Speaker A
Okay, this is actually how you make a Roblox game, a profitable Roblox game with AI. And as you guys saw in the title, this is no [ __ ] This is actually the method. I'm going to be spilling sauce, but you guys got to
A Roblox developer shares a method for profitable AI-assisted game development, arguing niche choice, target age group, and ad budget matter more than peak concurrent players.
Key Takeaways
- Pick a niche with an older, spending audience rather than chasing kid-focused viral trends.
- Do not judge success by CCU; focus on revenue per player and sustained earnings.
- Budget for ads and publishing fees, since organic reach is hard to get without them.
- Ensure the game's age rating matches its target audience.
What the video covers
- The creator argues that aiming for viral hits by copying popular Roblox games (e.g., 'Steal a Brainrot' clones) rarely works due to saturation.
- Peak concurrent users (CCU) does not equal profit; the creator's game 'Incremental Piece' peaked at 100 CCU yet earned about 1.9 million Robux (roughly $7,000 USD).
- Revenue is driven by spending players, who are typically teenagers and adults rather than kids who must ask parents for Robux.
- Games rated 16+ won't attract children, so developers targeting kids should not push their games to a 16+ audience.
- Starting capital matters: developers need Robux for publishing fees or ad credits to bypass the 250-engagement threshold and get traffic.
- Thumbnails and titles strongly affect click-through rate; clear, specific thumbnails outperform generic copies.
- Incremental and 2D idle games are presented as relatively easy-to-build genres with strong earning potential.
- The creator recommends using AI tools like Claude, Figma MCP, and Obsidian vaults to speed up UI, icon, and thumbnail production and to reuse proven systems.
- Monetization through game passes (auto-play, gems, bundles) is part of the strategy.
- The video is promotional in tone, with heavy profanity and anecdotal evidence rather than verifiable data.
Chapters
- 00:00Introduction and the promised method
- 01:19Why copying viral games fails
- 02:36Case study: Incremental Piece earnings
- 03:54Targeting older audiences and age ratings
- 05:30Budget, ads, and publishing fees
- 07:30Finding niches and reusing game systems
- 10:48Thumbnails, titles, and click-through rate
- 16:40Monetization and game passes
Full Transcript — Download SRT & Markdown
Speaker A
listen to me. But yeah, I'm going to keep the intro short. I'm just going to get right into it. First step, okay, first step, stop thinking your game is going to be the next big thing. You're not going to get anywhere thinking that
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your your game is going to be the next big thing or copying another big game and it's gonna go viral. It's not gonna happen. There is a lot of people trying to get into Roblox development. They don't know [ __ ] about modeling,
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scripting, anything. And personally, I don't know [ __ ] about that [ __ ] either.
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Um, I just use AI and Claude and other AI agents to actually help me. First of all, this is where everyone starts to get everything wrong. They go look at [ __ ] steal an egg, steal a brain rot,
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and they're like, "Oh, what if I made steal a sushi, steal a steal a [ __ ] bird? It's not going to work." And you got to understand like this niche, the steal an egg, steal a whatever niche,
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this egg, this egg, that animal, this animal, that like it it could work, but it's just like your your games are [ __ ] Okay, let's be honest. Your games are [ __ ] is just another ripoff of the
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[ __ ] most popular game on Roblox. You're not gonna hit 500k CCU like Steel and Egg. You're not gonna hit a million CCU. Like, it's not gonna happen.
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Understand what niche you're trying to get into. And still a games are not even the best [ __ ] niches on Roblox. I don't know why people are chasing big CCU numbers. CCU does not equal to profit. I promise you guys. Here's a
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very good example. This was my first game, Incremental Peace. It was not a steal an egg, steal a brain rod, none of that [ __ ] This was my first game that I've made and I was actually profitable
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by making this game. And let me show you guys the amount of [ __ ] money I've made from this game. Before I show you guys the actual number, I know I'm kind of edging you right now, but this game
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had a peak CCU of 100 players. 100 players peak CCU. And I'm going to show you guys how much money I made from this game. Boom. 1.9 million Robux. 1.9 million Robux from a 100 CCU. And if you
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put that into the DevX calculator, let me show you how much money that is. Is that 1.9 million? Hold on. One. Hold on.
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Hold on, guys. Stick with me now. That's not Yeah, that's 1.9 million. That is 7,000 USD. And let me show you guys.
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This game is still making 8,000 Robux in the last week. The last month it made 92,000 Robux. And guess what? Guess what? Guess what? That's not even the crazy part.
