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Jostein Solheim: Putting passion in to your business

Jostein Solheim discusses the importance of passion and emotional connection in business and education for positive impact and future success.

Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.

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Key Takeaways

  • Emotional connection is crucial to motivate action in business and society.
  • Positive impact businesses will dominate future markets.
  • Education must foster critical thinking and emotional intelligence.
  • Following passion leads to meaningful and successful careers.
  • Collaboration between organizations can drive social change.

What the video covers

  • We have the facts and science needed to solve current issues, but emotional connection is missing.
  • Emotional engagement helps people feel motivated to act rather than just think about actions.
  • Both big and small businesses, including social enterprises, must transform into positive impact businesses.
  • Future consumers will prefer to buy from companies that do good rather than bad.
  • Education should move away from cookie-cutter, multiple-choice driven approaches to foster thinking, feeling, and foundational learning.
  • People should be brave and think beyond existing constraints to innovate and succeed.
  • Career success comes from following passion, not just tactical job choices.
  • Ben & Jerry's and Ashoka UK are collaborating to find passionate changemakers.
  • Open-minded thinking is essential for future leaders and entrepreneurs.
  • Changing the world can be fun and impactful, one step or scoop at a time.

Answers

Questions about this video

Why is emotional connection important in business according to Jostein Solheim?

Emotional connection motivates people to feel what they need to do rather than just think about it, breaking down barriers and increasing engagement.

What changes does Jostein suggest for education?

He suggests moving away from standardized, multiple-choice testing to foster people who can think critically, feel deeply, and learn from basic principles.

What role do positive impact businesses play in the future market?

Future consumers will prefer to buy goods and services from companies that have a positive impact, making it essential for businesses to transform accordingly.

Full Transcript — Download SRT & Markdown

00:03
Speaker A
[Music] [Music] Our thing, my thing is we have all the facts, we have all the figures, we have all the science, we got all the brain stuff that we need to solve the issues that we're facing.
00:35
Speaker A
connect it emotionally for people for people to actually feel what they got to do rather than think what they got to do to take down the barrier and engage them with it emotionally you know if you're looking at Big Business small business social
00:51
Speaker A
So what's missing is to connect it emotionally for people, for people to actually feel what they got to do rather than think what they got to do, to take down the barrier and engage them with it emotionally.
01:08
Speaker A
both things I think in terms of Education we need people who can think people who can feel people who can take things from basic principles so we got to get away from the cookie cutter multiple choice driven uh people that succeed at
01:27
Speaker A
You know, if you're looking at big business, small business, social enterprise, entrepreneurship, all of it needs to transform itself into being positive impact businesses because people in the future, future are going to be buying goods and services from good companies, not bad companies.
01:40
Speaker A
go about basic principles learn that the the really the core knowledge that you need because and then be brave because what we know is that the box that we're in ain't working so you got to to find a
01:54
Speaker A
And everybody would start to expect companies to be able to do both things. I think in terms of education, we need people who can think, people who can feel, people who can take things from basic principles.
02:08
Speaker A
going to be successful so don't be tactical about career you know get a job make money pay mortgage you'll do that as well if you follow your passion in 2014 Ben and Jerry's and aoka are coming to a place near you looking for the best
02:22
Speaker A
So we got to get away from the cookie-cutter, multiple-choice driven people that succeed at standardized testing to get to people who have open space in their thinking.
02:37
Speaker A
our core join us have some fun change the world one scoop at the time [Music]
Topics:passionbusinessemotional connectioneducation reformpositive impactsocial enterpriseentrepreneurshipBen & Jerry'sAshoka UKinnovation

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