Сайты БОЛЬШЕ НЕ СТОЯТ 100 тысяч рублей

Dmitry Varfolomeyev discusses the crisis in web design pricing, creativity inflation, and adapting to new tools like Tilda to stay competitive.

Key Takeaways

Web design prices are dropping due to new tools and market saturation.
Creativity inflation means more supply leads to lower prices.
Adopting tools like Tilda can increase efficiency and hourly rates.
Resistance to change risks losing clients to more adaptable competitors.
Quality can be maintained even with faster, cheaper production methods.

What the video covers

The web design industry is facing a major crisis with significant price cuts driven by new tools and increased competition.
Creativity inflation causes the cost of decent websites to drop from around $2,000 to as low as $200.
New specialists entering the market challenge the established professionals, leading to disagreements within the community.
Clients now expect faster delivery times and lower prices without compromising quality.
Tools like Tilda enable quicker website creation, changing the economics and hourly rates of designers.
Despite price drops, the value and quality of websites have not necessarily decreased.
Some designers resist lowering prices or adopting new tools, but the market demands adaptation.
The video addresses common criticisms and comments from the community about these changes.
Dmitry emphasizes the importance of efficient workflows and embracing technology to maintain profitability.
The overall message encourages professionals to accept market realities and innovate rather than resist.

Chapters

Why are web design prices dropping so significantly?

Prices are dropping due to increased competition from new specialists and the availability of tools like Tilda that enable faster, cheaper website creation, leading to creativity inflation.

Is the quality of websites decreasing with lower prices?

Not necessarily; the video explains that while prices have dropped, the quality and value of websites can be maintained or even improved by using efficient tools and workflows.

How should web designers respond to these market changes?

Designers should adapt by embracing new tools and efficient workflows to remain competitive, rather than resisting change or lowering their standards.

Full Transcript — Download SRT & Markdown

Speaker A

We're facing the biggest crisis in our wonderful profession. Right now, there's massive price cuts from all sides. And right at this very moment, as I'm telling you all about this here on YouTube—what needs to be done, what plans are in place, who's staying—

Speaker A

—I bump into my wonderful idol, Max, the one I started learning about this profession with. And he's actually voicing my thoughts in this very reel.

Speaker A

I bump into my wonderful idol, Max, the one I started learning about this profession with. And he's actually voicing my thoughts in this very reel.

Speaker A

Afterwards, I was extremely interested and pleased to go to the comments and run into people who, well, completely disagree with the idea of new specialists entering the market and starting to compete with the old guard.

Speaker A

And when something becomes so plentiful, it gets cheaper. I call it creativity inflation. That's the whole drama of the situation. Design has become cheaper. If a decent website used to cost around $2,000, now the same website costs $200.

Speaker A

anyone and will soon pass. I just need to wait a little while and grit my teeth. Others say, "Why on earth should I do my job cheaper just because a new tool comes out?" And others have decided to turn a blind eye to it, like

Speaker A

Afterwards, I was extremely interested and pleased to go to the comments and run into people who, well, completely disagree with the idea of new specialists entering the market and starting to compete with the old guard.

Speaker A

realities of the market can come back to haunt you. Look at neurodesign. And it's mostly neurodesigners who complain . And you can see from the comments that people aren't happy with this for years. But in reality, clients don't

Speaker A

All the dissenters were divided into several camps. Some say it's, well, a complete hype. It'll all burst soon, saying there are already various studies saying everyone's sick of neuroslope. And, actually, I agree with that. Others say it's of no interest to

Speaker A

we were actually switching to Tilda, when the developers said, "You're switching to Tilda, wow, a piece of crap is doing it, you're completely inadequate." We kind of felt fine on Tilda, we did. Now you're taking on the role of those, um, stinking guys who

Speaker A

anyone and will soon pass. I just need to wait a little while and grit my teeth. Others say, "Why on earth should I do my job cheaper just because a new tool comes out?" And others have decided to turn a blind eye to it, like

Speaker A

image and said: "I want a website in this style. I like it. I have no serious questions about it. Today, some of the blocks are ready in this format, done quickly. Just to show that yes, we can implement all of this without any

Speaker A

in my opinion, nothing's happening, and it's not me, it's none of my business, and no one's paying attention yet. And so, I'll try to respond to each of these comments and explain why simply sitting back and ignoring the

Speaker A

I can complete your task, that's it, I understand it. And other guys dive a little deeper into all this and say, like, what's the difference for the client, like we make a website in one day instead of a month and for the same

Speaker A

realities of the market can come back to haunt you. Look at neurodesign. And it's mostly neurodesigners who complain. And you can see from the comments that people aren't happy with this for years. But in reality, clients don't

