Как за 7 дней вывести ТОВАР В ТОП после ИЗМЕНЕНИЙ на Wildberries | Алгоритм ПРОДВИЖЕНИЯ ТОВАРА 2025

Sales have slumped, things are really bad, and we need to revive things urgently. I'll use this product as an example. We tested the covers here. Let me show you how it was done, for example. We see that the network has already risen from 12 to 5. From this day on, we can say the game of survival begins. Within two weeks, we're already occupying high positions and reaching our planned sales volume. How to promote a new product for WBER, what advertising to run, how to implement self-purchase, how to set up recommended shelves, what keywords to target, and how to generally increase sales. In this video, we'll discuss this algorithm, the algorithm for promoting new product cards. This applies not only to new products but also to older products where sales have slumped. Things are really bad, and we need to revive things urgently. The key difference is that with a new product, you'll need to do much less to achieve results. For example, you need to implement fewer self-purchase orders, spend less money on advertising, and so on. That's the only difference. We'll talk about this in this video when we discuss the New banner. This is the golden time for promoting product cards. So let's get started. I'll use my own example to tell you and show you how to increase sales for both new and existing products. I'll use my stores and my product as examples, and I'll show you exactly how we set up advertising, promoted the product, and increased sales to the top, taking into account the recent changes in advertising. By the way, you can watch a video about the latest changes here. And now in this video, I'll also tell you how to set up advertising for each cluster, setting bids. So, like this video, leave a comment if anything is unclear, and subscribe to my YouTube channel and Telegram channel to stay up to date with the latest changes in advertising and product promotion on Valbs. My channel is called Valbers Mikhail Shibzukhov. Here I share useful and relevant information for sellers. What are CR, CPC, CPM, CPO, and what metrics are important? I conduct various surveys, talk about advertising and promotion, and show you how it all works with examples and screenshots so you can understand it better. Advertising is changing so much right now, and I see a lot of confusing things. Even veterans are confused about how to set up ads these days. So, day one. Your product has been accepted, it's available, and it's displayed on the website. From this day on, you could say, the "New" banner's survival game begins, which lasts 30 days. And during these 30 days, the future of the product page is determined—whether it will be at the top or somewhere else. Regarding new products, Walber says the following: the newness of the product page only matters when sorting products by latest update. The "new" badge doesn't affect product placement by popularity, rating, or price, but the algorithm responsible for ranking products by popularity works slightly differently for new arrivals than for other products. Let me remind you that product page ranking is influenced by the following factors: delivery zone, order fulfillment time, and, in other words, our warehouses. That's the first factor. The second factor is our promotions. The third factor is sales volume in rubles. And the fourth factor is our conversions. So, from experience, when a product has a "new" badge, conversion is the key ranking factor. While we don't yet know what sales this product will have, we do need to show the product page in a certain position in search results for specific queries in the recommended shelves. And here, conversion is key. What conversions will the product show at the start of its promotion? Of the four ranking factors, we have warehouses, promotions, sales, and conversions. For us, only two work: conversions and warehouses. That's why we ship new products immediately to at least three or four key regions. These include Moscow, the South, the Volga region, and EKAT. But yes, the Urals, the Urals, Siberia, and that other region. And we actively test conversion rates, testing our covers to maximize conversions. This is something you should remember from the start. What else follows from this? That when you have a new product listing and the competitor's average market price is listed for 1,500 rubles, and you jack up the price to 3,000 rubles to later participate in a promotion, you're throwing things out of balance. For 3,000 rubles, when you set a high price, say, twice the average market price, you get low conversion rates right from the start, and the product listing plummets to the bottom of the search results. Tempering at the very beginning is effective in terms of initial promotion, but ineffective in terms of net profit and further promotion strategy. Because later, when VB invites you to participate in a promotion, you won't be able to do so because your price is already low. Therefore, you need to enter VB at a price approximately 20% higher than the average market price of your competitors. Then you'll have that 20% head start and be able to participate in promotions. Now about the card, which needs to be revived. As you understand, all four factors play a key role here. Therefore, we're upgrading warehouses, joining promotions, testing CIAs, launching ads, and actively piling on buyouts. But more on that later. Just remember that the difference at the start of promoting a new banner is high conversions. When you have an older product card, conversions and sales are still important, but you need to increase buyouts and advertise more. Now let's move on to the promotion algorithm. Let's return to our algorithm. Day one. The product card has appeared on the website. We need to launch advertising at the minimum settings. It's better to launch a single ad so that you can collect statistics on all keywords, not just those that hit the top clusters with a manual bid. Therefore, at the start, it's a little more effective, especially for beginners, especially for those who don't yet understand the niche and generally don't know how to set up ads or what keywords are needed, to launch a single ad to collect statistics on all queries. This is the first step. The second step is to make purchases through friends and acquaintances to get reviews. The goal here is not to boost a specific keyword or anything like that. Therefore, in general, it doesn't matter which keyword you use for purchases in the first three days. What's important is that people write reviews. Therefore, we make 1, 2, 3, 4, and 5 purchases through friends. The number of buyouts you need depends on the niche and category. I recommend doing two on the first day, then four, then five or six. This should get you 10 buyouts in the first three days, so you can write two or three reviews. More reviews usually don't work. About 20, maximum 30% of buyouts result in a review, because, well, that's logical customer behavior; the statistics on VB show that about 20% of customers write reviews. So, if you do 10 buyouts and think you'll be able to write 10 reviews, you're seriously mistaken. So, at the start, we run minimal advertising, collect statistics in the advertising account, and do buyouts. So, that's the first, second, third day. Decide on them. Now, on the fourth day, we receive the product at our friends' pickup points. Those who bought it for us write the first reviews, and the product card gets a rating. And we always write reviews with beautiful photos. And on our product card by the fourth day, we already have reviews, a rating, and photo reviews. The rating affects conversion rate, while photo reviews affect cart conversion and order conversion. So, we're already starting to work on the important ranking factor we talked about, called conversion. And from that moment, when we have a review written, we start testing the covers of the first slide to choose the cover, the slide, that shows the highest conversion rate. And

