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There's one thing that separates the producers who take off from the ones who stay invisible for years.
Hocus shares a 2026 blueprint for producers to build a strong brand, grow a following, and secure placements beyond just making beats.
Key Takeaways
- Building a strong producer brand is essential to stand out in the evolving music industry.
- High-quality beats are the foundation, but brand and content strategy drive growth and opportunities.
- Consistent content posting and audience engagement accelerate brand recognition and loyalty.
- Learning from community feedback and adapting content formats improves results.
- Early and strategic brand building leads to more placements, sales, and income.
Summary
- Success for producers in 2025-2026 depends on building a brand, not just sound quality or connections.
- Producers must compete on attention, storytelling, and identity to stand out.
- Hocus shares a step-by-step blueprint used by over 100 producers to build identity, grow audience, and increase income.
- Step one is to lock in on sound quality by practicing beat-making with loops early in the week and creating original melodies later.
- Feedback and community engagement are emphasized through Discord and school review sections.
- Step two involves building a brand simultaneously with creating a catalog by consistently posting diverse content.
- Content ideas include cookups, DM conversations, day-in-the-life videos, beat snippets, and networking breakdowns.
- Posting early and experimenting with different content formats helps discover what resonates with the audience.
- Hocus encourages studying other creators’ content on Instagram and TikTok to adapt successful ideas with a producer’s spin.
- Building a brand is foundational to securing placements, product sales, and long-term growth.
Full Transcript — Download SRT & Markdown
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It's not luck, it's not connections.
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It's not even just placements.
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It's your brand.
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And most producers honestly don't realize this until it's too late.
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Because in 2025 and 2026, producers aren't just competing on sound anymore.
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It's not just about who is the better beats.
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They're competing on attention, they're competing on storytelling, and they're competing on identity.
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A year ago, I didn't understand this at all.
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I was just making beats, posting randomly, just hoping something would pop off.
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But the second I started treating myself like a brand, not just a producer, everything literally changed.
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And that's exactly what I'm about to share with you in this video.
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I'm breaking down everything for you step by step.
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This is the same blueprint that has helped over 100 producers, including myself, build a real identity, grow a following, and start getting placements and income they never thought were possible.
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All from their brand.
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If this is your first time here.
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My name is Hocus and I'm a 17-year-old Billboard music producer, who has built a multiple six-figure income through sound kits, placements, content, and education.
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And I'm able to reel in hundreds of thousands of views every single month that are able to help build this multiple six-figure income.
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Now I help producers do the exact same thing, build a brand, build leverage, and build systems that actually get them results.
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So lock in because if you apply what I'm about to show you, you won't just improve your sound.
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You'll build a brand that people remember.
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And that's how you get ahead of 99% of producers.
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Let's get right into the video.
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All right, welcome to module number two.
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This is going to be the 2025 and 2026 producer brand blueprint.
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So this is going to teach you how to learn and craft a producer brand that turns heads, builds loyalty, and helps you scale in every area from placements to product sales.
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I talk about this all the time as your producer brand kind of being like almost the base for everything else.
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When you have a good producer brand, it'll help you get placements, it'll help you get product sales, it'll help you make more money.
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It'll overall just help you in every single aspect.
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So this is a super important part.
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And in the next module I talk about how to actually get placements.
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And the reason that I put this one before that is because this will literally help you get placements.
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And it's something that should be the first step you do as a producer.
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Let's get right into it.
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So step number one is lock in on your sound first.
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So if your beats aren't good, none of the rest of this matters.
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Right, like your beats and your quality of your production actually have to be good.
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And this is honestly like the first step that you're going to need to have down packed and solid.
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So your beats are good.
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Everything else kind of relies on that.
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So your bounce, arrangement, and melody have to be locked.
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Everything has to be good.
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So a good structure to use is Monday through Wednesday.
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Make like three to five beats using alert loops to learn the process of how pros are making melodies.
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Right.
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So Monday through Wednesday, make like beats using other people's loops, other melodies, just you can kind of get the understanding of how these loops sound, how they're actually like formatted, how you can actually work with them.
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You can get a bunch of loops actually in the server, just go through the chat and you can go through the different sections.
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There's a section all for loops, so you can just get a bunch of loops from other producers in the Discord or other producers in the school.
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You can try new things, styles, test things out.
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You can get feedback, so you can get feedback from people within the school community.
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There's actually a review section, so you can upload some of your beats there to actually kind of get those reviews.
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And then Thursday through Sunday, make your own melodies with your own beats.
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So you're going to make your own melodies and then your own beats with those.
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From your knowledge of loops from Monday to Wednesday.
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So Monday to Wednesday is kind of like understanding how these loops are made, kind of getting used to them, making them without or making your beats without loops.
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And then Thursday through Sunday is going to be making your own melodies and then also your own beats.
