Speaker A
We just dropped them in Had in New York. This is the new era of entrepreneurship.
Greg Lav shares insights on new-era entrepreneurship, personal branding, and building successful digital-first businesses.
Key Takeaways
- Speed and progress are more important than waiting for perfection in product launches.
- Personal branding can be a powerful tool for business growth and establishing trust.
- Building a strong influencer marketing strategy is crucial for scaling consumer brands.
- Entrepreneurship today requires adapting new, digital-first playbooks unique to each business.
- Consistency and focus on a single business strategy yield better results than spreading efforts too thin.
What the video covers
- Greg Lav discusses the shift to digital-first entrepreneurship and the importance of adapting new playbooks.
- He emphasizes speed over perfection, sharing a story about a product launch with a minor packaging error unnoticed by customers.
- The video features conversations with entrepreneurs like Alex Costa, highlighting personal branding and launching CPG products.
- Greg shares his motivation for starting a personal brand to provide real role models for younger entrepreneurs.
- Insights on launching products with limited budgets, collecting emails, and building influencer marketing strategies are discussed.
- The importance of sticking to one business playbook rather than juggling many is highlighted.
- Examples of successful product launches, influencer strategies, and brand building are provided.
- Greg talks about the challenges and growth phases of his company Bloom and the evolving nature of entrepreneurship.
- The video includes motivational elements encouraging viewers to start their own ventures and take action.
- There is a focus on community, team building, and the long-term vision for brand growth and market presence.
Chapters
- 00:00Introduction to New Era Entrepreneurship
- 01:37Speed Over Perfection in Product Launches
- 03:11Personal Branding and Entrepreneurial Motivation
- 04:39Launching Forte: Early Challenges and Strategies
- 05:46Building Influencer Marketing and Brand Trust
- 06:46The Power of Personal Branding in Consumer Trust
- 07:44Inspiration to Start and Scale Your Own Business
- 09:22Live Trends and Business Insights from Events
- 11:47Team Building and Passion in Entrepreneurship
- 15:36Motivation and Vision for Long-Term Brand Success
Full Transcript — Download SRT & Markdown
Speaker A
There's a new generation. The old playbook no longer works. It's digital first. We're meeting up with a ton of entrepreneurs just to record and share the game with y'all 'cause that's what this channel is all about. Passing the baton
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to the next generation. Let's crush it. It's 6:00 in the morning. This is where I work out every single morning. We're in Aspen, Colorado. Check out these mountains right here. We're catching a lift. I'm on daddy duty. So, that means
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I can't go for a run. I can only, I got to stay right here and work out. We're about to hop on the jet to New York City for 4 days in New York. We've got a speaking event that Hudson from Comfort
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is hosting. Domone is going to be there and we're going to be with the New York City team and some of the national team is flying into the co-working space there to connect over all commercial marketing activations for Bloom. It's
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going to be non-stop. We never let you down these New York City vlogs and we're not going to let you down this time. But first things first, you got to get a pump before you travel for the whole
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day. [music] [music] New York, baby. Let's get it. [music] Nice to see you. Louis, what's going on?
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He's like my personal brand crew. Hell yeah. Nice guys. So, maybe let's start with like is speed more important than perfection? Our Shirley Temple soda, which is going, that single can of soda is going to do probably like 70 million this year. When
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that launched out of the gate, there's something called romance copy on the back of a bottle, on the back of a product, which is just like this fun paragraph on the back. We had a very big paragraph on the back of our Shirley
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Temple and the first 10 million cans just got cut off halfway, like mid, mid word, not even mid sentence. And out of 10 million cans, one person noticed it.
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As long as what's in the bottle is a 9 out of 10, go launch that thing. Do not, do not let perfection be the enemy of progress. What are your thoughts?
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That was a good [ __ ] take. I got a question for Greg. I'm interested. Like what, why did you start the personal brand? Like what are you getting out of it? Like what's your thoughts? I get
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this question all the time. I'm curious like what your answer is. I watched my wife do it for 10 years and I was, if anything, the person behind the camera and then my wife went into kind of full maternity mode, full mom mode.
