The Ultimate Recipe for Solving Problems | Brian Tracy … — Transcript

You, as I said earlier, you're like the the chef of the Michelin star chef of the personal development industry.

And I think the one thing that's consistent with people who seek our personal development is problems.

They have a problem and they want to solve it.

Of course, every human being, all of life is the solving of problems.

So what's your your recipe, what's the the the Godfather's Michelin star recipe for solving problems?

Well, we we shared some ideas today.

Uh, I am a a fanatic on goal setting, uh, every person I've ever worked with who has gotten into the habit of writing their goals down has become successful.

And when you set a goal, then you have you just say basically between me and the goal, there's just obstacles.

And what are the obstacles and we talked today about why aren't I already at my goal?

And your first goal when you're younger is to earn a lot of money because if you earn a lot of money, uh, it gives you freedom.

It means you can do all the things that you want to do, you can have a car and socialize and travel and everything else.

So you want to make a lot of money and I say to my my friends when I speak to them.

I say, look, in life, you have a certain amount of time to be here and you can either have a lot of money or a little money.

And I would suggest to you if you have a choice, choose a lot.

And the only thing between you and a lot is problems, obstacles, difficulties.

So we said today, you ask, why aren't I already earning the amount of money that I want to earn?

And what of all the things that are holding me back, what is the one factor that sets the speed?

So when I do a a sales seminar, for example, I'll say the one factor that sets the speed is the number of prospects that you talk to.

If you talk to more people, you will find more qualified people and more of those people will buy from you.

And they'll get better, you'll get better and better and more and more confident and then you'll talk to more and more people and make more and more sales.

And your whole life will go on to an upper spiral.

Very simple.

And if you don't you won't.

So the one thing that's holding you back, sometimes people say, well, I talk to a lot of people, but I'm still not making a lot of sales.

Well, and this happened to me when I was 25, is I didn't know how to close a sale.

I just began to stumble and mumble.

And so I started to buy every book and article I could find on closing the sale.

I began to practice and practice and practice.

And my ability to sell increased my income 10 times in one year.

You like to close the sale.

And then I began teaching other people to close the sale.

And when I ran out of money and the economy went down the hill in 1981 and so on, uh, I saw people were holding seminars.

And so I put together a seminar called The Art of Closing the Sale.

And I advertised it in the newspapers, uh, and as an evening seminar in a hotel ballroom.

And 100 people came out and paid me $75 to uh, learn how to close the sale.

Because they all had the same problem as well.

And pretty soon companies were hiring me and pretty soon companies were asking me to tell teach more about sales.

And these people were making more money and so I began to develop and design other seminars.

And so on.

So I found in 19 uh, 2001, most of the companies that were in serious trouble were in trouble because their uh, founders, their owners, uh, didn't really didn't really understand basic principles of business.

Marketing and sales and and and staff and hiring the right people and uh, they didn't.

So I put together seminars on those subjects.

And many of my uh, students uh, went on to become wealthy and uh, as you've mentioned before.

Uh, I have three good friends uh, who became billionaires.

As a result, and they'll tell you quite clearly, they told me and they told lots of people.

It's before I met Brian, um, basically they were nobody's from nowhere.

And they changed their whole attitude, set down their goals, made plans.

Uh, and started to work on them.

And today, they're billionaires.

Billionaires.

One is the fourth richest man in Canada.

A second is the one of the uh, richest uh, oligarchs in uh, Russia.

And uh, I third is trying to think where it was, one of the um.

Oh, one of the MLM uh, experts in uh, United States.

Where they just uh, applied some of the principles we're talking to here.

And became better and better at what they were doing.

So they got the same results but faster and faster.

And made more and more money.

And then they held on to the money.

They invested the money.

They uh, helped taught other people to become successful.

And uh, their income just went up and up and up.

As we say, you know, the first million is the hardest.

The second million is inevitable.

So so it takes you an enormous amount of work, the average of course.

In the average is about seven years to get your first million.

Maybe 10, that's after you have made a decision that by gum, I am going to work my behind off.

To earn my first million dollars.

Because you have to become a totally different human being, mentally, physically, psychologically, confidence, uh, skills, knowledge, determination, uh, uh, courage, uh, willingness to take chances.

You have to become a totally different person before you could earn a million dollars.

But after that, you've got it all, you've got all the psych.

Cooking a dish in the uh, kitchen.

Uh, you finally prepare a beautiful dish.

Well, now you've got all the ingredients.

You just do it again.

Do it again.

There you have it, guys.

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