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So, here you can see in this account, we have spent $6,084 and got $85,000 of sales. And our total ROAS is about 12.54 total ROAS. Here you can see, it's a massive ROAS. And if I just show you
Learn step-by-step how to create and optimize Pinterest Catalog Ads to boost sales and achieve high ROAS using Shopify integration.
Key Takeaways
- Pinterest Catalog Ads automate ad creation from product catalogs, saving time and increasing reach.
- Connecting Shopify with Pinterest enables seamless product syncing and ad management.
- Optimizing Pinterest business profiles and boards with SEO keywords improves visibility and engagement.
- High ROAS can be achieved by running catalog sales campaigns targeting interested buyers.
- Campaigns require at least 30 days to gather meaningful performance data for optimization.
Summary
- The video explains how to set up and run Pinterest Catalog Ads to generate high sales and ROAS.
- Jabed, CEO of Crop Interest, shares his experience helping businesses grow with Pinterest ads since 2020.
- Step 1 covers creating and optimizing a business Pinterest account with SEO-friendly profile and boards.
- Step 2 demonstrates connecting Pinterest with Shopify and Instagram for automatic product and content syncing.
- Step 3 details how Pinterest automatically turns product catalogs into ads targeting ready-to-buy audiences.
- The video highlights the ease of managing thousands of products in one campaign with automated ad creation.
- Jabed shares real campaign results showing $6,084 spend generating $85,000 sales with a 12.54 ROAS.
- The importance of creating relevant boards and daily content for Pinterest account growth is emphasized.
- Audience targeting, retargeting strategies, and campaign duration recommendations are discussed.
- The video provides a fully live, step-by-step walkthrough of setting up catalog ads and optimizing campaigns.
Chapters
- 00:00Introduction and Campaign Performance Overview
- 01:17Overview of Pinterest Catalog Ads and Benefits
- 02:35How Pinterest Catalog Ads Work
- 03:41Setting Up a Business Pinterest Account
- 04:59Creating Boards and Optimizing Content
- 06:16Connecting Pinterest with Shopify and Instagram
- 08:31Managing Product Catalog and Campaign Setup
- 09:53Audience Targeting and Retargeting Strategies
- 11:58Campaign Duration and Performance Expectations
Full Transcript — Download SRT & Markdown
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every single one of our campaigns, here you can see it's a catalog sales on all products. Here you can see it's one also catalog sales, catalog sales, catalog sales. So, just from catalog campaign, we are making that much amount and just
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take a look at our insane ROAS, and our insane spend and our insane order value.
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So, you can get a clear idea how the result is, how Pinterest gives result in catalog ads. By the way, catalog ads is one of my best favorite features in Pinterest. In Pinterest ads, the top performing ads are Pinterest catalog ads.
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From catalog ads, you can research your top performing product, your top performing category, top performing content. Just imagine in one ads campaign, you can include 100,000 plus products. And you can make these ads with 100,000 products in just a few clicks.
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I know that sounds unreal, but yeah, this is the truth. I'm going to take you through everything. In today's video, I'm going to share my screen and take you through everything step-by-step process, fully live. How you can start
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your own catalog ads, how you can set up your catalog, how you can make strategy, and how you can start your own catalog campaign and bring profit out of it in an amazing ROAS. By the way, who I am
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telling you this because I have already made $1 plus of sales just from catalog ads for my clients. Well, I'm Jabed, CEO and founder of Crop Interest. Crop Interest is a Pinterest marketing management service agency. Since 2020, we have been helping businesses grow
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their brand on Pinterest. So far, we have helped three businesses become million-dollar businesses just from Pinterest ads and over 100 businesses become profitable through Pinterest. If you need any help regarding Pinterest, feel free to connect with me. Thank you.
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So, I'm going to cover this whole video in three different steps. Number one is going to be a business Pinterest account and set up your business Pinterest account perfectly. Number two, connect your Pinterest account with your website and bring your website catalog to
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Pinterest. And number three is going to be Pinterest catalog ads. At first, let me explain what Pinterest ads is.
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Pinterest catalog ads is an automatic shopping ads that allows you to upload your catalog to Pinterest feed and Pinterest will turn all of your products into ads. Instead of creating content and ads one by one, Pinterest
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will pull all of your products from your website and turn into ads automatically. And bring your product in front of the targeted audience who are already searching and ready to buy your product. How it works? Very simple.