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She kind of stopped doing it. And then I was like, there's all these weirdos online, you know, selling business courses that have never made a business themselves. And I realized someone needs to speak to these kids generally, like,
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you know, younger men, and there needs to be a real role model who has done it for them before. So, I felt a little bit of like a philanthropic responsibility there. And then there's this like cool [ __ ] where it's like my kid could watch
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these videos, you know, in a decade or whatever it is. Oh, beautiful day in New York.
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Safest hotel ever. Possibly the weirdest location ever. Just this Stan Island pulling up. [laughter] There's no shades.
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The west side of Manhattan in New York City. It's Thursday evening. We're about to meet up with Alex Costa. He has launched a CPG company called Fort Hair Products.
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He's a sick personal brand. I think he has like 2 million on Instagram. He's crushing it on YouTube. Tomorrow we have a cool speaking opportunity. My understanding is everyone in the room tomorrow is doing 25 to a couple hundred
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million a year and they're all doing the new school of business and that's why they want to come here. Other entrepreneurs doing the new way of doing things. The craziest part is there's a million playbooks and everyone is
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running a completely different playbook. So, it's so cool hearing not just the people speak on stage, but everyone we're going to go chat with in the stands tomorrow. I promise you, everyone has a completely different way of how they're chasing their first
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100 million in sales, but they all work. That's the dopest part. The real trick is sticking to a playbook. Don't try to run 20 playbooks at once.
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So, I'm excited to just hear like what some of these new brands are doing to get to their first couple, you know, tens of millions, hundreds of million in sales. Dude, what's good?
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How are you? Good to meet you. Six short sleeve Henley. Dude, I like that. So, when did you start the personal brand?
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So, a long time ago, I started playing video games and just posted Call of Duty on YouTube.
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No way. Yeah. And I was just like promoting a website that I had 'cause I was really good at Call of Duty. So, I had a team and I was playing competitively, but I moved back, back to Brazil and
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nobody knew how to play Call of Duty competitively. There was no website. So, I was like, I'll just do exactly what the US is doing. And I built like my major league game website in Brazil, but I didn't know how to advertise it.
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So I was like, I'll just like do it on YouTube. Yeah. You know, so I had no money.
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So YouTube was your first channel. YouTube was my first channel. These are the rules to play Call of Duty competitive. A little bit different, like open lobby and this is what I would do if I were you playing. By the way, if you want to
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play and make some money, come to my website and play. And I started like vlogging a little bit and I show people like what I do at the gym or what I'm wearing. And those were the videos that really took
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off. And I was like, interesting. Like, guys actually care about this. This was before influencers were like a thing.
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What was the first product for Forte? It was a clay. It was a heavy clay.
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Okay. We made 10,000 of them. Okay. And I think I put in 35 grand.
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That was my next question. So, you launched the Forte basically with 35 grand. Exactly.
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Sick. And, um, we sold out within 6 weeks and then we just like ordered more and it took like 4 months for us to restock.
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But yeah. Yeah. And then were you like collecting emails? Collecting emails. So we did a newsletter launch. So I had emails, emails, emails. I launched my newsletter.
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So we just like value, value first. Yeah. It was a risk, you know, but at the time, at the time I'm like this is, this is going to be like I was pretty confident.
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Any pain points right now in the business that I can like chat? I think for us it's building the influencer like strategy.
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Yeah. You're exactly where Bloom was in our second year. Yeah. Because we had Mari as the face of the brand and we were flirting with eight figures of revenue and we had a couple influencers but like it wasn't
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really moving the needle just 'cause like we thought that's what we had to do. We were sending out a couple gifting packages every month and the real like hockey stick moment was when we made a specific initiative and hire to build
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out the influencer program and that's what changed everything but we had the face of the brand.
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That's what we need. That's what we're looking for right now. We're hiring for that person.
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Can I throw a crazy idea? Yeah. Would you put your face on here? [laughter] Um, the shelf does say men's hair by Alex Costa.
