Speaker A
So if you're thinking about starting YouTube in 2024, maybe trying to revive your channel or just scale your channel, in this video I'm going to be talking about seven tips right up front here that are going to help you come up with
Learn 7 essential tips to find YouTube video ideas your audience wants in 2024, including audience research, keyword research, and trend analysis.
Key Takeaways
- Deep audience understanding is crucial for creating relevant content.
- Keyword and topic research provide data-driven direction for video ideas.
- Active community engagement fuels content inspiration and audience loyalty.
- Trend analysis helps keep content timely and competitive.
- Research before recording improves video topic quality and channel success.
What the video covers
- Understand your target audience deeply through demographics and psychographics to tailor content effectively.
- Use keyword research tools like VidIQ to find high search volume keyword phrases and guide video topics.
- Engage with your community by reading and responding to comments to gain insights and build connection.
- Participate in external communities where your audience hangs out to gather content ideas and questions.
- Analyze trends using tools like Google Trends to identify rising topics and maintain relevance.
- Distinguish between keyword research and topic research to create unique, compelling video ideas.
- Avoid making videos on weak or irrelevant topics by doing thorough research before recording.
- Maintain a consistent connection with your audience to prevent a gap that can hurt channel growth.
Chapters
- 00:00Introduction and Overview of 7 Tips
- 01:28Audience Research: Demographics and Psychographics
- 03:00Keyword Research and Topic Research
- 04:20Importance of Research Before Recording
- 05:39Community Questions and Engagement
- 06:51Finding Audience Insights Outside YouTube
- 08:20Trend Analysis and Staying Current
- 09:47Competitor Analysis and Differentiation
Full Transcript — Download SRT & Markdown
Speaker A
better video ideas to cut through the noise and all the competition. Let's face it, YouTube has more videos being posted every day than ever before, and so how do you find topics and angles to cut through the noise? I want to share seven
Speaker A
things with you. So number one is audience research. One of the most important things to understand is who is your target audience, and then you want to start asking like what is it they really want? What are the demographics of your target
Speaker A
audience? What are the psychographics of your target audience? I would argue in 2024 psychographics are a lot more important. Demographics are going to be age, ethnicity, and it's powerful to get clear that, you know, my channel's for Gen
Speaker A
X and Baby Boomers, females that, um, are maybe of this skin type or hair color if it was makeup or beauty. You know, you start getting specifically maybe some demographic type of thing, but psychographics: what other channels do they follow? What are they
Speaker A
into? What are the kind of groups they follow? Like ways of thinking, like do they have political opinions? Do they have religious opinions? That'd be like the psychographic. So, so thinking about audience research, and the mistake that like most creators make is they don't
Speaker A
really have a clear audience or they think it's like two words, like, uh, it's like a channel for women. You're like, okay bro, like you might want to go a little bit deeper. And so, uh, audience research is kind of a first layer of
Speaker A
really getting to understand your audience. This can go through asking questions, um, and there's all kinds of layers we could go into, but for time's sake, let's hit number two now: keyword research. Keyword research is the second one. This would be where we're actually
Speaker A
using tools like VidIQ, and we go not just find keywords, which would be like the search phrases. A keyword would be like the word diet. A keyword phrase would be like best diet for women over 40. It's a whole phrase, but that is a
Speaker A
keyword phrase. Then your question is how much search volume per month does this topic, does this keyword phrase have? And so the powerful thing about actually doing keyword research is you're also now going to look for data. In fact, every
Speaker A
one of these you could have data because you could have data about what's happening with Gen X women, you know, what's happening with Gen Z youth pastors. Like knowing your audience. But then keyword research is you're looking for specific search terms like how many
Speaker A
people are searching for this a month, and that's going to give you feedback of what video you should make next. Now another layer could be topic research, and the difference there would be, okay, keyword research may point you to
Speaker A
there's a lot of interest in kids ministry ideas for five-year-olds or for a particular age range. You're like, oh wow, there's like a thousand people a month or thousands of people a month searching for that. But then the conclusion after
Speaker A
that isn't that you're going to make that exact video. What it's actually going to lead you to is a topic. So some people say keyword research is dead, and they're wrong. But some people would say, okay, it's less about keyword research, but
Speaker A
where I would agree with them is like it's not that it's less about keyword research, it's that it's about understanding what are people really looking for, what are they interested in, what are they searching for, and then following that path of breadcrumbs to
Speaker A
maybe a topic that isn't so literally a keyword but that becomes a powerful topic for your next video. And so that's kind of the difference. It's like you're actually just kind of sourcing topics. There's, we could talk about a
Speaker A
hundred different strategies for doing that, but, uh, you're finding what are the best topics. And again, out of your next 500 video ideas, not that you got 500, but out of, not that I know how to select the
Speaker A
right camera angle, but out of your next, you know, what, what, what are your next 10 videos? What are your next 100 videos? A lot of times people make videos that just aren't that great, and I'm not even
Speaker A
talking titling, thumbnail, and content. I'm like the topic itself is just, I wouldn't have made that next. I probably wouldn't even have made that maybe ever. Like I would find a better topic. And so the powerful thing about doing your research first,
Speaker A
why we would say research before you press record is so that you're better positioned, uh, to get better results. Now, community questions. This would be where you, uh, start listening. The best content creators are the best audience listeners.
