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Today I want to talk regarding AI Max search campaigns, which is a new edition.
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Which is a new edition in Google search ads.
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And based on the data, previously, you know, I used to think that the AI having the AI in your ads is not going to be a great edition because AI misses the brand persona.
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But, you know, over the time, you know, this has been proven wrong and the AI advance meant has helped so much that I'm about to say that AI Max is a very good edition by Google.
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So let's get started on this.
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So, the Google says that AI Max for search campaigns is introducing the, they are introducing this one.
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If you look around in the details, you know, it's an asset optimization, ad copy optimizations, deliverables, understanding your audience.
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So it has so many features and functions that it's going to help you with optimizing your campaigns with enhanced controls, deeper insights and a lot more savings with higher conversions.
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Another Google data says how AI Max for search campaign works.
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So I want you to tell you few of the things.
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You know, AI Max is a comprehensive suit of targeting and creative features.
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Two main features, search term matching and asset optimization.
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Leverage Google AI to optimize your ads in real time.
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And tailor your creative message to reach your customers.
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And drive more value for your business.
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So what happens is your ads automatically get optimized.
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With the real time with someone who is searching a particular thing.
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You know, if someone is searching for a particular query.
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There your ad is going to be adjusted according to the query.
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With automatic ad optimization.
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Previously dynamic keyword insertion was the main thing.
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But this advancement has done real time changes on your ad.
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And the second is asset optimization.
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The assets previously known as extensions are also going to be optimized.
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Based on the search query which the user have searched.
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Turning on AI Max will turn on search term matching for your campaign.
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You can toggle it off in the ad group settings.
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And the benefits are too much.
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Incremental reach and performance with search term matching, you can expand upon your existing keywords using broad match and keywordless technology to find more relevant and high-performing search queries.
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Queries and conversions that you'd otherwise miss.
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Google AI will learn from your current keywords, creatives and URLs to help you show up on more relevant searches.
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And you have more control, AI Max come with new controls that give you the precision you previously used keywords for.
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Exclusively in AI Max for search campaigns, locations of interest helps you reach specific customers based on their geographical intent at the ad group level.
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And with brand controls at both the campaign and ad group level.
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You can specify the exact brands you want your ads to be associated with.
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Or prevent your ads from appearing alongside specific brands.
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You also have more transparency with headlines and URLs in the search term reports.
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Give you a clearer view into customer ad journeys.
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And the improved asset reports show you how your assets are performing against KPIs like spend and conversions.
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Not just impressions.
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You'll have the option to remove any generated assets or specify where you'd like to send your customers with URL controls.
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New match type values for AI Max and source columns.
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Provide insights into why your ads matched.
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So if you look around in the text customization.
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You may see around someone searches for.
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Serum for dry sensitive skin.
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This was the predefined copy.
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Your ad, your predefined ad copy.
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But with AI Max technology, your ad is going to updated with the query.
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This copy is face serum for dry sensitive skin.
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Unlock your glow today.
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So you can see how your ad has changed in the real time.
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This is a very good edition for your AI ad.
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So you may see around over here.
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Serum, your ad is going to be most relevant URL on your domain.
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Is automatically going to be sent to the user.
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This is another advancement.
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So if you are having, you know, serum for dry sensitive skin.
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And you're also having a face cream for your dry sensitive skin.
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So the Google will analyze the user and their understanding to to decide on which landing page is the right choice for him.
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This is another addition through the search AI Max.
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And if you look around on the benefits.
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You get a get improved performance.
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Google automatically sends users to the landing page from your domain that is predicted to perform best and serves relevant ad copy customized to user intent.
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This unlocks new user journeys that can drive incremental performance.
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More relevant ads, asset optimization helps optimize your ads to better tailor your creative message.
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To the user and drive more value for your business.
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Drive efficiency.
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Improve your efficiency with automatically created ads.
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With just a few clicks.
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Enabling these settings can drive better results.
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With less time and less manual effort.
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More transparency.