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But would you put your face on there? Not my face. I don't know. I think you should put your face.
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You think so? Rod separated Bloom Greens from like the corporate greens. It was my wife. Made by women for women. Made by someone who has sick hair for people who want sick hair. Um, and it's like if I just see that picture
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of you, I can be like, "Oh, I've seen that guy before." Like, "Yeah, I trust him. I actually love his shit." Like, you know what I mean? 'Cause people probably have seen you. There's a lot of people who have probably seen you 100
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times have no idea what your name is. So this is a great example just right now.
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This is our summer activation in Target or sorry Walmart. There's no Mari but dude just right down there.
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Oh yeah. You see what I'm saying? Marley and founder of Bloom. That's sick. It's no n
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Yeah. And then it's like why should I trust this random energy drink? Wait, that's a relatable woman.
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That's [ __ ] beautiful real estate right there, man. Oh my god. Oh, dude.
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That's what's up. That's what's That's what I do. Yes. All right. Be in touch, homie.
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My favorite takeaway from that meeting with Alex Costa is he touched on perfectly and is an example of what you start with isn't what you end with. And the only way to start is to just start.
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You're not supposed to know what the hell you're doing. He literally started as an online gamer just live streaming as gaming and then made a website to monetize people competing with each other on Call of Duty. And that has
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somehow slowly evolved into greatness, which is his personal brand. and now an 8 figureure brand forte. If that doesn't inspire you to go start something, anything, and just to just action is the answer, then I don't know what will
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inspire you to do that. Dude, I'm not exactly like a conversion optimization expert here, [laughter] but I would say removing the door handles and needing to have someone called over to open a drink fridge is the craziest thing I've ever
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seen. It got locked. Oh my gosh, bro. That's about to stop me from buying a bloom. You want to buy uh stroke? Sorry. No, thank you though. Do Do a lot of people take straws with the energies?
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Oh, all right. I didn't know that. This is our first energy [laughter] drink. So, we got a [ __ ] day tomorrow.
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Good morning. Good morning, gang. Good morning to the camera cuz I've been up for [ __ ] 4 hours. My G. All right. I slept like a rock, dude. That's good, dude. I'm used to sleeping next to an
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iPad with a baby with the sound up. I'm used to sleeping at 10,000 ft altitude.
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I just ran six miles, dude. I was cooking. So, going into this thing, out of all of it, what would you think is the most important that they actually like that you talk about here that you really want
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to get across? It's funny because a lot of the original questions they sent me as just like topics they might ask me about on this fireside chat were about finance and the P&L and ideal gross margins. Dude, you
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can go watch a million people on YouTube for free who are 10 times better at any accounting finance jargon than me. So, I really asked him kind of spin the questions around like how to think about retail in July 2026, how to think about
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Amazon in July 2026. That's the real value that I can apply or give somebody who's attending this event like live trends. How you think about gross margin I assume has been the same for 60 years.
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There is an element where I'll probably share more in front of a camera and be more candid than I would on stage cuz dude, what if like I'm talking [ __ ] about a retailer and they're in the
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dance. Yeah. So, I do get a little nervous about that. But today, I'm going to let loose.
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I don't give a [ __ ] I'm I'm blowing the flamethrower today. Yo, how's it going, man?
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Nice to meet you, man. What up, Nice to meet you. Nice to meet you.
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I literally met hundreds of kids in their 20s that have already built a business worth over $und00 million. I got into drop shipping like advertising last year. Hit around like 1.1 million last year. We're on track for like three
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this year. We have the fastest growing mushroom company. We are going to do 60 70 this year. Yeah. And it's our first year.
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Yeah, dude. You guys should be up there. That's incredible. It used to be in your 20s you were a spectator trying to learn. The arena door is wide open and the stands are full of the last generation. So if you're in your 20s,
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you're officially a player. Greg, welcome to the stage. 85% of Bloom's marketing spend goes to influencers, right? Less than 5% that you're quoted on goes to Meta. That is the inverse of most of the brands in this room.
