Google Ads AI Max for Search Campaigns (2026) – Setup, … — Transcript

Today I want to talk regarding AI Max search campaigns, which is a new edition.

Which is a new edition in Google search ads.

And based on the data, previously, you know, I used to think that the AI having the AI in your ads is not going to be a great edition because AI misses the brand persona.

But, you know, over the time, you know, this has been proven wrong and the AI advance meant has helped so much that I'm about to say that AI Max is a very good edition by Google.

So let's get started on this.

So, the Google says that AI Max for search campaigns is introducing the, they are introducing this one.

If you look around in the details, you know, it's an asset optimization, ad copy optimizations, deliverables, understanding your audience.

So it has so many features and functions that it's going to help you with optimizing your campaigns with enhanced controls, deeper insights and a lot more savings with higher conversions.

Another Google data says how AI Max for search campaign works.

So I want you to tell you few of the things.

You know, AI Max is a comprehensive suit of targeting and creative features.

Two main features, search term matching and asset optimization.

Leverage Google AI to optimize your ads in real time.

And tailor your creative message to reach your customers.

And drive more value for your business.

So what happens is your ads automatically get optimized.

With the real time with someone who is searching a particular thing.

You know, if someone is searching for a particular query.

There your ad is going to be adjusted according to the query.

With automatic ad optimization.

Previously dynamic keyword insertion was the main thing.

But this advancement has done real time changes on your ad.

And the second is asset optimization.

The assets previously known as extensions are also going to be optimized.

Based on the search query which the user have searched.

Turning on AI Max will turn on search term matching for your campaign.

You can toggle it off in the ad group settings.

And the benefits are too much.

Incremental reach and performance with search term matching, you can expand upon your existing keywords using broad match and keywordless technology to find more relevant and high-performing search queries.

Queries and conversions that you'd otherwise miss.

Google AI will learn from your current keywords, creatives and URLs to help you show up on more relevant searches.

And you have more control, AI Max come with new controls that give you the precision you previously used keywords for.

Exclusively in AI Max for search campaigns, locations of interest helps you reach specific customers based on their geographical intent at the ad group level.

And with brand controls at both the campaign and ad group level.

You can specify the exact brands you want your ads to be associated with.

Or prevent your ads from appearing alongside specific brands.

You also have more transparency with headlines and URLs in the search term reports.

Give you a clearer view into customer ad journeys.

And the improved asset reports show you how your assets are performing against KPIs like spend and conversions.

Not just impressions.

You'll have the option to remove any generated assets or specify where you'd like to send your customers with URL controls.

New match type values for AI Max and source columns.

Provide insights into why your ads matched.

So if you look around in the text customization.

You may see around someone searches for.

Serum for dry sensitive skin.

This was the predefined copy.

Your ad, your predefined ad copy.

But with AI Max technology, your ad is going to updated with the query.

This copy is face serum for dry sensitive skin.

Unlock your glow today.

So you can see how your ad has changed in the real time.

This is a very good edition for your AI ad.

So you may see around over here.

Serum, your ad is going to be most relevant URL on your domain.

Is automatically going to be sent to the user.

This is another advancement.

So if you are having, you know, serum for dry sensitive skin.

And you're also having a face cream for your dry sensitive skin.

So the Google will analyze the user and their understanding to to decide on which landing page is the right choice for him.

This is another addition through the search AI Max.

And if you look around on the benefits.

You get a get improved performance.

Google automatically sends users to the landing page from your domain that is predicted to perform best and serves relevant ad copy customized to user intent.

This unlocks new user journeys that can drive incremental performance.

More relevant ads, asset optimization helps optimize your ads to better tailor your creative message.

To the user and drive more value for your business.

Drive efficiency.

Improve your efficiency with automatically created ads.

With just a few clicks.

Enabling these settings can drive better results.

With less time and less manual effort.

More transparency.

Gain deeper insights into performance metrics with improved performance.

And contextual reporting for your assets.

So let's discuss regarding the features available in AI Max.

So the search term matching.

So the search term matching is another advantage where your ad is going to be matched with search term.

Text customization from your ad.

Final URL expansion.

Like we have discussed regarding the final URL expansion.

And the user will be sent to the most relevant and better performing URL from your website.

Location of interest.

Reach specific customers based on their geographical intent even in keywordless matches.

Brand settings.

Specify the exact brand you want your ads to be associated with.

Or prevent your ads from appearing alongside specific brands.

This is happened for the first time.

This is a very good edition.

Because there are many brands who do not want their ads to be shown exclusively along with their competitors.

Or there are some competitors where they they want to show their ad along.

