Hotel Impossible – Hollywood Liberty Hotel — Transcript

Hotel Impossible visits Hollywood Liberty Hotel to address severe safety, maintenance, and management issues threatening guest safety and business viability.

Key Takeaways

  • Guest safety must be the top priority in hotel management.
  • Proper maintenance and cleanliness directly impact hotel reputation and profitability.
  • Lack of hospitality experience can lead to critical operational failures.
  • Immediate action is required to address safety violations and improve guest conditions.
  • Location alone cannot compensate for poor management and facility conditions.

Summary

  • Anthony Melchiorri visits Hollywood Liberty Hotel, recently purchased by first-time owners Leo, Sandy, and Mohan.
  • The hotel suffers from severe maintenance problems including broken tiles, dirty rooms, leaking faucets, and poor air quality.
  • Guest safety is compromised with missing smoke detectors and fire extinguishers not being fixed.
  • Occupancy rates are surprisingly high despite the hotel's poor condition and low room rates compared to nearby hotels.
  • Anthony discovers a drug needle in a guest room, highlighting serious operational and safety failures.
  • Owners lack hospitality experience and struggle to manage the hotel effectively.
  • Anthony insists on immediate fire safety inspections and stresses the importance of guest safety.
  • The goal is to upgrade the hotel from a two-star to a three-star rating with improved management and facilities.
  • Water waste and poor maintenance practices are contributing to operational inefficiencies.
  • The episode emphasizes the urgent need for systemic changes to prevent legal and safety consequences.

