Case study on restoring a Google Ads account suspended for counterfeit goods, detailing audit and compliance steps.
Key Takeaways
- Google Ads account suspensions require detailed audits beyond just submitting documents to Google.
- Small inconsistencies on the website can cause compliance issues leading to suspensions.
- A systematic approach with a comprehensive checklist improves chances of successful account recovery.
- Professional support, including direct communication with Google Partner chat support, is valuable.
- Maintaining consistent, accurate, and verified information across all platforms is crucial for compliance.
Summary
- The video presents a case study of a Google Ads account suspension due to counterfeit designer goods policy violation.
- Ali Raza, a Google Partner, explains the detailed audit and recovery process used to restore the client's account.
- The suspension can occur for various reasons including suspicious payments, business practice violations, or policy breaches.
- A comprehensive 160-step audit checklist was used, developed from restoring hundreds of Google Ads accounts and related services.
- The client’s website was legitimate but had issues like internal linking errors, contradictory support hours, and inconsistent shipping info.
- Additional compliance fixes included adding an authenticity guarantee page, correcting contact details, and revising refund policies.
- Technical issues such as buggy product pages, coding errors, and generic Shopify text were identified and resolved.
- Social media compliance and accurate company information like VAT and verified distributors were also addressed.
- The video emphasizes the importance of thorough audits and professional help to navigate Google Ads suspensions effectively.
- Ali Raza offers ongoing management services for Google Ads and Meta Ads after account restoration.











