How I Sell “Talking Websites” To Local Businesses — Transcript

What if I told you you can charge between $2,000 to $4,000 as a setup fee and then $500 per month from selling one website? No one is doing it yet. This new type of site is called a talking website. And the best part is you can do this without a portfolio or past clients. Let me show you. First, let's go to Google and just look at some typical websites. So, the first one is ranking really well. However, the design is absolutely terrible. I mean, they don't even have a logo up at the top, but they do have their phone number nice and big, which means they probably generate decent leads from it. I mean, overall, it's extremely, extremely basic. Second one is looking much better. It does have some Google reviews. It's got a slightly nicer design, but notice how there's barely any photos, and the reviews aren't even listed right on the website. Third one is doing decently well. However, it doesn't have nearly as much information as a customer needs if they're going to spend thousands of dollars on some type of concrete service. And the last one is just absolute garbage. As soon as you go on the website, it just says concrete. It doesn't really have too much information. It does have some photos that are featured and then it just has this request a quote form and it's not even asking for the customer's email. So, if they miswrite their phone number, this business owner has no idea how to get a hold of this person. They're all suffering from YWS, your website sucks syndrome. They fail the two most important metrics, which is does it look good and actually build trust, and does it generate more leads? Does it actually make the business owner any freaking money? And if you go to this one, you can't even see their phone number anywhere on the site unless you scroll all the way down. What we're going to do is build talking websites. And this is how it works. Now, if you see this little icon in the bottom, this is not a chat widget and it's not a call now button. But when you actually click it, it says ABC Concrete, which is the name of this business, says support agent and then call us here. And when you press this button, it allows you to talk to the website right within your browser. I'm going to show you exactly how to set this up and then I'll do a live demo. But first, let me show you the rest of the website. The first thing you see is the phone number is nicely visible on top of the website. Then we have the email. Then as you scroll down, we have a ton of content. This is a live image from the client. We have learn more buttons everywhere. We have our team. Then we tell people exactly what they can expect. Step one, two, and three, we have some testimonials. We have another section. And as you keep scrolling, this is kind of interesting because this is actually an AI video that we made for the clients. And if you notice, that image is the same one from this one up top. So, we just took that image, turned it into a video with a spokesperson, and you can even go in and put your client's face on that character. So, it's actually them presenting their services. Then, we have a bunch of content on here. This is mainly for SEO. Most people are not going to read this. And then we have some images. Then for SEO, we have a bunch of different service pages and all of these are basically targeting keywords. So yes, concrete contractor and concrete company are going to be the same thing, but when somebody types this into Google, we want them to show up first. On top of that, we also have the about us section. Now, this is going to have a bunch of location pages for that client so they rank high on Google. Now, let's click on Henderson here. This is a suburb of Las Vegas. And as you can see, it's a pretty simple page. We just have content on here, so it ranks. And then we have some testimonials. And that's really all that you need. And then when it comes to the service pages, as you can see here, when we click driveway paving, the template is going to be exactly the same. And we even generated an AI video just for this one service because clients absolutely freaking love this. It's not necessary, but it does help you charge high prices. Overall, this works because it's such a clean layout. It's easily digestible. And on top of that, there's so many ways that this person can reach out to the business. They can either call them, they can email them, they can fill out a free quote form, or they can talk to our website right here from this widget. Now, if you're going to do this without SEO, you can charge anywhere from $1,000 to $6,000 upfront, and then you can charge them $200 per month to manage and maintain it and make sure that this voice AI widget works for them. And the reason that setup price range is so drastic is because if you don't have to do anything and you import a template and then you use ChatGPT to generate some content, then it's worth doing for $1,000. But if they want some kind of custom layout and they want to design everything and they want all this fancy stuff, then you can charge three, four, $5,000. Also, it depends on how good you are at selling. If you're doing this with SEO, you can charge the same setup fee, but then charge anywhere from $500 to $1,500 per month. Most of our SEO clients, we charge $1,000 or $1,500 per month. So, look, the first tool you need here is called Go High Level. And the reason I recommend this one is because you can do everything in one place. You can literally build the entire website high level or if you want to build it on WordPress and then just link it to High Level and use the AI features, everything is included. And when I tested these other AI softwares that give you the widgets, most of them don't do the talking website model and they are way more expensive. They don't allow you to do unlimited websites for one fee. And we manage all their contact forms. We follow up with the people that reach out to them on their website. We handle their SMS. We do a bunch of stuff for the clients all within High Level. And it's just one software. This is what the backend dashboard looks like. And if you head over to websites, you can see right here there's an insane amount of templates that you can select. So if you are in the landscaping space, you can see right here we have three templates that are already built for landscapers. So you can take this, use GPT, and then simply launch the website. This entire site and all the pages was built inside of High Level and as you can see everything is here and this allows you to easily clone the pages. But not only that, when we build these websites, we are easily able to change all the phone numbers on this website, all the colors, and it just gives you the most scalable website model that I have found out there. If you want everything imported into your account and just copy and paste everything that we've built with a click, you can now do that. It's working like crazy. Not just for me, but we've proven that this works for people with all kinds of experience levels and backgrounds. In fact, Go High Level themselves rated us the number one course because of the results that we get for people and the support that we give. I'm going to show you a to z how to get clients, deliver results, grow your business, and then even hire employees to run it all for you. I'll even talk to you on Zoom and answer questions to make sure that you succeed. If you want all this for free, go to laptopeo.com or check the link in the description. Next, when it comes to SEO, the best tool I've seen is called Yext. This is specifically for local businesses. However, the pricing is about 200 bucks a year or 500 a year or if you want to be on the most expensive, it's about $1,000 per year. Also, inside of High Level, this is natively integrated in here. And when you activate the listings right here, which gives you all the premium backlinks that you need and everything, it's only $30 per month. So, now let me actually show you how.