Full Transcript — Download SRT & Markdown

00:05
Speaker A
[Music] That's crazy. Your party loans using persons, but you're not fixing fire extinguishers. Up to 2009, little waves in your building. The problem's much bigger. I'm really trying. That's for—have you had the fire department here? Has me now, right now, knowing information that you know. Would you let your five children sit in this building now? What we're running into is a lot of water damage. I want to get it to a three-star. This is your upstop. You are sitting on a time bomb. Somebody's going to jail. [Music] [Applause] I'm in Hollywood, California, under the famous Hollywood Walk of Fame. I'm in the epicenter of the entertainment industry, Hollywood, that draws over 40 million visitors each year. You know anything about entertainment, this is the place you want to be. I'm touching fame. Look where I'm at—the Chinese Theatre. Right there is the famous Hollywood sign. Directly across the street is the theater where the Academy Awards are going to be held. It's my next project, the Hollywood Liberty Hotel. First-time hotel owners Leo, Sandy, and her husband Mohan bought the hotel with its 21 rooms at bankruptcy two months ago for three million dollars. We've been running the hotel ever since, and it hasn't been going well. Owning and operating the hotel has been very hectic. I've pretty much been in medicine my whole life, so I don't have any experience in running a hotel. If we don't get Anthony's help, the hotel will just keep going downhill. So they have the location, right? Very few of those in the world have locations like this. [Music] But before I even set foot in the building, I can see there are problems. Well, not really thrilled with the colors of the building. This table, it's all chipped. It's filthy. I'm cleaning that table for them. That's the front of the hotel. Look at this crap right on the front of the hotel. Look at the tiles here—all broken. They call Hollywood Boulevard the Boulevard of Broken Dreams. I wouldn't call this hotel the Hotel of Broken Tiles and Crap. Wish me luck. I like it out there better. I just came from Hollywood Boulevard with the neon lights, the Walk of Fame, and then I walk into this. This is depressing. Oh wow, this does not feel like you're in a first-class hotel. Look, my gas station has a better couch in a lobby than this hotel. I am not feeling very glamorous. How are you, good sir? How are you? My name's Mark. Nice to meet you, Mark. Thank you. I'll be assisting you today, sir. You look for a desk agent? That is correct. And how long have you been here? About four or five years. Has the lobby always looked like this? It—it's actually worse. Who's worse than us? Yes. What was odd when she last night? Last night it was actually close to 90. We only have two rooms left. Did he just say 90%? If the hotel's occupancy rate is this high all the time, it should be making a lot of money. So why am I here? So what I'd like to do now is I'd like to see a room. I'll give you 207. Okay. How much does it go for? We usually do the week. We go to be lower 79, 89 plus tax. I'll show you something. I just want to make sure I understand something. That theater, the Dolby Theater, is where they have the Academy Awards? That's correct. It's on the other side of this building. Is the Hollywood Walk of Fame correct? And we're selling rooms for $79 a night? Sure. Okay. Other hotels in this area are getting over 200,000 a night, so why is this one so low? Maybe there's some clues in the room. Okay, this is room 207. Let's hear what we got. There's no skirt, and you can see the mattress frame. Oh my God, that's where my head goes. Look above me. The smoke detector is missing. Look at that glass. I wouldn't put a bottle of water in there in case I'm hungry. There's food left over from the last guest. What's that noise? Because running warning. Thank you. Any water? There's dripping faucets and any extremely faucets. That's a streaming faucet. So not only are you wasting money and you're wasting resources, it just tells the guests you don't have good maintenance practices, and you can't shut it off. Does it shut off? It just spins around. Water conservation is a huge issue in LA, and one leaking portion over the course of a year can waste enough water to fill a swimming pool. I can see the filth right through the grate. Okay, there's some things I can give the owner to pass on. This filter isn't filtering anything, and in fact, it's probably adding to all sorts of dust and dirt. Now to find out just how much, I've learned along the latest technology. This air quality monitor from Dialog basically reads the small particles in the air—the dust, the pollen, the mold. It says a good reading is zero, 75, and a very poor rating is 3000. Oh man, this has a reading of over 4,000. That's crazy. That's absolutely insane. On an average day, the air quality reading on an LA freeway is around 3,100. That means that the air quality in this room is worse than an LA freeway by any measure. This room is an F. They're right. They can't get more than $79. Do you have air quality issues? You have dripping faucets, and you have a fire safety issue. And that—okay, if you bought the building three months ago or yesterday, you either clean it or you don't rent the room. These rooms were appalling, and since the only leader is in charge of day-to-day operations, I need to talk to her now. But I have a stop to make first. I just got news that my producers want me to see something. Our assistant cameraman Scott is storing his equipment in another guest room, and they seem very concerned. You want to show me something? Yeah, well, clean up the tech room and open up the door, and you found this needle? Yes. What's in there? It looks like drugs. In this room? In this room, right? Right here? Yeah. That certainly are. Mary, oh no. This—you really found this? You found that right there? Yes. I thought I had problems with a dirty room. The problem is much bigger. Thank you. I need to speak to the owner right now. This is ridiculous. We're running a hotel, and we're allowing things like this to be in the hotel. I want to speak to you now. Hi. Hello. Hi, Anthony. How are you? Nice to meet you. So I usually wait to sit down and speak to the owner before I bring him to the room, but inspecting where something shot me dead in my tracks. Really? Okay. What was that? It's not funny. Just that. Take it faster. Touch that. I have to charge it. You have to touch me? My crew member found this in the room down the hall when he was moving his equipment. What do you think about that? I cannot believe my housekeepers missed this. I found serious problems in your hotel. I don't blame the housekeeper. I blame you. But you have to have a system in place, and you own the hotel, so you're in charge of the systems. If their safety isn't at the top of her list, I wonder what is. What do you want this hotel to be? A very upscale, modern hotel with new furniture, a new system of running it. You know, right now it's a two-star. I want to get it to a three-star to start. This is Eurostar right now. I mean, it doesn't take a hotel person to know that that's not acceptable, right? Yes. So what's your plan besides calling me? 