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It's not every day you can find ice cream mogul Jerry Greenfield scooping Chunky Monkey in Georgetown. The reason he and his partner Ben Cohen are seeing green—no, not dollar signs, environmental signs—which has prompted the company to
Ben & Jerry's partners with Greenpeace to launch eco-friendly freezers that cut emissions and save energy, promoting sustainability in business.
Key Takeaways
- Ben & Jerry's is actively reducing its environmental footprint through innovative refrigeration technology.
- Green initiatives can be profitable and socially responsible simultaneously.
- Consumer support is strong for businesses that prioritize sustainability.
- Replacing standard freezers with eco-friendly models helps combat global warming.
- Energy savings from green technology can potentially benefit both businesses and customers.
Summary
- Ben & Jerry's founders Jerry Greenfield and Ben Cohen introduce new environmentally friendly freezers in Georgetown.
- The freezers eliminate harmful F-gas emissions that contribute to global warming.
- The initiative is a collaboration with Greenpeace to promote sustainability.
- The new freezers are compared to being better than a Prius in refrigeration efficiency.
- Ben & Jerry's expects about 10% energy savings from these freezers.
- The company highlights that environmental responsibility and profitability can coexist.
- Customers express strong support for companies with green initiatives.
- The potential impact on ice cream prices due to cost savings remains uncertain.
- The campaign emphasizes the importance of protecting the planet, likening it to preserving ice cream flavors.
- The video was reported by Marquette Smith for WTOP News in Georgetown.
Full Transcript — Download SRT & Markdown
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team up with Greenpeace to unveil this new environmentally friendly freezer. Someone said it's like the Prius of refrigeration. It's actually better. The freezers eliminate dangerous F-gas emissions found in standard freezers like this one, which are known to
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accelerate global warming. You can take it from a couple of ice cream guys: when it comes to the environment and our planet, it's no different from your favorite flavor. If it's melted, it's ruined. Ben says the green freezer
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initiative also proves another point when it comes to business. What it shows is that a company can be responsible in terms of the environment. It can be proactive in terms of solving problems in our society, and it can make
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money at the same time. And with an estimated 10 percent savings on energy that Ben and Jerry's will pocket by using the new freezers, I just had to ask. Well, it would sure be nice if saving the money on the refrigeration costs would
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lower the price of ice cream, but time will tell. Well, it seems as if these customers don't mind. When asked if they would patronize a company with a green initiative over one without, they said, "Oh, absolutely." In Georgetown, I'm Marquette Smith,
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wtopnews.com.
Topics:Ben & Jerry'sGreen freezersEnvironmental sustainabilityGreenpeace partnershipF-gas emissionsEnergy savingsEco-friendly refrigerationGlobal warmingCorporate responsibilityIce cream
