Google Ads Account Suspended for Counterfeit Goods? Cas… — Transcript

Case study on restoring a Google Ads account suspended for counterfeit goods, detailing audit and compliance steps.

Key Takeaways

  • Google Ads account suspensions require detailed audits beyond just submitting documents to Google.
  • Small inconsistencies on the website can cause compliance issues leading to suspensions.
  • A systematic approach with a comprehensive checklist improves chances of successful account recovery.
  • Professional support, including direct communication with Google Partner chat support, is valuable.
  • Maintaining consistent, accurate, and verified information across all platforms is crucial for compliance.

Summary

  • The video presents a case study of a Google Ads account suspension due to counterfeit designer goods policy violation.
  • Ali Raza, a Google Partner, explains the detailed audit and recovery process used to restore the client's account.
  • The suspension can occur for various reasons including suspicious payments, business practice violations, or policy breaches.
  • A comprehensive 160-step audit checklist was used, developed from restoring hundreds of Google Ads accounts and related services.
  • The client’s website was legitimate but had issues like internal linking errors, contradictory support hours, and inconsistent shipping info.
  • Additional compliance fixes included adding an authenticity guarantee page, correcting contact details, and revising refund policies.
  • Technical issues such as buggy product pages, coding errors, and generic Shopify text were identified and resolved.
  • Social media compliance and accurate company information like VAT and verified distributors were also addressed.
  • The video emphasizes the importance of thorough audits and professional help to navigate Google Ads suspensions effectively.
  • Ali Raza offers ongoing management services for Google Ads and Meta Ads after account restoration.

