Google Ads Audit Case Study 2026: Fix Mistakes Before S… — Transcript

Ali Raza conducts a detailed Google Ads audit for a Pakistani cosmetic brand, focusing on campaign performance and landing page optimization.

Key Takeaways

  • Celebrity endorsements significantly boost consumer trust and campaign effectiveness in Pakistan.
  • Landing page optimization, especially for mobile, is crucial for better user engagement and conversions.
  • Regular monitoring of Google Ads metrics like cost per conversion helps identify areas for improvement.
  • Adding promotional elements like pop-ups and discount codes can enhance user action rates.
  • A thorough understanding of the product and competitors is essential before scaling ad campaigns.

Summary

  • Ali Raza, owner of a Google partner company, reviews a cosmetic brand's Google Ads account and website.
  • The product audited is a 10-minute, ammonia-free hair color endorsed by top Pakistani celebrities.
  • The audit includes analysis of the website's landing page, highlighting product USPs and mobile usability.
  • Ali emphasizes the importance of celebrity endorsements for building trust in the Pakistani market.
  • He reviews campaign performance metrics such as cost per conversion and monthly spending from February to April 2026.
  • Suggestions include improving call-to-action buttons with color changes and blinking effects to increase conversions.
  • Ali notes the absence of pop-ups or discount offers on the landing page and recommends adding them.
  • He stresses understanding competitors and product benefits before conducting detailed campaign reviews.
  • Social media integration and reviews with high ratings (4.5/5) are highlighted as credibility factors.
  • The video combines audit insights for Google Ads, Meta (Facebook/Instagram), and TikTok campaigns.

