Ep. 23 - How to Grow & Maintain Brand Equity with Marketing Ops

Explore how Ben & Jerry's nurtures brand equity through marketing operations, culture, and mission-driven values with Rebecca Robinson.

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Key Takeaways

Brand equity is built through mission-driven marketing and authentic customer experiences.
A strong, inclusive company culture supports creativity and employee engagement.
Perks like dog-friendly offices and free products enhance workplace satisfaction and brand connection.
Marketing operations play a critical role in maintaining brand consistency and nurturing customer relationships.
Sustainable business models aligned with community values foster long-term brand success.

What the video covers

Rebecca Robinson, Head of Marketing Operations at Ben & Jerry's, discusses the company's mission and culture.
Ben & Jerry's commitment to ethical sourcing and community impact is central to its brand equity.
The company fosters a unique workplace culture including dog-friendly offices called 'K9 to Fivers'.
Employees enjoy perks like free ice cream and a creative, inclusive office environment.
Rebecca shares insights on the importance of authenticity and consistency in brand marketing.
Marketing operations at Ben & Jerry's focus on nurturing customer relationships and driving brand equity.
The company’s three-part mission guides sustainable growth and community prosperity.
Rebecca reflects on her career journey through major brands and the evolving marketing operations discipline.
The podcast highlights how marketing ops can adapt and transform to meet future challenges.
Ben & Jerry's culture encourages creativity, inclusivity, and employee well-being to strengthen brand loyalty.

Chapters

What is the 'K9 to Fivers' program at Ben & Jerry's?

The 'K9 to Fivers' program allows employees to bring their dogs to work, creating a dog-friendly office environment that enhances company culture and employee well-being.

How does Ben & Jerry's maintain its brand equity?

Ben & Jerry's maintains brand equity through a strong commitment to its three-part mission, authentic marketing, consistent customer experiences, and fostering an inclusive and creative workplace culture.

What role does marketing operations play at Ben & Jerry's?

Marketing operations at Ben & Jerry's focus on driving brand equity by managing consistent messaging, nurturing customer relationships, and adapting to evolving marketing challenges.

Full Transcript — Download SRT & Markdown

Speaker A

Welcome to The Art of Marketing Operations, a Taylor podcast. I'm Glenn Bottomley, and today my guest is Rebecca Robinson, Head of Marketing Operations at Ben & Jerry's, a worldwide company committed to making the world a better place by promoting peace, love, and ice cream. It offers a wide variety of ice cream, dairy desserts, non-dairy desserts, and snackable dough, all made with high-quality, ethically sourced ingredients. Thanks for joining me today, Rebecca.

Speaker A

cream and offers a wide variety of ice cream doggy desserts non-dairy desserts and snackable dough all made with high quality ethically sourced ingredients thanks for joining me today rebecca thanks glenn i'm super excited to be here so i need to know

Speaker A

Thanks, Glenn. I'm super excited to be here, so I need to know.

Speaker A

food and give me some more is two top favorites of mine um and especially give me some more if you've ever had it i can never get enough of our graham cracker swirl in it that's fantastic so do employees actually get free ice

Speaker A

First off, what is your all-time favorite Ben & Jerry's ice cream flavor?

Speaker A

given day and it really keeps my husband and my kids really happy that's incredible you get three a day you can take up to three um the longer that you've been at the company you know every few weeks you might bring some

Speaker A

You know, Glenn, we get this question all the time at Ben & Jerry's, and it's a tough one because there's always new, exciting flavors that our team is coming out with. I would say Fish Food and Give Me Some More are two top favorites of mine. Especially Give Me Some More, if you've ever had it, I can never get enough of our graham cracker swirl in it. That's fantastic.

Speaker A

is it called the is it k nine to fivers uh at ben and jerry's where you know you have dog friendly offices uh you know encouraging employees to bring their their their dogs into the office is is is that correct and is that

Speaker A

So, do employees actually get free ice cream?

Speaker A

can bring them into the office and there's is as you go through and you see different offices and cubicles if there's a baby gate that's usually where you'll find a little dog with their head sticking out of it or just saying hello

Speaker A

We do. One of the amazing perks is that we can get up to three free pints a day. Around the office, we actually have chest coolers, and I probably have about nine to 12 pints in my home freezer on any given day. It really keeps my husband and my kids really happy.