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Yeah. So, what do you know that we don't know? when we launched on Amazon and became an I guess an omni channel company, I noticed there was just a leaky bucket in the pixel that you know tracks all
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attribution on your website. So you might see a hot customer on your website and then they abandon to go buy on on Amazon and your meta ads will continue to target them and just waste money, right? So as you're adding more channels
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and divesting away or diversifying away from Shopify, you need to quickly diversify or try new marketing channels that are not meta. And I think we're seeing that with some of the competitors who crushed it on DTOC, went into some
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retailers and they're completely flopping or it takes a year and they start to flop because they're still relying on Meta. If you are starting to prioritize channels outside of Shopify, you need to also prioritize marketing channels outside of Shopify. Now that
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we're predominantly a beverage company where you can't even buy the product on Shopify, there's nothing for a meta ad to optimize for. So, it would be one of the worst ways for us to spend our money.
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Thank you so much. [applause] Do you get nerves for this [ __ ] What?
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Nerves. Most of the people are founderled, operatorled businesses in the room. What do you think the advantages of being a founder business versus a legacy brand?
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A hired gunner will never risk their job to take any anywhere close to the risk that a founder brand will. Similarly, if you're negotiating with, let's say, a retailer, a founder-ledd negotiation, a salesperson can never negotiate on the
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level that a founder brand can. You can put it all on the line right there. If somebody even did something that ended up being successful who was a hired gunner that put everything on the line, they would get fired immediately. So,
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the amount of just freedom that you have to put it all on the line is truly your advantage. You've all talked about on stage here how team is important. Team is the biggest you've got to get the best out possible and that's the most
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important thing right is building a great team. What do you think is the most important part to actually hire a proper team right sequencing right when you can hire a VP of growth hiring operator? Yeah, I think if I look at the
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RU in general, I feel like a lot of you guys are more marketing driven. Like a lot of you are very very good at marketing and I I go back to the same statement like you could have the best
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marketing in the world. If you don't have the operations behind it, like you're going to explode. So I would say if you are in the roles that you guys are in very marketing heavy marketing knowledge, the next most important thing
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for you guys to bring in is operations. And if you can find that beautiful operational CFO, it's honestly like one of the greatest gifts on earth. But your business will dictate where you need to go and your skill set will dictate what
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you need to hire. So like Greg has said it multiple times. Like when you're scaling, you're going to know what's going to blow up and you're going to hire that position. You're going to hire someone better than you at that
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position. It's very, very specific to everyone's individual situation most of the time. Guys, thank you so much. [applause] I feel got it, bro. This only happens what, once every couple months that I got to meet all these people. Like so
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many people see these brands that are 10 years old, even 3 years old, and they think that that's what they need to be on day one. If you look at a screenshot of our first Instagram posts, our first
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website, our first product, our first logo, dude, it looked like total dog [ __ ] It's so embarrassing. You just [ __ ] try things and you go crazy with it and eventually something sticks. And if you're having best case scenario,
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you're having fun while you're doing it. And people are like, I'm not passionate about this thing. What I wasn't passionate about female pre-workout for women with anxiety issues, but eventually that I slowly molded that company into my passion subconsciously.
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I didn't try to do it and it became a [ __ ] competitor to Red Bull and Monster. You never run out of motivation. You never run out of enthusiasm. You never run out of creativity when you're winning.
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Everybody you see taking advantage of this new arena in 2026 that is the most opportunistic arena of human history.
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They are taking advantage of it and you're not. And that's why you cannot have peace because they are no better than you. So go after your moonshot this 2026 because nobody's more qualified than this new generation. The old
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generation is out of the game. Everything they talked about is obsolete. Let's get after it. It takes me to just know how cringe this whole social media thing is. But we got to 130,000 followers in like 6 months. two
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30 secondond videos. That's how many takes I took. That's That's how cringe it is. I'm not good at this. I suck at this. My wife can do that in one take.