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Gain deeper insights into performance metrics with improved performance.
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And contextual reporting for your assets.
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So let's discuss regarding the features available in AI Max.
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So the search term matching.
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So the search term matching is another advantage where your ad is going to be matched with search term.
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Text customization from your ad.
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Final URL expansion.
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Like we have discussed regarding the final URL expansion.
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And the user will be sent to the most relevant and better performing URL from your website.
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Location of interest.
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Reach specific customers based on their geographical intent even in keywordless matches.
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Brand settings.
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Specify the exact brand you want your ads to be associated with.
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Or prevent your ads from appearing alongside specific brands.
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This is happened for the first time.
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This is a very good edition.
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Because there are many brands who do not want their ads to be shown exclusively along with their competitors.
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Or there are some competitors where they they want to show their ad along.
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So this is a very good brand setting edition.
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URL inclusion.
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Utilize URL inclusion to include URLs that were not captured by final URL expansion.
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Learn more about how to use URL inclusions.
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When URL inclusion is turned on for your campaign, pinned assets won't be used if a more relevant URL is chosen.
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URL exclusion.
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Exclude specific URLs from serving as landing page in your campaign.
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So you can also exclude a specific URL if you do not want it to be shown.
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And there are few more things.
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With search term reports includes AI Max as a new match type for those incremental search terms and a source column that shows if the match is because of broad match expansion or keywordless matching.
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A new view that shows the combined search term, headlines and URL to provide a full view into customer ad journey.
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So it's a great edition for marketers and everyone.
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So I'm going to show you now.
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How to set up your AI Max.
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And for to set up.
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Now I'm going to go over here.
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So this is one of the account for instance.
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If you move on to another account.
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So we are going to use this account.
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For instance, okay.
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So go with a new campaign over here.
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So this AI Max, let's start with this AI Max technology.
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So let me refresh.
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So over here your campaign objective, you can choose any campaign objective.
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For instance, we're going with the sales one.
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One of the most.
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Okay, this is suspended.
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Let me move on to another account.
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So I'm in another account.
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So let's try over here with the new campaign.
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So sales and you can see the conversion goal over here.
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So I'm going to tell you how you can create your own AI Max search AI Max campaign.
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So after this, you can select any.
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So we are going with the search campaign so I can show you how to create your search AI Max campaign.
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So for the website for instance.
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I'm going to write my website over here.
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And although my website has several pages, but with AI Max.
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Automatically the best performing one will be shown to the customer.
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Depending upon the query.
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So I'm going to write over here is.
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AI Max search campaign.
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So now going on my bidding strategies.
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And there are multiple bidding strategy available.
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And I'm going with a click over here.
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So I can choose anyone.
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But let's say I'm going with the clicks over here.
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And I'm going to select this one as an example.
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If I want to bid for new customers, I can select this one as well.
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So it's all my personal preference.
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So after this, I'm going to select, let's say I'm going to select my.
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UAE as a country.
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For the networks, I'm unselecting those networks.
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Because I recommend creating separate campaign for a display network.
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And a separate for search network.
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And the search network partners.
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I have a different opinion for those.
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And for some clients they do perform well.
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But the majority of the clients, they do not perform well.
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So I'm going to exclude them.
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I'm setting my language.
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If I'm going to select my audience segments over here.
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I can select again.
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It's audience segments is now recommended.
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For a quick doing, I'm not selecting right now.
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But I can select later on.
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If I want to have my ads to run for a specific days.
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I can set over here.
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I can set my ad schedules over here.
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And I'm going to the next part.
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And that is the main part.
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You know.
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And that is turning on my ads for AI Max campaigns.
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So the AI Max get the best AI powered performance on Google search.
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Advertisers that activate AI Max in search campaigns will typically see 14% more conversions or conversion value at a similar CPA.
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So optimize your campaigns with AI Max.
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I'm going to turn on over here.
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So I'm going to turn on optimize Max over here.
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And the asset optimization.
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Text customization use text from your website, landing pages, ads.