Speaker A

like pup hangouts so a lot of times people will bring their dogs out at the same time and the dogs can get some energy out employees get to get some fresh air and really it's kind of a nice sense of

Speaker A

That's incredible. You get three a day? You can take up to three?

Speaker A

have to be alone so one of the cool things is for anybody listening if you're interested in seeing some of our canine fibers we actually have a page on our site dedicated to pictures and profiles of all of our dogs

Speaker A

The longer that you've been at the company, you know, every few weeks you might bring some home. But when you're new to the company, I've got to say, you are going through and just testing a lot of the new flavors that you may not have tried before.

Speaker A

at ben and jerry's but but also with such a wonderful and reinforcing benefit uh such as you know being able to bring the dogs in and and and how much of a focus the company puts on on that

Speaker A

Oh, that's fantastic. That is so fun. And I've also heard that there are, is it called the K9 to Fivers at Ben & Jerry's, where you know you have dog-friendly offices, encouraging employees to bring their dogs into the office. Is that correct? And is that something that you yourself take part in?

Speaker A

but you're energized you're inspired and you can be creative and even if you come to our office at some point or anybody does like we have curvy walls and um we have a slide in the front that you can go down and a lot of

Speaker A

We do. We call them our K9 to Fivers at Ben & Jerry's, and it's always been a canine-friendly company. It does add a lot to our culture. Basically, what we do is us humans can bring them into the office, and as you go through and you see different offices and cubicles, if there's a baby gate, that's usually where you'll find a little dog with their head sticking out of it or just saying hello.

Speaker A

offers that environment for people to be creative and um and be themselves excellent now rebecca you've worked at uh ben jerry's now for four years and and then you've also been with the unilever uh family of companies for

Speaker A

But it really adds a lot. We have a lot of team members that will bring their dogs in. It brings a different energy. A lot of people find it really relaxing. Then there's kind of like pup hangouts, so a lot of times people will bring their dogs out at the same time, and the dogs can get some energy out. Employees get to get some fresh air, and really, it's kind of a nice sense of community. I personally have a dog, Petri, that I bring to work. She loves our day. We drop the kids off, she goes for a ride in the car, we get to go into the office together, and she doesn't have to be alone.

Speaker A

listerine and you know moving to a small company mentholated where you're working on how to labo and um soft lips to unilever where you get the exciting you know dove and vaseline and some of these really well known brands

Speaker A

One of the cool things is for anybody listening, if you're interested in seeing some of our canine fibers, we actually have a page on our site dedicated to pictures and profiles of all of our dogs that come into the office frequently.

Speaker A

late night ice cream and i was like oh my gosh what a cool company and my husband did his masters in vermont and i remember going to the factory and being like one day i really want to work here

Speaker A

Oh, that's fantastic. And I mean, obviously, that must make for an incredible company atmosphere. Can you share a little bit more about what it is like, you know, both working at Ben & Jerry's but also with such a wonderful and reinforcing benefit, such as being able to bring the dogs in, and how much of a focus the company puts on that?

Speaker A

a job but is actually really trying to make a difference from a grassroots lens in is proving a sustainable business model that you can do business in a different way and you can be really successful at it um and so

Speaker A

Yeah, I think Ben & Jerry's in general has a very much a sense of community feel. So whether you're a dog lover or you're not, it's really about being inclusive, having a workplace where you're relaxed but you're energized, you're inspired, and you can be creative. Even if you come to our office at some point, or anybody does, we have curvy walls, and we have a slide in the front that you can go down. A lot of visitors who come by will go down our crazy slide. I think it's more around how do we have an environment that really feeds that culture and kind of who we are as a company and offers that environment for people to be creative and be themselves.

Speaker A

really looking for one that aligns with the values and what um i hope to become a small part of to make a difference yeah well and you sort of touched on it there but can you expand a bit on

Speaker A

Excellent. Now, Rebecca, you've worked at Ben & Jerry's now for four years, and you've also been with the Unilever family of companies for about seven years. So what drew you to work for such well-known brands?