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First, upload your product catalog. Number two, Pinterest will automatically turn your every single product into ads. Number three, run ads in few clicks. I will show you in this video, by the way, no worries. Number four, Pinterest will show your product to
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the interested buyer. Number five, people will visit your website and purchase. That's it, simple and powerful. Let me give you a simple example. Let's say you are selling t-shirts, shirts, or women's dresses. And then, you will create a Pinterest
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account and connect your Pinterest account with your Shopify store. And Pinterest will bring all of your products to Pinterest automatically and turn all of your products into publishable ads.
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And in just a few clicks, you will start the ads and the audience will see, they visit your website and they purchase.
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And now, let me share my screen and take you through the step-by-step process. First of all, you need to make sure you have created a business Pinterest account. How to create a business Pinterest account? It's pretty simple.
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From your Pinterest account, click on that icon. And here you can see it's already businesses. And here you will see an option called convert to business. Simply click on convert to business, your Pinterest account will be created to business. It's pretty simple.
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If you find it difficult for you, simply find any tutorial on YouTube. After converting your personal Pinterest account to business, you need to set up your Pinterest account. Make sure you have given a proper profile picture, proper cover photo, proper name title,
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and you need to make sure your name title is properly SEO optimized. Try to add clearly explain what is your business name, clearly explain your product or your slogan or anything else.
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Simply, you can add one or two keywords. So, in the bio, make sure you are adding proper keywords. Make sure you are clearly mentioning what you are selling.
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And people, after reading your bio, people have to understand what your product is and what your purpose of your brand is. And make sure you are adding three to four keywords to your bio description as well. From here, click on
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edit. And on the edit, you will give a proper username, proper email and number. Right now, we didn't give it yet here. And you can give your all of the address and everything for a better setup. And here you can see our website
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URL is already connected. Okay? We'll come to that point in second step. After giving your business information, you need to create boards. Here you can see these are called boards. Board is something every single category of product you have in your website listed.
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For every single category, you'll be making a board. Let's say you have three categories of products, women's t-shirts, women's shirts, or women's shoes. In these three categories, you're going to make three boards. And whenever you're going to make the content, you
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will put that content to the relevant boards. So, every single category you have, you need to make boards this way. So, let's say here you can see this is a board on chair. Here you can see
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vintage chair we have made and we have given it a proper name title which is optimized. Here you can see this is the description. It's properly SEO optimized. We have tried to enter few of the keywords including hashtags also.
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So, you can make these types of optimization in your boards first. And this is the content. So, if I just take a look at the content, here you can see the content is pretty optimized. We have given Here you can see the blue tick
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because we have connected our website with Pinterest. We will come to that point. And here you can see our content is properly SEO optimized. If I just show you, here you can see these are the description and everything is on
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point. This way, you need to make sure you have created boards and you are making content every single day. So, this way you can set up your Pinterest account from giving business information to creating content. Now, let's jump
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into the step number two, which is connect your Pinterest account with Shopify. First of all, you need to click on edit and go to linked to Pinterest.
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From here, here you can see you can link your Instagram, you can link your website. Here you can see Shopify and there's many more. First of all, if you have Instagram account, you can simply connect your Instagram account. And
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whenever you're going to be making content in your Instagram account, Pinterest will pull the content automatically to Pinterest. Just simply click on claim and it will go to a page to log in to Pinterest. So, here you can
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see it will take you to log in to Instagram. Just give it your email and password, your Instagram will be successfully connected with Pinterest.
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So, here you can see we have already linked our website, our Shopify website with Pinterest. And here you can see Shopify app setting. So, what you need to do is simply get into your Pinterest Shopify dashboard, install Pinterest
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apps, and then put your Pinterest email and password. Then, Pinterest and your Shopify will be all connected automatically. And because Pinterest and Shopify is a partner, that's why Pinterest will pu
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you have 10,000 or 15,000 products. Let me show you. After connecting your website successfully, the things will be something like this. And if you just go to profile, you are eligible, Pinterest will give you this blue tick also. So,
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after connecting your website with Pinterest, you simply go to here and go to catalogs. Because of we're going to run catalog ads or shopping ads, we need to make sure that after connecting our website, our catalog is successfully
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placed. It can take you 24 to 72 hours. So, from here, simply go to catalog.
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From here, we can see the catalog statistic. And from here, we're going to be clicking this and go to products.