Full Transcript — Download SRT & Markdown

00:00
Speaker A
Hello everyone. This is me, Ali Rosa, and I'm the owner of a Google partner company. I'm here with an amazing detailed Google Ads audit for one of the cosmetic companies.
00:15
Speaker A
going to start over here and this is going to be a detailed review. Uh let's get started with it. Uh this is the website. First of all I'm going to show you the website. This is a website.
00:25
Speaker A
For this, the assignment was given to me a few days ago, and so I'm going to start over here. This is going to be a detailed review. Let's get started with it.
00:28
Speaker A
This is the website. You can see around over here uh the good thing regarding is that they have endorsed top Pakistani celebrities for this. So this is targeting to the Pakistani audience. I'm going to write over here uh targeted for Pakistani audience.
00:48
Speaker A
This is the website. First of all, I'm going to show you the website. This is the website.
01:03
Speaker A
from you. So you can see around over here that starting from Behmud Jav Nida Fessel Yasid Sema these are they are one of the you know top prime celebrities in Pakistan and they have all together endorsed for this brand
01:19
Speaker A
Okay. I'm going to make it small so you guys have a clear vision of the website.
01:34
Speaker A
product should be a good product or why someone buys it. Uh so the you know the few things over here is that it's a 10 minutes hair color item.
01:43
Speaker A
This is the website. You can see around over here, the good thing regarding it is that they have endorsed top Pakistani celebrities for this.
02:06
Speaker A
Okay. So uh it's a messfree application five in one hair color. So it's a three shades dark brown, black and light brown. So I written over here as well. Um see around 65 reviews 4.5 which is just good. So let's assume it's an amazing
02:27
Speaker A
So this is targeting the Pakistani audience. I'm going to write over here, targeted for Pakistani audience.
02:47
Speaker A
regarding the benefits of ammonia free. So what is the advantage of the ammonia free is basically it does not go deep into the hair root which is why your hair does not get weaker. So it's necessary to understand your competitor
02:59
Speaker A
The good thing over here is that they have endorsed famous celebrities of Pakistan already.
03:10
Speaker A
yeah, this is regarding the product. Okay, I'm just studying right now the product over here. You can see around uh uh they are being you know all the social media uh links are over here as well.
03:25
Speaker A
Okay. Why the endorsement is good is because your endorsement is going to help you gather the trust of the people to buy from you.
03:42
Speaker A
you know, for another client or you know I was uh working around and uh some has a pop-up coming up. I wanted to see they are not coming around. No, they are not coming either as well. Let me uh
03:59
Speaker A
So you can see around over here that starting from Behmud Jav, Nida Fessel, Yasid, Sema, these are some of the top prime celebrities in Pakistan, and they have all together endorsed this brand,
04:10
Speaker A
thing and attractive and that is how you can do a little communication with them as well and because it's a hair color is a multi- buying product like uh multi buying like you have recurring product like you have to buy after a month or
04:25
Speaker A
which makes the buying procedure easy in a country like Pakistan. So let's look around at the product and the product USPs around over here.
04:41
Speaker A
landing page. This is the landing page. Let's uh review the landing page as well. Again we're going to make it small. So guys have to see. Okay. The hero shot is just amazing. So you know it grabs attention. The the hair color
04:53
Speaker A
So writing around the product USPs, you may need to have an idea on why this product should be a good product or why someone buys it.
05:08
Speaker A
let's assume it's a number one here in shampoo over here now landing page the hero shot is amazing okay landing page review uh hero shot is amazing I see over here after uh this I can choose my shades and
05:28
Speaker A
A few things over here are that it's a 10-minute hair color item.
05:39
Speaker A
Okay. The landing page is simple. Uh I think that the maximum information should be given without scrolling down.
05:45
Speaker A
So it's a coloring shampoo, a 10-minute coloring shampoo. You see around over here, it's a 10-minute coloring shampoo available in three shades.
06:01
Speaker A
use laptop but rather use mobile. So the mobile view can say a lot regarding this as well. So hopefully it's fine. So I'm going to do a quick review and then get back to you for the mobile on using it.
06:15
Speaker A
I saw over here all famous celebrities endorsing it.
06:27
Speaker A
shampoo. So I think that uh uh this line could be uh bold or I it's already but with a bigger font in uh font size.
06:39
Speaker A
Okay. So it's a mess-free application, five-in-one hair color. So it's three shades: dark brown, black, and light brown.