Speaker A

three-part mission uh and so you talked about the importance of mission and what that means to you that draws you there so can you expand on that a little bit more yeah definitely when ben and jerry started the company um and they are two

Speaker A

Yeah, I think throughout my career, I've had a really cool opportunity starting out in the industry at J&J, working on brands like Tylenol and Listerine, and moving to a small company, Mentholatum, where you're working on Carmex and Softlips, to Unilever, where you get the exciting Dove and Vaseline and some of these really well-known brands. One of the things I've always really loved about Ben & Jerry's is how authentic they are, that they're really trying to make a difference in what they're doing. I remember splurging on their ice cream because when I was in college, you know, late-night ice cream, and I was like, oh my gosh, what a cool company. My husband did his master's in Vermont, and I remember going to the factory and being like, one day I really want to work here.

Speaker A

growth in when we truly think about our communities that everybody can thrive and so they the whole company has been founded off of a three-part mission um which has remained steadfast in the guidance of how we even operate today and so the

Speaker A

So throughout my career, I started reaching out to people at Ben & Jerry's and saying, you know, I really want to be a part of this, and I want to be a part of something that stands for more than just a job but is actually really trying to make a difference from a grassroots lens and is proving a sustainable business model that you can do business in a different way and be really successful at it. So I think that's really, in a nutshell, what brought me to Ben & Jerry's. Working for all of these exciting and cool brands throughout the years has been amazing experiences, but really looking for one that aligns with the values and what I hope to become a small part of to make a difference.

Speaker A

the earth and the environment and everything that we're doing multiple layers deep and ultimately providing something that is super amazing we have the economic mission which is about a sustainable financial growth for all of our stakeholders we engage with

Speaker A

Yeah, well, you sort of touched on it there, but can you expand a bit on the mission of Ben & Jerry's? Because I know that, as you just stated, Ben & Jerry's really believes that ice cream can change the world, and I believe that there's a sort of a three-part mission. You talked about the importance of mission and what that means to you, that draws you there. Can you expand on that a little bit more?

Speaker A

this relates to social environmental issues um the goal is to bring awareness and support action in overall hopefully improving the quality of life for people whether locally nationally or internationally so what's really cool is we have you know different

Speaker A

Yeah, definitely. When Ben & Jerry started the company, and they are two real guys, if people don't know who are listening, they really started it and founded it with the idea that linked prosperity can work. There's a sustainable model that can work for everybody who's a part of the business to have sustainable growth, and when we truly think about our communities, everybody can thrive. So the whole company has been founded off of a three-part mission, which has remained steadfast in the guidance of how we even operate today.

Speaker A

depth there to make sure that we're constantly doing the right thing um and also continuing to try to progress um whatever we can yeah um that's excellent i appreciate that uh that review of product economic economic and social

Speaker A

The three-part mission is around three areas: product mission, economic mission, and social mission. The product mission is all about making the best ice cream in the world with the highest quality ingredients, having a high standard for quality business practices, respecting the earth and the environment in everything that we're doing, multiple layers deep, and ultimately providing something that is super amazing. We have the economic mission, which is about sustainable financial growth for all of our stakeholders we engage with. This includes vendors, basically anybody that we interact with. We want to make sure that it's a sustainable, profitable business for all. Then our social mission is really around finding ways to make something better. This relates to social and environmental issues. The goal is to bring awareness and support action in overall hopefully improving the quality of life for people.

Speaker A

this impact the the work that you're doing from a marketing operations perspective it's a great question from a marketing operations perspective i think what's so cool is that we work so cross-functionally with all of the different teams to bring the

Speaker A

go-to-market strategy to life so you know when we think about it really in marketing operations you're an enabler and helping all of these other teams do what they're doing by providing a profitable growth in a way that we're

Speaker A

driving the economic mission um and then there's a lot too that we can do across marketing operations whether it's with industry partners so if you think about retailers vendors um other areas of the business it's also about like how do we

Speaker A

change some of the systems how do we make sure that equity is is a part of those systems how do we drive sustainability how are we a really good partner in hopefully inspiring learning from others and continuing to progress

Speaker A

for you know people that we're working with it's not just about ben and jerry's working with people or ben and jerry's you know doing the work it's really about how do we get more people involved in this so that we can really make a

Speaker A

bigger difference um and so i think that that's where us in marketing operations enabling um and driving some of the budgets driving the growth and the strategies and everything and then working with people on some of those like

Speaker A

systemic processes or places where we can really drive equity and change um that's where we can really make an impact and what's interesting and when i hear you describe that is um it's like you're it feels as if you're

Speaker A

always looking through that broader lens you know it's not about necessarily just driving growth it's not necessarily about um you know one creative strategy but it's that it feels that you're always going back up uh to check it is this does this uh gel