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Here you can see here we have 4,571 product is listed here. And if I talk about this is true, which is on this store we have made massive sales just from catalog ads. If I show you their catalogs, from here we're going to go to
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catalog and we will go to products. Here you can see we have 23,669 products listed here. That means all the product we have in our Shopify store, Pinterest bring all of this product to Pinterest feed. So, this is how you're
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going to be connect your website with Pinterest and connect your catalog as well. This is very simple. And now, let's jump into how to create Pinterest catalog ads. Let me give you the example on this store. So, simply from here,
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we're going to be creating a campaign which is here. And the interface will be something like this. At first, here you can see in the interface, here is Pinterest catalog sales. There are four more types of ads. If you want to know A
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to Z about Pinterest ads, watch this video on my YouTube channel. I'm going to add this video link to my I button also. Still, if you need any kinds of question regarding Pinterest or if you need any kinds of information, you can
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reach out to me or you can watch my YouTube content. You will find answer of your every question regarding Pinterest here in my YouTube channel. So, for now, we will go with the catalog one, catalog sales. And another thing, make sure your
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optimize campaign is turned on. If you are new and if you don't have that much knowledge about Pinterest ads, targeting, and all, I'll recommend you turn on Pinterest optimize campaign.
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Pinterest AI will automatically track your audience. And here you can see it's gives 20% better improvement. Here you can see. So, we will simply go with the Pinterest automated campaign. Okay? From here, we will give a campaign name and
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then add group name. According to you, you can set your campaign name. So, I'm going to set here anything. Let's say maybe maybe all products. Here you can add group name and here you can see including URL parameters. If you know
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what is URL parameters, it's something used for tracking the audience. How much audience you're going to be generating from this ads, you can simply track from URL parameters. If you need more idea about it, you can Google it. But, it's
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not that much important here if you are just running Pinterest ads. You can simply get all of this data from Pinterest ad analytics or your Shopify dashboard. And the rest of the things, keep as it is and scroll down. From
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here, add your daily budget or lifetime budget. I will recommend you go with daily budget. So, we are moving forward with $20 per day budget. And we have given a starting date here and end date still we didn't add it here. Whenever we
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will need to stop the campaign, we will turn it off. And here you can see clearly mentioned promotion. So, what is promotion? Let's say in our website we have any offer in discount or 50% on 10% discount. Whatever discount we have in
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our website, on that discount we're going to be making a promotion. Let me show you how you can make promotion.
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From here, click and create one. Create a promotion, give it a name. Let's say 10% off. Product ID you need to do product ID. Give a start date, which is from today. And for now, it's optional if you wanted to say add a start date,
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which is good. And from here, discount, conditional shipping or anything whatever it is, we will go with shipping. And from here, yeah, our currency is in dollar. And on shipping, uh free shipping. Let's say we are giving free shipping. Or if we're giving
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10% off, which is discount. And from here, we will go uh with As you can see, it's 10% off. If you want to add any uh promo code, you can use it. Or this way, you can click on
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create. So, here you can see it's active, our promotion is active here. So, whatever we are offering in the website, you can simply add our promotion here as well. So, we will scroll down and from here, we can see
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this is our Shopify catalog feed. So, from here, we're going to be running on all product. So, at when we will start with any campaign, at first we have to run on all product. All 23,000 products we're going to be running the ads. And
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here you can see the promotion we have, which is 10% off, it's appearing here.
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Here you can see deal and these are the all fabric because we are selling fabrics and it's shopping ads, it's will show this way also. And in collection, it's will show this way also. So, both are the same. In collection, some of the
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feed it will show this way. So, from here we're going to be move this way all products and if we need in the generation background or anything if you wanted to edit, you can edit uh AI automated background or here you can see
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image resizing stuff. So, enhance all. I'm going to go with the this one. If you wanted to go to, you can do this, otherwise that's fine. And from here, we will know uh we'll add a action button to shop now. And here is the targeting.
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In the targeting, you can give your country name. If you want to exclude any location, let's say we're going to be targeting United States, but you're going to be not targeting um New York, so you can exclude New York
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from here. So, right now we'll go with that. In age, I will recommend because of we're going to be go with uh the Pinterest AI targeting system, so we will move with all ages, which is recommended. And another important
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thing, here you can see audience list. So, here you can see audience list. So, let me explain what audience list is.