'Cause I'm here for a few days. Yes. I need to work with something. So far, I got nothing to work with. You have a smoke detector that is disconnected and not working. You're supposed to ensure the safety of the guests. I—I just don't know where to start. I really don't. Okay, I'm gonna give you a suggestion right now. I want the fire inspector to come here and check out the hotel. I wouldn't sleep here tonight. Mm-hmm. I'm gonna ask you to get serious. Yeah, because I just don't think you're taking this seriously. No, I am. If you're gonna take people's money, you are obligated to give them a safe, clean environment tonight. Okay. [Music] It's day two in Hollywood, and before you do anything, I need to get guest safety under control. After my meeting with Lita last night, I'm gonna make a list of safety priorities and show it to me first thing. If I made any impression on her at all yesterday, calling in a building inspector is at the top of the list. Yeah, Anthony jus—
00:26
Speaker A
information that you know would you let your five children sit in this building now what we're running into a lot of water damage I want to get it to a three-star this is your up stop you are sitting on
00:37
Speaker A
a time bomb somebody's going to jail [Music] [Applause] I'm in Hollywood California under famous Hollywood Walk of Fame I'm in the epicenter of the entertainment industry Hollywood the trans over 40 million visitors each year you know anything about entertainment
01:08
Speaker A
this is the place you want to be I'm touching Fame look where I'm at the Chinese Theatre right there is the famous Hollywood sign directly across the street is the theater where the Academy Awards are going to be held is
01:25
Speaker A
my next project the Hollywood Liberty Hotel first time hotel owners leo sandy and her husband Mohan's what the hotel with its 21 rooms at the bankruptcy two months ago for three million dollars we've been running the hotel ever since and it hasn't been
01:42
Speaker A
going well owning and operating the hotel has been very hectic I've pretty much been in medicine my whole life so I don't have any experience in running a hotel if we don't get Anthony's help the hotel will just keep going downhill so
01:58
Speaker A
they have the location right very few of those in the world have locations like this [Music] but before I even set foot in the building I can see there are problems well not really thrilled with the colors of the building this table it's all
02:17
Speaker A
chipped it's filthy I'm cleaning that table for them that's the front of the hotel look this crap right on the front of the hotel look at the tiles here all broken they call Hollywood Boulevard the Boulevard of broken dreams I wouldn't
02:34
Speaker A
call this hotel the hotel the broken tiles and crap wish me luck I like it out there better I just came from Hollywood Boulevard with the neon lights the Walk of Fame and then I walk into this this is
02:57
Speaker A
depressing oh wow this does not feel like you're in first-class hotel look my gas station has a better couch in a lobby than this hotel I am not feeling very glamorous how are you good sir how are you my
03:17
Speaker A
name's mark nice to meet you mark thank you I'll be assisting you today sir you look for a desk agent that is correct and how long you been here about four or five years has the lobby always look like this it you salute
03:26
Speaker A
actually worse who's worse than us yes what was odd when she last night last night it was actually close to 90 we only have two rooms left did he just say 90% if the hotel's occupancy rate is this high all the time
03:38
Speaker A
it should be making a lot of money so why am I here so what I like to do now is I'd like to see a room I'll give you two oh seven okay how much does it go for years we
03:48
Speaker A
usually do the week we go to be lower 79 89 plus tax I'll show you something I just want to make sure I understand something that theater the Dolby theater is where they have the Academy Awards that's correct it on the other side of
04:04
Speaker A
this building is the Hollywood Walk of Fame correct and we're selling room for seven nine dollars a night sure okay other hotels in this area are getting over 200,000 night so why is this one so low maybe there's some clues in the room
04:23
Speaker A
okay this is room 207 let's hear what we got there's no skirt and you can see the mattress frame oh my god that's where my head goes look above me the smoke detector is missing look at that glass I wouldn't put a
04:50
Speaker A
bottle of water in there in case I'm hungry there's food left over from the last guest what's that noise because running warning thank you any water there's dripping faucets and any extremely faucets that's a streaming faucet so not only
05:08
Speaker A
you're wasting money and you're wasting resources it just tells the guests you don't have good maintenance practices and you can't shut it off does you shut off it just spins around water conservation is a huge issue in LA and
05:22
Speaker A
one leaking portion over the course of a year can waste enough water to fill a swimming pool I can see the filth right through the grate okay there's some things I can give the owner pass on this she can't get the
05:38
Speaker A
pass on this filter isn't filtering anything and in fact it's probably adding to all sorts of dust and dirt near to find out just how much I've learnt along the latest technology this air quality monitor from dialog basically reads the small particles in
05:55
Speaker A
the air the dust the pollen the mold it says a good reading and is zero the 75 and a very poor rating is 3000 oh man this has a reading of over four thousand that's crazy that's absolutely insane on
06:14
Speaker A
an average day the air quality reading on an Ellie free weight is around 3100 that means that the air quality in this room is worse than an la freeway by any measure this room is an F they're right
06:28
Speaker A
they can't get more than $79 do you have air quality issues you have dripping faucets and you have a fire safety issue and that okay if you bought the building three months ago or yesterday you either clean it or you don't rent the room