Speaker A

with our overall strategy it seems like just in how you're describing it there's always that you know is this aligning with our overall mission do you did i get that right absolutely i think it's something we think about all the time is

Speaker A

are we truly driving something that's sustainable and are we doing the right thing and having that three-part mission is something that we're constantly thinking about it really offers an opportunity to tie it back to are we are we driving that strategy are we

Speaker A

doing the right thing are we making the right choices um and i think it's super helpful is is kind of a a road map and it continues to evolve but i think by having that really strong um you know mission that we're trying to

Speaker A

accomplish it makes it easier to make these decisions well in it and i know that when we chatted before you know you would talk to me a bit about you know just how fun you know ben and jerry's is as an

Speaker A

organization to to work with um but i know that you had mentioned that it's the the part that you love so much about uh about marketing operations and what you do every day is you sit at sort of

Speaker A

this uh intersection uh between marketing strategy creative the the goals you know of the organization etc to to drive the p l is there a favorite part of your job it's funny because when people ask me what i do on any

Speaker A

given day and i think for all of the marketing operations professionals out there sometimes it can be really hard because you're like what problems did i solve today and um and so what i think is one of the

Speaker A

things that i love from a marketing ops lens is that every day is so different you never know what sort of fire drills could come up um what sort of problems you might need to solve and so when i think about it i think of

Speaker A

marketing operations is you're really a true connector um and you're working so much cross-functionally and so it's such a cool space because some days you get to span working on a five-year brand strategy and then you go into meetings with

Speaker A

innovation teams or r d or supply chain or finance to figure out you know how do you bring that product to market with those teams um how do you work with field sales and retailers in some of those meetings to

Speaker A

how are you making sure that your fans are really happy and you're driving you know successful marketing program so i think what's really cool is like and are you doing that from a sustainable financial lens and so what what you just mentioned um

Speaker A

in the lead up is that you do you get to span in marketing ops the strategy to some of the technical pieces to the execution um but you get to do it with all these amazing cross-functional partners while also solving a lot of

Speaker A

problems and trying to come up with like creative solutions yeah i i love that and that for me personally that's one of the things that i absolutely love about just marketing overall as a general discipline particularly marketing operations as

Speaker A

well because brings in so much of the data side uh it brings in that creative creativity but it's you just can't get the work done without partnership uh you know with the other functional areas and teams that you're that you're working

Speaker A

with um now when obviously with when we uh did our introduction uh ben jerry's has so many amazing products uh and that spans so many different types of customers uh you know that that you are targeting so generally um who are you really trying

Speaker A

to reach with uh your marketing efforts does it completely depend uh on the product set that you're going after or are you looking for a certain type where for example ben and jerry's mission really will resonate with them and i

Speaker A

really want to kind of dive into how do you actually nurture relationships with your various sets of customers so i think one of the interesting pieces is um if you take a step back on you know who you're trying to reach from

Speaker A

even taking a look at marketing across a lot of the different brands that we've worked on marketing has evolved so much and consumers are so much smarter than ever before um and so i think that in understanding who you're trying to

Speaker A

reach it's so important for brands to truly know who your consumer is so who's buying you versus who's engaging with you might be slightly different what channels are people engaging you in because there's now so many different opportunities for people to engage with

Speaker A

you um across you know technology as we know or some of the more traditional marketing um tactics that are there and so i think what is so important in trying to figure out who you're trying to reach with your marketing is who is that

Speaker A

consumer and how are they engaging with you and then as as you go about nurturing them for each brand like for ben jerry's versus listerine versus some of the other brands it's really how do you go about determining where to

Speaker A

meet those people and what sort of messages do you want to have so i think i've seen throughout my career that it can actually it can be different right you could maybe focus on a product specific communication or what you might find is you are trying

Speaker A

to just drive general awareness of your brand and so i think it depends on where your brand is in your life cycle how aware people are of it and then what are you trying to communicate with them and how are you trying to engage them

Speaker A

and i think it differs a lot for each brand that's uh that's a great comment about not only deciding where to meet them the messages that you want to serve you know serve to them but also uh the your

Speaker A

comment about where the brand is in terms of its brand life cycle i think that's a very powerful uh uh comment because it's almost that overlay because if you're a brand new brand if your market doesn't know about you you