Speaker A

their mind and what it produces, blah-blah-blah. But look, let's start with the fact that the market doesn't work that way. If before, for $ 2,000, you'd spend a month, or even two months , on a project, and now, oh, you can

Speaker A

complain about it at all. And frankly, clients like neurodesign. And the fact that some designers say, "Oh, wow, you made a neuroslob, and in general, you're clumsy, you should do everything manually." This, you know, is similar to what happened a long time ago, when

Speaker A

. And let's look at the hourly rate. Like, before, for $ 2,000, you'd spend a month implementing this, and that would come out to, if the hourly rate was, well, about 5,000 rubles an hour, let's say. Now, you do all this not for

Speaker A

we were actually switching to Tilda, when the developers said, "You're switching to Tilda, wow, a piece of crap is doing it, you're completely inadequate." We kind of felt fine on Tilda, we did. Now you're taking on the role of those, um, stinking guys who

Speaker A

faster, too. You'd have made less money , and your cost price wouldn't have increased either, since you were selling your own watches there. So, that's how the market works, and that's how math works. Okay, you might be able

Speaker A

always said, "You're so bad." And you're saying that it's not a rasslop, but bad. But in fact, they themselves send the client and say, "We want this, we already like it." So, actually, yesterday a client came, sent this

Speaker A

portfolio is on par with yours, if not better. And then you're like, well, because, uh, that's how I value myself.

Speaker A

image and said: "I want a website in this style. I like it. I have no serious questions about it." Today, some of the blocks are ready in this format, done quickly. Just to show that yes, we can implement all of this without any

Speaker A

was also asked in the comments, like, am I right in understanding that the author is ready to do the same level of work he currently has in his portfolio for 10 times less? It's not hate, it's a genuine question. And no matter how

Speaker A

problems. Pay the money. It's like, yes, everything is already clickable, it's all like a full-fledged website, everything works, uh, everything is fine, everything loads well. And, by the way, I did this work for free. That is, for the pre-sale, to show that yes,

Speaker A

amount of time while maintaining, or even improving, your previous results. Or, like, in this comment, he writes something like: "Ha-ha, go to the author of the video. He knows the economics to the max and is willing to work 10 times cheaper." Ha-ha. There

Speaker A

I can complete your task, that's it, I understand it. And other guys dive a little deeper into all this and say, like, what's the difference for the client, like we make a website in one day instead of a month and for the same

Speaker A

Because you spent a shitload of time, namely your personal working time, on creating a project. Now you just spend several times less of this time. And because of this, the economics change and the cost of the site becomes lower.

Speaker A

$2,000 bucks. And if this same website, for example, pays for itself in a month, in general, the value of the website visual itself has not decreased. And this A tool, but the most important thing in a designer's profession is

Speaker A

comment is that Tilda appeared there 10 years ago, and they used to make cheap projects, but now, in general, you can make quite expensive projects on the same Tilda. Well, the same fifty-dollar ones are still here. projects, so we

Speaker A

their mind and what it produces, blah-blah-blah. But look, let's start with the fact that the market doesn't work that way. If before, for $2,000, you'd spend a month, or even two months, on a project, and now, oh, you can

Speaker A

was, well, cheap, now, essentially, a client—and anyone—can create a really cool project for themselves for the price of, well, not the cheapest subscription to Cloud Code, say, 100 bucks or 200 bucks. So, there's my client. I made a website for him on

Speaker A

literally deliver the same project in a single day and just a few hours of your own work, then there will simply be other guys who will offer this work for a client not for $2,000, but for $500.

Speaker A

before, then I made a multi-page Tilda website. It was all inconvenient to maintain. He had been accumulating for several years, basically. ideas that he wants to implement everything. Well, in the end, after a little consultation with me in one evening, that is, he

Speaker A

And let's look at the hourly rate. Like, before, for $2,000, you'd spend a month implementing this, and that would come out to, if the hourly rate was, well, about 5,000 rubles an hour, let's say. Now, you do all this not for

Speaker A

it works, how many pages there are. Oh, yeah, there are some minor glitches here and there, but come on, the guy made it without any specialized education. He's never made a website in his life. Yeah, he just had a clear

Speaker A

$2,000, but for $500, and you do it in a couple of hours. And your hourly rate increases from 5,000 rubles up to 20,000 rubles. That's several times more than you had. Yeah, well, you'd have implemented this project much

Speaker A

little things in life. And so you shouldn't look at the fact that some new tool has appeared that specifically makes your work easier and faster. It makes everything easier for everyone.