So this is a very good brand setting edition.

URL inclusion.

Utilize URL inclusion to include URLs that were not captured by final URL expansion.

Learn more about how to use URL inclusions.

When URL inclusion is turned on for your campaign, pinned assets won't be used if a more relevant URL is chosen.

URL exclusion.

Exclude specific URLs from serving as landing page in your campaign.

So you can also exclude a specific URL if you do not want it to be shown.

And there are few more things.

With search term reports includes AI Max as a new match type for those incremental search terms and a source column that shows if the match is because of broad match expansion or keywordless matching.

A new view that shows the combined search term, headlines and URL to provide a full view into customer ad journey.

So it's a great edition for marketers and everyone.

So I'm going to show you now.

How to set up your AI Max.

And for to set up.

Now I'm going to go over here.

So this is one of the account for instance.

If you move on to another account.

So we are going to use this account.

For instance, okay.

So go with a new campaign over here.

So this AI Max, let's start with this AI Max technology.

So let me refresh.

So over here your campaign objective, you can choose any campaign objective.

For instance, we're going with the sales one.

One of the most.

Okay, this is suspended.

Let me move on to another account.

So I'm in another account.

So let's try over here with the new campaign.

So sales and you can see the conversion goal over here.

So I'm going to tell you how you can create your own AI Max search AI Max campaign.

So after this, you can select any.

So we are going with the search campaign so I can show you how to create your search AI Max campaign.

So for the website for instance.

I'm going to write my website over here.

And although my website has several pages, but with AI Max.

Automatically the best performing one will be shown to the customer.

Depending upon the query.

So I'm going to write over here is.

AI Max search campaign.

So now going on my bidding strategies.

And there are multiple bidding strategy available.

And I'm going with a click over here.

So I can choose anyone.

But let's say I'm going with the clicks over here.

And I'm going to select this one as an example.

If I want to bid for new customers, I can select this one as well.

So it's all my personal preference.

So after this, I'm going to select, let's say I'm going to select my.

UAE as a country.

For the networks, I'm unselecting those networks.

Because I recommend creating separate campaign for a display network.

And a separate for search network.

And the search network partners.

I have a different opinion for those.

And for some clients they do perform well.

But the majority of the clients, they do not perform well.

So I'm going to exclude them.

I'm setting my language.

If I'm going to select my audience segments over here.

I can select again.

It's audience segments is now recommended.

For a quick doing, I'm not selecting right now.

But I can select later on.

If I want to have my ads to run for a specific days.

I can set over here.

I can set my ad schedules over here.

And I'm going to the next part.

And that is the main part.

You know.

And that is turning on my ads for AI Max campaigns.

So the AI Max get the best AI powered performance on Google search.

Advertisers that activate AI Max in search campaigns will typically see 14% more conversions or conversion value at a similar CPA.

So optimize your campaigns with AI Max.

I'm going to turn on over here.

So I'm going to turn on optimize Max over here.

And the asset optimization.

Text customization use text from your website, landing pages, ads.

And provided assets to create customized ad copy.

I'm allowing them for this.

Final URL expansion send traffic to the most relevant URL on your website.

When it's likely to result in better performance.

Okay.

I can select over here.

I can add my URL exclusions over here.

So if I want do not want to add a specific page for instance, you know, from my website.

I do not want a particular page.

For instance, if I want going to you know, exclude this my hosting page.

I'm going to go over here.

And I'm going to write select the URL over here.

And simply going to add over here.

Okay, again, it's my personal choice.

If I wanted to enable this or not.

So I can simply exclude over here.

If I do not want any final URL expansion.

If I want, I can add over here.

I can select exclusions as well.

Again, this is my personal preference.

And this is the from the brand.

Where I want.

You know, if I want my brand to add to be shown along with the specific brand.

I can over here look around for this one.

I can create a new brand list.

I can name it as a healthy brands.

And for instance, if I do not want over here.

With the Google ads.

Just giving an example.

Healthy media.

Something like this.

Okay.

For instance, I.

So what happens is.

My ad will be shown along with these brands.

And if I wanted to exclude a specific brand, I'm going to do the brand exclusion over here.

New brand list.

And I'm going to do any brand exclusion over here.

For instance.

I do not want to exclude brands.

I'm going to write over here.

And I'm going to exclude over here, so I do not want my ad to be shown.

Whenever there is an ad from Amazon.

I'm going to.

Okay, now the list is huge.

So you have to, if you have a specific competitor, you can write over here.

And.

I can, for instance, giving you just an example.

I do not want my ad to be shown along with these one.

So I'm going to save over here.

So this was was a brand inclusion.