website. And the best part is you can do this without a portfolio or past clients. Let me show you. First, let's go to Google and just look at some typical websites. So, the first one is ranking really well. However, the design

is absolutely terrible. I mean, they don't even have a logo up at the top, but they do have their phone number nice and big, which means they probably generate decent leads from it. I mean, overall, it's extremely extremely basic.

Second one is looking much better. It does have some Google reviews. It's got a slightly nicer design, but notice how there's barely any photos, and the reviews aren't even listed right on the website. Third one is doing decently

well. However, it doesn't have nearly as much information as a customer needs if they're going to spend thousands of dollars on some type of concrete service. And the last one is just absolute garbage. As soon as you go on

the website, it just says concrete. Doesn't really have too much information. It does have some photos that are featured and then it just has this request a quote form and it's not even asking for the customer's email.

So, if they miswrite their phone number, this business owner has no idea how to get a hold of this person. They're all suffering from YWS, your website sucks syndrome. They fail the two most important metrics, which is does it look

good and actually build trust and does it generate more leads? Does it actually make the business owner any freaking money? And if you go to this one, you can't even see their phone number anywhere on the site unless you scroll

all the way down. What we're going to do is build talking websites. And this is how it works. Now, if you see this little icon in the bottom, this is not a chat widget and it's not a call now

button. But when you actually click it, it says ABC Concrete, which is the name of this business. says support agent and then call us here. And when you press this button, it allows you to talk to the website right within your browser.

I'm going to show you exactly how to set this up and then I'll do a live demo.

But first, let me show you the rest of the website. The first thing you see is the phone number is nicely visible on top of the website. Then we have the email. Then as you scroll down, we have

a ton of content. This is a live image from the client. We have learn more buttons everywhere. We have our team.

Then we tell people exactly what they can expect. Step one, two, and three, we have some testimonials. We have another section. And as you keep scrolling, this is kind of interesting because this is actually an AI video that we made for

the clients. And if you notice, that image is the same one from this one up top. So, we just took that image, turned it into a video with a spokesperson, and you can even go in and put your client's

face on that character. So, it's actually them presenting their services. Then, we have a bunch of content on here. This is mainly for SEO. Most people are not going to read this. And then we have some images. Then for SEO,

we have a bunch of different service pages and all of these are basically targeting keywords. So yes, concrete contractor and concrete company are going to be the same thing, but when somebody types this into Google, we want them to show up first. On top of that,

we also have the about us section. Now, this is going to have a bunch of location pages for that client so they rank high on Google. Now, let's click on Henderson here. This is a suburb of Las Vegas. And as you can see, it's a pretty

simple page. We just have content on here, so it ranks. And then we have some testimonials. And that's really all that you need. And then when it comes to the service pages, as you can see here, when we click driveway paving, the template

is going to be exactly the same. And we even generated an AI video just for this one service because clients absolutely freaking love this. It's not necessary, but it does help you charge high prices.

Overall, this works because it's such a clean layout. It's easily digestible. And on top of that, there's so many ways that this person can reach out to the business. They can either call them, they can email them, they can fill out a

free quote form, or they can talk to our website right here from this widget.