06:46
Speaker A
these rooms were appalling and since the only leader is in charge of day-to-day operations I need to talk to her now but I have a stop to make first I just got news that my producers want me to see
06:58
Speaker A
something our assistant cameraman Scott is storing his equipment in another guest room and they seem very concerned you want to show me something yeah well clean up the tech room and open up the door and you found this needle yes what's in
07:18
Speaker A
there it looks like drugs in this room in this room right right here yeah that certainly are Mary oh no this you really found this you found that right there yes I thought I had problems with a dirty room the problem is much bigger
07:32
Speaker A
thank you I need to speak to the owner right now this is ridiculous we're running a hotel and we're allowing things like this to be in the hotel I want to speak to you don't right now hi hello hi Anthony how
07:52
Speaker A
are you nice to meet you so I usually wait to sit down and speak to the owner before I bring him to the room that inspecting where something's shot me dead in my tracks really okay what was that it's not funny just that take it
08:13
Speaker A
faster touch that I have to charge it you have to touch me my crew member found this in the room down the hall when he was moving his equipment what do you think about cannot believe my housekeepers missed this
08:26
Speaker A
I found serious problems in your hotel I don't blame the housekeeper I blame you but you have to have a system in place and you own the hotel so you're in charge of the systems if their safety isn't at the top of her list
08:40
Speaker A
I wonder what is what do you want this hotel to me a very upscale modern hotel with new furniture a new system of running it you know right now it's a two-star I want to get it to a
08:53
Speaker A
three-star to start this is Eurostar right now I mean doesn't take a hotel person to know that that's not acceptable right yes so what's your plan besides calling me cuz I'm here for a few days yes I need to
09:09
Speaker A
work with something so far I got nothing to work with you have a smoke detector that is disconnected and not working you're supposed to ensure the safety of the gas I I just don't know where to start I really don't okay I'm gonna give
09:22
Speaker A
you a suggestion right now I don't have the fire inspector come here and check out the hotel I wouldn't sleep here tonight mm-hmm I'm gonna ask you should get serious yeah because I just don't think you're taking you seriously no I am if
09:37
Speaker A
you're gonna take people's money you are obligated to give them a safe clean environment tonight okay [Music] it's day two in Hollywood and before you do anything I need to get guests safety under control after my meeting with Lita last night is
10:02
Speaker A
gonna make a list of safety priorities and show it to me first thing if I mean any impression on her at all yesterday calling in a building inspector is at the top of the list yeah Anthony just right off the bat these are the issues
10:18
Speaker A
that I thought about okay I need a system for the housekeeping supplies housekeeping supplies and everything I said about safety she's worried about house cleaning supplies I take the safety and security of people very seriously that's not away if you did
10:37
Speaker A
there wouldn't be a syringe in your room you don't understand it you really don't you don't understand your responsibility you don't people die in a hotel because of negligence I just want you to make sure you're taking me seriously of
10:49
Speaker A
course I am she's hung around what's the first thing you do as you do owner of a hotel inspect it exactly second thing you need to do is to have a fire inspection I want you to do that
11:00
Speaker A
before lunch before lines yes can I talk to you off camera for sec okay what yeah look I like the Hollywood Liberty Hotel in the heart of Hollywood California where I found smoke detectors that don't work a dust go room and a syringe I asked the
11:24
Speaker A
owner leader to make a priority safety list for the hotel but she's in taking the situation seriously enough can I talk to y'all's camera on for a sec okay well yeah look can we just through these things later I mean there's so many
11:37
Speaker A
other things that I need to do like what I'm really trying to stay calm right now but Lita is pushing every single button I had like I need help with where to store the luggage so no one takes
11:54
Speaker A
somebody else's joangel here's the how to do that stuff well there was an assistant in place why did you have a job manager Nona an owner okay so the first thing an owner does is these things you just said
12:06
Speaker A
I need luggage system I need a license contract know if my roof is caving in I need to know if the smoke detectors in the rooms work before I worry about luggage system but when I bought the building the owner we went over all the
12:19
Speaker A
issues I said is it structurally safe he said yes there aren't any major problems since I heard you though because I've been here for two months okay there's nothing really problem so first I flushed you inspected the building for stuff you don't need a
12:32
Speaker A
license back to the hotel it was caving in course there was a it so no lies news back to inspect my building okay you have to come next month a show to forget about okay so you know Bethenny no lies
12:47
Speaker A
you just right there is no fire inspection okay so that's bull you're going against the expert that you called it do what we call in my inspector yeah what why is that cuz you want me to spend my money
12:59
Speaker A
you don't spend your lice draw a pack up and leave dear are you having second thoughts do you think I came here to give you a luggage inspection checklist these are things internal things that I'm getting bad reviews on the major inspection I don't
13:18
Speaker A
think I need that right now I really don't I'm telling you the truth I'm not going against you don't don't get offended it's not about going against me it's about making sure a guest doesn't get hurt in your hotel
13:30
Speaker A
there's so many other issues going on in this building right now that the last thing I want is like an inspector I need to fix these problems now like the parking brake so you don't want inspection of the building and you don't
13:42
Speaker A
want a fire inspection okay I'm gonna help you out a little bit because she's obviously not going to listen to anything I have to say until I deal with her issues there's four questions I'm gonna answer every single one of them in
13:56
Speaker A
