The Top 7 Content Strategies To Get Ahead of Everyone Else

Joanna Wiebe reveals 7 cutting-edge content strategies to grow audiences, build authority, and drive business results in the AI era.

Key Takeaways

Content must be optimized for AI indexing to be discoverable in modern search and research tools.
Focus on delivering standalone messages that resonate with audience problems at any point in their journey.
Understanding and articulating your audience’s exact pain points is essential for effective content.
Agitating the problem deeply creates urgency and attention, making solutions more compelling.
Authenticity and quality engagement trump quantity in building a sustainable content presence.

What the video covers

The traditional content creation methods are obsolete; success requires knowing current effective strategies.
Create content optimized for AI (AEO) since AI platforms like ChatGPT pull from sources like Wikipedia, Reddit, and YouTube.
Use tools like SparkToro to identify where your audience actually consumes content and focus efforts there.
Shift from funnel-based content to message-driven content that meets audience needs regardless of their journey stage.
Start content with problem matching by mirroring the exact pain points and language of your audience to build trust.
Build a 'mega mean mouse' by agitating the core problem and its consequences rather than just selling features.
Use blank-for-blank positioning to clearly define what you do and who you serve, making your brand relevant and specific.
Show real personality and share first-person stories to build authentic connections and stand out.
Prioritize quality and engagement over frequency to avoid algorithm penalties and build a loyal audience.
Consistent, well-researched, and engaging content outperforms high-volume, low-engagement posting.

Chapters

What is AEO and why is it important for content creators?

AEO stands for Ask Engine Optimization, which means optimizing content so AI platforms like ChatGPT can find and use it. Since many customers use AI to research solutions, content not indexed by AI essentially becomes invisible to them.

Why should content creators focus on messages instead of funnels?

Because customers do not follow a linear funnel but a chaotic, emotional path. Message-driven content delivers value and authority regardless of where the audience encounters it, making it more effective than funnel-stage-specific content.

How does problem matching improve content effectiveness?

Problem matching involves using the exact language and pain points of your audience to show you truly understand their struggles. This builds trust and makes your content resonate, increasing the likelihood of engagement and conversion.

Full Transcript — Download SRT & Markdown

Speaker A

The old way of creating content is dead. If you want to create content that actually grows audiences, builds authority, and drives real business results, you need to know what's actually working right now. I've spent the last decade helping brands

Speaker A

make millions through content. Right now, I'm watching 90% of people waste their time on strategies that stopped working years ago. So, these are the seven content strategies that are dominating and how to use them to get ahead of everyone else. The first

Speaker A

strategy is something that most people have no idea about and would probably even disagree with. You need to start creating content for AI. People who win in the content space understand that content isn't just for humans anymore. It's also for AI.

Speaker A

When someone comes to me saying they've been posting consistently for a year with zero results, I ask them, "Okay, are you creating content where AI can actually find it?" And they look confused. So I explain Wikipedia, Reddit,

Speaker A

and YouTube are now the primary sources that ChatGPT, Perplexity, and every major AI platform is pulling from. This is called AEO, ask engine optimization. If your ideal customer is using AI to research solutions and they are, and you're not showing up in those sources,

Speaker A

you literally don't exist to them. So imagine you're investing heavily in, you know, a LinkedIn content strategy because you know your audience is technically on LinkedIn, but then you use a tool like SparkToro to check where that audience is actually

Speaker A

consuming information and getting answers, and you find out that most of your prospects are finding solutions through YouTube tutorials and industry-specific Reddit discussions. You have been talking to the wrong room this entire time. Every hour you spend

Speaker A

creating content for a platform where your audience is not actively searching is an hour your competitor is spending on the platform where they are.

Speaker A

To fix that, you should use SparkToro to find where your prospects actually consume content right now. Audit every channel you're currently on and ask these things. Is AI indexing this?

Speaker A

Are my prospects searching here? And if the answer is no to both, cut it. It's out of the strategy. Prioritize the intersection of what AI cares about and where your audience lives. The second strategy will completely change how you

Speaker A

think. Think in messages, not in funnels. The old way of marketing is broken. Here is what will work in 2026 and beyond. Most people, you know, in marketing or business learn about the funnel diagram. And if you're not

Speaker A

familiar, it's this idea that you create different types of content for different stages in a customer's lifetime. So top of funnel content to build awareness, middle of funnel to nurture interest, and bottom of funnel to basically close the sale. For a

Speaker A

content creator, that might mean viral shorts at the top, education videos in the middle, and your course pitch at the bottom. But here's the problem. People don't follow your funnel. They follow their own often chaotic feeling path.