Speaker A

faster, too. You'd have made less money, and your cost price wouldn't have increased either, since you were selling your own watches there. So, that's how the market works, and that's how math works. Okay, you might be able

Speaker A

couldn't agree on a price. He'd gotten burned by a large number of designers, and it was much easier for him to explain it all to a neural network than to a real person, so he'd understand and do everything wrong, and waste all

Speaker A

to close the first or second client with a big check, but then the third client comes to you and says, "Why is one guy offering me to implement a project for 500 bucks, and you're offering it for 2,000 bucks?" And his

Speaker A

other people's business problems faster , or other comments like that. As I told you again, this tool saves not only your time, but also the client's time, and reduces the likelihood of errors and poor implementation. And now , actually, the most important thing is

Speaker A

portfolio is on par with yours, if not better. And then you're like, well, because, uh, that's how I value myself.

Speaker A

2,000, but as part of a $ 200 subscription? Why should working with you cost $ 2,000? And now, guys, the most interesting part. Do you think you'll be competing with other designers who are dumping prices? But no way. You'll be competing with neural

Speaker A

Well, you'll continue to value yourself that way, and clients will continue to work with cheaper guys. So, there's no need to blame me, or Max, or the other guys. The market simply puts everything in its place. And a reasonable question

Speaker A

profitable than if the client paid for neural networks and implemented it manually themselves. And let me now explain to you, using specific cases, what all this actually involves.

Speaker A

was also asked in the comments, like, am I right in understanding that the author is ready to do the same level of work he currently has in his portfolio for 10 times less? It's not hate, it's a genuine question. And no matter how

Speaker A

those same subscriptions. Well, you don't really want to do that until you know if you'll get the desired result.

Speaker A

much you wait, the author of the video told you everything as accurately as possible. So, he's not ready, but the market doesn't care whether he's ready or not. So, your job is to create a workable flow where you spend a minimum

Speaker A

In addition to website maintenance, I started offering him promotion as well. And basically, we're making good progress. The school already has over 60 applications, and he's received applications in a month, so, well, normal, it's already paying for itself.

Speaker A

amount of time while maintaining, or even improving, your previous results. Or, like, in this comment, he writes something like: "Ha-ha, go to the author of the video. He knows the economics to the max and is willing to work 10 times cheaper." Ha-ha. There

Speaker A

. The client is already using it. I thought through all the ease of communication. Let's say we click somewhere, we have all this, ah, it's recorded, that is, it is clear who opened it. Anyway, well, I made everything as user-friendly as possible

Speaker A

you are. And I was just explaining this economics to you. So, why were the prices high before?

Speaker A

And, in fact, without my experience, he simply wouldn't have been able to make it so convenient. And for a similar CRM , which is generally less user-friendly , the client, uh, wanted to pay around 150,000-180,000 rubles per year. To

Speaker A

Because you spent a shitload of time, namely your personal working time, on creating a project. Now you just spend several times less of this time. And because of this, the economics change and the cost of the site becomes lower.

Speaker A

And look at the value here. Yes, the client can do all this themselves, but they have their own work, they have students, they have employees, they have a bunch of other legal issues that they resolve, and they don't want to

Speaker A

That's all. So, why the hell would a client pay you more if, in fact, the very reason why he paid you more simply evaporated? And if you don't agree with this, well, okay, you don't agree. The market just doesn't care. Another great

Speaker A

little more for me. Naturally, the choice is obvious to me. And by the way , not every client comes to me for a website. Let's say a client in the automotive industry came to me with three tasks. So, there were three tasks

Speaker A

comment is that Tilda appeared there 10 years ago, and they used to make cheap projects, but now, in general, you can make quite expensive projects on the same Tilda. Well, the same fifty-dollar ones are still here. Projects, so we

Speaker A

it will take, that is, calculate the cost price and display this cost price. And then, in fact, add my markup and hand it over to the work. Previously, this work was done by a girl there, she did it for a very long time and in a

Speaker A

won't get anywhere, there will always be that same layer. And the analogy in general is a good one, but there is one big difference. That is, if before for 50 bucks you could buy some really cheap project, and from the outside it

Speaker A

Next comes the next task, and they need to create a thing for the sales department so that during the conversation, all sorts of, uh, tips, analysis pop up there. There was a conversation about what was done and what wasn't. Basically, the game format

Speaker A

was, well, cheap, now, essentially, a client—and anyone—can create a really cool project for themselves for the price of, well, not the cheapest subscription to Cloud Code, say, 100 bucks or 200 bucks. So, there's my client. I made a website for him on

Speaker A

have a debt, you have such-and-such payments, and that's where it all gets calculated. Basically, I already know how the internal installment payment service (Manifest) works. I say, "Oh, we'll handle all of this, no problems." Essentially, the client can do all of