the next 20 minutes okay let's go inside all right first up is the luggage room which seems to be the leaders biggest concern let's start the clock this is a pretty good luggage room clean it out in your mark
14:11
Speaker A
I'm gonna teach you you go a b c d then you have tickets and each ticket has little stickies on it with a number and when somebody gives you three or four pieces of luggage you take that little
14:24
Speaker A
sticky plate on one two three and then you give them a clean ticket done oh okay great idea okay I've done this once before okay let's go okay so what's your problem here the problem here is I'm having random
14:39
Speaker A
people park in my parking lot and I need the parking for guests okay so the first thing I would do is you get two signs that says otherwise people parking here will be towed you put them on poles okay
14:50
Speaker A
right there then you get the company okay with the tow truck should we start towing people done what's your third problem the breakfast area so one of the problems we have the guests either go sit in the lobby and have breakfast
15:04
Speaker A
there but I just need more space for them to sit down I wouldn't worry about the record area closer Oh guests love that Continental back there parents everything now is for two in a market that's getting $200 right so what are
15:18
Speaker A
you doing what's the other thing [Music] so this is your this is supplies yeah housekeeping supplies 21 rooms we have this is the entire box you have four supplies I'm gonna put together a list of supplies you should have at any given
15:35
Speaker A
time for the proper operation of your hotel area its of 90 minutes in 20 seconds to answer leaders urgent questions about luggage tags and shampoo bottles now can we talk about the hotel being a potential fire hazard I am NOT
15:54
Speaker A
how do I fix my parking problem match mark I am a hotel expert I answered some of your questions right yes you feel better about those things yes okay now can we have an inspector inspect the hotel [Music]
16:15
Speaker A
I've got a syringe in a room and quality worse than la freeway an owner that just doesn't get it I'm not sure how to move forward with Lita but I do know that these rooms need a lot of work so I'm bringing in
16:29
Speaker A
designer Casey noble to take a look you've seen some rooms working with me better less-than-desirable mm-hmm that's true but then haven't seen this one welcome to the abyss no yikes nope none of this is good - it looks cheap
16:51
Speaker A
is what it looks like to me like we're asked about looks really cheap let me show you something oh don't make me touch it hold it and feel it it looks like I might be able to use this as a
17:04
Speaker A
pillow forgive it like a little throw pillow let me show you another problem they're plumbing issues first of all the bathroom is disgusting but you have the showerhead coming out of the wall there's mold everywhere it's disgusting so you got it don't say I don't think
17:25
Speaker A
you're walking get out get out get out get out this is a complete gut job how am I supposed to fix this who listen to me listen to me carefully I need one room like this I need it perfect for
17:37
Speaker A
them to take this and be able to renovate all the other rooms it's just a lot do I get more time well if I shut up you'll get a few more seconds don't breathe the air in here while Casey
17:52
Speaker A
comes up with a plan I want to meet with moving the guy who'll either says helps manage the hotels for some reason he doesn't want his face on camera but I need to find out if he's management material did you ever work in the hotel
18:06
Speaker A
before do you one housekeeping already have you ever managed people before well it's as I figured we don't have a GM which means I'm just dealing with leader who still hasn't called in an inspector but I need to get somebody in
18:25
Speaker A
here just to tell me if they're building safe so I've called in my from the Lions inspecting to give me his quick assessment after looking for an hour he has some answers that Lita means to hear too so
18:38
Speaker A
I'm bringing her alone this is Mike from Alliance inspector this is leader she the owner of the building which state is the building in so electrical we have a 200 amp service which we probably have an underpowered building one and two unsafe old
18:55
Speaker A
cloth-covered insulated wiring here insulation can just fall off and create sparks inside it's metal conduit and house afire horst news the building has had a couple of fires it has did you know that now the Hollywood Liberty Hotel has the
19:20
Speaker A
potential to be a huge moneymaker because of its prime location in the heart of Hollywood California unfortunately you're a major safety issues holding it back I would in my own inspector and he doesn't have good news for the owner there's been a fire in the
19:36
Speaker A
basement and there's been a fire in the Attic we see burnt wood up there the parts of the building that that is holding up it's structurally not safe now what do you think the cost of refreshing that would be ballpark a
19:48
Speaker A
hundred thousand with what I know so far that the least that's gonna add to the budget Mike it was an absolute pleasure thank you good okay thank you all right right now knowing information that you know would you let
20:02
Speaker A
your five children sickness builder know so if your will let your five children sleep in this building you should let me guess they can go this was only a preliminary inspection and Mike found two major problems bolita needs to make sure every inch of
20:15
Speaker A
this building is examined from your own independent contractor pay him to come in and assess in writing every single problem go do it [Music] this was a lot of information for me to digest I'm so much hot fire damage and
20:35
Speaker A
electrical problems don't convince leader to bring an inspector I don't know what will don't anything to be cacey who tells me she's found even more issues with the building Anthony what's going on allies going on but first meet Alec and Russell
20:49
Speaker A
these are my general contractors from Rambo what are you doing what we're running into is a lot of water damage basically when we did the demo and there we ran into quite a bit of mold that we demoed
21:00
Speaker A
out we replaced it but it's kind of an ongoing situation and that's because the plumbing was bad nothing would feel so do you think that's going to be everywhere everywhere these guys looked at each and every bathroom but I mean I'm guessing what
21:13
Speaker A
I've seen in the hotel yeah so we need to gut the bathrooms every bathroom electrical problems are barely enough but now it sounds like we're hitting a complete plumbing overhaul to the worklist and that means I may have to