already risen from 12 to 5. From this day on, we can say the game of survival begins. Within two weeks, we're already occupying high positions and reaching our planned sales volume. How to promote a new product for WBER, what

advertising to run, how to implement self-purchase, how to set up recommended shelves, what keywords to target, and how to generally increase sales. In this video, we'll discuss this algorithm, the algorithm for promoting new product cards. This applies not only to new products but

also to older products where sales have slumped. Things are really bad, and we need to revive things urgently. The key difference is that with a new product, you'll need to do much less to achieve results. For example, you need to

implement fewer self-purchase orders, spend less money on advertising, and so on. That's the only difference. We'll talk about this in this video when we discuss the New banner. This is the golden time for promoting product cards . So let's get started. I'll use my own

example to tell you and show you how to increase sales for both new and existing products. I'll use my stores and my product as examples, and I'll show you exactly how we set up advertising, promoted the product, and

increased sales to the top, taking into account the recent changes in advertising. By the way, you can watch a video about the latest changes here.

And now in this video, I'll also tell you how to set up advertising for each cluster, setting bids. So, like this video, leave a comment if anything is unclear, and subscribe to my YouTube channel and Telegram channel to stay up

to date with the latest changes in advertising and product promotion on Valbs. My channel is called Valbers Mikhail Shibzukhov. Here I share useful and relevant information for sellers.

What are CR, CPC, CPM, CPO, and what metrics are important? I conduct various surveys, talk about advertising and promotion, and show you how it all works with examples and screenshots so you can understand it better.

Advertising is changing so much right now, and I see a lot of confusing things. Even veterans are confused about how to set up ads these days. So, day one. Your product has been accepted , it's available, and it's displayed on

the website. From this day on, you could say, the "New" banner's survival game begins, which lasts 30 days. And during these 30 days, the future of the product page is determined—whether it will be at the top or somewhere else.

Regarding new products, Walber says the following: the newness of the product page only matters when sorting products by latest update. The "new" badge doesn't affect product placement by popularity, rating, or price, but the algorithm responsible for ranking products by popularity works slightly

differently for new arrivals than for other products. Let me remind you that product page ranking is influenced by the following factors: delivery zone, order fulfillment time, and, in other words, our warehouses. That's the first factor. The second factor is our

promotions. The third factor is sales volume in rubles. And the fourth factor is our conversions. So, from experience , when a product has a "new" badge, conversion is the key ranking factor.

While we don't yet know what sales this product will have, we do need to show the product page in a certain position in search results for specific queries in the recommended shelves. And here, conversion is key. What conversions

will the product show at the start of its promotion? Of the four ranking factors, we have warehouses, promotions , sales, and conversions. For us, only two work: conversions and warehouses.

