Speaker A
All right, this game has over a million concurrent players every single day, and I think it accidentally solved the Roblox algorithm. You see, the thing is, most devs spend months and can't even crack 100 players pause. So, what did
This video analyzes how a simple Roblox game with a 'verb a noun' title and strong icon design cracked the Roblox algorithm and gained massive players.
Key Takeaways
- Use simple, clear, and trendy titles like 'verb a noun' for instant player comprehension.
- Design eye-catching icons with vivid colors and a clear focal point to stop scrolling.
- Make your game accessible on all platforms, especially mobile and tablets, to reach the largest audience.
- Target the primary Roblox demographic (kids) with simple gameplay and low maturity ratings.
- Focus on game quality alongside packaging to ensure long-term success.
What the video covers
- The game has over a million concurrent players daily and seemingly solved the Roblox algorithm.
- Most developers struggle to reach even 100 players, but this game succeeded by following simple principles.
- The core idea is very simple: 'steal an egg,' which is easy to understand and appealing.
- The game’s icon uses high contrast, vivid colors, and a clear focal point to stop users from scrolling.
- The title follows the popular 'verb a noun' trend on Roblox, making it instantly comprehensible.
- The game targets kids, the majority of Roblox’s player base, by keeping the concept simple and accessible.
- It supports all major platforms (desktop, console, mobile, tablet), maximizing potential player reach.
- The game is rated suitable for all ages, increasing accessibility and appeal.
- The video advises developers to copy the principles (like the title format and platform accessibility) rather than the exact game.
- Good packaging is essential, but the game quality ultimately determines success.
Chapters
- 00:00Introduction to the game and its success
- 00:22Copying principles behind the game's blowup
- 00:43Importance of the game icon
- 00:57Analyzing the game icon design
- 01:18Icon effectiveness and title's role
- 01:42Explaining the 'verb a noun' trend
- 02:00Why the title trend works for Roblox games
- 02:20Targeting kids and the importance of simplicity
- 02:39Cross-platform availability and audience reach
- 03:01Mobile accessibility and player base insights
Full Transcript — Download SRT & Markdown
Speaker A
this game do that they didn't? And I'm going to show you exactly what it did here. And by the end of this video, you will know the formula it followed and something and things that you can do to
Speaker A
copy how it blew up. Not copying the actual game, but copying the principles behind its blowup. So, the first thing I want to talk about is the idea. The idea is stupid simple. Like, it's mad easy.
Speaker A
It's steal an egg. And you're probably wondering like, how would a game like that blow up? That's exactly why it blew up because the idea, it's the whole point. See, the idea is split into two parts, the thumbnail and the title. You
Speaker A
got to start with the icon because that's the first thing anyone sees. And unfortunately for everyone, including myself, I judge books by their cover.
Speaker A
And I do the same thing with Roblox games. If I see something, it has an interesting enough title, interesting enough icon, I'm clicking on the game.
Speaker A
Is the game going to be good or bad? No one knows yet. That's the fun part, but that's not what we're talking about today's video. So, the first thing I want to talk about is the icon. So, if
Speaker A
we look at the icon itself, you can see it's a guy running with an egg with like a dragon dinosaur behind him. Now, it's very, very easy to see the different colors because the icon here has high contrast and vivid colors that pop off.
Speaker A
There's one clear focal point. Instantly says what the game is with little to no text. So, this makes the game very readable in about a second. You have to see the fact that the icon stops the scroll and the title seals the click.
Speaker A
Now, next thing I want to look at is the title itself. Steal an egg. It's so simple, but the reason why it's working is because literally every game on Roblox right now is doing the verb a noun trend. Now, if you're wondering
Speaker A
what is the verb a noun trend, it's a trend where some people will put a verb, put the letter a and put another noun.
Speaker A
So, it would be like clean the house or jump for animals or or it would be raise an anomaly or it could be kick an uma. I couldn't even tell you what that is, but this is a trend that's right now going
Speaker A
crazy on Roblox. And they ended up following that trend. Like steal a brain rot, steal an egg. Everyone does it. And the thing and the reason why this works is because it's instant comprehension.
Speaker A
You know exactly what the game is going to be about. You know exactly what you're going to do. It is very clear and it's clearly targeting, you know, little kids on Roblox because that's the majority of the player base. That's why
Speaker A
Mr. Beast makes his videos simple enough for everyone to understand, even like kids as well, you know, because targeting kids is where majority of the money is going to be. That's why kids content on YouTube gets so many views.
Speaker A
So, we can see it's clickable and clear, but I want to continue talking about who it's for. So, the next section I want to talk about is the audience. Who is who is this game for? Luckily for these
Speaker A
people, whoever made this game, the game is for every Roblox player on every platform. If we look at the description, you can see it's desktop, console, mobile, tablet. You have all the devices that exist. It doesn't say VR, but I
Speaker A
guarantee you can play this on the Quest. And the reason why this is important because I know there are tons of Roblox games out there that are so cool, so amazing, and I'll see a trailer for it on TikTok. And you go into the
Speaker A
comments and someone's like, "Is this available for mobile?" And it wouldn't be. So people are sad. Like, "Oh, I wish this was available on mobile. I wish this. I wish that." Because everybody has a phone in their pocket. If you want the
Speaker A
most amount of players, look where the player base is at. So many everyone has a phone, bro, or an iPad. Not many people have laptops, which a lot of people do, yes, but not as many people have laptops as they do
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phones, especially younger kids. What are they going to use a laptop for? Be for real. They probably have a tablet or an iPad. That's why they are called iPad kids, not phone kids. And so, and you can see the maturity level is also very
Speaker A
low. They're minimal, which means suitable for everyone. So it's not like a highly rated game where a certain age group only a certain age group can play it. Everyone can play this and you can also they give you a quick how to play
Speaker A
which is steal hatch earn upgrade. It's very simple very easy. Now how can you actually learn from this? So what can you do? What you can do is steal the format. Don't make another steal the egg. Don't make a steal the house. Don't
Speaker A
do that. You have to understand the principle itself, the verb, a noun title. And you can turn this into anything. Now it doesn't mean make another steal a brain rot or anything kind of boring. You want to be different
Speaker A
because at the end of the day, competition is lame. Competition is so lame. You have to find your own lane by seeing what's already working and taking a slight turn. I'm not telling you guys to copy word for word or nor am I
Speaker A
encouraging it. But like I said, you have to find a way to beat the competition by not even being in competition. Also, ride a wave early.
Speaker A
The reason why they're blowing up is because the verb a noun trend is hot.
Speaker A
They were able to just find something, copy, and now they're up top. Also, make sure your game is playable for all platforms, all ages, and everything. And make sure that no matter how good the game is, you have to have a great
Speaker A
packaging as well. But I will tell you guys, at the end of the day, it doesn't matter how good your packaging is, how good the click is, how intrigued you can make a player. If your game is buns,
Speaker A
you're not making no money. So, fix that. Anyways, you guys enjoyed, check out my website that I've been using throughout the video. Link is going to be in the description. Tons of Roblox dev tools. If you want to check it out,
Speaker A
let me know. Peace. Bye.
Topics:RobloxRoblox algorithmgame developmentverb a noun trendgame designmobile gaminggame marketingRoblox dev tipsgame icon designaudience targeting