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And provided assets to create customized ad copy.
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I'm allowing them for this.
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Final URL expansion send traffic to the most relevant URL on your website.
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When it's likely to result in better performance.
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Okay.
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I can select over here.
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I can add my URL exclusions over here.
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So if I want do not want to add a specific page for instance, you know, from my website.
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I do not want a particular page.
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For instance, if I want going to you know, exclude this my hosting page.
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I'm going to go over here.
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And I'm going to write select the URL over here.
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And simply going to add over here.
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Okay, again, it's my personal choice.
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If I wanted to enable this or not.
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So I can simply exclude over here.
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If I do not want any final URL expansion.
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If I want, I can add over here.
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I can select exclusions as well.
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Again, this is my personal preference.
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And this is the from the brand.
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Where I want.
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You know, if I want my brand to add to be shown along with the specific brand.
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I can over here look around for this one.
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I can create a new brand list.
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I can name it as a healthy brands.
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And for instance, if I do not want over here.
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With the Google ads.
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Just giving an example.
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Healthy media.
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Something like this.
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Okay.
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For instance, I.
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So what happens is.
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My ad will be shown along with these brands.
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And if I wanted to exclude a specific brand, I'm going to do the brand exclusion over here.
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New brand list.
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And I'm going to do any brand exclusion over here.
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For instance.
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I do not want to exclude brands.
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I'm going to write over here.
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And I'm going to exclude over here, so I do not want my ad to be shown.
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Whenever there is an ad from Amazon.
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I'm going to.
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Okay, now the list is huge.
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So you have to, if you have a specific competitor, you can write over here.
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And.
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I can, for instance, giving you just an example.
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I do not want my ad to be shown along with these one.
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So I'm going to save over here.
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So this was was a brand inclusion.
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And this is brand exclusion.
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So this is how the AI optimization is going to help me.
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In optimizing my ads.
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So after this, coming on your keywords.
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You can see around over here.
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They have automatically grabbed my product service from my page.
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Aarswebs Solutions is a Google Ads partner specializing in digital marketing and PPC services for e-commerce businesses.
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We help businesses grow faster by providing expert level knowledge.
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And a profit driven approach to Google Ads management.
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Our team handles the day-to-day marketing tasks, allowing you to focus on your business strategy.
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We offer a comprehensive suite of services, including campaign setup, optimization and scaling.
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To maximize your ROI, we are committed to data driven decisions.
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And client centric solutions.
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Ensuring your success is our top priority.
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So you can see around over here.
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And then you can see my ads over here.
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I can add further ad groups over here as well.
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But I'm not going to do it right now.
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And I can, if I want, I can just simply save it over here.
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And you can see around over here.
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They have grabbed my information over here.
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My images, headlines.
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They have saved all and making it easy for me.
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By short listing from my ad assets.
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They got my site links.
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I can definitely use those as well.
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You can see around over here.
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So I'm selected the edited it.
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Now I'm going to see my keywords over here.
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Also these are broad match.
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If I want to go with the phrase match.
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I just have to put this over here.
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And if I want to move on to the exact match.
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I can do by doing with brackets.
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So I'm going to make it for the few.
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So let's say going with the.
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You know, also they have selected few keywords.
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So let's say go with the broad match.
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With AI Max enabled.
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But again, it's my personal preference.
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I my ad advisor, I'm going to close it.
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So I can have my more over here.
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So AI group settings for AI Max.
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AI Max is turned on over here.
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Search term matching expanding your keywords with AI.
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Use search term matching for this ad group.
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Brand inclusions.
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I can location of interest.
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Use location of interest to reach customers searching for and intended in a specific geographic areas.
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So the location, you know, for instance, people searching in specific areas.
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I want to grab them.
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The AI is going to help and automatically change my ad copy.
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And keyword selection to help me get those customers in those specific locations.
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I can simply over here.
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I can select a country, city.
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So I can select United Arab Emirates over here.
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So I'm going to include my location of interest.
