Speaker A
you are going to get left behind this is what happened don't be aumb what makes these shorts so interesting and why do they have such high view counts were the questions that haunted me over my six years as a video
Joseph shares a 5-step blueprint for editing viral TikTok-style shorts in Adobe Premiere Pro, covering scripting, rough cuts, J-cuts, hook animations, and sound design.
Key Takeaways
- Viral short-form editing follows a structured process: script (hook, body, CTA), record, rough cut, pace, then edit with animations and effects.
- Hooks should make a strong controversial or unbelievably good claim to stop viewers from scrolling.
- J-cuts and removing silences keep the pace tight and information delivery fast.
- Introducing new visual elements throughout the body helps maintain viewer engagement.
- The video doubles as a promotional funnel for the creator's paid editing community.
What the video covers
- The video argues that viral short-form videos follow a repeatable blueprint, and the creator demonstrates it by repurposing a boring short into an engaging one.
- Scripting is presented as the backbone of a short, split into three parts: a hook to stop scrolling, a body to maintain engagement, and a CTA asking for follows or promoting a product.
- Hooks should be captivating, either through a controversial negative claim or an unbelievably good claim; the example uses a promise of five sound effects to go viral.
- Recording is done with lighting, a camera, and tools like Streamlabs OBS or Audacity for mic or screen capture.
- Rough cuts remove silences and bad takes using the Razor tool and deleting gaps, as the first editing step.
- Pacing is improved with J-cuts, where the second clip's audio begins before the first clip's video ends, delivering information faster.
- The hook and bridge are edited with animations, text presets, glows, pop-up effects, masks, tracking, and an arrow graphic reading 'viral'.
- Body segments are edited to explain five sound effects, each with a distinct animation, color grading before-and-after comparison, and recurring visual patterns to keep viewers engaged.
- The video ends with a promotional pitch for an online video editing community, offering courses, Q&A calls, presets, and a YouTube growth masterclass.
- The video is labeled as part one of a series, with sound design left for a future part.
Chapters
- 00:00Introduction: Why Some Shorts Go Viral
- 00:59Scripting: Hook, Body, and CTA
- 01:50Recording the Script
- 02:41Rough Cuts, Silence Removal, and J-Cuts
- 03:31Editing the Hook and Bridge
- 04:23Animating the Sound Effect Body Sections
- 05:35Sound Effects 3-5 and Visual Engagement Tricks
- 06:33Promotion: Ultimate Editor Community and Courses
Full Transcript — Download SRT & Markdown
Speaker A
editor but after editing so many shorts I finally discovered the secret to it you see there's a blueprint out there that contains a list of specific secrets and if you follow them just right you're going to be able to create viral
Speaker A
engaging shorts every time and it just so happens that creators like Ali abdal n Jong Salalah Deon jatho a Houston Gold All follow the same exact blueprint which is why in this video I'm taking on the task of repurposing this boring
Speaker A
short over here into this viral and engaging edit right over here and in the process of doing so I'll be teaching you the five-step blueprint that you can use to create viral engaging shorts so without further Ado let's dive straight
Speaker A
into it the script is the backbone on which the whole short relies on meaning if you get this one part correct you are one step closer to going vir now the first thing you must understand in scripting is that the video is split
Speaker A
into three main parts you have have the hook the body and the CTA or call to action now the hook is responsible for capturing your viewers interest so that they stop scrolling and watch your video which is why the hook must be captivated
Speaker A
and the body is responsible for maintaining your viewers engagement since they will constantly be getting bored which is why your body should be entertained and your CTA is responsible for asking your viewers to become followers or telling them about a
Speaker A
product you have now my video was going to be about five sound effects that I wanted to mention and talk about so naturally I started by writing out a captivating hook now to make the hook Captiva ating you can do two things
Speaker A
either make a controversial negative claim or make an unbelievably good claim in my case I decided to go with the second option and this was my so the next time you want to sound design your video here are five sound effects that
Speaker A
you should be using to go then I gave my viewer a reason to watch through the whole video by telling them about the fifth tip which was at the end of the video and with my hook out of the way I
Speaker A
then scripted the rest of the body which ended up being me writing out five different sound effects explaining them in two sentences each and I finished off the whole script by looping it with the intro and with this script finally
Speaker A
finished it was time to record so I set up my lighting placed my camera and got to work I usually use streamlabs OBS or audacity to record my mic or screen and just record the video of me speaking
Speaker A
with my camera but now that this scripting and recording is finished we can finally move on to editing our video and the first thing I had to do is my rough cuts and pacing the first step of editing any
Speaker A
short is to remove the silences and bat takes and to do this all I had to do was drag in my footage use my Razor tool to cut right after I stopped talking and made another cut before I started then
Speaker A
selected the Gap in between and clicked backspace to delete and then I just did this for the whole entire short as for pacing the concept here is to make the clips flow a lot smoother into each other and basically deliver the
Speaker A
information to the viewer a lot faster to do this we create what I like to call j cuts all you got to do is overlap the second clip a tiny bit drag your video back a bit and just make sure the second
Speaker A
audio starts as the first one is ending I've explained this like a million times now then just do this for the whole entire video and with this out of the way you will now have a timeline that's clean cut and ready for our edit and
Speaker A