21:27
Speaker A
take some drastic steps I think the way that go forward with this hotel sometimes 21 rooms is to potentially shut it down in case if you own this building you would shut it down and start over absolutely I need to make sure leader and a husband
21:53
Speaker A
moas understand about the wiring problems the fire damage and the bad plumbing these issues need to be confronted immediately okay so this is where we are you boy the hotel out of bankruptcy but you never did due diligence correct it was basically just
22:10
Speaker A
making sure that the day-to-day functions are running checking in the people make sure the sheets are clean you know and thinking well the cords are working what problem can there be so that is short-sighted we have serious problems I need you to invest the money
22:24
Speaker A
that you need to do to bring this up to code and that may cost you I think about a hundred thousand are you committed to fixing those problems before you go forward yeah of course I did my number
22:35
Speaker A
one priority it wasn't before you got here you protect your guests by protecting your guests protect your investment because scoff but somebody gets hurt in that building you'll have enough money for them to take if the owners spend a hundred thousand dollars
22:48
Speaker A
to get the building up to code then they can start focusing on the rooms the good news is through it an amazing area then once the hotel safe and clean they can raise their room rates let me show you a
22:59
Speaker A
couple of things you have a ninety seven point five percent occupancy year-to-date but look what you did to your rate seventy five dollar rate and you're running a hundred percent off you so you're pounding the building you're pounding an old building that can't take
23:15
Speaker A
anymore yeah with almost the lowest rate you can drive is that the hotel you want to know what do you think the average rate is in this market for your competition at least 149 they have a weight of two hundred and
23:35
Speaker A
four dollars which is three times your rate they're driving 1.3 million dollars in revenue if it's a 21 room hotel simply by just existing in this market having a decent product that's where I need and they sent products if they do
23:50
Speaker A
this the right way they'll be sitting at a gold mine but they have a big decision to make so I'm gonna give you two options [Music] I'm at the Hollywood Liberty Hotel one block away from one of the most
24:09
Speaker A
recognizable streets in America we're not only are the rooms unsafe but the building has outdated wiring fire damage and plumbing problems so now the owners have a big decision to make so I'm gonna give you two options one do
24:28
Speaker A
a little bit at a time number two is to shut the building down and to do this the right way which will cost you more and fun but it's more efficient so you have a decision to make I need an answer tomorrow see you later
24:46
Speaker A
[Music] I told moiez and Lita they can sleep on when I told them before making their decision while they weigh the two options I'm looking to see if there are any other safety issues that have been overlooked okay that works the
25:09
Speaker A
inspection starts out fine but goes downhill quickly missing smoke detector she's worried about breakfast and croissants which has missing smoke detector okay this fire extinguisher is supposed to have glass protecting its way doesn't take it steal it I mean look at which
25:29
Speaker A
dust is on fire extinguisher knows that time this was inspected let's see are you serious 2009 was the last time this extinguisher was inspected Lita Gracie what are you doing putting breakfast on I've been talking about safety issues since day
25:48
Speaker A
one you think she was checked the fire signature clearly Lita is not getting the importance of guests safety do you know what this tag is it says mm mine okay B though cuz before I bought it the owner said the fire department came out
26:05
Speaker A
a few months before could you do a favor and you take the owner said that a real cab you Larry the owner was in bankruptcy I don't know if he was being honest it wasn't being honest but I know
26:16
Speaker A
when I take over something like if I buy the car it's a used car I go to the mechanic and make sure it's not gonna break down the middle of highway do you understand when you buy a hotel this is
26:26
Speaker A
the first thing you're supposed to take care of yeah haven't gotten to that yet I saw you this morning you're setting up to croissants and the orange juice I don't want to have my orange juice in my croissant and then go back to my room
26:37
Speaker A
and die in the fire Disco's being on the fly extinguishers I'm starting to wonder how Lita is going to keep the place functioning through a major renovation if she can't even keep the fire station tags up-to-date after three days Lita has finally found a
26:58
Speaker A
licensed building inspector who there's a soup to nuts assessment of the property Electrical has some issues it needs to be upgraded the plumbing pretty much needs to be redone how long will it take them to do the plumbing right and
27:11
Speaker A
to do the electric right I'm gonna say two three weeks probably minimum right another month if there was nobody here and you weren't trying to function can it be done with the hotel being functioning you're trying to function
27:22
Speaker A
you could double that time he's easy that's exactly what they said last night shutting down for renovation is more efficient in your opinion if you own this hotel would you take a slow approach kind of do a little bit of time
27:36
Speaker A
or would you shut it down and renovate it I would go for the more aggressive approach and the two things that I would do right off the bat would be upgrade the plumbing completely and upgrade the electrical completely purely from a
27:48
Speaker A
safety standpoint finally maybe she'll understand the importance of all these faces since she's hearing it from her own inspector having her stay in a work area could be a dangerous and bad idea and the water supply has to be shut off
28:02
Speaker A
on the bottom floor as their way to separate the bottom from the top but I think your question was if you had half the hotel shut down could you have the other half with the waterline and the answer is at this point no
28:14
Speaker A
I'm worried it sounds like the leader still wants to keep the hotel open through its renovation which is a tricky thing to do even for experienced managers we can barely keep the fire extinguishers current there's no way she
28:29
Speaker A