Now, if you're going to do this without SEO, you can charge anywhere from $1 to $6,000 upfront, and then you can charge them $200 per month to manage and maintain it and make sure that this voice AI widget works for them. And the

reason that setup price range is so drastic is because if you don't have to do anything and you import a template and then you use chat GPT to generate some content, then it's worth doing for $1,000. But if they want some kind of

custom layout and they want to design everything and they want all this fancy stuff, then you can charge three four $5,000. Also, it depends on how good you are at selling. If you're doing this with SEO, you can charge the same setup

fee, but then charge anywhere from $500 to $1,500 per month. Most of our SEO clients, we charge $1,000 or $1.5,000 per month. So, look, the first tool you need here is called Go High Level. And the reason I recommend this one is

because you can do everything in one place. You can literally build the entire website highle or if you want to build it on WordPress and then just link it to high level and use the AI features, everything is included. And

when I tested these other AI softwares that give you the widgets, most of them don't do the talking website model and they are way more expensive. They don't allow you to do unlimited websites for one fee. And we manage all their contact

forms. We follow up with the people that reach out to them on their website. We handle their SMS. We do a bunch of stuff for the clients all within High Level.

And it's just one software. This is what the backend dashboard looks like. And if you head over to websites, you can see right here there's an insane amount of templates that you can select. So if you are in the landscaping space, you can

see right here we have three templates that are already built for landscapers. So you can take this use GPT and then simply launch the website. This entire site and all the pages was built inside of Highle and as you can see everything

is here and this allows you to easily clone the pages. But not only that, when we build these websites, we are easily able to change all the phone numbers on this website, all the colors, and it just gives you the most scalable website

model that I have found out there. If you want everything imported into your account and just copy and paste everything that we've built with a click, you can now do that. It's working like crazy. Not just for me, but we've

proven that this works for people with all kinds of experience levels and backgrounds. In fact, Gohigh Level themselves rated us the number one course because of the results that we get for people and the support that we give. I'm going to show you a toz how to

get clients, deliver results, grow your business, and then even hire employees to run it all for you. I'll even talk to you on Zoom, and answer questions to make sure that you succeed. If you want all this for free, go to laptopeo.com or

check the link in the description. Next, when it comes to SEO, the best tool I've seen is called Yex. This is specifically for local businesses. However, the pricing is about 200 bucks a year or 500 a year or if you want to be on the most

expensive, it's about $1,000 per year. Also, inside of Highle, this is natively integrated in here. And when you activate the listings right here, which gives you all the premium backlinks that you need and everything, it's only $30 per month. So, now let me actually show

you how we build these websites. So, if you go inside here, you just hit edit or edit in a new tab. It's going to open up like this. And as you can see, it does not take a crazy web designer to go in

and edit this layout. You can move these right here. You just drag it and drop it any way that you want. Embedding videos is extremely simple. As well as if you have contact forms, we do all the contact forms and everything else popups

all inside here. And then if you're building out the different service pages, you can just simply build one, go here, click clone, and then all you have to do is just replace that content or any images on that site. By the way, I

have so many of these website templates and I give them all away completely for free. All I ask is you sign up for Highlee, which is a tool you need anyways with my link and you will have them in your account. That link is

gofreetrial.com. So now you're probably wondering, okay, great. But how do we actually make this a talking website? How does this work?

Well, if you head over to settings right here, all you have to do is just select the chat widget that you configured inside of Highle right here. And when you do this, it will appear across the entire website once it is published, no

matter what page they go to. And I'm going to show you how to set that up.

But first, you're probably thinking, "Well, Pavo, I don't have any past clients. I don't have a portfolio." Well, that's the best part. Let me ask you this first. When you walk into a car dealership to actually buy a new car, do

you normally go in and you ask, "Oh, let me speak to past customers. Let me see some of the past sales that you've made." No, you don't do that. Why? It's because the car dealership allows you to sit and test drive the vehicle that you

actually want to buy. And that is exactly what we are going to do. We will allow people to test this AI talking website before they pay us anything.

Now, you don't need to build a million of these AI websites for clients before they pay you. All you have to do is build them one website in their industry and then keep showing them that demo website. So now they don't ask for your

past clients and pass this and pass that because they get to test drive it. So you build one concrete website like this or landscaping website or roofing website or medical spa or dental website and they can test it live with you

before you ever set it up. The next thing we do for all clients is we set up different automation features that links to their website. Let me explain. So when someone clicks get a free quote now this is the automation that fires. As

you can see, the trigger is a form submitted. Then what happens is that person that submitted that form now gets an email. They get an SMS or a WhatsApp and they get a pre-recorded voicemail.

So your client records a voicemail one time and it automatically sends to that person's phone. So guess what? Now they're going to want to call that person back. Then it waits for a reply.