06:55
Speaker A
WhatsApp icon. But I think that the add to cart or buy it now uh and buy it now should have different colors. Okay.
07:07
Speaker A
So I wrote over here as well. See around 65 reviews, 4.5, which is just good. So let's assume it has amazing reviews and ratings.
07:19
Speaker A
changing colors may help or trying around this can help over here or something you know flashy going on around over here so for audience like Pakistani something flashy going on uh flashy something clicking on the mind like going upper end let me see if I
07:34
Speaker A
I'm going to write amazing reviews and ratings.
07:46
Speaker A
button could be blinking. Buy it now button could be blinking could help. So in my opinion this is another thing which I wanted to add over here. Uh regarding your uh these are some your b uh bundles. Okay. Do you have limited
08:04
Speaker A
Okay. Credibility-wise, it's ammonia-free, as written over here.
08:23
Speaker A
know it's a I believe that our customer or the consumer or the potential consumer is one of the laziest person in the world and to give them or urge them for an action we need to highlight. So I
08:33
Speaker A
So anyone working with the hair color industry knows well regarding the benefits of ammonia-free.
08:48
Speaker A
discussing regarding the landing page observations you know to increase our sales. Okay. Some examples over here proven results again credibility over here some reviews everything is otherwise very good. Okay.
09:02
Speaker A
So what is the advantage of ammonia-free? Basically, it does not go deep into the hair root, which is why your hair does not get weaker.
09:23
Speaker A
Google ads uh meta and uh Tik Tok. Okay. So they are doing combine on uh the this is the the meta Facebook page they are doing on uh I mean uh Instagram as well but let's count Facebook for both like met for
09:43
Speaker A
So it's necessary to understand your competitor, their products, what they are selling before doing the detailed review, which is why I know this regarding it.
09:57
Speaker A
claiming so the celebrities you know n rose are over here as well. So you can see around the the celebrities over here. So now uh moving on to the real patent that is their Google ads account.
10:09
Speaker A
As you can see around, these are some quick reviews for these celebrities holding the same product in their hands.
10:25
Speaker A
over here so I'm going to do with the April over here uh then we are going to discuss regarding the individuals let's discuss the overall right now over here so Google ads um April 26. Okay, this is uh you know uh it's my important
10:52
Speaker A
So yeah, this is regarding the product.
11:10
Speaker A
Now let's go with the March. I wanted to see around you know see around over here the cost is high in the March and even the spending is more as well. So for the March 26 cost per conversion
11:34
Speaker A
Okay, I'm just studying the product over here. You can see around, all the social media links are over here as well.
11:43
Speaker A
So this can help it's 2.51k conversions. Okay. And in the April so guys this is going to be boring but uh this insights are very important and uh to analyze the campaign performance.
12:02
Speaker A
I just refreshed because I wanted to see if there is any pop-up coming up for the discount or the newsletter.
12:14
Speaker A
Then over here. So now zoom for the February. Okay. Let's get started with the February over here.
12:24
Speaker A
So I think a newsletter promo or a discount code should come over here. For example,
12:45
Speaker A
and u spending was 2.52 with 2 uh conversions were 2.2 to over here okay conversions okay I wanted to see the month-to-month performance as well of the campaign which is why I'm going to I'm gathering this data that is very
13:05
Speaker A
you know, for another client or, you know, I was working around and some had a pop-up coming up. I wanted to see if they are coming around.
13:37
Speaker A
Okay, I wanted to see uh December as well because the December is mostly a uh seasonal uh month in Pakistan and usually uh the conversions are higher but the conversions are lower but the cost per conversion is C. See, so the
13:57
Speaker A
No, they are not coming either as well. Let me see another one.
14:17
Speaker A
to see the trend is going continue in it. So I will also look for the November as well.
14:31
Speaker A
Yeah, see, this is a pop-up. This is the pop-up which I was saying.
14:46
Speaker A
Okay. 903 over here. How many conversions? It's 1.7 KKK. Okay. Okay. This is just in data for analyzing and later on reports and you know uh in case if you work with them so you know we may need to have a data as well
15:04
Speaker A
So some pop-up with a discount, feels like get a 5% discount coupon code in the email is a very good thing and attractive,
15:18
Speaker A
So right now the campaign which is active it's a target CPA campaign. So active campaigns TCPA campaign and the campaign name is uh okay.
15:42
Speaker A