and moas can handle a renovation without some poured guests getting a 2x4 dropped on his head or worse shutting down the hotel it's really the only true option for that and I'm hoping they've come to the same conclusion so what is your
28:44
Speaker A
decision our decision is drumroll we're gonna do the option where we're gonna do things little by little vodkas option B why did you make that decision well we thought about it a lot we weigh the pros and cons of each we needed some cash
29:03
Speaker A
flow overtime to make sure we'd be okay and if we go piece by piece I think we'll be much more stable secure sorts of financial designs yes I really can't let them do that I know originally I gave them a choice
29:14
Speaker A
but this option can no longer be on the table I completely disagree with your decision the building we're standing on top of is a gold mine if you innovate it you're what the hotel's worth six point five million dollars there's no doubt in
29:32
Speaker A
my mind unless there's things I don't know you can get a half a million dollar loan on this property like that but this isn't just about the money you're going to have a serious accident there was a fire extinguisher this
29:44
Speaker A
morning that was outdated by four years there's a fire in this building right now you're done good yeah see the frickin joke I understand I talked to the manager right after we looked at the fire distinguishers he said that the fire
29:59
Speaker A
department was here three weeks ago Oh give it you have a fire extinguisher there is outdated for four years okay they get that tag they get that extinguisher and it was a fire somebody's going to jail excuse my language okay and I
30:13
Speaker A
apologize do you want you you're not getting the seriousness is your party noises and croissants but you're not fixing fire extinguisher the original smoking takes medicine trains in your building okay this is not a joke you are sitting
30:34
Speaker A
the Hollywood Liberty Hotel needs only wiring and plumbing and the owners just told me they want to stay open while the work is done we're gonna do the option where we're gonna do things little by little I completely disagree with your
30:47
Speaker A
decision you are sitting on a time bomb now I'm determined to convince them to shut down the hotel and fix the problems the right way I am here to help you I don't know I have to think about how I
31:00
Speaker A
go forward now because we're not shutting the building down who's gonna run it you I don't have time to be here all the time I can wait but let's keep it open so Lena can't run the hotel and
31:16
Speaker A
Moe's is too busy so who's going to running I want low as to tell me their plan there's no one really running the hotel at the end of the day when I leave who is going to run the building no right
31:30
Speaker A
now we have our current manager which is been there forever that mattress what having a needle full of blood in your room it's just a problem okay having frayed wires is not running okay having major plumbing issues dial okay
31:43
Speaker A
you got to get a manager are you willing to at least talk the money for a manager but if we do that it'll take away from doing all the other stuff we want to do but I'm gonna tell you this trailer you
31:56
Speaker A
cannot run this hotel renovate this hotel without a manager that you can't tell is about the safety and security the hotel what's best for the hotel any manager so I'm gonna try to give you some resources perfectly help you that
32:09
Speaker A
would be great thanks doc okay thank you clearly I need to find somebody to help them run this hotel so I've called and Larry brought in from the Braaten hotels management company he manages some of the best hotels in Los Angeles and I
32:23
Speaker A
think he should manage the liberty this hotel isn't just a real estate deal this hotel is an operation the way you operate this hotel has instant opportunity for more value of your hotel and for your bank account so I brought
32:41
Speaker A
him here to tell you how he can help you we have about 20 hotels at our portfolio right now some of them we own some one we operate for other own who don't understand the hotel industry the decision you guys need to make right
32:52
Speaker A
now is going to be a hotel owner put on to be a hotel operator they're completely different roles in life what do you want to be the truth that you have to find a trusted operator who understand customer
33:04
Speaker A
service who understand how to build elite teams this hotel is only to do as well as the team that you have been here operating it and I would imagine wouldn't be great if you just go to the mailbox every month and collect a check
33:15
Speaker A
instead of dealing with the headaches that come with customer service and running a hotel 24 hours a day day-to-day is so many things that come up all the time so what are you prepared to do to help them by the way whatever
33:26
Speaker A
it goes on inside these walls we're willing to help you out for the next month sales and marketing experts revenue management experts accounting at first operations experts our job is that set you up for success so the next 30
33:38
Speaker A
days you just his resources pick his brain I'll tell you something and look any eyes and tell you this the next 30 days will set you up for tremendous success while the olders work at American family Larry's Casey has asked
33:58
Speaker A
her teeth and hair painting to give the front of the hotel a fresh look inside we have all the cultists need clean and they've retitled the bathroom now she's asked me to come take a look [Music] it's noble so what's going on in here
34:20
Speaker A
well this is the the shower that has been totally tile gutted and this is obviously the waterproof sheetrock of course absolutely everything is sealed appropriately and we know leaking this is my choice and they start shower yes and you look great like framed out there
34:38
Speaker A
[Music] so I gave them the two choices to do it piecemeal or do it the way I really want them to do it shut it down do all at once but the orders are still thinking about keeping the hotel open so tomorrow
34:51
Speaker A
is really my last chance to convince them that my way is the right way so I may need you to back me up tomorrow okay absolutely okay get the work I am confident the wheels will be in good
35:04
Speaker A
shape for tomorrow but my work isn't done for the night I need to find out how little plans to tackle of plumbing electrical issues and manage the hotel at the same time I may do two or three rooms at a time depends
35:18
Speaker A