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This will really help you kind of get in that flow and get in that like state of learning.
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And seeing other people's loops, hearing how they sound, hearing how they mix them, all that type of stuff.
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So then when you end up making your own, you already kind of have those in your head.
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So it makes it a whole lot easier.
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And I've had a bunch of producers try using this and they've had tons of problems through making loops.
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So this will really, really help.
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Also, I'm also going to be releasing in the school community in the module section, a bunch of cook up videos of me cooking up, teaching you how to make these beats.
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So you can actually learn how to make these beats yourself, how to make them fire and actually do this.
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Um, I just want to get these other modules out because I think they're a lot more important.
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And honestly, there's a lot of stuff on YouTube about how to make your beats good, how to make your loops good.
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But there's not shit on YouTube actually dropping sauce like this.
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So those will be uploaded very, very soon.
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Step number two is build a brand while you build your catalog.
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So don't wait until you make it to post.
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Don't wait until you get placements to post.
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Don't wait until you've like kind of achieved something and that's the only way you're going to be able to post.
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As I talked about it in the mindset module, start posting now.
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You can post content like cookups.
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DM convos, day in the life, beat snippets, networking breakdowns, literally everything.
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If you have a bunch of knowledge, knowledge that you've learned from this community, you can drop sauce.
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Making videos of you talking and dropping to the camera and re-saying some of this information to help teach other producers.
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You can post your cookups.
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So literally pop up your phone, preview some beats, do it in kind of a cool way, set up your studio, make it look kind of nice.
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You can do day in the life videos.
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So day in the life of a producer, you can do this on YouTube, Instagram.
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One of my students actually just started doing YouTube vlogs, so he's kind of just vlogging his day in the life.
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Which is literally something that I do all the time as well.
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So it's honestly something that's super fire.
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People will love it.
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And as you kind of just start posting these videos with these kind of ideas, you will really start seeing what works.
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Seeing what doesn't and being able to format your own brand.
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Seeing what you like making, seeing what your audience likes making.
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But when you're first starting, you really have to test out what people like.
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So honestly, start posting a bunch of different stuff.
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See what works, see what doesn't.
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Try adding to certain things, so maybe do a day in the life and then a Q&A halfway through on Instagram and kind of just adding little things like that in your video specifically to make them even better.
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And the earlier you start, the more you'll dominate later.
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Right, so your brand is really going to push you through and get you indoors that just your music wouldn't be able to do.
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Right.
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And for your content specifically, these are some good ideas and some really good base.
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But what I really want you to do is even go through my Instagram, go through some other creators' Instagrams.
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Save every video you see on Instagram, TikTok when you're scrolling that you think would be a good idea that you can do, even if it's a totally another different niche.
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You can throw your own spin on it, your producing spin on it.
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Um, but really just start posting and you will kind of see what works, see what doesn't.
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As I said before, and start growing from there.
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The importance of a brand is so, so important.
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And so many people just overlook it or don't do it.
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But it will really, really take you ten times further than just being a producer could.
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Three good ideas that I would say just kind of start off with, just kind of get everything moving.
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Is cookups.
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So put your camera up, put some cool text over the screen to kind of get people to watch.
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Like POV you cook the beat while at school, POV you cook the beat while in the car.
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POV you made a beat for Ian and he hated it or some shit like that.
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You can even just like cap a little bit in the captions.
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Just to kind of get people to click on it.
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You can do day in the life.
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So day in the life of a producer, going out through your day, maybe doing a Q&A halfway through.
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Um, and then three teaching people things.
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So here's how I made my beats.
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Here's an FL Studio hack you didn't know.
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Um, here's exactly how to network.
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And then even teaching things that you've learned from here, even though you're not Billboard, even though you don't have crazy placements.
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You can still teach people things that you're actively learning and implementing yourself and showing people along the journey.
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Because showing people along the journey will actually build that brand rather than just waiting until you get to the top and just flexing.
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Right, it'll actually build that like storyline behind you.
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So when you do make it to that point, people are like, damn, I've been following this guy throughout his whole journey.
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And they just fuck with you a lot, a lot more.
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And then when you do want to then go and sell a service, sell a product, you're going to have an actual like fan base of people who really, really fuck with you.
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So once you've kind of done that and figured out what works.
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What doesn't, you've tested stuff out, you've posted for like 20 days consistently, 30 days.
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You see what works, you see what doesn't, you see what people fuck with.
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Now you're going to choose your lane early and go all in.
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Right.
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This doesn't mean you have to stick with this for eternity.
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You can't change anything else.
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But you really want to see kind of what you're actually trying to sell, what you're trying to do.
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So the lane could be artist collabs, so maybe your main goal is to collab with artists.
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Promote more artists, cater your videos more to artists.
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Maybe you're selling a sound kit or a digital product.
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Maybe you're literally just a loot maker, you're not even selling anything right now, you're just trying to promote your loops.
