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BUSINESS RESULT INTERMEDIATE UNIT 4 "An introduction to presenting"

Business English lesson on presenting: audience analysis, key points, preparation time, rehearsal, and managing nerves, with advice from communications trainer Andrew Mallet.

Key Takeaways

  • Know your audience before anything else, since it shapes the content.
  • Limit the presentation to three to five clear key points.
  • Spend roughly twice the presentation's length on preparation and rehearse several times.
  • Manage nerves by focusing on the audience and communication rather than yourself.

What the video covers

  • Presenting is simply communicating ideas or messages to an audience to achieve something.
  • Before preparing, the presenter should find out who the audience is: their knowledge of the topic, jobs, origin, and cultural background.
  • A successful presenter combines what they want to say with what the audience needs to hear.
  • Presenters should identify only a few key points, usually between three and five.
  • Preparation time is often about twice the length of the presentation itself.
  • The structure should be planned: a start, a main body, and a conclusion.
  • Rehearsing from notes differs greatly from actually standing and presenting; practise aloud at least two or three times, varying each time.
  • Practising delivery matters more than speaking perfect sentences.
  • Presenters should also consider controllable factors such as the room arrangement, equipment, and whether slides will work well.
  • Nervousness is personal: techniques include breathing, thinking about something else, going for a walk, finding a quiet place, or listening to calming music.

Answers

Questions about this video

How many key points should a presentation have?

The speaker says that in most presentations there are not very many key points, usually between three and five. Being clear about these points is essential.

How much time should be spent preparing for a presentation?

The speaker recommends spending about twice the length of the presentation on preparation. This includes analysing the audience and organising the content.

What can help a presenter cope with nerves?

Suggested methods include breathing deeply, thinking about something else, going for a walk, finding a quiet place, or listening to calming music. Focusing on communicating with the audience also reduces nervousness.

Full Transcript — Download SRT & Markdown

00:03
Speaker A
I think very carefully about the audience that I'm presenting to and what it is that they need to hear.
00:31
Speaker A
particular key points you want to make are so I think very carefully about what the and usually you know not very many so between 3 and five I will spend twice the amount of time that uh I'm presenting in
00:45
Speaker A
Um, I think in most presentations you have to be very clear about what the particular key points you want to make are.
00:58
Speaker A
for that well the first thing I need to do is to uh find out who my audience is going to be um how much they know about the topic what jobs they do um where they're from which cultural
01:15
Speaker A
So I think very carefully about what they are, and usually, not very many. So between three and five.
01:39
Speaker A
presentation Andrew Mallet is a Communications expert and trainer he has some advice about how to prepare for a presentation presenting is simply communicating some ideas or messages to an audience in order to achieve something this is true for all
01:59
Speaker A
I will spend twice the amount of time that I'm presenting in preparation.
02:17
Speaker A
audience who are they what are they concerned with what do they need to know a successful presenter combines what they want to say with what the audience needs to hear not a lot I mean actually I'm very kind
02:39
Speaker A
If I present to an audience about a particular topic, I think about what should be the start, what should be the main body of the presentation, and the sort of conclusion, and all of that, and prepare for that.
02:53
Speaker A
the audience doing the presentation really mechanical so you might lose your audience yes I generally do unless it's a presentation that I've done previously in which case I already have experience and therefore I don't rehearse as much I
03:06
Speaker A
Well, the first thing I need to do is to find out who my audience is going to be.
03:23
Speaker A
important there's a big difference between looking at your notes and actually standing up and presenting so practice your presentation preferably at least two or three times I recommend that when you practice you try to do it differently every time try using
03:41
Speaker A
Um, how much they know about the topic, what jobs they do, where they're from, which cultural background they're from.
04:00
Speaker A
than speaking perfect sentences in English think also about the things which you can control before the presentation in particular your environment such as the room and Equipment you are using you may have a preference for how the room is arranged
04:17
Speaker A
That's before I even start to collect data or organize the outline of what I'm going to say, because if you don't know who your audience is, you might prepare totally the wrong kind of presentation.
04:33
Speaker A
whether the slides will work well it's difficult to cope with nerves isn't it so try to breathe try to think of on something else and maybe go for a walk little bit of everything if you feel nervous about
04:57
Speaker A
Andrew Mallet is a communications expert and trainer. He has some advice about how to prepare for a presentation.
05:15
Speaker A
nervousness how you manage yourself and deal with nervousness is a personal matter different people need to do different things some people like to find a quiet place away from people others need to talk or listen to some calming music but perhaps the most
05:33
Speaker A
Presenting is simply communicating some ideas or messages to an audience in order to achieve something.
05:52
Speaker A
want us to listen and they're often less nervous because they stop thinking about themselves and concentrate instead head on communicating as a result they're more interesting to the audience the presentation stops being about the presenter and starts being about the
06:13
Speaker A
This is true for all presentations.
Topics:presentation skillsbusiness Englishaudience analysispublic speakingrehearsalmanaging nerveskey pointspreparationBusiness ResultEnglish lesson

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