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Some people are meant for this [ __ ] I am not. I'm standing here in front of the Brooklyn Bridge and the [ __ ] cool ass construction workers are probably laughing their ass off at me right now.
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I'm going like this. That's how you grow a social media following. Someone at Someone yesterday at the event was saying, "Dude, I have nothing to make content about. I don't want to be another person to make fitness content."
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Why? I'm making fitness content. It's the most relatable type of content to put out. We all are going after our fitness goals one way or another. Just make content about anything. Anything.
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Saturday is a huge personal brand day for us because it's not a huge bloom day for me. So, basically since 5:30 this morning, we've just been scripting and talking out ideas for filming three YouTube videos this weekend in New York
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City and getting obviously Instagram posts every single day. And that's just what it takes. We were running this morning. It was a beautiful day. We do not check the forecast cuz we're [ __ ] So, we're setting this room up
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right now for a sick [ __ ] first ever indoor lessons video. If you are trying to become the best version of yourself, you need to fabricate pressure. You need to fabricate discomfort. You need to fabricate putting your back up against the wall.
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The worst thing that I see happen to entrepreneurs earlier in their career or later in their career is that they gain comfort. If you are constantly finding yourself in a comfortable situation where you have no reason to act in
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urgency, you need to fabricate it. Go buy something that you can't afford. Go invest in something that you can't afford. Go put yourself on a timeline that you promise a retailer that you promise yourself that you promise your
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team that you're going to hit a deadline that you're going to hit a performance marker that you know you can't hit. And you chase that [ __ ] with so much urgency that it ends up changing the trajectory
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of your life. and ends up changing the standard of which you know you can perform. All right, today's been nuts, but it's been a day and every day is [ __ ] nuts. Society tells you that the feeling of chaos is a bad feeling and
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that you should run away from it, right? Cuz back in the day, your [ __ ] tribe is burning down. You were told to run away. If you are in entrepreneurship, if you are trying to go crazy with
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self-development, you are going to be in a pretty regular state of chaos. This is not a bad sign.
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It should feel this way. So, if you are an entrepreneur and you're like, I have no idea what's going on. This feels chaotic. There's turmoil going on at all times. There was probably six of the current seven years of Bloom that felt
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like I was a daily firefighter. And it felt like, how am I ever going to get ahead in this business if I am just constantly putting out fires and handling problems, but that is what business is. We had an entire plan today
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to go film in Central Park and it decided to have a giant thunderstorm. and you pivot and you get used to it and you realize that sometimes you just need to let the fires burn. Let them burn.
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It's not going to be catastrophic. And come up with a plan to get to your outcome regardless. It's okay. Chaos is okay. Dude, another takeaway from yesterday's event, which by the way was sick, man. I probably had like over 100
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people that I was able to shake hands with and chat with and hear their story and their business a bit. They would ask me a question about their business or ask me a question about their life and I
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would start to tell them the answer and I could see in their eyes that they already knew what the answer was. And that's that's a beautiful thing because it just solidifies this idea that you guys know what the answer is. You're
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just waiting for permission to do it. Business is different than school. Business is different than the first 20 years of your life that for some reason society put you through these multiple choice questions or these multiple choice tests where there was ABC or D.
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Business it it's AB C and D but it's only one of them. You need to choose one playbook and deploy it. You know what was crazy about yesterday is there was six or seven entrepreneurs on stage, founders on stage who were doing upwards
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of half a billion dollars a year in sales and most of them were well under 10 years old. Some of them were under 5 years old.
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All of them were running a playbook, a complete playbook that didn't exist 15 years ago. Most of them were running a playbook that didn't exist 5 years ago.
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So, as you're taking advice from the last generation, taking advice from your parents, taking advice from your elders, they they love you. They mean their best, but they're the way they are thinking about the current arena is just
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no longer accurate. It is obsolete. The arena has changed and the only people winning are running 2026's playbook.
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They're all drinking Bloom Trily Temples. Every single one of them is drinking a Bloom Chili Temple.
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I love that. Don't [ __ ] with me right now. trying to go to lunch. Where'd they get those?