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So other people can use your loops, right?
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So your content for this could be beats.
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Studio vlogs, previewing your beats is obviously going to cater to artists more.
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Maybe studio vlogs of you showing how you're making this beat.
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Obviously producers will be watching this a lot too.
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You'll grow an audience of a lot of producers.
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But it'll really, really um cater to the artists who do watch it.
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And they will be very interested in it.
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And you can use things like many chat, which I'm going to show later in this video and in some of the other modules.
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Which is literally a software where if you comment a certain keyword, the user will comment a certain keyword.
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It'll send a DM directly to them, their message of whatever it is.
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It'll send them a link as long as well as a message.
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So if it's a beat, you can put in the description of your of your video on Instagram, comment blank for a free beat pack.
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And it's ten beats and everyone who's going to comment is going to be artists.
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Which will push it more to artists.
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And you can do the same thing for loops, the same thing for your free kits.
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To then upsell them.
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Which I'm going to talk a lot about that kind of funnel for kit specifically in the sound kit module.
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But there's tons of things that you can do.
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Many chat is super fire to implement.
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And then your strategy behind this is build a DM system, which could be many chat.
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And then sending your pack strategy.
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If you're a kit seller, it'll funnel them using many chat.
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Get the download a free kit.
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You'll get their email.
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And then maybe upsell them on a kit.
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And the strategy for this is growing your producer network and getting placements.
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So it'll send them your melodies, which will grow your list.
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Which will get your melodies out to more people just from posting videos.
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As well as sending out and actually getting placements as I'll talk about on the other modules as well.
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These are three lanes to pick from.
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You don't have to pick just from one of these.
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You can definitely pivot later, but early on just kind of focusing on one thing.
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Seeing what you want to do.
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Can can definitely help you a lot, especially when you've kind of tested out what content works, what doesn't.
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So when you go in on this, you know that these type of studio vlogs do really well.
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These type of beat previews do really well.
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So when you do figure out what you want to cater towards, who you want to cater towards, you're going to know exactly what works.
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You're going to have that previous content kind of idea.
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And what you kind of want to do since you've already literally done it and tested it out.
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Step number seven, and if these steps are a little bit out of order.
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It's just because the numbers are off.
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But document your come up daily, even if it's small.
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So here's what to post, here's kind of like a little guideline on a weekly kind of basis.
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On what to post on each day.
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Um, this doesn't have to be exact, right, like on a specific Monday.
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You don't have to post a loop or preview.
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These are just some ideas in like a planner format so you can kind of see how it goes.
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Every post should be either building your brand, showing your progress, or giving value.
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Obviously, you want to do entertainment videos and stuff like that.
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But truthfully, those videos don't really build a brand.
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They might get a lot of views and bring some people in.
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But it won't really build like a strong brand.
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They're also fire to do because it can just get a lot of views, grow your followers if you're trying to do that.
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So they help.
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But it won't necessarily build your brand super well and give you that really strong base.
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Like you could have 20,000 followers of just people who just saw like an entertainment video.
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Or like 5,000 followers of people who you've been dropping value for for like a month.
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And they will just rock with you a lot, a lot more.
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You'll have a lot of a stronger connection to them.
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But still posting those entertaining kind of videos in the producer space.
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Is really good as well.
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So each day, Monday, the post idea could be a loop preview or a beat flip.
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This could just be you putting up the camera, showing you cooking up, showing you the beat.
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Previewing a loop, whatever it may be.
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Tuesday could be a video of you in the studio.
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Or just like a funny clip.
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This could be like maybe you're doing a skit with getting one of your friends to record it.
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Being in the studio, doing like a funny skit, like how producers be in 2025.
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Um, or just something like entertaining and stuff like that to kind of bring in those views.
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And then right after that could be like a value video and a rant.
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So here's what I learned from making beats for four years.
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Here's an FL Studio tips and tricks.
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Um, I bet you didn't know this about FL Studio.
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And then showing them something.
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One of my most viral videos actually, and it has like 700k views on Instagram.
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Was literally just me showing people some FL Studio tip and trick.
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And I just put up my camera, edited the video a little bit.
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And it got like 700k views, which is fire.
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Um, and I actually copied that video.
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I have no shame in saying it.
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Because it's nothing bad at all.
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I copied this video from Sauce for audio.
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It was them showing like an FL Studio tip and trick.
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I didn't even copy that exact trick, I just copied the hook of the video.
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I think it was like, you don't know FL Studio until you've done this or something like that.
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And it got 700k views, right?
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So honestly, what really helps is looking at videos that have done well, not copying the exact video.
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But copying the hook, maybe like the camera setup, how it kind of looks.
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And just putting your own spin on it, obviously.
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And that really, really helps.
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And kind of gives you those ideas and is able to make you help you create more videos every single week.