That's why we ship new products immediately to at least three or four key regions. These include Moscow, the South, the Volga region, and EKAT. But yes, the Urals, the Urals, Siberia, and that other region. And we actively test

conversion rates, testing our covers to maximize conversions. This is something you should remember from the start.

What else follows from this? That when you have a new product listing and the competitor's average market price is listed for 1,500 rubles, and you jack up the price to 3,000 rubles to later participate in a promotion, you're

throwing things out of balance. For 3,000 rubles, when you set a high price , say, twice the average market price, you get low conversion rates right from the start, and the product listing plummets to the bottom of the search

results. Tempering at the very beginning is effective in terms of initial promotion, but ineffective in terms of net profit and further promotion strategy. Because later, when VB invites you to participate in a promotion, you won't be able to do so

because your price is already low. Therefore, you need to enter VB at a price approximately 20%higher than the average market price of your competitors. Then you'll have that 20% head start and be able to participate in promotions. Now about the card,

which needs to be revived. As you understand, all four factors play a key role here. Therefore, we're upgrading warehouses, joining promotions, testing CIAs, launching ads, and actively piling on buyouts. But more on that later. Just remember that the

difference at the start of promoting a new banner is high conversions. When you have an older product card, conversions and sales are still important, but you need to increase buyouts and advertise more. Now let's move on to the promotion algorithm.

Let's return to our algorithm. Day one. The product card has appeared on the website. We need to launch advertising at the minimum settings. It's better to launch a single ad so that you can collect statistics on all keywords, not

just those that hit the top clusters with a manual bid. Therefore, at the start, it's a little more effective, especially for beginners, especially for those who don't yet understand the niche and generally don't know how to set up ads or what keywords are needed,

to launch a single ad to collect statistics on all queries. This is the first step. The second step is to make purchases through friends and acquaintances to get reviews. The goal here is not to boost a specific keyword

or anything like that. Therefore, in general, it doesn't matter which keyword you use for purchases in the first three days. What's important is that people write reviews. Therefore, we make 1, 2, 3, 4, and 5 purchases through friends. The number of buyouts

you need depends on the niche and category. I recommend doing two on the first day, then four, then five or six.

This should get you 10 buyouts in the first three days, so you can write two or three reviews. More reviews usually don't work. About 20, maximum 30%of buyouts result in a review, because, well, that's logical customer behavior; the statistics on VB show that about 20

%of customers write reviews. So, if you do 10 buyouts and think you'll be able to write 10 reviews, you're seriously mistaken. So, at the start, we run minimal advertising, collect statistics in the advertising account, and do buyouts. So, that's the first, second,

third day. Decide on them. Now, on the fourth day, we receive the product at our friends 'pickup points. Those who bought it for us write the first reviews, and the product card gets a rating. And we always write reviews

with beautiful photos. And on our product card by the fourth day, we already have reviews, a rating, and photo reviews. The rating affects conversion rate, while photo reviews affect cart conversion and order conversion. So, we're already starting to work on the important ranking factor

we talked about, called conversion. And from that moment, when we have a review written, we start testing the covers of the first slide to choose the cover, the slide, that shows the highest conversion rate. And finally, on the

fourth, fifth, and sixth days, let's make it simpler. You test one cover each day. Testing should be done in an advertising campaign. Let me show you how to do it. As I said, I'll use this product as an example. Here, we tested

covers on the twenty-eighth, second, third, and fourth. Let me show you, for example, how this was done. As I said, we're entering a single company. Next, we're interested in the clusterer section in MK. Be sure to install it.

The link to this video will be in the description. This is the extension I use. Next, we select one target keyword for which you want to promote your product. Typically, everyone knows this one keyword, and you should test it.

You don't need to test ads for all keywords, because you might end up with a situation where you get too many impressions for this keyword. My 10R is 12, but it's more, uh, targeted, less frequent, so it will, of course, have a

higher CR. Or, conversely, impressions might shift to another keyword with a low CTR. For example, here, you see, " teen jeans for boys." The CTR is zero.