and that is how you can do a little communication with them as well. Because hair color is a multi-buying product, like you have recurring product, like you have to buy after a month or so.
16:12
Speaker A
just a second I want just it's a demand gen uh campaign. So looking around over here few things to be figured around.
16:36
Speaker A
So keeping in connection via newsletter is going to win the engagement at heart.
17:03
Speaker A
since it's a high-end product. So, I think these are a good languages to go with. So, I I'm not going to run it for all. Okay. Location wise, uh I do not think uh a whole location is going to be
17:18
Speaker A
So in my opinion, that is also a good thing. I think it should be added on the website as well.
17:39
Speaker A
okay so your cost per action is 1 1700 which I think can be reduced so our TCPA can be reduced TCPA can be reduced. Why? Because we have gone to the lowest and that is 616 over here. So 616 in December 11 to 18
18:00
Speaker A
Now, moving on to the landing page. This is the landing page. Let's review the landing page as well.
18:15
Speaker A
companies and I'm regarding discussing regarding this main campaign. But I wanted to see over here. No IP exclusions over here. So we are not managing clicks over here. So no IP exclusions. No IP exclusions means uh we are not managing click fraud over here.
18:31
Speaker A
Again, we're going to make it small so guys have to see.
18:44
Speaker A
we do is use Microsoft clarity uh plus stat counter for IP behavior to examine okay so I think that uh could be a big thing over here and uh okay uh I want you to see the ad schedule because you're running for the
19:06
Speaker A
Okay. The hero shot is just amazing. So it grabs attention. The hair color is over here.
19:21
Speaker A
boring for people watching so now assume the second campaign which is a just a okay I need to go to uh you know search by uh ad books to see but uh I'm going to see around over here with
19:38
Speaker A
It's the number one hair coloring shampoo. If you're claiming number one, so you have to come up with some backup.
20:04
Speaker A
was this so I get a goal of uh having average conversions I may putting everything in my search campaign over here and then do not running the video campaign. If I going to decide on basis on this okay let's see around the
20:17
Speaker A
Okay, so it's not an ideal thing over here without any credibility to say you are number one, but let's assume it's number one here in shampoo over here.
20:30
Speaker A
Okay. So the search network selection is very good. So the network selection is very good because most people over here select the search partner. So search network preference is very good selection is very good selection. I I appreciate this on this. So I think that
20:45
Speaker A
Now, landing page, the hero shot is amazing.
21:04
Speaker A
You wanted to set your conversion goal is fine. So I think that uh uh conversion goal is fine and part after this uh the bidding maximize conversions value with 300% ROS. Okay.
21:28
Speaker A
Okay, landing page review, hero shot is amazing. I see over here after this, I can choose my shades and my sizes over here.
21:44
Speaker A
general settings and then I think that the campaign need to be optimized with AIAX. Uh why AIAX is a good because okay I was not a fan of AIAX. I was not but over the time I learned that AIAX could
21:57
Speaker A
So it's available in 200 and 400 ml. I'm going to write it over here, 200 ml and 400 ml over here.
22:03
Speaker A
So I would run an AIAX uh AIAX uh separate campaign as well. If not this in a separate search campaign uh for AIAX is necessary in my opinion. Okay.
22:22
Speaker A
Okay. The landing page is simple. I think that the maximum information should be given without scrolling down.
22:37
Speaker A
languages over here. Okay. After this uh let's move on to the third campaign. Okay.
22:50
Speaker A
So maximum information, including the hero shot, the reviews, the product, is over here, and the buy now is over here.
23:09
Speaker A
okay. It's a Okay, it's a search. See search networks uh uh search partners, display network. So I in my opinion no uh no display partners even if you have to go with a display I recommend creating a separate campaign for display network
23:29
Speaker A
I think that this line could be slightly bigger or more, but because I'm using a laptop to observe it, and now many people do not use laptops but rather use mobile,
23:41
Speaker A
not saying that do not run on display network but try it with a separate campaign. So no display network over here should be done.
23:50
Speaker A
so the mobile view can say a lot regarding this as well. So hopefully, it's fine.
24:09
Speaker A
something you know I'm saying for a final no search partners at all. This is something you know is my opinion is just a final opinion over here. Okay. After this uh I think that needs to be reduced over here. Your marketing objective is
24:23
Speaker A
So I'm going to do a quick review and then get back to you for the mobile on using it.
24:38
Speaker A