Full Transcript — Download SRT & Markdown

00:00
Speaker A
Hello and welcome, everyone, to this amazing Google Ads suspension case study, where the account was suspended for counterfeit goods. But if your Google Ads account is suspended in any way, you have to watch this video in full because in this video, I'm going to
00:18
Speaker A
discuss how we were able to restore this client. Plus, we also offer a dedicated service for anyone who wants to get their Google Ads account restored. Just to let you know, my name is Ali Raza. I am the owner of a Google Partner
00:28
Speaker A
company, and we help clients with Google Ads audit, setup, and primary management services. We help clients, specifically those whose Google Ads account, Google Local Ads account, Google Merchant Center account have been suspended or Google Ads are disapproved,
00:43
Speaker A
or if you need any help in any way regarding digital marketing, we are a full-fledged company. So, without wasting much of your time, let's get started with this amazing case study. So first of all, I'm going to show the
00:55
Speaker A
suspension, then discuss the website. So the account is suspended for counterfeit designer goods policy. You can see right over here: counterfeit goods, designer counterfeit designer goods policy. Now, your Google Ads account can be suspended for any reason. It can be
01:09
Speaker A
suspended for suspicious payment. It can be suspended for not being able to verify your payments. It can be suspended for circumventing system. It can be suspended for unacceptable business practice policy or business practice policy, or it can be suspended
01:24
Speaker A
for a policy like this where it's being suspended for counterfeit designer goods policy. So whenever there is a suspension like this, you need to complete a thorough, complete Google Ads audit setup. We have so far developed a 160
01:39
Speaker A
steps checklist which we have learned after restoring hundreds of Google Ads accounts, restoring the disapprovals of Google Ads on various accounts, restoring the suspension on Google Business Profile, and restoring the suspension of Google Merchant Center on what the Google algorithm is looking for,
01:57
Speaker A
where we are compliant or what kind of information is needed to be provided on.
02:01
Speaker A
So first of all, now let's look at the website. Now, this is an approved website, but you may see around over here that they sell perfumes, and now for any company who is selling perfume, most of the time the company thinks that the
02:13
Speaker A
Google thinks that it may be counterfeit goods based on the perfumes they are selling, and they may be selling replica perfume or something like this. But no, the situation is not this. The company is legit,
02:25
Speaker A
verified, everything has been documented, but still, unfortunately, this error has appeared. Now, it's not that you are going to submit the documents to Google and it's going to help you. Yeah, that can help you as well. But a complete,
02:36
Speaker A
thorough audit is required to sort around the issues, and we also help the client with Google Ads advertiser verification as well. So I'm going to show you all of these things in detail with a few of our audits and then
02:51
Speaker A
documentation being provided as well. So, let's get started on this. So, okay, also a lot of work was being done on the channel. We usually create WhatsApp groups with our client, and a lot of work was done over here. A lot of work was
03:09
Speaker A
done through the Google chat support as Google Partner. We have a dedicated chat support as well. But I'm going to show you the major points which we discussed in the audit for a company for approval, and you can see around over
03:21
Speaker A
here that this was one of the reviews. First of all, we figured out that one of the pages has an internal linking error over here. You can see around over here it was pointing to the
03:30
Speaker A
wrong URL. We practically verified it; the Shopify link was going overhead, and we saw around that apart from this, authenticity is claimed but not clearly proven, so we had to add a guarantee page. We added a product like
03:46
Speaker A
all the products sold by Perfumeo are authentic, and we also created a dedicated page for authenticity guarantee. Several things needed to be redone, some the contact page. You can see around over here there was a
03:59
Speaker A
conflict over here that the contact page says that we are available 24/7 to assist, and on the main page background, it was written like we are supporting 9:00 a.m. to 8:00 p.m. UK time. So you can see around over here a slight
04:09
Speaker A
contradiction was over there as well, and we saw that as well. You can see around here in the contact us page 24/7 support, and on the main website background, it's written 9:00 a.m. to 8 p.m. So small things like this were also
04:23
Speaker A
part because now Google is going to look for each and every small detail, and this is why it matters that be any suspension, the process is almost the same, but you have to that sometimes we are complying with Google but we do
04:36
Speaker A
not know, sometimes we do not know how to get compliant, and sometimes we want to get compliant but do not know the procedure. All of these things are entertained by us. We are here to help. Even the client is now in monthly
04:46
Speaker A
management with us. Now they are working on the Google Ads and Meta Ads management, but I'm telling you the stories you can see over here some shipping cut-off conflict as well. For instance, the homepage stop says free
04:57
Speaker A
next day delivery for orders before 2 p.m., but the shipping page says that orders before 3 p.m. dispatch same every day. So you can see 2 p.m., 1 hour difference is over there as well. And other page it's the same 2 p.m. UK cut
05:09
Speaker A
off time. So homepage and shipping page has 2 p.m., but another page headline has 3 p.m. dispatch time. Slight changes on this, and you can see over at the fact we say that we only ship within the UK, but
05:21
Speaker A
the slimmer page is that we operate globally, so that needs a change as well.
05:26
Speaker A
Address inconsistency was over there as well. Product pages were buggy, generic Shopify text, some had some internal coding issues which are not usually detectable by the human eye. So for instance, for that we have to go to the
05:39
Speaker A
source code. For instance, we go to the over here and figure out over here the source code on the errors need to be found in the website, and these were all needed to be done on the website for the
05:55
Speaker A
compliance. See around over here. No moving back to the audit over here. Refund policy needs a revision. Some contact us pages are decent but need a cleanup.
06:09
Speaker A