I've also said this sentence like a thousand times now that we can dive into the editing side of things let's get started with our hook and bridge now remember the hook must be captivating for the viewer so we'll be focusing all our
Speaker A
editing energy into this one section right here we'll use animations texts glows memes you name it and by the way you can find all the presets and plugins used in this video inside of my community as for our short over here
Speaker A
here is the hook and bridge that we're going to be next time you want to sound design your video there are five sound effects that you should be using to go viral and the fth effect is one that I
Speaker A
use a lot the first I add a text preset I made a while back and add a pop-up preset to it then subtitle the words here and all then I Nest it and add some VR glow and for the section where I
Speaker A
mentioned five sound effects I really wanted to visualize the sound effects so I added a glowing text preset and wrote out the five next I wanted to create this sound effect graphic animation reveal thing so I added this rectangle
Speaker A
graphic animation rounded off the corners and nested the whole thing then added an adjustment layer added a lumry color effect masked it out like a background to the rectangle then I grabbed the sound animation gift from Google added it into the rectangle and
Speaker A
added a glow to it next I added the glow to the rectangle and this is the animation I ended up with now I wanted it to look like I was flicking through the different sound effects that we have
Speaker A
so I added a text preset and wrote out all the different sound effects options that I talk about in the video and added a transform effect increased my shutter angle and animated a movement from the first sound effect till the last one
Speaker A
then nested the whole thing and added a mask so that the text only appear in this circle here and this was the final result should be using to go viral and lastly to visualize the word viral I imported a video of an arrow increasing
Speaker A
then imported a text saying viral and tracked it to the arrow nested the whole thing and made it slide from the bottom into the middle of the screen oh and one more thing I finished it off by tracking
Speaker A
my face in this bridge section over here and with all this finished we now have a fully edited hook and bridge that looks like this here are five sound effects that you should be using to go viral and
Speaker A
the fifth effect is one that I use a lot let me ask you this what would you categorize yourself as an editor are you a beginner intermediate or professional are you someone that wants to learn video editing but doesn't know where to
Speaker A
start or someone that wants to master engaging video editing Styles or someone that wants to learn the secrets to growing a YouTube channel well we have an online video editing community that is turning beginners like you into professional editors and people are
Speaker A
landing clients that pay $3,000 within a few months of joining and how exactly do we pull this off to keep it short the first stage is mastering video editing which is where we go through 50 courses to learn the basics of Premier Pro and
Speaker A
the advanced editing techniques you will need to know to edit like the big creators then the next step is to teach you high-end editing styles that will make you stand out as an editor which is where you can dive into three different
Speaker A
short form editing Styles then you can Master long form editing by diving into these two master classes the ISAC editing style and my own editing style where you will learn to edit videos like me and at this point our final step is
Speaker A
to teach you the secrets to Growing fast on YouTube just like I did to do this we go through the YouTube growth Master Class A 50 course Master Class where I share the secrets of growing a channel on YouTube and you you will also learn
Speaker A
how to create amazing thumbnails using our 30 course photoshop masterclass on top of that you'll get weekly Q&A calls with me online lessons presets and plugins that I use to edit these videos and a lot more the best part is this
Speaker A
whole thing cost less than a single trip to the grocery store so go ahead and click the link down below where you can watch a quick video that tells you everything about ultimate editors and join the best online video editing
Speaker A
Community out there with the hook and Bridge section both fully edited it was time to edit the rest of the video now this is going to be the most timec consuming part because we're going to have to keep
Speaker A
using a variation of images texts and animation to keep our viewers engaged so let's go ahead and get started on sound effect number one the first sound effect is textured sound effects clicks keyboards highlighters can all be used
Speaker A
to add life to any clip that they are added first I'm going to create an animation for when I reveal the sound effect since I've got five different sound effects I'll just create a really good animation once and then keep
Speaker A
reusing it for the other four I start by adding text and typing out number one and resizing it then I had a SL light from bottom preset I then duplicated the sound animation we made a while back then added my glowing text preset
Speaker A
changed the color of the text to the color of the glow and played with the glow settings then I duplicated and delayed the second text and I made the main text the name of my sound effect and the second text will just say sound
Speaker A
effect added a slide from bottom to both of them then added this adjustment layer darkened it added a grid and this is the sound effect reveal animation that we ended up with now I'm going to be able to duplicate this for the rest of the
Speaker A
sound effects which is going to save me a lot of time as for sound effect number one I start start off by mentioning clicks keyboards and highlighters so I added a clip of me clicking a mouse a clip of me typing a clip of a pencil
Speaker A
drawing and I overate them with an LCD overlay from motion Pro then to show the sound effect being added I added a screenshot of a timeline in premere Pro then added a screenshot of a sound effect nested it added some glow to it
Speaker A
and then added a transformation effect to it animated it popping up like this and animated the opacity slowly revealing it to get this effect then I nested the whole thing with the background and added the transform effect and animated a camera panning