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The crazy part is that this game is at zero CCU. I mean, it's at 1 CCU right now. But look at the daily average.
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There's about five players playing average and is making 90,000 Robux a month. And you might be wondering why this is even possible. How did you make a 100 CCU game and made 2 million Robux, right? So, let me show you guys the
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actual game. This is incremental piece. It was made back in April 2026, which is not that long ago. That's like 6 months ago. It has only 500k visits, which is not too bad. It's is a pretty good amount. And the reason why this game
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made so much money was because we targeted a specific age group that's not kids. If you really think about it, kids don't really spend that much Robux on games. The people that are spending Robux, like thousands of Robux on games
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are usually teenagers to like adults, okay? Those are the people with money, those are the people with their own bank accounts that they can spend. And kids, they have to go ask their parents for Robux. So, you're not going to make a
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lot of money um from kids. And I'm not saying you can't make money from games.
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You can make a steal a [ __ ] game and make mad money from it, but it's just way harder. Why put yourself in such a competitive niche that you can't compete in? And yes, you can have a good remake
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of Steal an Egg and have a good concept and your [ __ ] still won't go viral. Why?
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Because you actually need money to make a Roblox game. And that's one of the things that people don't tell you. If you don't have money to invest in your games, to run ads, to bypass the 250 engagement players, you're not going
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anywhere. And let's say you don't have 50k Robux to buy the publishing fee. Okay, that's fine. At least have enough money or ad credits to spend ads on your game. If you think, "Oh, I can just buy a Claude Pro plan, make a [ __ ] game,
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and then release it with no ads. It's not going anywhere." For example, look, Steel A Fossil is running ads right now.
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You can tell um they're getting paid. You can you can tell by this like icon here. If I click on their game, if it says 16 plus, yes, it does say 16 plus.
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This what I'm talking about. What 16-year-old is going to play [ __ ] steal a fossil? This is the You're targeting the wrong age group. It has zero CCU, 800 visits, and they're running ads on it. There is no [ __ ]
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16-year-old unless you're you're some stupid ass um I don't want to say the word. Unless you're unless you got special needs, you're no one is going to play your [ __ ] game if they're over the age of 16. So, what I'm saying is
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this game, Steal a Fossil, is trying to target kids. They're trying to target a kid audience, but their game is restricted to 16 plus. So, only 16 plus users are seeing their game. And tell me this, what [ __ ] 16-year-old is going
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to play your game? And I apologize for uh swearing so much. That's just uh my personality. But I'm just saying, guys, if you're making a kids game and you're pushing that [ __ ] out to 16 plus users,
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really, use your minds. Use your minds. You don't have enough Robux to pay the publishing fee. you you can you can only spend like what $16 a day on ads is not going anywhere. No one's going to click
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on your game. And plus the whole entire stealing niche is so saturated. This is literally every single [ __ ] Roblox developer that's trying to get AI to do their work. So first they find idea. Oh, throw food for animals. 100k CCU. Wait,
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what if I what if I make throw food for horses? Throw food for [ __ ] bats.
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That's a smart idea. No one's ever done that. And then you go ahead and search up throw food for on [ __ ] Roblox. And then you probably see, yep, throw food for [ __ ] varity. Throw food for
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anime. There's already hundreds of [ __ ] copies of this game. And this game literally recently came out. It recently got popular. And look how many copies there are. The same [ __ ] thumbnail, the same concept. It's just
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different names. Why would someone play [ __ ] throw food for monsters if this is the same thumbnail? Literally the same thumb. No, they didn't even try.
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They didn't even try. They have they have a different Phoenix model and it says Infernix. Like what the [ __ ] So, let's say you do make a very nice game.
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It has a good concept. Let's say throw food for something and it's the smartest idea ever. Look at what you're competing against. Think of your game thumbnail on this page right now. How many players are actually going to click on your
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[ __ ] game? There's already hundreds of throw food throw food games and they're going to click on yours specifically. Why? Why are they clicking on yours? Okay, here's actually how you make a AI game. Okay, we got past the
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step one, which is a good idea. Just don't make a [ __ ] copy of a kids game. It's never going to work if you don't have money. If you're don't if you don't have money and you only have money
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to spend on ads, go for a older audience because the games are going to push to a 16 plus audience. It's [ __ ] common sense. If you're if you don't have money to pay for the publishing fee to bypass
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the 250 engagement players, then you should make a game that targets 16 plus users, shouldn't you? Okay, let's move on. We got past the idea, the the first step of the um video, which is finding a good idea, finding a profitable niche
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that isn't saturated, so we don't want to compete against other people making hundreds of copies of the same game. And yeah, that's literally all you need. A good idea, a good niche, and a profitable game. Think about monetization. Think about the idea.