Some typos are over there. For instance, the email was wrong. 24/7 support claims conflict with the footer. Some more we suggested adding company registration, VAT authenticity, and verified distributors being mentioned on the about. Now this is in addition to what
06:25
Speaker A
we are going to send to the Google team. Now in order to get our Google Ads account restored, these are essential elements over here. Now page by page audit as well was done for insurance to get the Google Ads account
06:37
Speaker A
back. A lot of work was being done over here. You can see around over here a lot of work, copy-paste replacement was also provided for the pages, different pages to get them compliant over here and exact fixes for other pages. The email
06:51
Speaker A
was changed. Some small mistakes were also identified, and we sorted around. So you can see around now this is not the only audit. There is another audit as well, and a lot was being done. Still, the internal links
07:06
Speaker A
were over there. Some small pages, some collections had empty products, you know, was still sorted around over here. Some social media compliance was also being sorted around. You can see around Facebook, Instagram, Twitter, TikTok all was being done around over here and
07:24
Speaker A
exact priority order before. So all these things were done in order to get it. And you can see around over here this is some implementations done.
07:34
Speaker A
See around over here, you can see these are the product images. Now this was used for their duty verification part as well as the Google
07:48
Speaker A
compliance for the counterfeit goods policy over here to get the account back, and I'm going to
08:10
Speaker A
done uh and other page which I wanted to open over here this one you can see around over here and other audit was being done small page to page over here where website speed contact page email verification was working even the
08:23
Speaker A
contact form was working well or not even what what my team did was looking around for every small thing like if we are showing this thank you code is this working well or not all the products are have squs ved are in stock or not
08:36
Speaker A
everything is working fine the speed test is fine or not the small the small errors. Everything on the website is compliant. The small links are working fine. The chat form is working fine.
08:45
Speaker A
Anything on the disclaimer page. So a lot audit was being done for the compliance. The small being mentioned are actually present. The payment methods shown over here are actually present when doing a checkout. The social media links are correct. The
08:57
Speaker A
social media has correct information regarding the website and they are linking back to the website with their professional company. Email address, phone number, everything is working.
09:04
Speaker A
Phone number is working fine. The company is working fine. All these details were verified for insurance of the compliance. Now understand this is a difficult procedure and after this I will show you as well the account as well and uh some of the
09:19
Speaker A
documents over here you can see around over here the company v over here some over here the invoices over here uh v return report product images no I cannot show you all of the information some are company confidential information over
09:31
Speaker A
here as well so please try to understand uh that this is the client's privacy but you can see the documentations over here which are being provided over here uh to the Google for the compliance and after this this not only this the other issues
09:45
Speaker A
were over there as well I'm going to show you as well and then I'm going to show you the account as well and you can show see over here that the account after uh was being sorted around the
09:55
Speaker A
then the account got advertiser verification uh uh issue and we uh sorted that as well you can see around here that there come the account is verified and I'm going to refresh in front of you to show you all real Now
10:12
Speaker A
you can see around over here the account uh has no suspension error. Over here the client has a promo code active as well.
10:27
Speaker A
You can see around over here everything is fine. Uh it's uh and I can show you in the campaigns as well to show you that we are spending. You can see around over here spent was done on the 27th
10:41
Speaker A
April. This is one of the campaigns running right now over here for the products. You can see around over here.
10:46
Speaker A
So yeah, this is all in all we can say around over here. So yeah, it's a successful uh case study over here and uh I'm glad uh that we are able to uh help a Google Ads account uh
11:00
Speaker A
restoration. Now the client is on monthly management on with us as well. So if anyone needs a professional help with the Google Ads account being suspended, we can help you. If anyone needs a help with the Google business
11:10
Speaker A
profile account suspension, we can help. If anyone needs help with uh Google Ads disapprovals, Google ads management, Google ads audit, website development, Shopify development, Tik Tok ads, meta ads, Google business profile management, we should be a full-fledged agency. So
11:23
Speaker A
yeah, I hope you like this case study and we look forward working with you.
11:26
Speaker A
Thank you for watching and yeah, we look forward with you. If you want to hire me and my team, we are a Google partner company and you can hire us through the link in the description. We are known as
11:34
Speaker A
double a rswebs.com. So us through the link in the description and we look forward working with you. Take care and bye-bye.
Topics:Google Ads suspensioncounterfeit goods policyGoogle Ads account recoverydigital marketing auditGoogle Partner servicesGoogle Merchant Center suspensionwebsite complianceauthenticity guaranteeGoogle Ads managementcase study 2026

Frequently Asked Questions

What are common reasons for Google Ads account suspension?

Google Ads accounts can be suspended for reasons such as counterfeit goods policy violations, suspicious payments, unverifiable payments, circumventing systems, or unacceptable business practices.

How can a suspended Google Ads account be restored?

Restoration involves a thorough audit of the website and account, fixing inconsistencies, submitting required documentation, and sometimes working directly with Google Partner support to ensure compliance.

What specific website issues can lead to Google Ads suspension for counterfeit goods?

Issues include internal linking errors, contradictory support hours, inconsistent shipping information, lack of authenticity guarantee, buggy product pages, and inaccurate company details.

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