Speaker A

They can land on your homepage from Google ready to buy. But all of your best content is buried because you organized it by funnel stage instead of by what message they actually need in that moment. The message-driven

Speaker A

approach flips this. You map the specific messages your audience needs to hear in order regardless of where they encounter your content. If your content doesn't stand alone and deliver value regardless of where someone finds it, you are losing people. So, I teach

Speaker A

people to map the messages your audience needs to hear. What problem do they need you to understand? What or who do they blame? What failed solutions must they acknowledge before they can move forward? For example, if someone discovers you through, you know, a

Speaker A

random YouTube video, that video should communicate your authority and your unique perspective instead of just catering to a specific phase of their journey. Make every message accessible everywhere based on what serves your audience. The next strategy is to start with what I call problem

Speaker A

match. If you want to sell more, stop pitching and start mirroring. This is the mistake I see more than any other. Imagine this. A homepage that opens with credentials, years of experience, impressive results, and all the accolades. Technically impressive,

Speaker A

but with no explanation of the problem their prospects are going through and how to solve it. Now, imagine that same page rewritten to start with, "Your growth has

Speaker A

stalled. You're working harder than ever, but your profits aren't growing. Your team is burned out. And you don't know what to change first." Same business, but now the person thinks, "Okay, this brand gets it. They understand what I'm going through." For a content creator, this might be starting your video with, "You've been

Speaker A

creating content for months and nobody's watching," instead of, "Hi, I'm a content strategist with 500,000 subscribers." Before you can sell a solution or build an audience, you have to prove you understand the specific problem your audience is facing in their

Speaker A

exact language with their exact pain points. That is problem matching. And it's essential for getting people to say yes to you and your services because if you skip problem matching, everything else you say just sounds like noise.

Speaker A

So, use your audience's exact language, not corporate speak or even expert jargon. If they say overwhelmed, don't say resource allocation challenges. Make problem match the first thing in every piece of content. So, if you're a fitness creator, open with, "You're tired

Speaker A

of workout plans that don't fit your schedule," not, "Welcome to my channel where I post five workouts a week." Then test your problem statement with someone in your target audience and refine it until they go, "Yes, exactly. Exactly

Speaker A

that, that." Okay, let's dive into strategy number four, which separates amateur content from pro content.

Speaker A

This is what we call building your mega mean mouse. There's an old saying in direct response copywriting, and it is, "Don't sell a better mouse trap, sell a bigger, scarier mouse." And if you're not familiar, it just means

Speaker A

people don't buy because your solution is, you know, 40% faster. They buy because their current problem is killing them and everything they've tried has failed. Now, here is the difference. Most people selling project management software, for example, focus

Speaker A

on features, okay? It's got a Gantt chart, time tracking, and all these integrations. This is generic and frankly not that compelling. But if you build the mega mean mouse and you show prospects their chaotic approach is costing them 20 hours a week, burning

Speaker A

out their team and causing missed deadlines that damage client relationships, suddenly people are paying attention. So for a content creator, instead of, "I'll teach you better video editing," you say, "Your current editing workflow is taking

Speaker A

6 hours per video when it should take two, and that's costing you thousands in lost opportunities." See, your prospect, the world is already numb to better. Everyone claims to be better, faster, cheaper. But pain, fear, the realization that their situation is worse than they thought, that breaks

Speaker A

through. That makes someone stop and think, "This is me. Like, I need to pay attention." If your content doesn't agitate the problem before presenting the solution, it won't work. So, here's how to tackle this. Identify the core problem that you solve, then expand on

Speaker A

it. What downstream effects are they ignoring? What happens in 6 to 12 months if this remains unresolved? Find your villain. It's not a person. Try instead to blame, like the old way, the broken system, the industry standard that's

Speaker A

failing the prospect. For example, okay, a productivity coach might blame the hustle culture myth that's burning you out rather than blaming

Speaker A

mouse trap. This next strategy might seem too simple, but it's where most businesses completely fall apart. It is blank for blank positioning. If I asked you right now to tell me what you're known for in one sentence, could you do

Speaker A

it? Most people can't. And that's the problem. If you're not familiar with blank forblank positioning, it is the simplest formula in the marketing world.

Speaker A

The what you do for who you serve, the project management tool for creative teams, the hair growth serum for pmenopausal women. Here's why this works. If someone asks what you do, and you say, "We help businesses with their

Speaker A

digital transformation." They nod politely, but they have no idea if you're relevant to them. Are you for enterprise or startups, healthcare or manufacturing? Now, imagine instead that you say, "Oh, we're the digital transformation consultancy for familyowned manufacturers." Still a lot

Speaker A

of jargon in there, but instantly a familyowned manufacturer knows that you're for them. Everyone else knows, "Oh, it's not for me." And that clarity is absolute power. For a content creator, this might be the YouTube growth strategist for personal finance

Speaker A

creators instead of, "I help people grow on YouTube." Without very clear positioning [music] your content just tries to speak to everyone and ends up speaking to no one.