Speaker A

know you have to do much more on the awareness side as opposed to nurturing or or what have you um and so from from that perspective do you what what advice would you give if somebody is at the early stage

Speaker A

of brand awareness and how you engage with them versus a very mature brand um you know and how you engage with them what ex what experiences would you have that you could uh provide advice either way yeah i mean i think if you're a new

Speaker A

brand it depends on who's your target market because um as we know there's you know from a full funnel marketing mix at the top of the funnel you can drive general awareness so there's so many different tactics where you can grab

Speaker A

a ton of the population and send a communication out so if you're trying to drive mass awareness there's opportunity there but if you're a niche new brand and maybe you have very specific target audience that you're looking for you

Speaker A

might want to do something that's a little more defined from maybe it's a digital um perspective that you're going after and you focus more on digital marketing or more targeted i think it really you know if you're niche or new

Speaker A

depending on what your product or your service or your offering is um who are you going after and where are those people and then how do you meet them there so like a lot of times whenever um i've been at companies it goes back to

Speaker A

the question of like are you just trying to drive awareness or are you trying to drive awareness and trial or ultimately are you trying to drive that conversion and i think that those answers will then help you define like

Speaker A

how do you go about approaching the people that you're trying to reach that's excellent and then um you know when you think about your career uh and so many of the well-known consumer brands that you've mentioned you know

Speaker A

here you know during this uh podcast um what have been some of those best lessons that you've learned along the way specifically to build brand equity so for brand equity i think this is such a an interesting question

Speaker A

um authenticity and consistency are two of the key pieces i think because people getting what they expect from you and being consistent in that um providing consumers with the experience that you're communicating to them so not overselling it not over

Speaker A

communicating what you're offering and understanding what consumers think of your brand or your company and where do you sit with them sometimes it's really tough but you have to sit down and and really listen to people in what

Speaker A

they think about your brand and where are there issues and opportunities that you can help address for people um and then also maintaining and protecting is also really important for brand equity because whether you're a new brand or new

Speaker A

company and building that out or you've been really established holding to certain guidelines and guard rails which automatically then really help that authenticity and consistency that you're building with people becomes really important because when we think about it

Speaker A

brand equity and growing brand equity is about people getting what they expect and trusting and knowing that you're gonna be providing exactly what you're talking to them about uh very well said uh i think you're as you described the your first two

Speaker A

authenticity and consistency uh you know kudos to you kudos to ben and jerry's because if i think back to how long i have been aware of the brand uh i think authenticity is absolutely a word that i would use uh

Speaker A

when i would describe uh ben jerry's and certainly consistency because i think from you know year after year product after product every product extension after product extension i think everybody would would say who has familiarity with the brand would say that there is

Speaker A

absolutely a consistency and message from uh from the ben and jerry's team uh so i think the way that you've described that that would certainly describe very high uh brand equity you know in terms of uh you know the anecdotal comments here for

Speaker A

me but also your comments about maintaining and protecting because i think that that is something that i think you don't it's sort of the result uh authenticity and consistency as a result of that focus on maintaining uh and

Speaker A

protecting the the brand uh you are the steward uh of of the ben jerry's brand and i think you're doing a fantastic job in driving that equity forward thanks now what about the marketing mix um so when you think about the marketing

Speaker A

mix can you share some of your views on how do you use both uh print uh as well as digital tactics uh to drive brand awareness and growth some of the the actual tactics side yeah i mean i think we um

Speaker A

i think we started getting into it uh a little bit ago is that it depends on um i think it depends on a lot of what you're offering for your brand or your company and then what is what is your goal is it driving

Speaker A

awareness and and where your consumers at so i think how a brand leverages it's been really interesting because some brands will leverage print really heavily and you'll still see them in you know magazines and newspapers in a lot of

Speaker A

different print offerings some will be very digital focused um especially newer brands because depending their target consumer might be you know only on their phones and only being inundated with digital ads and everything from an engagement perspective and then there's some brands that from a

Speaker A

traditional tv commercial um they might be funneling a ton in for general awareness and that has even evolved with all of the new streaming services so there's so many different options now and i've seen some brands really drive

Speaker A

that traditional print and commercial um i've seen some really be in that digital space and then there's brands that you can see use a combination so maybe depending on if you're trying to really just drive awareness to a really high circulation of people you