It could be 2 minutes, it could be 4 minutes, it could be 10 minutes, it could be an hour. That all depends on you. Then it asks, did that customer reply? If that segment is true, meaning that customer did reply, okay, cool. Is

the reply positive or is it negative? And then what it does is we take that reply and we put it through the conversation AI, meaning so now AI has a full conversation, answers their objections, and books the appointment

automatically within their SMS. If the customer doesn't reply, we do what's called a call connect, and then we also drop them a second voicemail. A call connect basically calls your client, the business owner, and their potential client as well. And then it connects

those two. So it forces a phone call. So your clients have to reach out to their leads. And guess what? Now they're making more sales. Why? Because of you.

So now let's do a sample conversation. Let's click it right here. We're going to click where it says call us here.

Hey, you have reached ABC Concrete. How can I help you today? Hey, so my driveway is cracked and I'd potentially be looking for some new concrete services to repair it.

Got it. We'd be happy to help with that. Let me first grab a few details so we can get back to you promptly. Can I start with your name, please?

Sure. My name is Paul, but first I just want to know like is this something you guys can do? Like do you give free estimates? Do I have to pay something upfront? How does this work?

Yes, we absolutely handle driveway repairs and we provide free no obligation estimates for all our services. Once you schedule an estimate, we'll visit your location, assess the situation, and provide a detailed quote.

There's no pressure or upfront payment required. Would you like me to help schedule a free estimate for you? If so, I can take down your details to get started.

Okay, nice. Sure, let's do it. Great. Perfect. Let's start with your name. You mentioned it's Paul, right?

Yes. Can you confirm the spelling? P A U L. Yes, that's it. Thanks, Paul. Next, could you share your email address so we can contact you?

Sure. It's paul123@gmail. Got it. Just to confirm that's p a u l123 atg mm a i l.com. Correct.

Yes, that's correct. Perfect. Lastly, could you provide the address where the driveway repair is needed?

Yes, that's going to be on 123 Main Street in Las Vegas. Thanks. Just to confirm, that's 123 Main Street, Las Vegas, right?

Yeah. Great, Paul. I've got all your details. Our team will reach out soon to schedule your free estimate. Thanks for choosing ABC Concrete and have a great evening.

Cool. Thanks again, Paul. Take care and have a great evening. All right, now that call is done and this is how the client can see that entire conversation and appointment.

They can go to conversations right here. And as you can see, I tested the script previously. But here we go. We can see the full transcript of what was said on this call. And it automatically imported them as a new client. We can see my name

here. We see the email right there as well. And what this could do is book appointments. This is a sample client, so I don't have a calendar set up. But if you went to the calendars tab right here, you would also see that

appointment right there once I chose a time like Monday at 2 p.m. Now, what you want to do is have your client install this app right here. It's called Lead Connector. So, it's kind of a generic app. And what they're able to do is to

check all of their leads, all of their appointments, all their conversations, all inside of this one app. And as you can see, everything from the calendar, they are able to respond to all their leads right within here. No longer on

their personal cell phone. They can even send out invoices right here within this app. Now, look, if you're a complete beginner, what I recommend you do is just discount your services. Maybe you're a little bit nervous to sell this

for the first time. So, just give them 50% off on that setup fee. or maybe don't even have a setup fee and just set this up for your first one or two clients and just keep getting paid $500

every single month. So, now let's talk about getting clients. What you could do is go back to Google Maps and just reach out to each of these businesses. You can also find the ones that are actually running ads, like all of these guys, and

reach out to them and say, "Hey, you're running ads, but you're missing an insane amount of leads. Let me install this talking website for you, and you will get way more customers from traffic that you're already paying for." for.

But what I like to do is use a tool that's called tryyoutscraper.com. And all you're going to do is head over to services, Google maps, datascraper, and all that does is it takes your niche that you put in right here. It takes the

city that you put in right there. So, if I were to type in Las Vegas, boom, there it is. I can select all the zip codes there. I would hit get data and it would give me everything. It would give me all

their information, their business name, their phone number, email, social media profiles, absolutely everything. But there's one little key feature that I want you to look out for. Okay, so this is what one of the spreadsheets actually looks like right here. This is a past

one that I generated for landscaping when we're reaching out to these business owners. And if you scroll all the way to the right, you'll see there's a field for has Facebook pixel or has a Google pixel. So look, if somebody has a