Speaker A

You are generic and forgettable. And we can fix that. When you nail blank for blank, your content has teeth. You're not just another option. You are the option for a specific group with a specific need. You stop competing with

Speaker A

10,000 brands and start competing with maybe five. Start with what you do in simple terms. Then get specific on who it's for. So not just businesses but creative agencies or remote teams based in Pakistan. Then combine them. The what

Speaker A

you do for specific who test it. Can [music] someone immediately know if they're your customer? If they hesitate, you're too broad. Go more narrow. For example, the meal prep coach for busy moms who hate cooking is so much clearer

Speaker A

than I teach healthy eating. Put this positioning everywhere. your homepage, your bio, every piece of content. Here is strategy number six, and it might be the most important. Make your content personalitydriven, [music] not productdriven. The more your content

Speaker A

sounds like a product, the less anyone believes it. I see this constantly. A CEO tells me they don't want to be on camera because they're not comfortable or not polished enough. Meanwhile, their competitors are on LinkedIn and YouTube

Speaker A

every [music] week showing their face, sharing opinions, telling stories about what they've learned over time. Guess who's winning? The one willing to be a [music] person with a real personality and opinions. There's a reason people like Dan Martell have massive audiences

Speaker A

in the educational [music] content space. It's not because [laughter] his products or services are necessarily better. Love you, Dan. It's because he consistently shows up like a real person. This is good for brands.

Speaker A

For content creators, this means showing your actual process, [music] your mistakes, your behind the scenes, not just these polished, perfect final results. Trust is [music] the currency of modern business. And you cannot build trust with faceless corporate content or

Speaker A

overly polished perfection. When people can see who you are, hear how you think, and understand your perspective, they start to feel like they know you, and people do business with people they know and like. Stop trying to be perfect.

Speaker A

People relate [music] to real, not polished. Share firsterson stories about what you learned the hard way and the mistakes you made. For example, instead of five tips for productivity, try I wasted three years on productivity systems that failed. Here's what

Speaker A

actually worked. That is how you build a point of view that people care about.

Speaker A

This last one goes against everything you've been taught about content strategies. Prioritize quality over frequency. Every content guru tells you to post every day. Stay consistent. Show up no matter what. But posting less could actually get you better results.

Speaker A

Here's what most people don't understand about algorithms. They're not counting how many times you post. They are measuring how many people care when you post. I had a client posting on Instagram 16 times a day because some well-intentioned chorus told her that's

Speaker A

what you're supposed to do. Her engagement was terrible. The algorithm saw spam and [music] then depprioritized everything that she posted. That's what happens when you prioritize frequency over quality. You're not building an audience. You're training the algorithm to ignore you. Every platform, YouTube,

Speaker A

LinkedIn, Instagram, Tik Tok, has what's called a golden hour. It is the first 60 minutes after you hit publish. What happens in that golden hour tells the algorithm whether your content is worth showing to more people. If you post and

Speaker A

immediately get comments, likes, shares, obviously the algorithm is like, "Okay, this is valuable. Show it to more people." But if you post and crickets, the algorithm says, "Nobody cares.

Speaker A

Deprioritize this creator and their videos. Stop posting to meet arbitrary quotas. Only post when you have something genuinely valuable. And when you do post, clear 60 minutes to respond to every comment. Show the algorithm that your content matters. Build a small

Speaker A

group who will engage in that golden hour. Remember, a YouTube creator posting one wellressearched video per week with strong engagement will outperform someone posting daily with no comments. Those were the seven content strategies that can level up your brand

Speaker A

or business better than anyone else. But there's still something holding your brand back that can make these strategies ineffective. And it's this: chasing original ideas. If you want to know why original ideas do not matter anymore and what works instead, watch

Speaker A

this video next.

Topics:content strategyAI content optimizationask engine optimizationproblem matchingmessage-driven contentcontent marketing 2024audience growthcontent creation tipsJoanna Wiebedigital marketing

Get More with the SozAI App

Transcribe recordings, audio files, and YouTube videos — with AI summaries and speaker detection. 30 minutes free.

App Store Google Play

Or transcribe another YouTube video here →

Free tools: TXT to SRT · SRT Validator · Merge SRT · Subtitle to Text · All tools