Speaker A

might go more of the traditional route from a marketing mix of print um as well as like freestanding inserts and in different promotions where depending on you know who you're targeting and if you're ultimately going to try to convert people at the lower

Speaker A

funnel maybe you're focusing more on you know digital consumer promotions different ways that you're trying to really engage them and then drive that conversion so i think that for each brand that is looking at their marketing mix it probably depends on who their target

Speaker A

consumer is and what they're offering and it's probably a wide spectrum of what they include from all of those different tactics to make it really successful one of the pieces that i would say is i'll never forget that's really early in

Speaker A

my career one of my mentors said always keep in mind like first where you're meeting someone and so if it's online or if it's in a magazine or in their house how do you then bring them on this

Speaker A

journey with you right and so um how do you kind of bring them along the story or the journey and so first they meet you there but then how do you engage them it once you're in store 15 feet out

Speaker A

10 feet out 5 feet out and if you think about that path to purchase where are you meeting them and where are you bringing them along your journey um that's excellent and i uh that um is a great description as you as you

Speaker A

described from the uh like in a store you know uh 10 feet out five feet out et cetera you know as they get closer and closer to the product and then how are you you know how is how do you want that

Speaker A

engagement to uh to be uh what do they see about the brand you know everything from the packaging to you know uh you know store uh display et cetera i think that's great but i think that what is

Speaker A

also interesting in a b2b context with what you just said is where are you first you know meeting your your buyer uh you know and uh and although it may not be 15 feet up but if it is you know

Speaker A

uh six months before a contract coming up three months before a contract coming up one month before a contract coming up what is the experience that you want your buyer to uh to have so an interesting tie between you know both in

Speaker A

a b to c environment as well as a b to b environment uh so i think that's very very interesting uh description so when you think about uh the just the marketing operations discipline overall uh how have you seen

Speaker A

uh the marketing operations discipline transform over say you know the past 10 years and how do you anticipate that marketing operations is going to transform over the next 10 years let's say i think a lot has changed over the last

Speaker A

10 years if you think about the rise in smartphones social media the rise of content marketing um consumers being inundated with so many messaging um so many different ways that you know there's you have to figure out how to stand out more

Speaker A

and engagement across the internet even if you think about as we've continued to evolve even over the last two years now the internet and how we use the internet both across work and personal time it's evolved even faster than i think we

Speaker A

could probably have thought about due to covid and so a lot has changed with access to insights and data connecting with consumers in more versatile ways um people have a better sense of when a brand is being authentic and transparent they can

Speaker A

do their homework on brands and companies and really you know vote with your wallet right um and marketing is really holistic now consumers are looking for more information they care about honesty they care about kind of looking under the

Speaker A

hood so to speak um and so you really need to understand your consumers what are truly their needs or wants and then how do you meet that um because you can't just provide um like with so much being personalized and

Speaker A

customized now across a lot of different industries you can no longer just put one advertisement out and have that be super successful um you really have to figure out what people want and need and then meet them there

Speaker A

well said very well said um well rebecca um before we wrap up today's episode what is the main takeaway that you want to leave our audience with in understanding the challenges facing marketing operations executives today i think there's three things that i

Speaker A

would leave everyone to think about and people who are listening are probably thinking about this is um listen to your people trust them and give them the space to test new ideas and concepts as everything keeps evolving the second piece would be

Speaker A

really stay true to communicating honestly about what you're offering as a brand or a company don't try to be something you're not in consumers and employees can see faster than ever if it's authentic and if it's really something that they want to be a part of

Speaker A

and then lastly and this is something that i was talking to a mentor about a couple weeks ago is having a vision in a multi-year strategy is key um with this ever-changing environment that we have in the world that we're

Speaker A

living in it's really easy to get caught up in wanting to change your your vision or your strategy to meet what's happening today but it's really important to hold true to what you're trying to accomplish and you can make subtle tweaks

Speaker A

but not getting caught in the hamster wheel of reinventing your strategy to encompass all these shiny new things excellent well that wraps up this episode of the art of marketing operations thank you so much for joining us today rebecca until

Speaker A

next time stay safe take care and thank you for listening

Topics:Ben & Jerry'sMarketing OperationsBrand EquityCompany CultureEmployee PerksSustainabilityMission-Driven MarketingCustomer RelationshipsMarketing StrategyWorkplace Inclusivity

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