
It's the best out of all these other ones. It works the fastest. You can stick with it. It's easy." All that good stuff.
Speaker A
So now they're most aware. Oops. Now they're most aware. They know of your brand. They know of your product.
Speaker A
They know what you're selling. All that stuff. All you got to do is ask.
Speaker A
Ask for them to buy. This could be with a discount, some kind of limited time offer, all that stuff. So, that's the basics of message market matching. All right, that's how you talk to your customer when they're in each stage of awareness.
Speaker A
So, uh, I hope you learned something from this video and, uh, if you did, leave a thumbs up, all that good stuff, and comment the word monster down below. All right, see you.
Topics:market message matchingfive stages of awarenesscustomer awarenessdropshippingmarketing strategysales funnelproduct marketingcustomer communicationweight loss marketingKai Miglio