Google pixel or a Facebook pixel, then that means they are actually running ads. So now you don't even have to just install these talking websites on brand new website builds, but you can take a piece of code and paste it on their

existing site and just let them simply get more customers from their existing website just because you copied and pasted one thing. You can literally craft entire campaigns just around this one strategy. So now you're thinking, "Cool, Pavle, but how do I actually get

clients? What do I actually say?" Well, the best part about this service is that everyone is your potential client. if they have a website and are getting traffic or maybe they hired another company for SEO or ads like some of the

websites that we saw right there. All you have to do is just install those little tools. You can say something like, "Hey, I build you a live talking website agent that will talk and book appointments with your potential

customers right on your website. It's already done. Do you want to see it?" And again, if you're a beginner, just offer this for free for 7 days. copy and paste one line item and then watch them get more clients and more bookings

because of you. And to be perfectly clear, we are not building this out for clients before we reach out to them. If someone sees this as an email or as a text or as a phone call and they say,

"Yes, I want to see it." Cool. Then you can jump on and show them your generic website that you built, again, let them test drive it. And if you want to let them test it on their own website and

you're brand new, go ahead and create it for them. And if they don't have a website, you can say something like this. Hey, I built you a talking website that books appointments on autopilot. Do you want to see it? Very, very simple.

We didn't build anything. We're going to show them that demo website. Again, this is why it's so important to work in one industry because then you can take this and show it to everyone. So, when it comes to tactical tools that you will

need to actually send these messages, I recommend you check out instantly right here. And what this allows you to do is link up like four or five different Gmails and do email campaigns all inside of here. And you have one main inbox

that will allow you to see all the responses from all your different Gmails in one place. And it schedules about 20 emails per day that can send per Gmail.

So it's very easy to send 100 emails per day. Now look, even if one or 2% of these people respond to this message positively, then that's still one to two new interested people every single day.

Next, we have Facebook groups. So, if you go into Facebook and you type in like concrete business owners, landscaper business owners, right, roofing companies, and so forth, you'll find a bunch of different business owners. If you want to work with local

businesses, you can also do this. Type in something like Las Vegas business owners, and then you can join all of these small business networking groups.

And then what you can do is start making posts in there saying something like, "Hey, I'm looking to bring on two free website clients just to demo my work." and then you'll have a bunch of people raise their hand and say, "Yes, I want a

free website." And now they have to pay that monthly ongoing maintenance fee. So, if you're doing a talking website, charge them $300 or $500 per month. If you are just doing regular website hosting, you can charge them $100 $150

per month. And the third best strategy is cold calling. And I know most of you are going to cringe as soon as I say this, but hear me out. Hear me out. When you have a good script, like you've seen

me do on my channel, I have countless cold calling videos. go back to your sheet that you generated and head over to the phone number field like this right here. Now you have everyone's phone number and just go down the list,

call them and use that script that I mentioned earlier. This will build your sales skills and your resilience. And if you're going to sell stuff, you need to build this anyways. And this is the best free way that I have seen. Now, let's

talk about the sales process. First thing you're going to do is just take a look at their existing site and don't criticize them too much because a lot of business owners absolutely love what their website looks like. And if they

don't, then feel free to criticize it. But go in and just start asking them pain-driven questions. Start asking them things like, "Cool, but how many website form submissions does your website get?

How many leads does this generate you? How many estimates, right? How many appointments are you booking from this website? Cool. How many sales are you making from this website?" And if they're spending money on ads, ask them, "Cool. How much money are you spending

every single month on ads? How many potential customers are you getting?" Okay, great. So, you're spending about $100 per one potential customer. If I can even get you an additional one or two appointments every single month, how much is that worth to you? In the

concrete world, in this niche, that's thousands and thousands and thousands of dollars. Like, literally, if we get them an extra one client, that pays for four, five, six months of our service. And that is exactly why it is such a

no-brainer. And then you can even ask him things like, "Look, if you are a random customer who's never heard of you, would you rather work with a company like this that has photos, that has videos, that literally has a live

agent right on the website? Would you hire them or would you hire a company like this where you don't even see a picture of the owner's face? Who would you trust more to give thousands of dollars to?" Now, after you take out

some of those pain-driven questions, you can demo the sample website that you have built for their industry, demo it.

Show them all the different service pages. Show them the different location pages. And again, even though maybe they're not in Las Vegas, but my demo sites in Las Vegas, you can say, "Hey, we will alter this to your area. Let's

go ahead right now, Mr. John, and let's test the voice AI bot right now. Let's do it together." And now you can let your potential client go ahead and have a conversation with this AI agent. And even if it's not perfect, hey, Mr. John,

would you rather have your clients or people that are looking for your services call the next business owner or just speak with an AI agent and actually book you an appointment? What happens when you get a call at 11:00 p.m. at

night and you're not there to pick up the phone? Wouldn't you rather have an AI do this for you? The obvious answer is yes. And the next step in this process is to set up this entire AI agent. And that is the next video that

I'm going to be filming.