And this is brand exclusion.

So this is how the AI optimization is going to help me.

In optimizing my ads.

So after this, coming on your keywords.

You can see around over here.

They have automatically grabbed my product service from my page.

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So you can see around over here.

And then you can see my ads over here.

I can add further ad groups over here as well.

But I'm not going to do it right now.

And I can, if I want, I can just simply save it over here.

And you can see around over here.

They have grabbed my information over here.

My images, headlines.

They have saved all and making it easy for me.

By short listing from my ad assets.

They got my site links.

I can definitely use those as well.

You can see around over here.

So I'm selected the edited it.

Now I'm going to see my keywords over here.

Also these are broad match.

If I want to go with the phrase match.

I just have to put this over here.

And if I want to move on to the exact match.

I can do by doing with brackets.

So I'm going to make it for the few.

So let's say going with the.

You know, also they have selected few keywords.

So let's say go with the broad match.

With AI Max enabled.

But again, it's my personal preference.

I my ad advisor, I'm going to close it.

So I can have my more over here.

So AI group settings for AI Max.

AI Max is turned on over here.

Search term matching expanding your keywords with AI.

Use search term matching for this ad group.

Brand inclusions.

I can location of interest.

Use location of interest to reach customers searching for and intended in a specific geographic areas.

So the location, you know, for instance, people searching in specific areas.

I want to grab them.

The AI is going to help and automatically change my ad copy.

And keyword selection to help me get those customers in those specific locations.

I can simply over here.

I can select a country, city.

So I can select United Arab Emirates over here.

So I'm going to include my location of interest.

And it's going to verify me.

So just a second.

So thanks for verifying that it's you, that protect you from unauthorized changes.

After this.

If I wanted to have URL inclusions where if there are specific landing pages.

You know, because Google AI is automatically going to detect the best performing landing page.

And if I wanted to do an URL inclusion, I can use certain URL inclusions.

Where my ad for the Google to decide out of those to where to actually land the user from those.

After this, I'm going to create my ad.

And for we can help you with the ads as well.

And there are ample of lectures.

So also Google has decided this, I'm going to keep it right now.

Over here.

Because specific lectures related to ad can help you in optimizing the ad.

Descriptions are automatically being set.

The images, I can add images from over here.

They have predefined.

Asset libraries over here.

I can generate.

I can upload my own as well.

So it's all my personal preference.

Whether to upload my own from the asset library.

Selecting those.

Again, it's all the personal preference.

So going with this one.

Simply saving it.

The brand name of the our business name is all already being suggested.

After you have to add your business logo.

Going with the business logo.

It's not automatically coming up over here.

So I'm not going to select this one.

Because this needs an optimization for the logo to be appear.

So needs some changes with the size descriptions.

After this, they have automatically found two site links.

From the website, but I recommend I can add my own from my manually as well.

And can name those as well over here.

And site links can help you.

For instance, I'm wanted to add the hosting part.

I'm going to select this one.

I'm going over here.

Web hosting.

And I'm going to write over here.

The URL.

So you see around over here.

I have added this one as a custom one.

And I'm going to create over here.

So you can see the custom site link is also being added.

Going to save it over here.

This is over here.

The recommended daily budget.

Again, it's all my personal preference.

I can select any.

Or I can have a campaign total budget.

All my personal preference.

After this, it's going for a review for me.

To see that my AI Max search campaign is ready to publish.

And I'm going to review the Google is checking for possible errors.

Before it's going to be published.

And just wait a second for the Google.

So finally, the Google has checked.

And your campaign is almost ready to publish.

They suggested to add me more ads, more keywords.

And a budget and a budget.

Because these things were not being added.

Which is why they are being shown.

There were also further recommendations.

Including more site links.

Because apart from site links.

Look around on the other add images.

Draw more attention to your ads by adding at least four images.

Adding call outs.

Call outs helps to increasing your CD call to action.

And getting more users out.

And expanding with your Google search partners.

For which I have already told you.

And display expansion show your ads in more places and gets more at a similar cost per action.

So I basically they are recommending me to add a display ad.

But I told you that for to run for display, I recommend you to have separate ones.

And separate campaign for search ad and separate for display.

So just for a revision.

Everything over here.

And the budget is because I have not set it.

So I just have to set my budget over here.

For instance, I'm going to set my daily budget at $50.

And now they are going to again check for the further errors.

And my budget is sorted now.

And I can simply publish my campaign over here.

And that is how you can create your own AI Max campaign.

So yeah, this is how you can create your own one.

And I hope you like this video.

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Thank you for watching.

And if you have any questions, you are more than welcome to try to the comments of this video.

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