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So, audience list is from these ads, we're going to be save a audience so that we can target them later on. So, from here, we can create new one, we can use existing audience list. If I click on use existing, so here you can see we
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have add so many audience here. 9 million, 9 million, these are our audience by the way, ready to use and we can select it and it's will add it here.
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And this way we can target retarget the audience. Okay? So, if I click here, I'm just going to create new one. Simply click on new one. Here you can see engagement, site visit or anything if you wanted to go. And we'll from here
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we'll go to engagement. Let's give it a name. Let's say if your product is t-shirt, we will go with um t-shirt and add a description. It's optional if you wanted to do. Include, so here you can see it's exclude, so we're going to not
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going to be excluding, we're going to be including. Set to pin ID. And from here, we're going to be choosing our Shopify dashboard. We'll create from here.
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Create and it's will be created. I'm not creating because we don't needed it and because we have a audience list already.
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Because if our this campaign is in the targeting, we're going to be choosing let's say this audience we're going to be retargeting. Let's say AAL 3%. If we need it, we will retarget them. So, this way you're going to be using the
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audience list. So, it's a very important part in Pinterest ads. If you can use audience list perfectly, you can bring much more sales in less spent. And if we scroll a little bit down, here you can see optimize and delivery. In the
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optimize and delivery, keep as it is, return on ad spend. If you want to or if you want to focus more on conversion, I will recommend because of we our catalog ad is all about sell, so we'll click on
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conversion. So, definitely we need checkout, so we'll go with checkouts. And here you can see our 85 million audience is here. And everything is sorted and we are ready to publish. So, we'll click on publish, our ad will
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automatically publish. So, this is how we're going to be create Pinterest catalog ads. It's very simple. Just keep your mind cool and slowly slowly move forward. You will see all the thing is very simple. Now, let me talk something
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about Pinterest catalog ad strategy. So, in terms of the strategy, here you can see we have made these ads. Let's say at first you made these ads on all of this product. And run your all of these products ads and here you can see we
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have spent $1,700 and got 60 $26,000 of sales. Okay? And now, because of in these all of these products, we made very good result, now we're going to be finding on all of these 23,000 products, which categories of products works well
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and which products works well. So, from here, we will click on insights. On the insights, we will scroll and here you can see our shopping ads and this is the shopping ads and these are our product group. And here you can see this product
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group 23,668 product. So, we will go with this one. Here you can see this products works really well. This products, this products. These are the top performing result. And from here, we can simply understand which products works well,
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which categories of products works well. And then, after noting down every top performing product, every top performing category, here is the new jump. Here is the strategy. After finding out the top performing products, we will simply create another campaign on the top
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performing products. Let's say our this one, animal one. Here you can see this one. Let's say our animal campaign in the animal products it's works well. So, in animal category, we made another campaign. Here you can see in just $700
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it gives $7,000 and it's will improve more. And this is our top performing category, you can say. And here you can see retargeting. The audience list already we have made from this campaign, we wanted to retarget them again. So, in
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this campaign, we retarget our old audience and we Here you can see the massive result. Here we have spent 24 hundred dollars and got $31,000 of sales. So, retargeting campaign always works well, but retargeting campaign is something is for short period. You can
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always retarget same audience, you can't do this. Just turn on this campaign for 1 or 1 and 1/2 month or 2 months. After retargeting all of this audience, you will turn off this campaign and generate new audience. So, this is the strategy.
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First one is create campaign on all products, find out the top performing product and category. On top performing product and category, make new campaign and on this new campaign, you generate audience slowly slowly. And that generated audience, you're going to be
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creating retargeting ads. It's that simple as it is. If you still have any question, you can connect with me and we can consult about it. And I believe if you search in Google or if you can search in ChatGPT, you will get all of
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your question answer easily. So, the thing is very simple. All you need a clear mind and a clear strategy and everything is sorted out. Another thing, make sure Pinterest is fully game of patient. You need to make content every
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single day. You need to hold a campaign. It's not like Facebook and Instagram that you start ads and right away it will show you the result. You need to hold the campaign for minimum 30 days and then you will see the result will
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start coming in. So, this is it for today. If you like this video, please feel free to like and subscribe. And if you have any kinds of question, feel free to connect with me. Thank you. Have an amazing day.
Topics:Pinterest Catalog AdsPinterest marketingShopify Pinterest integrationPinterest business account setupPinterest advertising strategyPinterest ROASecommerce adsPinterest boards optimizationPinterest product catalogPinterest retargeting
