Ben Cohen discusses Ben & Jerry's activism, corporate responsibility, and the West Bank settlement boycott on Word on the Street Live.
Key Takeaways
- Ben & Jerry's has a long-standing commitment to social activism integrated into its business model.
- The 2000 sale to Unilever included a unique governance structure to protect the social mission.
- The company chose to boycott West Bank settlements due to ethical concerns about the occupation.
- Unilever's response to the boycott led to legal and political conflicts, including licensing to an Israeli distributor.
- Corporate responsibility can influence business decisions and spark broader social and political debates.
Summary
- Ben Cohen, co-founder of Ben & Jerry's, shares insights on the company's social mission and activism.
- The interview covers the history of Ben & Jerry's from a small parlor to a publicly traded company acquired by Unilever.
- Discussion of the company's governance structure post-acquisition, including an independent board overseeing social mission.
- Explains the decision to stop selling Ben & Jerry's ice cream in West Bank settlements due to ethical concerns.
- Details the conflict with Unilever and Israeli government over the West Bank boycott and subsequent licensing issues.
- Highlights the role of corporate responsibility and activism in business decisions.
- Ben Cohen reflects on broader social justice issues and the importance of values-driven leadership.
- The conversation touches on the challenges of maintaining social missions within large corporate frameworks.
- Ben Cohen emphasizes the need for universal values and corporate engagement in political and social issues.
- The interview also includes personal anecdotes and reflections on activism beyond business.
Chapters
- 00:00Introduction and Ice Cream Favorites
- 02:41History of Ben & Jerry's and Unilever Acquisition
- 04:57Company's Social Mission and Governance Structure
- 08:20Concerns Over Selling in West Bank Settlements
- 12:05Conflict with Unilever and Israeli Government
- 18:25Broader Reflections on Corporate Responsibility
- 21:40Challenges of Maintaining Activism in Business
- 26:47Closing Thoughts on Values and Social Justice




![The Exhaustion Reversal [TRADING STRATEGY] — Transcript](https://i.ytimg.com/vi/0zc2jpsjXNM/maxresdefault.jpg)