Speaker A
I think one of the biggest mistakes that happens, and I know we get busy, and if you're a parent like me or you're in school or something, you know, I got a three-year-old and a one-year-old just like trying to get the checklist off of
Speaker A
the day done. It's hard enough, isn't it? Like we're just trying to survive out here. Like we're just trying to, trying to make it. And so the, like the must-do list is like I got to shoot the video
Speaker A
and I got to plan the video and I got to upload it and then I gotta put the trash and recycling out tonight and then I gotta pick up my parents from the airport. You know, you just think about
Speaker A
you're just trying to survive. And so what can fall to the wayside is engaging in comments, reading comments, and really deeply engaging in the community because in a way nobody would know if you didn't do it. You know, like you could get away
Speaker A
like you still posted a video, you still put your content out there, but a lot of times where creators' results start going downhill is because there becomes a widening gap between where they're at and the connection with the actual
Speaker A
community. Reading comments, getting feedback. Like if I'm real transparent with you, like sometimes I think even on our own team we can sometimes get a little bit on the YouTube comments because it's hard to keep up with them
Speaker A
too. There's a lot of them where we want to read comments on every video and sometimes listen to the critiques, the feedback, the pain points people saying like I didn't fully understand that, and that gives you insight into the next
Speaker A
move. So the better we listen, the more we connect in the comments, the more we listen. Now your objection might be, Sean, I'm brand new. I don't even get comments yet. I'm not going to let you off the
Speaker A
hook. This is the Coffee with Candle show, man. I got my Colombia Press Coffee Roasters. Watermelon, candy, cantaloupe, guava are the notes on this blend if you were interested in picking it up. Lincoln, I'm just kidding. I'm trying to get a coffee sponsor, not
Speaker A
really. I suppose, but I guess the Coffee with Candle show should have a coffee sponsor. But I'm not going to let you off the hook if you would say I don't get any comments yet because if you've done
Speaker A
audience research, that means you know who your target audience is. That means you should know where they hang out and where they are commenting and the YouTube channels they are watching and where they are engaging in the Reddit threads
Speaker A
or Facebook groups or Discord groups, and you should be an active participant in those communities. So in doing so, there's absolutely zero excuse for why you couldn't get audience insights. So you could be making videos based on the
Speaker A
questions that are being posted in the comment sections of your competitor's, [laughter] channel. Let's go to number five. Okay, number five: trend analysis. So this would be tools like Google Trends. Is something trending up? Is it trending down? And you
Speaker A
want to have a steady resource or a steady flow of what's trending coming your way. This, I suppose, is kind of a skill set and it's a muscle you develop over time, but it always surprises me when someone's in a particular industry,
Speaker A
like they're in parenting or their YouTube channel's about parenting and they're unaware of the top five to 10 blogs, written blogs in parenting. The
Speaker A
the latest trends or psychology and parenting they're not reading like like you got to be in your industry so like when I say trends like you want to be in your industry actually living it consuming it even if you're not flying
Speaker A
to the conferences and events why aren't you looking at the Recaps online so why aren't you like really actually in the trends but then also you should be thinking about macro trend friends as a side note two of the big strategies we
Speaker A
teach inside of uh video ranking Academy are uh fullon course and where we go deeper into these is Trend surfing and influence surfing and you can actually combine those under a term that I would call culture surfing like your awareness of what's
Speaker A
happening in the culture like it would be your awareness of what's happening this year it's an election year um I was just thinking you know I'm going to make a podcast about five to 10 things content creators could learn from Donald
Speaker A
Trump triggered you know five to tenen things people could learn from Joe Biden or m Michelle Obama who's gonna run who's gonna run for the I don't know who's gonna run on the left uh and so and and so equal opportunities here I
Speaker A
think media as far as because there's things to learn from both sides but you might be saying okay Sean what are you doing that'd be culture surfing what's happening this year man it's an election year here in the US so so what's
Speaker A
happening in culture and so Trend analysis would just be saying okay what's trending where are things going what's happening and and the mistake I think people make is they're like Sean I'm not trendy like I'm not you know wearing the
