Speaker A
Hi, my name is Kelly, and I'm from the Management Study Guides content team. In this course, we will talk about Grapevine communication in detail. Let's get started.
Management Study Guides demo explains Grapevine communication: informal, rapid organizational rumor spread, illustrated by a dialogue between two MNC employees, with a sales pitch for the full course.
Key Takeaways
- Grapevine communication is informal and spreads rapidly in all directions regardless of hierarchy.
- Rumor intensity is driven by subject importance and factual ambiguity.
- Grapevines cannot be fully eliminated, so organizations must manage them.
- The video is a promotional demo for a paid management course.
What the video covers
- Presenter Kelly introduces a Management Study Guides course on Grapevine communication.
- A dramatized conversation between two MNC employees, John and Mark, shows rumor spreading about a VP Operations stepping down.
- Grapevine communication is defined as informal channels that spread throughout an organization in all directions, regardless of authority level.
- Grapevine activity exists more at lower organizational levels and develops even where formal communication channels exist.
- According to Gordon Allport, rumor intensity depends on the importance of the subject to listener and speaker and the ambiguity of the facts.
- The video notes it is not possible to completely abolish or stop Grapevine activity in an organization.
- The video is a demo; the full course offers online content, a downloadable PowerPoint, and membership access.
- The closing segment is a promotional pitch including a satisfaction guarantee and risk-free trial.
Chapters
- 00:00Introduction to Grapevine Communication
- 00:34Dialogue Example: Rumor About VP Operations
- 00:55Analyzing the Conversation
- 01:14Defining Grapevine Communication
- 02:01Rumor Spread and Informal Channels
- 02:49Factors Driving Rumor Intensity
- 03:05Limits of Controlling Grapevines
- 03:39Course Promotion and Guarantee
Full Transcript — Download SRT & Markdown
Speaker A
the latest news no John what Samuel is going to step down very soon from the position of VP operations do you know who's going to be taking his place no who Richard Stark no way why him of all the people
Speaker A
Look at the conversation between two employees of an MNC.
Speaker A
it's evident that this is not the right way to talk about something they do not know about John and Mark are involved in what is known as Grapevine communication let's learn more about Grapevine communication let's review the course objectives
Speaker A
Mark: Have you heard the latest news?
Speaker A
it's called this because it spreads throughout the organization in all directions irrespective of authority levels it exists more at lower levels of the organization despite existence of formal channels in an organization the informal channels tend to develop when people interact
Speaker A
John: No, what?
Speaker A
determine the intensity of the rumors that are spread according to Gordon alport the intensity of the rumors being spread depends upon two important factors they are importance of the subject for both listener and speaker ambiguousness of the facts
Speaker A
Mark: Samuel is going to step down very soon from the position of VP Operations.
Speaker A
not possible to completely abolish or stop the Grapevine activity in an organization this is just a demo of the complete course with every course you get to view the course content online download the PowerPoint presentation and get the
Speaker A
John: Do you know who's going to be taking his place?
Speaker A
satisfied we'll give you a full refund we are so confident that you'll enjoy the membership that we're willing to let you try at our risk not yours
Topics:grapevine communicationinformal communicationorganizational communicationrumorsGordon AllportmanagementMNCbusiness communicationmanagement course
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