Speaker A
from the timeline to this sound effect and for this last section in sound effect number one I wanted to show what it looks like with and without color grading so I added an adjustment layer color graded it and masked it across the
Speaker A
screen like this then I key Fram the masking to move and reveal the original clip and with all this done this is what we end up with first sound effect number one first sound effect is textured sound effects clicks keyboards highlighters
Speaker A
can all be used to add life to any clip that they are added to it's kind of like color grading but for audio moving on to sound effect number two this is what we have to work with the second sound
Speaker A
effect is whoosh sound effects and these sound effects basically make your animation pop just make sure to add them to the point with the most blur and when I mentioned the sound effect you guessed it we're going to duplicate the sound
Speaker A
effect reveal animation we made and just change the number and the name of the sound effect done then I literally wanted to show the animations popping so I added a screenshot of the timeline made it unsaturated masked out a clip
Speaker A
from the middle then added an adjustment layer with a vignette then imported this Arrow animation nested it added a VR glow to it then added something text on top of our clip then using the transform effect I create a pop-up animation Nest
Speaker A
the text mask it out from behind the clip lastly Nest the whole thing together and top it off with a zoom in but to show the clip popping out I imported an explosion removed the green screen and resized it on top of the clip
Speaker A
and that ladies and gentlemen is how you transition into the next scene in which I added a screenshot of the first scene added a screenshot of the effect controls panel with some key frames I created The Background by adding a
Speaker A
rectangle and mimicking the color of the Premier Pro UI once again reusing that Arrow animation with the glow and to finish it off Nest the whole thing together and animate a movement from the scene to the effect control panel and
Speaker A
this is how our sound effect number two ended up looking the second sound effect is whoosh sound effects and these sound effects basically make your animation P just make sure to add them to the point with the most BL and as you see the
Speaker A
trick is to keep the viewer engaged in the video by using new elements and sound effect number three was no exception to this as usual when I mention the tip duplicate the animation change the number and the name of the
Speaker A
sound effect for this section I simply decided to word everything out so I added my text presets slide a popup to it then subtitled the words and if you ever wanted make sure to end each text with a slide in a different direction as
Speaker A
well then added a glowing text wrote out build up emotion then as I mentioned the second tip I animated the first text so that it moves a bit and reveals the second text then added the second text and wrote out suspenseful moment I then
Speaker A
added a gajan blur to the first text as the second text was going to come in and lastly animated my second text popping down from behind my first one and that's it for sound effect number three that was a quick one if you ever wanted to
Speaker A
build up emotion or have a suspenseful moment this is what you're going to need for our next clip to edit was this fourth are meme sound effects I mean you got to keep your video entertaining so don't forget to add in your humorous
Speaker A
twist now as usual duplicate the animation for the sound effect change the number and the sound effect name then to show my point I decided to import a picture of a timeline and just do some cool 3D effects so I masked out
Speaker A
the timeline and added a Cool Glow then added a basic 3d effect then let's animate a basic tilt and swivel rotation like so then key frame the distance of the image starting at a Far Point and then moving closer make sure to top it
Speaker A
off with a slide from bottom at the beginning and a slide to bottom at the end then I wanted to show some people laughing so I gathered a whole bunch of gifts of people laughing and placed them right after each other on the timeline
Speaker A
nested the whole thing and overlaid it with an LCD overlay once again and ladies and gentlemen I now present to you sound effect number four you got to keep your video entertaining so don't forget to add in your humorous twist all
Speaker A
right look I get it you're bored you want to click off I totally understand but we just got one one more tip one more sound effect okay promise you I'll make I'll make this one quick here's our last sound effect this is sound effect
Speaker A
number five lastly the fifth sound effect is digital sound effects these just work so seamlessly with animations and they bring these kinds of animations to life once again duplicate the animation change the number blah blah blah you get it now check out this sick
Speaker A
animation I added a screenshot of my timeline I then added a rectangle and changed its color to the same color of the Premier UI and now here is where it gets bit I duplicated my screenshot and masked out the clips then dupc
Speaker A
replicated it again and masked out a different click then lastly one more and then I added a slide animation on each one of those three screenshots so that we can get this animation then I imported a screenshot of a sound effect
Speaker A
nested it and added some glow copied my transform pop-up effect duplicated it three times and placed them like so lastly just Nest the whole thing and add a transform effect and Pan the camera from the timeline over to the sound
Speaker A
effects and that's it for sound effect number five ladies and gentlemen sound effect number five these just work so seamlessly with animations and they bring these kinds of animations to life all right well remember how I mentioned that this was going to be the final step
Speaker A
and we're finished yeah that's not exactly true realistically we're only like 50% of the way we still have to sound design the entire thing so uh stay tuned for part two also check out ultimate editor so
Topics:video editingAdobe Premiere ProTikTok editingviral shortsJ-cutsshort-form videoYouTube Shortsmotion graphicsvideo tutorialsound design