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Especially when you're going to be posting consistently almost every day.
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You're going to be running out of ideas after the first like week.
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But if you consume content as well and when you're scrolling on TikTok, Instagram, everything, you add videos to like a folder called ideas or something like that.
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You can go through that every time you need ideas and then just remove them from the folder whenever you've used them.
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Slide number ten is creating a brand that actually matches your sound.
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I meant step number ten instead of slide.
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But creating a brand that actually matches your sound.
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If you think about producers like okay, for example.
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Like we going to be okay, his brand, he doesn't really have a brand.
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He doesn't post videos and stuff like that.
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But just his page and stuff like that matches his sound, right?
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Like he makes those underground type of beats.
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And his page kind of matches that aesthetic, you know what I mean?
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So like, whatever your kind of style of beats is, I don't want to get into this slide too much.
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Because it's not too, too important.
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But whatever your kind of branding is, you want it to match with your beats, like if you make like pop beats, for example.
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Your page isn't going to look like you make trap beats.
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You guys kind of understand what I'm saying by that.
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This is just something to always keep in mind.
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It just helps your brand a little bit more, keeps it a little bit more aesthetic, keeps it a little bit more consistent.
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And overall just helps it a little bit more.
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Right, so step number eleven.
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Make your name around a core message.
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This is something that is more so broad.
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It's not like specifically you have to have a slogan or something like that.
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But like for me, I will talk about helping producers making a living.
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Like in my bio, I literally have I help producers make money and get placements.
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That's kind of like my like core message, if you know what I mean.
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This is mainly for producers really going all in on content.
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Not just posting videos to help get them placements, but kind of going like all in on content.
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Um, in your bio, you could even put I teach producers blank, I help producers blank, I show producers blank.
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So if you are an engineer and you want to show people the life of an engineer.
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You're kind of core message is like, I show producers what it's like to be an engineer in Atlanta.
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And kind of just basing everything around that will really help with content, knowing what you need to do, how you need to move, how your page needs to look.
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It'll really just all be kind of like a replicant in a mirror of that core message.
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So kind of just figuring that out.
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Not every producer does, but if that's something you want to do, this is definitely something that can help you a lot.
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And something that I implemented that did help me a lot.
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That is all.
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For the branding module.
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I hope you guys took a lot of value from this.
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I'm also going to be doing a module about content and how to actually make good content.
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So that'll be kind of like a part two of this, this is kind of just explaining branding, little things to do and stuff like that to help your brand grow.
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But content is going to be the main thing that helps your brand, so I'm going to make a full module on that with content ideas.
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What to post on each, on each, on each platform, everything like that ideas.
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So I'm going to have that in the next module.
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So that'll really help.
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Make sure to watch all the modules and get through everything.
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Because this will really, really, really help you.
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I'm also going to be dropping modules pretty frequently too.
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Um, so yeah.
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Make sure you stay tuned for those.
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But yeah, that was the end of this module.
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Before the video's fully over.
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Now that you've made it to the end, I know that you're a producer who's actually trying to lock in, see results, make producing a full-time career.
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I want to show you another tool that'll help you do that ten times faster than the average producer.
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Welcome to my school community.
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We just launched this and has hours of modules going over everything you'll need to know.
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A private community of producers.
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3,000 worth of sound kits.
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Hours of courseware.
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Billboard proven strategies.
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And beat review submissions.
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Plus so much more.
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Here's some of our student results that you can see on the link down below.
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It's only $47 a month.
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We're only accepting 20 people from this video.
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And just so you know that this isn't just some bullshit and it doesn't actually work.
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Let me show you some undeniable proof of our student wins.
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I had to literally put them all inside of a board and this isn't even all of them.
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You can just go through this and just see all of the students winning.
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Whether it's growing their brand, making their first thousand dollars, getting placements.
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Everything.
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We help producers make this a full-time career.
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Here's some more of our client results.
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As you can see here.
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The results are honestly undeniable.
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As you can see right here, Manic just made his first thousand dollars off of his music.
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It's honestly insane.
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Triple T just made $200 from selling an exclusive beat to a major artist.
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I don't want to go on for too long about it.
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But if you want to learn more and you want to seriously start taking your music production to the next level and make a full career with it.
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This is the community for you.
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Go check out the link in the description.
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The first link.
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And there's even a video breaking everything down so you can learn a little bit more about it.
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But I'd love to see you guys in there.
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But yeah, I hope you guys enjoyed the video.
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Go subscribe.
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Go follow the Instagram.
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I'm going to be dropping videos like this every single week.
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Straight sauce.
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I don't know any other account that's dropping this much value.
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Going through slideshows, going through modules, everything like that.
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I'm going to see you all in the next video.
Topics:producer brandmusic productionbeat makingmusic marketingcontent strategymusic placementsbranding for producersmusic businessHocusmusic producer tips
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