you have a hotel that you're going to try to piecemeal and you're making a mistake it still doesn't seem to understand how much work needs to be done these are real gut renovations we need to shut it down if I shut this down and I run out
35:34
Speaker A
of money I'm gonna have to file bankruptcy like the last person then she ran out of money when the hotel was open because he's running tall these rooms are disgusting and they're falling apart from the day I bought it it was an
35:48
Speaker A
excellent investment you got that out because you've been dying to say that it's an excellent investment if you take care of the property if you don't take care of the property you're gonna be in a lot of trouble
35:59
Speaker A
I went to Hollywood Liberty Hotel where I spent a lot of time trying to convince the owners to shut their hotel down to fix major plumbing electrical issues meanwhile there's been progress in other areas of organization the California
36:23
Speaker A
hotel Association has come in to help with additional operational assistance gen Lita has finally started to address the fire extinguishers that have given leader a proper list of cleaning supplies for housekeeping Casey Noble her team have been working
36:40
Speaker A
hard to create a brand new design for the hotel both inside and out it's finally time to let the owners see the hotel's new look so what do you know this you painted the building it looks fabulous did you like the color at all that's
36:57
Speaker A
great very Hollywood and I think it made a big impact because from the outside you know it looks fantastic hopefully once we do the inside it's gonna look even better this the outside of the building it's the first step in showing
37:09
Speaker A
you a comprehensive plan for what's possible in this hotel now I want to show you a few more things okay not only did Casey paint the building but she also came up with a plan for how the owners can add some life to their
37:24
Speaker A
boring Lobby welcome to your old lobbies and you know the designer case you know this is the first step and you really show you a plan of where we think the direction she does so first what I think
37:39
Speaker A
your guests don't have right now is a sense of arrival so I think you should make this one room to have a bigger Lobby it would make a bigger impact okay so you work part of this plan is anything
37:50
Speaker A
oh yeah one small project and I say yeah let's go that's good just one more stop and then I can get back to convincing the owners to shut down their hotel and fix it properly like [Music] oh my god Wow
38:11
Speaker A
this was fantastic before it was a dark dingy room and it's just so bright and I just love it and it's just so light and airy and it's all my favorite colors I love gray white black is so Hollywood
38:26
Speaker A
yeah and I love these pictures [Music] righteous love wise look at this absolutely beautiful [Music] it's fantastic and I love the shower but you had this really divided space between the bathroom in the bedroom so we did curtains instead of doors that
38:53
Speaker A
will you know increase the space yeah it was like you couldn't even walk into this area it was so narrow exactly so you like it liter haven't you you I don't like it I love it I'm glad I'm glad great such a hard time
39:14
Speaker A
this entire hire renovation came out of well I had a lot of help in construction crew that was amazing you guys have to meet them hi guys how are you you don't know really how hard they worked so I
39:32
Speaker A
want you to tell them a couple of the challenges that you guys ran into basically ripped out your entire shower the entire subfloor was rotted out black mold everything and we reframed your entire subfloor you feel safe in this
39:44
Speaker A
room makes you want to come back so guys your job here is done good job lady thank you oh okay good good job guys thank you very much pleasure thank you very much anything thank you the plumbing is solid the electric is
39:58
Speaker A
solid I am in the safe clean room [Music] you know it's a long ride worth it this is a $200 a night room now back to my main mission this is what the Liberty has to become if it's going
40:14
Speaker A
to succeed and there's only one way to get there say it with me close the hotel I spent a lot of time on a chart what I want you to understand is if you close the hotel all at once you spend nine hundred and
40:33
Speaker A
seventy eight thousand dollars you would have to go into the den but the good news is you will finish paying off your debt in two and a half years and when your hotel opens six months from now it
40:43
Speaker A
will be worth six point five million dollars your way of running the hotel why you didn't renovation god bless you and good luck and all of a sudden two and a half years later and you still have debt you still have hundreds of
40:59
Speaker A
thousand dollars worth of debt what do you think about what they just said what's your decision my decision after everything I've closed it down oh my god we're just waiting here for the bank we decided to get it we're closing you
41:20
Speaker A
have got something very special that I really really really really hope you're successful my job's done okay you're gonna do it I wish you the best I really do I really wish you guys [Music] and so much anything appreciate
41:37
Speaker A
everything you're doing so worth it I really do and I realized underneath this tough skin there is a big heart the success of this hotel comes down to two things will the owner focus and make the right decisions and will they be able to find
41:57
Speaker A
the money to do the renovation the correct way if they do those two things this hotel is going to be ridiculously successful [Music]
Topics:Hotel ImpossibleHollywood Liberty Hotelhotel safetyhotel managementhotel maintenanceguest safetyfire safetyhospitality industryhotel renovationhotel operations

Frequently Asked Questions

What are the main safety issues found at the Hollywood Liberty Hotel?

The hotel has missing smoke detectors, unfixed fire extinguishers, leaking faucets, poor air quality, and even a drug needle was found in a guest room, all posing serious safety risks.

Why is the Hollywood Liberty Hotel struggling despite its prime location?

Despite high occupancy and a prime location near the Hollywood Walk of Fame and Dolby Theater, poor maintenance, low room rates, and inexperienced management have led to declining business and guest dissatisfaction.

What improvements does Anthony Melchiorri suggest for the hotel?

Anthony recommends immediate fire safety inspections, better maintenance practices, improving cleanliness, upgrading the hotel to a three-star rating, and implementing effective management systems.

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