Speaker A
latest I don't like I don't have a Stanley mug how dare I not have a Stanley on this stream okay you know Niche Trend anybody anybody got a Stanley out there the big okay how dare I not have a think media
Speaker A
patterned custom Stanley all right relax Trend analysis culture serving what's happening in culture so it's it's part of paying attention and having a flow of information which I kind of touched on this number six could be like industry research industry research so
Speaker A
industry research again would be what is your industry and how much time are you spending actually looking inside of what's happening in your industry what are some of the newest things who are the who are the experts in the industry
Speaker A
and what what is some of the newest stuff coming from them like how many books have you read on your topic in the last you know three to six months like you know your psychology Channel parenting Channel Di and you and and I
Speaker A
know books might sound old school and you're like why would I go old school It's All Digital I've just found that when you dig into a physical book that's really rich in terms of the research and the quality that's maybe even just
Speaker A
adjacently related to your YouTube channel chances are you're going to have a journal full of five to 10 next video ideas and you're going to have just little things popping off related to that but again what does industry
Speaker A
research mean it means you're you're paying attention to your research what are the events what are the workshops what are the Publications what are the magazines what are the blogs what are the podcasts again you go listen I
Speaker A
promise you you take your Niche you find the top podcasts you go listen to like one episode from each of them with a journal out if you don't get a video idea you're probably in the wrong industry because it's because if you're
Speaker A
when you get aligned with where your passion is and where a little bit of experience is I'm not saying you have to be an expert right but like where you've got some experience in it then like ideas will start popping off what I've
Speaker A
noticed most people don't even do a quarter of this they barely do this at all or a lot of times they don't really research it all research before you press record start coming up with better and stronger video ideas and then start
Speaker A
getting more views as a result which then finally number seven would be a competitor analysis a competitor analysis sometimes you know one of my least favorite messages is in the crater economy maybe business is everyone quotes comparison is a thief of Joy can
Speaker A
we stop it I mean I know it's true but like can we relax like that one has who well comparison is the thief of joy like to say comparison is the thief of joy and the killer of creativity and I agree
Speaker A
with that message that message couldn't be more powerful because if you're comparing people and you and you feel insignificant because of who you're following on Instagram or they're growing faster than me or I wish I had like all of that could be toxic I think
Speaker A
the problem is though that has set so many people up for failure and is that you actually stopped comparing I actually think comparison is the path to wisdom comparison is essential for business owners and entrepreneurs and smart content creators
Speaker A
comparison is actually seeing what else is out there in the market so you can adapt your strategy accordingly it would be incredibly foolish not to be studying and analyzing the competitors novices with you know with hyp sens itivity are afraid of comparing and
Speaker A
again if it leads you to insecurity and all that kind of stuff I think that's the thing to to deal with that's not what I'm talking about and I'm not talking about an issue of like worth here or something I'm talking about
Speaker A
we're in a competitive landscape you better be aware of some of the Dynamics happening around you so you can strategize accordingly so competitor analysis is key because again in business this is a classic one is USP you know type that one out USP you ever
Speaker A
heard of it before what's it stand for Unique selling proposition it means you're unique angle on why you're different how you're different how your Channel's different hard to come up with you might feel like oh there's nothing original King Solomon said nothing's new
Speaker A
Under the Sun there's no new things anymore okay it's tough that's how that's why you got to work hard but you can find something you know how many YouTube educations people are out there okay cool so Sean why are you different
Speaker A
well many reasons I think we have the biggest faculty in terms of inside of our group and whatnot we've got the support and um kind of like Community the most vibrant like group and there's there could be things like that but if I
Speaker A
say what's the biggest reason we're different is because most people are just teaching random tactics that are good their information is good tactic here strategy here a few tips some good information if you can apply that but I