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Yeah, for real. All three of them are drinking a Bloom Pop Shirley Temple. Dude, we crush New York, man. He's got the strawberry cream.
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You guys are crushing this. How you doing? WHAT'S GOING ON? WE'RE ACTUALLY IN PINK. DO YOU want to see our pink?
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We have a collab going right now. Yeah. Let me see. Let's go. How many are you handing out?
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Uh well, last week we did 1500 on the street and then inside we do like 3 to 400. We're swolling them. I I just saw 150.
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Oh, yeah. No, they're everywhere. I was wondering where the whipped cream came from. Yeah. No. Yeah, we we had no idea this was here. We were just walking up the street and I was like, "Wait, all these people are
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DRINKING SHIRLEY TEMPLES." THAT WAS AWESOME. Hell yeah. This is great. Last week they uh posted us on their page and everything like that.
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That's dope. How often are you doing this? We're doing this every Saturday. For how long?
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Um well, this is like last week was our first one, so they loved it. They were like, "We've never gone this many people." That's it.
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So every Soho Saturday we're going to try to be out here. Are y'all ever in Long Island as well or you just do hen?
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Yes, we kind of sometimes cuz that we did like a we're doing like post house in the Hamptons right now.
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Yes, that was ton of mention like cuz a ton of big influencers are working out there seeing the product.
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It's crazy. Yeah, we got tote bags from them yesterday. It was like 450 tote bags that we had.
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Well, y'all are crushing it. Seriously, thank you for all you do. I can't handle it, bro. I mean, they're drinking it. So today is the actual finals.
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World Cup and this is the like actual finals. Yeah, it's like the world. It's done.
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It's today. We are on track to hit half a billion cans sold by September. It was October and now it's September because the growth is actually speeding up. Check this out. We're at 404,73,000 cans sold right now. This is insane. We
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launched these beverages like two and a half years ago. This has to be a record of the fastest two 500 billion 500 million cans sold. It has to be. But half a billion cans. We're about 2 months out. I don't know what we're
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going to do when we hit this 500 million. But there's going to be a party for the community at the very least.
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This is I'm fired up about this. All right, we are leaving New York City.
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This private jet airport is so [ __ ] packed right now because of the World Cup that just happened. They just charged us [ __ ] 10 grand just to be able to take off on time. These days I
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feel like I [ __ ] sneeze and it cost us 10 grand. Yeah. I just want to sum up what just happened with that blue meeting. That was the first work day of the week that you guys are seeing. It
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was Monday. We're leaving the co-working space that the whole New York team uses. We did a quick review of the past couple months. And I like that quick cuz I'm always thinking ahead, baby. So we talked through the second half of 2026
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and the first quarter of 2027. Things are getting locked in. All of the retailers have been communicated to about the next 8 months, which we are way ahead of schedule. So, what I get every Monday is a weekly report of what
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happened at Walmart the week previous. And I've been trying to see like what's happening after Independence Day, the holiday season. A lot of people stock up on July 4th and then kind of slow down for 2 weeks. We saw that the week after
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July 4th, and I'm hoping to see a pickup now. That's exactly what we're seeing.
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And normally, you'd see a huge record on July 4th and then you'd see a huge low for months. But what you're seeing here, we're doing almost 3 million a week now, is we just touched almost 3 million the
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week of July 4th. There was a little bit of a dip the week after and then we're already recovering to a second all-time record week. This is wild. This is So, this is our second week, second best week of all time. And it's only because
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2 weeks ago was July 4th when everyone was stocking up with energy drinks from all their July 4th parties. But like Walmart's out of control. And check this out. That's Apple. That's Apple up here.