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Think about how unique it is, cuz all those stats actually do matter. And here's what you actually need. Don't pay for [ __ ] Forge, GUI, Lemonade.gg.
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Don't pay for that [ __ ] It's It's propaganda. They're trying to They're making money from you buying subscriptions. You don't need that [ __ ] Here's three tools you will actually need. First, you need Claude. Either the
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pro plan if you're just trying to start out. Use get the pro plan, guys. If you're just trying to start out, get the pro plan. Learn how to prompt. Learn the basics. Learn how to make a Roblox game.
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and then move on to a max plan. And then move on to a 20 max 20x max plan, which is like the highest tier you can get on Claude. And if you're even crazier, get multiple cloud accounts. Okay, the next
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tool you need is Obsidian. Okay, Obsidian actually helps you is not propaganda. Is it's just like a workflow memory system. You can go tell your cl remember what we did from this game. go look into Obsidian from what we did from
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this game and copy it over to this game. Like let's say you had a really good system from one game, you can tell Claude to search through Obsidian Vault for that exact same system and apply it to your new game. That's how Obsidian
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works. It workflow is a memory storage system where Clyde can storage every step, everything it does into the vault.
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And here's what my Obsidian vault looks like. I'm not showing you guys [ __ ] cuz I'm gatekeeping the [ __ ] out of this vault. as well is good as [ __ ] Every game I've made, every system, every
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video I told to analyze, every VFX concept modeling animations everything is put in here. So, let me give you guys an example of how you can use Obsidian Vault. Let's say I'm trying to think of a game idea, right? And I
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can't think of [ __ ] cuz I'm stupid as [ __ ] and I all I can think of is steal the [ __ ] egg copies, right? Go tell Claude to analyze YouTube videos. You guys love watching [ __ ] YouTube
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videos on Roblox developments. They get mad views. They get mad views. If you guys love it so much, go actually analyze it with Claude and say, read the transcripts cuz Claude can't watch videos. So, it needs to read the
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transcripts of the video and say, "Remember everything this guy said." A really good YouTuber out there, Tizzy Roblox. I think you guys probably seen him before, but the [ __ ] he says is actually facts and love the guy, bro. He
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He's just such a good guy. He He puts out all the sauce out there. He gives you guys He basically makes the most transparent and the most uncensored content on Roblox development and yeah, the guy's amazing guy. He puts out all
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the sauce. He tells you how to make a good game. So, after you watch this video, go watch some Tizzy Roblox. I'll also link his channel down below if you guys want to go and study like analytics, anything that makes a good
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game he is talking about. So, I actually did this with my claude in Obsidian as well. I went and said go study every single one of Tizzy's video and one of the videos were how to make a good game
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or how to come up with a game idea. I forgot the name of the video, but something like that. And in the video, it talks about how you need to have a very strong fantasy. Kids want to play
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your games when they can visualize your fantasy just off of the name of your game and the thumbnail of your game. If you can perfect this fantasy that you want to give out to kids, your game ideas will be 100 times better. So yeah,
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I told Claude to read the transcripts of the entire video, it is now in my Obsidian vault. So every time I say help me research and find me a good game idea, it would look through Obsidian Vault. Remember what Tizzy said in his
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video? It will give me a whole list of ideas that I can go off of. And don't just pick the best idea Claude gives you. Actually look at ideas. See how much potential it has. See if there's a
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good winning game out there with around the same concept. So when I was making incremental piece, there was this game called Fruit Piece. Incremental, right?
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Um it has over 4.9 million visits. I know this guy made so much money. I actually know the owner. Um Dragon. He's a pretty good guy. He invested in my game. So, I know this guy and he's made
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a [ __ ] ton of money, guys. He's made a [ __ ] ton of money from this game. And I saw this game, right? And I actually played this game on stream um back in the days. I don't know the stream is up,
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but I play this game, my viewers, and I was like, "Damn, bro. This is like [ __ ] Cookie Clicker, but with One Piece and Roblox. This is the smartest [ __ ] ever." And after like a month, the
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game kind of died down and it was around like what, like 20 CCU. Then I told my friend, "What if we made a incremental piece, a anime incremental piece for our first game?" It's It's not the hardest game to make. You can make it with AI,
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but AI was so [ __ ] back then. Holy [ __ ] Opus 4.5. I forgot what model it was. It was the shittiest thing ever. I I would never go back. I I'd rather die. And there was another popular incremental
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game called JJK Incremental. I also know the owner of this game as well. Um I don't know if it's still here. Um I think it's this one. Both of these JJK games, um, incremental games are really, really popular. This one got 1.1 million
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visits, and this one got over 8 million 8 million visits, guys. 8 million visits off of [ __ ] 2D game. Incremental games are the easiest games on Roblox on Roblox. Especially if it's [ __ ] 2D.