Okay. Sorry. So now this is going to take a lot of time. You guys have to bear with me on all of these things as well.
24:45
Speaker A
So I'm using it on the mobile as well, and you may see around over here to see how it's showing on the mobile.
24:59
Speaker A
Okay. That better is helpful uh for uh someone running on um display network. So that can know it's a search network ads are good. Best per performing ad. No IP exclusion is a key key point over here. So we may be ced to click fraud.
25:16
Speaker A
So I think that this can be a little bold over here because it's a 5-in-1 color shampoo.
25:37
Speaker A
individually review campaign to campaign. Now let's discuss the demand generation campaign over here. Okay.
25:44
Speaker A
So I think that this line could be bold or it's already, but with a bigger font size.
26:21
Speaker A
I think that Yaser should be turned on. He is costing you the cheapest over here with 756 cost per conversion.
26:32
Speaker A
Okay. Again, it's a suggestion.
26:44
Speaker A
Should be turned on in my opinion that is need to be done over here but they are not running. Uh why uh second is Nidahoo can also be priority. We got some good convergence to get the data.
26:58
Speaker A
Okay. Also, regarding the coloring scheme on add to cart in green and buy it now in yellow.
27:17
Speaker A
for another nidah hook over here and see the cost per conversion is over high over here. Mahmood is costing us a lot over here. So our cost is high over here. But the only advantage of it is that uh we are getting uh conversions on
27:32
Speaker A
Okay, the yellow goes with the background, and the green matches the greenery and your WhatsApp icon.
27:44
Speaker A
search is going to be a good one. But uh let's examine u uh some more information over here and then you know uh discuss regarding one in it on it as well.
28:05
Speaker A
But I think that the add to cart or buy it now and buy it now should have different colors.
28:27
Speaker A
Okay. Another column over here. Modify over here. Okay. And other column over here. All conversion value cost.
29:06
Speaker A
Okay. Another interesting thing over here, another client I was reviewing, you know, it's been a while, and you know what was the discovery over here?
29:26
Speaker A
have to shortlist the campaign and I I need to pose expensive audience over here for inance this is the one of the most expensive audience over here I'm I need to pose over here. So expensive audience need to be posed and more
29:41
Speaker A
Even those things help us in improving. So in my opinion, changing colors may help or trying around this can help over here or something flashy going on over here.
29:54
Speaker A
which segment is costing you where and again I'm going to see the cost per conversion over here and let's examine based on this data. Okay.
30:08
Speaker A
So for an audience like Pakistani, something flashy going on, something clicking on the mind, like going upper end.
30:23
Speaker A
a lot. In audience segment here cleaning products is costing me a lot. Here cleaning products is costing me a lot. I would simply pose it. Why it's costing me a lot? Look around. I'm getting 113,722 cost per conversion over here.
30:50
Speaker A
Let me see if I found something on the internet.
31:16
Speaker A
so see around over here I'm going to see look around here it's running as well but it's also O costing us way beyond our cost even this one is costing us a lot but this one is both as well. So
31:29
Speaker A
Okay.
31:45
Speaker A
I'm going to modify my columns over here. I'm going to see cost per conversion over here another I wanted to add sorry um all one was I added at conversion value cost see around over here that is how I'm
32:33
Speaker A
Okay. So I was not able to find something good, but something blinking, you know, something blinks.
32:53
Speaker A
I have a lots of data as well uh where uh we are spending a lot. So I think that we can save a lot of money by just figuring around and costing or targeting only those ages or which are
33:13
Speaker A
Yeah, it's going blinking. So that is something over here.
33:22
Speaker A
Now this ad is eligible. Okay, even in Yas Noas there are a lot of data needed to be optimized over here. You can see around over here that a lot of age needs to be optimized. A groups need to be
33:34
Speaker A
So I think a buy it now button could be blinking. Buy it now button blinking could help.
33:46
Speaker A
Okay. And uh let me see your exclusions over here. Okay. You have done exclusions. Uh that that is very good. So at least some work was being done u over here as well.
34:05
Speaker A
So in my opinion, this is another thing which I wanted to add over here.
34:17
Speaker A
So I'm going to go into the Pakistan. I'm going to see city by city data as well to see.
34:25
Speaker A
Regarding your bundles, okay. Do you have limited stock?
34:40
Speaker A
and that is costing me huge 9,700. I'm going to simply close those locations. So locations wise I'm getting data for closing and I I need a similar data for the s search as well. So search campaign wise this needs to be similar