So, you see, that's why you need to test for a specific keyword. So, we've selected this keyword and are already looking at, say, the second. Just select the second to second numbers here, yes, click on the second number,

select the second number, then the second to second numbers and upload the statistics. And we see that on the second day, our CR was 3. Let's move on to the next day and select dates. Our date is 22/2/2014, December 4th, when

we were testing. Upload the statistics from the second to second days and look at the CR for a specific keyword. On that day, I had 49 impressions, 19 clicks, and a CR of 397, or about four times. Let's move on to the next day,

upload the statistics from the third to third days. We see that the CR has already increased by 5 seconds, so we move on. On the fourth day, the CR dropped to 4.3. And so, we test the CR of the first slide and keep the slide

that showed the highest CTR, because for the New card, this is the most important. And for the Old card, too. I do a lot of analysis on my YouTube channel. By the way, reviews take place on Saturdays or Sundays. I write about

them on my Telegram channel. So come on over, I'll be reviewing subscribers' product cards. You can visit my YouTube channel in the "Broadcasts" section, and you'll see previous broadcasts there; they're still recorded. So, watch these reviews. They're very

useful for sharpening your eye and identifying mistakes that I recommend other broadcast participants correct; they might be relevant for you too. One common mistake is that many people don't even have a tested CTR on the first slide. That is, you look at the

first slide and haven't tested a single photo or slide. So if this is the case for you, be sure to test the first slide. And we're going back to our algorithm. I'll repeat what we did. On the first day, we launched a flat-rate

ad at the minimum bid and ran a buyout through friends and acquaintances for the purpose of writing a review. We did this on the first, second, and third days. On the fourth day, we're already writing reviews and starting to test

the first slide's CR. On the fourth, fifth, and sixth days, we test the first slide's CR. On the seventh day, our product card is ready for promotion . We have reviews, photo reviews, and ad statistics. We already know which

keywords we need to target. We have a high CR. We've chosen the slide that's seen the most online. Now we select the keywords we'll push to the top and take the following steps. We switch our ads to manual bidding and manually

configure each cluster. You could have just launched manual bidding, but then you'd waste your budget on keywords you can't target because they won't be in the top cluster list. That's the first thing. And secondly, if you're inexperienced, you could also screw up

at this stage, setting the wrong bid and targeting the wrong keywords. In general, it's better to first collect queries over the course of a week, exclude irrelevant queries in the clusterer, and then launch manual advertising and start working with it.

And we already have an understanding of our keywords, our shelves, and how it all works. So, let's head over to the advertising account. I'll show you how the manual bid works. Look, the manual bid is more flexible, and it's manually

set for recommended shelves, for search , and for each search cluster that will be included in the list of top clusters that have received 100 views. Let me tell you first how to set the bid for search, and then for recommended

shelves. So, look, I have a list of some keywords here, right? We've excluded the junk that's pulled in here . Yes, up to fifty entries can be shown here. And we've excluded the junk that's pulled in here that's

unnecessary. What other queries do we exclude? Those queries for which we have a high organic position. Generally , this is reflected here, and the average position is also shown here. I checked, and this data is more or less

accurate, with one exception. What's unclear is whether this is with our advertising bid or not. So, we go to the keyword, copy it here, go to the search results, and enter this keyword here. Then, we return to the ad, copy

the SKU. And here in the checker, we enter our SKU and see what position we are in. We see, twelfth position without a boost. That is, we see, twelfth position without a boost.

Accordingly, we disable this keyword in the ad; we don't need it. First, we exclude keywords that we don't want in the ad. These are either injected queries that are not targeted at all, or targeted queries, but for which we

have a high organic position. This is very important, friends. That's the first thing. The first group of queries . The second group of queries, for which we need to reduce the bid. Let me show you using this query as an example

. Brushed jeans for boys. We go to the keyword search. We copy and paste it exactly the same way. And here we already have this keyword inserted, well, our article number. And we click "Check." We buy a boost from

forty-first to tenth. Accordingly, we see, for 800 rubles. Most likely, I can buy fifteenth and twentieth place, so I can set a bid of 700 here. Now let's go to this search query, right? So, we've fixed everything. The second stage is

when we reduce the bid, where we buy ourselves a high position. And the third group of queries is where we actually need to raise the bid higher, because for us these are the best, most targeted, most frequent queries, and

there is the highest competition. Basically, we need to raise the bid there. I'll show you. We also highlight the keyword. Let's go here. We paste here, click "Check" and see what position. Here, from twenty-sixth to tenth. I won't raise the bid here now

because I already raised it. The bid is currently high, 1,400 rubles. I'm buying myself tenth place here, and I'm happy with it. That's how I work with keywords. I exclude, reduce the bid, and increase the bid. What else should