Speaker A
nobody's got a system like one of the things that makes this different is you don't rise to the level of your goals you fall to the level of your systems so having a system that's a repeatable process that you can use to reach
Speaker A
success it makes us different like that nobody and and here's a couple business words for you smart business owners in the education space they come up with Frameworks they come up with a proprietary process you ever heard somebody say that before maybe not but
Speaker A
they come up with like oh our proprietary process because you might say what is it you do who what and why what is it you do I help people grow their YouTube channels it's not unique there's other people who do it okay why
Speaker A
like how do you do it this is how we start cutting out difference how do we do it well we do it with what's called our 7R think media system and nobody else has the approach and the methodology that we have to Growing
Speaker A
ranking videos creating passive income so our how is different and then the other level that is different it would be our why and Simon syic said start with why like we do it because we're like per you know to help 1 million
Speaker A
purpose-- driven people create a full-time living doing what they love while making a difference in the world with YouTube and with to have that success without losing your soul I've heard zero people say that their mission is to help people grow their YouTube
Speaker A
channels and experience that success without losing their soul that's different and you might go oh this guy's kind of religious I am like my faith is huge for me I'm out of here great I mean I'm probably we're definitely probably
Speaker A
not going to be a good fit we might be incompatible you know swipe left or right I don't know what you do on dating apps been married too many years but um you know swipe and find somebody else
Speaker A
but when you share your why that'll resonate but what's your how what's your how your USP your unique selling proposition I kind of broke that down from how we do it at think media to encourage you to study your competitors
Speaker A
because you're like how do they do it what is their way of doing it what is their way of creating content what is their way of doing videos what are some things and then in light of that analysis how can I be different that's
Speaker A
kind of a side quest because ultimately here we're talking about research and competitor analysis would also be going to practically number one actually knowing who your competitors are which a lot of people haven't even taken the time to really think about that doing
Speaker A
this would be market research you're you're you're doing a competitive an analysis you wouldn't open up a restaurant in a city without seeing what other restaurants in the city what other taco shops are there if you hadn't maybe
Speaker A
you would and that's the problem is you didn't actually research ahead is the city growing or dying is there new developments are people moving there is the is the market growing um what what are the demographics in the city would
Speaker A
there be people interested in tacos I am interested in tacos you got a taco I'm starving right now is there people and then what locations where what are the traffic patterns like where should we open it oh this this place for lease is
Speaker A
on discount well maybe there's a reason it's on discount because nobody goes to that side of town or you didn't realize that someone just got stabbed over there and that one street over it's a little sketch so nobody actually even though if
Speaker A
the tacos are good people don't want to risk their life to go to that part of town competitor analysis looking ahead so you're looking at okay what on other people's channels um what are maybe some of their top videos their top topics
Speaker A
what are some things I can learn there what are something that's maybe proven to get views that I could do a unique spin on that'd be competitor analysis so again we cover this deeper uh in other places but I hope those are valuable
Speaker A
which one do you like best is any of these new to you have have you done any of these before and can you add any value uh on the replay uh to maybe some topics or tools you use because this is
Speaker A
a community right so here on our think media podcast Channel and we do the coffee with canel show check out the comment section because iron sharpens iron so you know which of these do you like best is there any tools you use to
Speaker A
do any of these did are any of these a aha moment did any of these stand out to you let me know if you enjoyed this podcast and are ready for some deep dive YouTube strategy just go to think
Speaker A
masterclass.com to get access to my 1eh hour OnDemand YouTube strategy class you'll be looking over my shoulder as I share my best tips and you can watch it on Demand right now at think masterclass.com
Topics:YouTube video ideasaudience researchkeyword researchcommunity engagementtrend analysiscontent strategyYouTube growth 2024video topic ideasThink Media PodcastYouTube tips