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And it's going to verify me.
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So just a second.
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So thanks for verifying that it's you, that protect you from unauthorized changes.
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After this.
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If I wanted to have URL inclusions where if there are specific landing pages.
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You know, because Google AI is automatically going to detect the best performing landing page.
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And if I wanted to do an URL inclusion, I can use certain URL inclusions.
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Where my ad for the Google to decide out of those to where to actually land the user from those.
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After this, I'm going to create my ad.
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And for we can help you with the ads as well.
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And there are ample of lectures.
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So also Google has decided this, I'm going to keep it right now.
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Over here.
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Because specific lectures related to ad can help you in optimizing the ad.
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Descriptions are automatically being set.
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The images, I can add images from over here.
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They have predefined.
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Asset libraries over here.
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I can generate.
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I can upload my own as well.
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So it's all my personal preference.
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Whether to upload my own from the asset library.
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Selecting those.
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Again, it's all the personal preference.
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So going with this one.
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Simply saving it.
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The brand name of the our business name is all already being suggested.
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After you have to add your business logo.
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Going with the business logo.
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It's not automatically coming up over here.
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So I'm not going to select this one.
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Because this needs an optimization for the logo to be appear.
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So needs some changes with the size descriptions.
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After this, they have automatically found two site links.
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From the website, but I recommend I can add my own from my manually as well.
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And can name those as well over here.
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And site links can help you.
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For instance, I'm wanted to add the hosting part.
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I'm going to select this one.
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I'm going over here.
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Web hosting.
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And I'm going to write over here.
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The URL.
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So you see around over here.
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I have added this one as a custom one.
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And I'm going to create over here.
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So you can see the custom site link is also being added.
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Going to save it over here.
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This is over here.
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The recommended daily budget.
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Again, it's all my personal preference.
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I can select any.
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Or I can have a campaign total budget.
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All my personal preference.
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After this, it's going for a review for me.
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To see that my AI Max search campaign is ready to publish.
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And I'm going to review the Google is checking for possible errors.
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Before it's going to be published.
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And just wait a second for the Google.
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So finally, the Google has checked.
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And your campaign is almost ready to publish.
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They suggested to add me more ads, more keywords.
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And a budget and a budget.
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Because these things were not being added.
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Which is why they are being shown.
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There were also further recommendations.
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Including more site links.
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Because apart from site links.
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Look around on the other add images.
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Draw more attention to your ads by adding at least four images.
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Adding call outs.
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Call outs helps to increasing your CD call to action.
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And getting more users out.
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And expanding with your Google search partners.
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For which I have already told you.
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And display expansion show your ads in more places and gets more at a similar cost per action.
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So I basically they are recommending me to add a display ad.
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But I told you that for to run for display, I recommend you to have separate ones.
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And separate campaign for search ad and separate for display.
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So just for a revision.
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Everything over here.
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And the budget is because I have not set it.
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So I just have to set my budget over here.
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For instance, I'm going to set my daily budget at $50.
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And now they are going to again check for the further errors.
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And my budget is sorted now.
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And I can simply publish my campaign over here.
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And that is how you can create your own AI Max campaign.
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So yeah, this is how you can create your own one.
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And I hope you like this video.
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And if anyone needs a professional help with the Google ads, audit setup or management services, we provide full-fledged services.
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We help clients even with fraud click prevention.
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We have a team of experts who can help you in ads optimization, conversion tracking.
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Everything is being sorted out with us.
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So if you need a professional help with the specifically Google ads.
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Meta ads, Bing ads and digital marketing services.
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We are a full-fledged digital marketing agency based in UAE.
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And we look forward working with you.
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You can hire me and my team to the link in the description.
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And we would love to work with you and we're going to help you in doing your Google ads at the best.
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So yeah, we look forward working with you.
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As a Google partner.
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Thank you for watching.
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And if you have any questions, you are more than welcome to try to the comments of this video.
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Thank you for watching.
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Take care and bye-bye.
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