Speaker A

Tilda a long time ago. First, on HDOOS, then, by the way, look at this animation, this enticing one. Oh my god, we turn on the light, we turn off the light. We even twirl this. Anyway, the client, I made him a Tilda website

Speaker A

this infrastructure. Yes, while it's not a super-large check, like 40 years a month, we'll be working on it, but I'll spend minimal time on it. Where does all this lead? For the cost of a neural network subscription, you should

Speaker A

before, then I made a multi-page Tilda website. It was all inconvenient to maintain. He had been accumulating for several years, basically, ideas that he wants to implement everything. Well, in the end, after a little consultation with me in one evening, that is, he

Speaker A

So, here's how I build my workflow. I have a bot running on my Telegram account that reads messages and can actually respond to my clients on my behalf. Then, a client writes something to me in a chat, or in a group, or asks

Speaker A

first described everything, everything in as much detail as possible, then went to bed and said, "I want to do this kind of project." And overnight, this project was realized. So, you can go to The Workshop yourself and see how

Speaker A

soon, and that it's ready. This bot then distributes the task to one agent, the agent completes the task, and the next agent checks to see if they've completed it correctly. After they've checked that, yes, the task is complete

Speaker A

it works, how many pages there are. Oh, yeah, there are some minor glitches here and there, but come on, the guy made

Speaker A

even 100 clients at the same time, and spend much less time on them than I used to spend on two clients a month.

Speaker A

Yes, I don't spend a second of my personal time there, but I do spend extra money on tokens so that it all works automatically, and doesn't involve me or waste my personal time.

Speaker A

Although there is some cost here, it's extremely small, and most of the money, uh, from such a process you will, naturally, take for yourself. In the future, you will need to, uh, gain as much experience as possible working

Speaker A

with clients for a variety of tasks. That is, they can make not only websites, but there are a huge number of different cases, so you simply try to gain as much experience as possible.

Speaker A

And now let's talk about who will have a hard time. It will be hard for those who previously couldn't find one, two, or three clients a month there reliably . Now Well, well, in the future, in about a year, I think, a year and a

Speaker A

half, you won't need to bring in one or two new clients a month, but you'll need to manage 10, 15, 20 clients in parallel to earn a decent amount of money. Naturally, if you couldn't do it before, then you won't be able to in

Speaker A

the future either. Because if you think , "I'll make some kind of portfolio on Tilda, learn how to move pixels, or on Claude, learn how to make a website, some kind of portfolio, and then I'll have clients"—no way, you won't have

Speaker A

clients, because the easiest thing in this profession is making a portfolio. I simply always say this. The hardest thing is finding clients. Naturally, in this format, uh, work, uh, the number of specialists in general, well, fewer are required. That is, it's not

Speaker A

necessary, let's say, if out of ten specialists who were previously required for a certain number of clients, now with that number of clients Just one specialist can handle it. Well, naturally, those who don't know how to call and communicate with

Speaker A

clients will simply leave this market, and the market will become more open again. So now is the easiest time to get started. More or less, with neural networks, you can work for, ah, the same salary, because, God forgive me,

Speaker A

there are a huge number of clients on Tilda, and they work simply because they don't believe in neural networks, they're just waiting for something.

Speaker A

Meanwhile, you can calmly gain experience, and just in time for the changes, when they finally come, you'll be as prepared as possible. I've clearly shown you and told you where the market is heading. You can agree with my opinion or disagree, but it's

Speaker A

just my opinion. And I'm now sharing this opinion in my free course, in my club, where I actively work with clients. I understand the requests clients bring, I understand what problems they're currently facing, especially in the current reality. And

Speaker A

I'm sharing all this right now. I'm broadcasting. That is, to find out in detail what's going on in the club, how much it all costs—and it costs less than a subscription to Neural Networks, by the way, you can check it out in my

Speaker A

free course, which is in the description under this video. By the way, absolutely, ah, all that same automation, the work mechanics, the personal account—I also rigged all that up with these golden hands of mine that grow just below my shoulders. I'm

Speaker A

not trying to scare anyone, I'm simply sharing my opinion and I hope I've put everything in perspective and explained it all to you. I'll tell you one thing again with absolute certainty: it won't be as easy as it is now.

Topics:web designprice cutscreativity inflationTildaweb development toolsmarket crisisdesign economicsclient expectationsefficiencydigital design

Get More with the SozAI App

Transcribe recordings, audio files, and YouTube videos — with AI summaries and speaker detection. 30 minutes free.

App Store Google Play

Or transcribe another YouTube video here →

Free tools: TXT to SRT · SRT Validator · Merge SRT · Subtitle to Text · All tools