34:58
Speaker A
I think that we may need to highlight that the limited stock is over here.
35:16
Speaker A
zero conversions means we are again wasting our money over here. These cities need to be sued as well.
35:22
Speaker A
So with quantity, something like limited stock line should be highlighted.
35:33
Speaker A
So convergence over here, convergence over here are actually the locations where we have to spend our money. For instance, we are getting 30k conversions from ka it means that the kary is working well for us. Gujarat is working
35:43
Speaker A
You know, this brings an urge to the user.
35:47
Speaker A
Harunabal is working well for us. Vihari is working well for us. Hafizabad, takila, sakar, murit, I know the city is well. So which is why I can pronounce them clearly and correctly. But I can understand someone watching may may not
35:59
Speaker A
Okay. You know, I believe that our customer or the consumer or the potential consumer is one of the laziest persons in the world, and to give them or urge them for an action, we need to highlight.
36:12
Speaker A
capital insane getting good conversions. But anything more than 1850 or 1900 should be a close mark. Now this is the maximum amount I'm willing to pay. Why? Because try to understand my product price. What is my product price? Now if I'm selling my product at
36:31
Speaker A
So I think that the limited stock line should be highlighted to urge them, or a countdown timer over here is going to be perfect.
36:43
Speaker A
those scenarios this can be acceptable but otherwise not acceptable over here. Now see around over here. Now this data is need to be similar for uh I mean my other group. So uh I'm going to see my ad schedule over here. So ad schedule
37:02
Speaker A
A countdown timer and something like this can urge you for the sales because now these are, we are discussing regarding the landing page observations to increase our sales.
37:19
Speaker A
which days are working fine, which days are working for. So even we need to add over here. So I'm just showing you example okay how to add this. So see around this is not acceptable. Why?
37:31
Speaker A
Okay. Some examples over here, proven results, again credibility over here, some reviews, everything is otherwise very good.
37:48
Speaker A
apart from this uh need to optim uh look around on the products and then we going to look around on the uh assets.
37:58
Speaker A
Okay. Everything else is very good.
38:10
Speaker A
fine. It's fine over here. So now I'm going to directly move to the uh assets over here and I'm going to see the ad assets over here and I'm going to tell you a theory as well. Okay, I can see structure snippet
38:31
Speaker A
Okay. Another thing I like to highlight over here is that they are doing cross-channel advertising.
38:46
Speaker A
assets are important and why they need to be you know the part of your campaigns. Why add assets and what can we do over here in this in this campaign as well. Look around now.
38:57
Speaker A
So they are doing cross-channel marketing. Cross-channel mark...
39:16
Speaker A
trust side extensions running the promo deals open deals. So I think the promo deals could be a part of your campaign.
39:22
Speaker A
So in my opinion the promotion asset should be a necessary part of uh should be a part over here that is uh the thing you need to do in my opinion you cannot leave it over here. So this is something like I like
39:40
Speaker A
to add over here in this campaign strate in this campaign strategy. Uh this is another thing the business log is over here that is good. Okay, you can see the performance over here of individually as well. How the individual
39:55
Speaker A
ones are working as well. Okay. So now moving on to the search campaign. Okay, I'm going to move and check the that uh second one over here.
40:20
Speaker A
where we are getting the cheapest one. Okay, that is the second campaign over here. First of all, look around. They are running exact campaigns over here.
40:29
Speaker A
Exact with exact over here. The negative keywords are over here. You did a good work with negative keywords. Not good.
40:36
Speaker A
Just an ex just an average work over here. Okay. I was thinking to see some over here. Good work, but no good work over here. So look around for search terms over here.
40:48
Speaker A
Look around some search terms over here to see if we are excluding them as well or not.
40:54
Speaker A
So look around for the search terms report as well to see okay and here I can get the data for this as well. Okay.
41:11
Speaker A
Okay. And if these keywords are not added or excluded it means that they have not been worked around. So the search terms have not been worked around over here. So you can see around over here uh getting 560 clicks over here and
41:24
Speaker A
the cost per this one is fine. Okay. So anything above this mark you know this this this need to be turned. So these are few keywords but I'm going to ignore it. Why? Because um no I I'm not going
41:41
Speaker A
