Speaker A
If your videos aren't getting views, it's probably not your editing. It's probably not even your camera. It's your hooks.
Creator Steven explains why text hooks matter most for stopping the scroll, sharing rules like using third-grade-level writing and broad-but-targeted phrasing to boost reach and watch time.
Key Takeaways
- Hooks are the single biggest lever for getting views because they decide whether the algorithm distributes a video.
- Text hooks should be simple, short, and readable within seconds.
- Balance broad appeal with targeting: specific enough to be relevant, wide enough to reach a large audience.
What the video covers
- The video argues that weak hooks, not editing or camera quality, are usually why videos fail to get views.
- A hook must stop the scroll within the first 1 to 3 seconds, or the rest of the content goes unseen.
- The creators claim over 2 billion views across their content, with several videos passing 50 million views, most starting with a strong hook.
- The video focuses on text hooks, described as the easiest and most powerful of five hook types to learn first.
- Platform algorithms (Instagram, TikTok, YouTube) push videos that stop scrolling and bury those that don't.
- Most creators err by making hooks either too complicated or too specific.
- Rule one: write hooks at a third-grade reading level so they can be understood in a second or two.
- Rule two: keep hooks broad but still targeted; overly local hooks like a specific city limit the audience to roughly 100,000 people.
- The speaker presents a broader alternative framing about a coffee shop on the West Coast near Los Angeles as an example of the better approach.
- The presenter, Steven, is one half of The Creator Passport and encourages viewers to like, subscribe, and enable notifications.
Chapters
- 00:00Why Hooks Make or Break Your Videos
- 00:45Channel Credibility and Results
- 02:00Introduction to Text Hooks
- 03:45Introducing the Creator Passport Channel
- 05:45What a Hook Is and How Algorithms Use It
- 08:00Common Hook Mistakes
- 10:11Rule One: Third-Grade Reading Level
- 12:59Rule Two: Broad but Targeted Hooks
Full Transcript — Download SRT & Markdown
Speaker A
Because if you don't stop the scroll [music] in the first 1 to 3 seconds, nothing else really matters.
Speaker A
Most creators don't realize you don't necessarily need better content. You need to just focus on making better hooks.
Speaker A
We've generated over 2 billion views across our content.
Speaker A
We've had multiple videos past 50 million views, and almost every single one started off with one thing, a strong hook.
Speaker A
So, in this video, I'm going to be breaking down exactly how to create killer hooks that actually stop the scroll.
Speaker A
There are five types of hooks that you can use in your video, but today we're really just going to be focusing on the easiest and the most powerful one in my opinion to learn first, [music] which is text hooks.
Speaker A
If you can master this, it will instantly start to increase your reach, your watch time, your growth.
Speaker A
So, with that, let's go ahead and dive into it.
Speaker A
If you guys are new here, hi, I'm Steven.
Speaker A
I'm one half of the Lovers Passport and the Creator Passport.
Speaker A
And our goal with this channel is to help you build your content creation dream business.
Speaker A
We think that content creation is the best job in the world.
Speaker A
We've been able to do it for the past 6 years now, and have grown our audience to over 2 million followers across platforms, and we want to teach you how to do the exact same thing.
Speaker A
So, if you're trying to grow your content creation business, make sure to leave us a like and subscribe, and turn on the bell notification so you don't miss our new video every single week.
Speaker A
Now, with that, let's get into the video.
Speaker A
So, first things first, let's talk about what a hook is.
Speaker A
A hook is the first thing a viewer sees.
Speaker A
It's the reason that they stop scrolling.
Speaker A
And on platforms like Instagram, TikTok, YouTube, the algorithm makes a decision if people are going to stop the scroll, it'll push your video.
Speaker A
If people don't stop, your video dies.
Speaker A
And if people do stop on your video, your video gets pushed out further and further.
Speaker A
So, your text hook really has just one job, to make someone pause.
Speaker A
Now, here's where I think most content creators mess this up.
Speaker A
They either make their hooks way too complicated or they make their hooks way too specific.
Speaker A
So, let's fix that.
Speaker A
Rule number one is your hook needs to be written at a third-grade reading level.
Speaker A
This is something top creators are doing whether they realize it or not.
Speaker A
If your hook is hard to read or if it just takes [music] too long to process when people are scrolling, they're just going to scroll past.
Speaker A
Instead of trying to sound smart, you need to sound clear.
Speaker A
Think of using short words, simple phrases, so that way people can have a fast understanding of what the video is about.
Speaker A
If someone can't read and understand your hook in under a second or two, you've already lost them.
Speaker A
Rule number two, your hook needs to be broad but still targeted.
Speaker A
And I know that might be hard to understand at first.
Speaker A
And this is where strategy comes in a little bit.
Speaker A
If, for instance, I said, "POV, I just found the best coffee shop in Ventura, California for under $5."
Speaker A
That is way too specific.
Speaker A
You're only attracting people in Ventura, for instance, which might be around 100,000 people.
Speaker A
Now, compare that to I think I just found the best coffee shop on the West Coast and it's only 1 hour from Los Angeles.
Topics:text hooksvideo hooksstop the scrollYouTube growthshort-form videocontent creationTikTokInstagram Reelsviral videosaudience retention
![[YBA] frosti — Transcript](https://i.ytimg.com/vi/KAH0o3xSL3w/maxresdefault.jpg)