I add about the bid? We have a minimum bid of 320 rubles here. How can we figure out what the minimum is? You bid 100 rubles, and WB says, "The minimum bid is 320 rubles, it'll change it." That's it. And all the queries that

didn't make it here are running at 320 rubles. Keep that in mind. If you immediately set 940 rubles here, which WB recommends, then all the queries, even the junk ones, will run at 940 rubles. And you won't be able to do

anything with them until they make it here. So you'll just be wasting your budget. Therefore, I recommend not setting a high bid. We've fixed it and sorted out the queries. Now what should we do with recommendations? It's the

same thing, except we're not looking for a specific keyword, but for a specific competitor. For example, let's say I'm interested in this competitor.

I go to their product card, copy my SKU , and then search for my product there.

What position am I in? Tenth. See? So, I'm buying the tenth spot in the ad here for 300 rubles. That's fine with me. If there was a different bid that I wasn't happy with, the algorithm is the same as with the search query. If I'm

buying a spot that's too high, I can turn off recommendations altogether. That is, I can turn off recommended shelves because I'm already high in the organic search results. That's the first option. The second option is when we need to reduce the bid. For example,

if I'm in the tenth spot, I realize I might be overpaying, and I want to pay even less, not 300 rubles, but 200 rubles, so I can reduce it. Or, conversely, I need to raise the bid if I'm not in tenth place, say, fortieth.

I understand that I need to raise the bid on the shelves. And we only start fiddling with these settings after the seventh day, when our product page is ready for it. At the same time, we also select the keyword for which we want to

rank highly in the organization, and set the maximum bid for it. Don't be afraid to set a bid of 15-2,000; yes, this is necessary from practice and experience. Where we set a high bid, the keyword gains momentum.

Additionally, we need to set a buyback schedule to push the product to the top . But that's a whole other topic. You need to carefully select the keyword, create a buyback schedule, implement these buybacks correctly, stop at the

right time, and do it through the right company. I'll talk about this in another video. And just like I just showed you, we analyze each product, each SKU, each query, and manually configure the product page. If you also

want to learn how to set up advertising and promote your products to the top, then come to my advertising and product promotion training. I'll show you everything from start to finish using my own products as examples, explain everything, apply it to your own

products, and give you specific recommendations, because the main advantage of my training is the extensive feedback. We have Zoom calls where I explain how to edit your product page, set up advertising, and give you recommendations specifically for you. In addition, there are lessons

that cover everything from start to finish, including how to test slides, how to do SEO, and how to manage a self-purchase. So, you've watched the lessons, they've answered all your questions, come to the weekly call, and received answers to all your questions

and an understanding of how to apply the information from the lessons specifically to your product. That's the general training. All the details, including how much it costs, when it starts, what the flow is, and what the pricing is, will be in the description

of this video. If you realize you don't need training, but rather someone to come and do it for you, then you can contact me for a marketing introduction for your store. My team is there, and we'll launch advertising for your

product together. The link to the manager will also be in the description of this video. And let me show you again what normal product promotion looks like. Look, first of all, we ship to at least three regions at once.

These are, as I said, Moscow, the south , the Volga region, and yes, Samara.

It's not always possible to ship to Kazan here, so we either ship to Kazan or Samara. The south is either Nevinnomyssk or Krasnodar. Oh, and Moscow is usually Aleksin, Koledina, Podolsk, and maybe Elektrostal. So, these are the warehouses. Warehouses

are also a big topic. We'll talk about that later. So, we shipped to the warehouses. How did the opportunity arise to join the promotion two weeks later? VB suggested we do it. We immediately added the product to the

promotion, tested several photos as I showed, chose the best ones, launched advertising, set a high bid, and implemented a buyout. And our product shot to the top. And within two weeks of launching the product page, we were already occupying high positions and

reaching our planned sales volume. If you have an old product page, the overall algorithm is very similar. We also load warehouses, also test CR, also add the product to the promotion, also load up on advertising, and implement a buyout. Everything is the

same, only we do everything much more. More advertising, more buyouts, more warehouses, lower the price, and then the product recovers and starts selling . And that's where the video ends. I hope it was useful and practical. It will help you set up advertising

correctly and promote your product to the top. If anything is unclear, you know where to go. The link is in the description of this video. And that's all for now. Subscribe to my YouTube channel and Telegram channel. Bye-bye.

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