to ignore I thought that that is a brand name but no that is not the brand name that is a competitor name so I'm going to add I need to add the search term so search terms search term report says uh
41:51
Speaker A
some keyword need to be added okay need to be added over here okay also in my opinion if I were you I would also be running a shopping and pmax campaign I would be running it. You know, years
42:14
Speaker A
ago I I did not recommend it but now I'm recommending it. The things have been changed. The AI has evolved. AI has which is why I was recommending even the AI max campaign as well. I didn't used to but now I'm recommending it as well.
42:29
Speaker A
So moving back over here where I did the search. Okay, this part. Okay, moving back over here. Now I'm going to see over here. Apart from this I can see some uh ad group settings.
42:52
Speaker A
Okay. See uh all is fine over here. Nothing to be worried about. Okay. Now I'm going to see my auction insights. Now auction insights are also important to see if not you then whom?
43:09
Speaker A
So if you're showing 86% 98% you are showing so you are doing good auction insights you are doing good auction insights you are doing good man you are doing good man. Okay, over here that is also an essential part of your
43:28
Speaker A
campaign strategy to see uh search terms we discussed regarding this brand report over here.
43:36
Speaker A
Okay, leave it for now where and when ads are shown. So here the devices data can say that do not run for tablets but because we did not get much clicks on the tablet so we can ignore it. We got
43:51
Speaker A
some good conversions on the computer or laptop. Even I'm using the laptop and the mobile phones. So if someone had to do a bit adjustment, I would do a bit adjustment and say more over here for the mobile. But I
44:05
Speaker A
think that this need to be done. But this can be you know look around as well.
44:12
Speaker A
So the ad assets here as well need to be seen around. Similarly add assets over here. what is being running the call out is running and and even then the good strategy is to be evaluating your cost per conversion and
44:30
Speaker A
how they're helping performance-wise uh all of them as well. So that is also an essential part in your uh analysis as well. Looking around some keywords can help as well to figure out which keywords are not working well. See
44:43
Speaker A
around your quality score. Your quality score is also important. So focus for your quality score as well and I have a dedicated video on why quality score matters and if you look around and I have explained details why quality score
44:56
Speaker A
can help you in reducing your cost and how you can make more money out of it.
44:59
Speaker A
Uh even just optimizing the quality score. So a nine or 10 quality score is good. So quality score is good over here.
45:08
Speaker A
So what is good need to be appreciated at all as well. So see around what matters is I'm appreciating it. The keywords are short because they are just using the exact or a phrase match over here. This is a phrase match and this is
45:19
Speaker A
an exact match. So yeah uh this is around the keywords are good and but uh though I need to see more data as well.
45:30
Speaker A
So I need to go with the locations as well to see around uh that the locations need to be we can go with the campaign as well to see around the locations and uh again I'm going to see around
45:43
Speaker A
over here cities wise okay let's go with the regions just to give get an example okay but we can go deep insights as well okay we can see where we are getting expensive and then see uh for Punjab and Islam is cost
46:00
Speaker A
Islamabad and Bulchesar is you know the that is costing you the lowest amount but if we go with the provinces was now going to city to city wise to see if you are getting any expensive cities over here now uh see now this is a city okay
46:13
Speaker A
they already excluded so that it is already excluded so the search domain is somewhat optimal but uh Sadikabad ger yeah we can exclude them as well and I think that we need to have a specific campaign for top performing cities. Now
46:31
Speaker A
the CDC is wise uh regions wise but let's assume we are having a campaign where we are showing as all of the cities and see around these need to be posed around over here but other but it's not really expensive
46:48
Speaker A
you know it's acceptable when your product brand is over here so this is acceptable now this is fine I'm trying to figure out an issue but this is fine the cities over here are fine but some ads are limited by policy You need to
47:00
Speaker A
look around over here as well on the ads as well. So also ads go as well and then we are going to we can discuss regarding the devices but uh let's move on to the ads.
47:16
Speaker A
I want you to see the ads and then we can conclude it over here.
47:23
Speaker A
So look around on the ads. Okay. So the ads are not being problem over here. But let's see the notification over here.
47:34
Speaker A