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So, going back to Fruit Piece Incremental, we saw the game was kind of dying down and we're like, yo, what if we made a another one piece incremental, but make it 10 times better. Make the V effect actually good. I actually spend
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time on the systems, have unique systems in our game. And our game actually had a really unique system, a summoning system. We had a summoning system, which no incremental have because yes, they played fruit piece incremental. What makes our game different is that we made
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it 100 times better. We have concepts that other incrementals never seen before. So when players join your game and like, damn, bro, this is another One Piece incremental. But then they look through the tabs, they see summoning, like, "Oh [ __ ] wait, I've never seen
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summoning system in an incremental game. Instantly they're going to want to play the game. Instantly see the quality of this incremental. It's not another [ __ ] slot game that doesn't have unique system. It was just another copy
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of the original incremental games, right? This is the third tool you need. Figma. Please, please, please use Figma.
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I'm begging you, try it out. You don't even need a [ __ ] subscription. You just need the free version cuz you get 500 um AI credits, I think. I don't remember, but you get free generations using the free Figma version. So, it's
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completely free. This is what you use Figma for. You connect Claude to Figma using Figma MCP and you tell Claude, let's say, oh, I want to generate some thumbnails or I want to generate some [ __ ] icons, generate UI, even UI. As
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you can see here, I made some UI with Figma and they actually look pretty good. All you need is a reference.
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That's I'm going to continue the list, but that's literally all you need. You just need a reference, bro. You can make insane art with Figma. Here's some anime cards I made for a anime card game that's coming out soon. Um, but yeah,
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this is insane, guys. I made this in less than an hour. It made this in less than an hour because I used multiple claw agents to generate multiple cards at once. So, I made around 250 cards in less than an hour. So, if
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you're making a game that needs art, that needs like cards like anime card games is a very good niche. If your game needs that, Figma is a really, really good tool. It's also really good for planning as well. If you have a full dev
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team, Figma can be really useful with um planning the game, the concepts, the core loop, anything. Figma can do anything. It just can make your game. It can make anything from assets, um model inspiration, literally it it helps you plan out your
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game and it helps you make pictures. That's literally it. And when people say you can't use AI for thumbnails, no one's going to click on it. Yes, you can. Yes, you can. All you need to do is research your niche. Please research
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your niche. This is one of my games. Uh, Survive the Kaiju is kind of dead now.
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Um, they spent over like 700 USD on ads, which is a lot of [ __ ] money, but look at the look at the CTR. 6.9 6.1 5.4 5.4 5.2. This is really good CTR. I think average CTR is like one to two%
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and then like where it gets good is like 3, four, 5%. And this is very good CTR.
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Here are the thumbnails I made with AI. So we got this thumbnail which actually looks pretty good cuz I told it to study like the art brushes, the strokes of another thumbnail and then copy the entire art style onto my kaiju game.
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Here's another thumbnail that has really high CTR. Yes, this one looks like [ __ ] It looks like AI, but you got to think about it. You got to have thumbnails that attract kids and an older audience as well. Like, I would think this
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thumbnail attracts a lot of kids because they see you're running away from a kaiju. Is a military guy running away from a kaiju. And Gildora is one of the most popular kaijus out there other than like [ __ ] probably Kong and Godzilla.
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So, you really got to study the game and the niche you're going into. Like, this thumbnail already tells the fantasy of, you know, you got to survive from [ __ ] God. You know what I mean? So, when people see this thumbnail with the
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title survive the kaiju, instantly they think, "Oh, I probably have to survive the kaiju." This is why this thumbnail has really good CTR. Same with this one, guys. Same with this one. This one looks like dog [ __ ] In my opinion, it looks
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like [ __ ] trash. I would never play a game like this if it had this on the thumbnail. But it's not about me, okay?