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Apple's just out of control. Then it goes strawberry watermelon. And then this is Shirley Temple down here. It's just because Shirley Temple's been late to roll out into Walmart. It technically doesn't go full chain until August 1st, which is way too late. But, you know,
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Walmart's resets are just slow, which is what I'm telling you about sometimes, guys. Like, once you get into retail, your business gets way more complex. And it's like Shirley Temple's been out for months, but Walmart hasn't really had it
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full chain. Not even closed. Only like 10% of the chain. So, Shirley Temple's all the way down here. If you are at Target right now, looking at Target's data, Shirley Temple would be right under Chris Apple. And Target is where I
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look to see how the other retailers will probably respond when we release a product. So, what I know is going to happen on August 1st is this line is going to go [ __ ] crazy and catch up
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to Chris Apple and it's going to incrementally blow past that 3 million record week. So, in 2 weeks, I should get the report that we finally broke a $3 million week for just energy drinks, by the way, at Walmart. It's
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mind-blowing, guys. Every single launch has been a complete record. When I say record, I mean like at least a 25% record every month, every two months that we do a new launch. A couple months ago was Glacier Crush. Summer Splash was
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probably twice this size. The Halloween edition that's coming out that is going to be 30% larger than Summer Splash. And we're pairing on a limited edition crisp apple skin on there that's going to boost up the core flavors that we have
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on top of the limited edition. We as a team already has our eyes on what the competition is releasing this October.
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And I literally think that these [ __ ] suits, these publicly traded suits trying to compete with creative generation like us are running out of ideas and they're just starting to copy us. And the funniest thing about what I
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know that they're deploying is I truly think it will only make us larger. They'll get some quick sales eating off of our plates, everything, all of our scraps, but I truly think that the end result after a couple weeks of what they
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launch will end up moving everybody over to us. And that's the best part about competition. When we released our Shirley Temple, better for you soda and 6 months later, Poppy, Lollipop, Still, Ben Stiller released one, every so many
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Shirley Temples hit the market. Our Shirley Temple grew. The rising tide lifts all ships and they're all starting to release flavors that we released over a year ago. And everyone's going to realize ours is better and our energy
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drink overall as a formula is better and they're going to want to join the Bloom community. Our team's life looked nothing like this 24 months ago, right?
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the the energy drink launched 30 months ago. Mari, Leo, and I, that's my wife, Mari, and my best friend from high school is now the president of Bloom. We didn't manifest this [ __ ] We didn't talk, oh
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man, imagine what this would be like if we had this New York office and we were hopping around the country doing all this [ __ ] We've been talking about having a brand this size for years. And what's happening now is when we launched
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this energy drink, sure, we looked up to like they were royalty, the Red Bull, Celsius, Alani monsters of the world.
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They're now literally our competition. The brands that you look up to, that you consume every day, that we call household brands, in literally 2 years, you could be neck andneck competing with them, and they're going to be sweating
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because of what you're doing. I'm 31 years old. If I can do it, any of y'all can do it. And I want to be clear that, man, you go after your moonshot and you put your back up against the wall and
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you burn the [ __ ] bridges so that there's no plan B, but then you get to the point where Bloom is at now. and my entire team, some of which some of those people have been here for years with us.
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We've gotten to the point where we've achieved more than anyone thought we ever would. And we've achieved enough to where most people would probably be satisfied right now, right? $600 million year energy drink company this year.
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We're now releasing this new level of creativity and aggressiveness that I've never seen this team have because it's like we've already landed on the moon.
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Now we're going to go shoot for [ __ ] Mars. And it's like, let's just go try our wildest dreams because we were probably holding ourselves back. We didn't even realize there was a little bit of caution in the tank when our back
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was up against the wall. And I can't wait to just be able to walk through any city in America and see people enjoying this product. I can't [ __ ] wait for it. And I know that by the end of 2027,
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it is going to be a conversation about Monster, Red Bull, and Blue. And I'm announcing these goals to the public as I as I always tell you all to do. By the end of 2027, that's what, not even 18
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months. I think it's I think it's like 17 16 months, it will be Bloom, Monster, and Red Bull. Those will be the top three energy drink brands in the United States. Straight up.
Topics:entrepreneurshippersonal brandingdigital marketingstartup adviceinfluencer marketingproduct launchCPG brandbusiness growthnew era businessGreg Lav