Okay. Okay. You have names or logos that are disapproved. Okay. What happens is this are this is not a big problem. This is an asset problem. You know you have name or logos which are not approved. So this
47:47
Speaker A
is an ad assets issue. Some ad assets may be disapproved which is why this is showing over here. So I need to look around over here. So over here are disapproved but if not over here then I need to see around over
48:03
Speaker A
here add assets. Okay because they are showing only enabled or post which is why I can't see those. So which is I'm going to make it all. So I need to see all of them as well. And now
48:18
Speaker A
I need to figure it out where where where these are removed removed removed removed removed removed removed removed removed removed removed okay it may be not here but let's say let's discuss for all of them as well to see
48:36
Speaker A
there may be see around over here we figured it out okay so these are some of the problems over here so add assets have problems So add assets in other campaigns have problems over here. Okay. Add assets in other campaigns like this you
48:55
Speaker A
know and they specifically pinpoint it around. Now there is two ways over here. Okay. They label the error for business logo blank space and the business logo being blurry. Okay.
49:11
Speaker A
So two errors are over here. You can either appeal it or either you can remove it. But they are uh I I know that they are not running ads for them. So we can remove it uh because this is an
49:21
Speaker A
other brand of them. So the ad assets they can be sorted. They can be corrected. They can be appealed and they can be sorted. But the quick way is to remove those. So the ad assets under the which have problems can be removed. So
49:33
Speaker A
we have to remove skin. Uh two add assets error are over here. And then I'm going to uh finish it over here because uh okay business logo blank space and business logo blurry. Okay. So yeah.
49:58
Speaker A
Okay. In my audit I try to discuss regarding the main points uh which I find in the video uh in the account.
50:06
Speaker A
However, a detailed report which is takes time you know and which is being prepared along my team as well. So they go much deeper much inner but I just wanted to give you a glimpse of idea on what we are looking around and what
50:17
Speaker A
errors we have found so far. So the ad assets seems to be one of the big issue and yeah because it's going to hurt your accountation as well because it's being shown around over here and you can see
50:26
Speaker A
my ads are not being shown which is why over here but your ads are fine as well.
50:30
Speaker A
So you do not need to be worried. First of all, the eligible means your ads can run but they are limited means that it's going to run to the limited audience.
50:37
Speaker A
The best way is to even remove them or appeal and get it sorted out. If you have any some business logos places or something error over here that need to be sorted around and this can be sorted.
50:45
Speaker A
So these are some of the things as well which need to be done and see around almost the same error uh is in some other as well and this can be sorted around as well. So uh regarding this
50:56
Speaker A
another error over here this need to be sorted as well. So destination not working error as well. So this need to be sorted as well. Uh and uh apart from this uh no no this is I mean okay there is another error over
51:11
Speaker A
here as well and see around over here that is the legal requirement for uh over here. So what we can do is we can stop targeting that location. Okay so that is a good way over here.
51:23
Speaker A
So yeah, this uh is a quick uh review of the account. Again, a detailed uh audit is in the process and the team is doing around and hopefully this is how we do Google Ads audit. So I hope you like
51:38
Speaker A
this Google Ads audit and uh do subscribe to my channel as well. Take care and bye-bye. If you have any questions, you are more than welcome to write in the comments of this video.
51:47
Speaker A
Thank you for watching. Bye-bye.
Topics:Google Ads auditcosmetic brand marketingPakistani marketcelebrity endorsementslanding page optimizationhair color productdigital marketing 2026campaign performanceGoogle Ads case studyAli Raza marketing

Frequently Asked Questions

What product is being audited in this Google Ads case study?

The product audited is a 10-minute ammonia-free hair color available in three shades, endorsed by top Pakistani celebrities.

What are some recommendations given for improving the landing page?

Recommendations include making the 'Buy Now' button more visually distinct with blinking or color changes and adding pop-ups or discount codes to encourage purchases.

How does celebrity endorsement impact the marketing strategy according to the video?

Celebrity endorsements build trust among the Pakistani audience, making it easier to attract buyers and improve campaign credibility.

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