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It's about the kids and the players that actually want to play. So, this one got 5.1% CTR. And you can't say that none of these got impressions. Look, all of these had over 100K impressions. This This one had 700,000 impressions. This
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one has 600,000 impressions. And this has 4.7 CTR, which is really really good. And if you use Figma and actually spend time making thumbnails, and guys, I promise you, I make over a hundred thumbnails for every single game. And I
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picked like the best 10 thumbnails, and I run ads on those 10 thumbnails. You have to really make a lot of thumbnails because AI is not going to get you the first time. It's not going to get you
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the second time, but it might get you the third time. So, if you generate a 100 thumbnails, maybe out of the hundred, there's 10 thumbnails that are actually good. You got to look at it.
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You got to do a QA test. What a QA test is, you got to look at it on a screen.
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You know, maybe have AI generate picture of all your thumbnails together and which one stands out to you the most.
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Look through the thumbnails, see which one actually catches your attention and see if you would actually click on that game um by seeing that thumbnail. Here's a mistake I made on this game I recently made uh called Anime Stickman RNG. Um,
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my investor spent around 200 USD on ads and you know the CTR was dog [ __ ] except these two. Um, 2.8 and 2.3 is not that bad. But look, a,000 clicks and only 25 players played. Why do you guys think
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a,000 people clicked on the game but never played it? It's because I've realized that this game didn't have a [ __ ] video. Oh my gosh, I feel so stupid. I actually feel stupid. And I've realized that having a video for your
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game is so important. People look at your page and they see the video, instantly they're seen with the game content, the game play, and that's what makes them play. If they're just seeing thumbnails and reading the description, it might be boring. You know, people
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want to see actually with a video so they can visualize it. They can see themselves playing this game. So, I'm telling you guys this right now. Don't make the same mistake as me. Please put a video in your game. Please. If you
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look at the Kaiju game, this game has a video. Look, 400 clicks, about 300 plays. So that's around like 80% of people actually play the game. Look, 1,800 clicks, 900 plays. That's half.
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That's half of the people that saw the I mean clicked on the game and actually pressed play. But yeah, one thing about prompting when you're making your games, guys, is when you're prompting using Claude, please write down write it down
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in an essay, go to Chatbt, say, "Enhance this prompt for me for Claude." I promise you it works. It will give you a longer, more detailed prompt, and just keep prompting, okay? Keep prompting until your game is good. I'm not going
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to talk much about prompting in this video, um, cuz I'm running out of time.
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This [ __ ] recording is already 30 minutes long. I'm probably going to edit it. Um, it's going to be a long ass video. I might make another video about prompting, how to actually use claw to prompt, but this is just like the first
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step. You guys got to really think of a good game idea. Think about the three tools I talk about. Think about how to find a good game idea. You guys need to be in a good profitable niche. Don't
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think about the most popular niche. Think about what actually can make you profit. What can get you maybe 500 CCU, but you're making [ __ ] 2 million Robux a [ __ ] month from 500 CCU, which is possible if you're targeting a
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specific audience, if you're making your monetization good. One thing I learned about monetization is if you made game passes a must need to buy, people are going to buy it. So for incremental piece that would be every single game
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pass. We had a autoplay game pass. We had a [ __ ] I don't know two times gems game pass. We had bundles that gave you gems that gave you [ __ ] hockey scrolls which you use to spin your
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hockey, spin your race. We had all these dev products inside our monetization that puts players in a situation where they're like, "Fuck, I'm about to buy this [ __ ] If I don't buy this, I can't progress in this game faster than this
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guy. Roblox is really competitive and you really have to think outside of the box to even have a profitable game. You don't need 100,000 CCU to make a profit.
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You don't need [ __ ] You don't even need a,000 CC. You can make a good profitable game that makes 2K a month off of literally 100 CCU. I promise you guys. I promise you. Also, if you guys
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want to join my Discord community, um I'm going to be helping some people out, but I'm not going to help too much people cuz that's really annoying. I don't have time for that [ __ ] But I'm going to be helping some people out with
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their games, you know, analytics, anything you guys need. But yeah, join my community. U maybe you guys will meet some new people, too. You know, one thing about Discord communities, like Roblox development, Roblox communities is not for the sauce. It's not for the
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information. It's for the connections, the networking. You can find new developers. You might be able to find investors that want to invest your game.
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This is really good to be in a Roblox development um Discord. But yeah, I'm just going to be making one real quick and I'll send it in the description of this
Topics:Robloxgame developmentAI toolsRobuxmonetizationincremental gamesCCUthumbnailstarget audiencegame passes
