Speaker A
Roblox sponsored ads explained like you're 5 years old, man. Let's dive straight in. So, a guy came to me and he was running ads for his game.
Learn how to improve Roblox sponsored ads with simple tips on titles, thumbnails, and understanding core fantasy to boost CTR effectively.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- A clear, relatable core fantasy is essential for high ad CTR and player engagement.
- Titles should be simple and understandable by kids, ideally at a third-grade reading level.
- Effective thumbnails combined with strong titles significantly improve ad performance.
- Keyword research helps identify popular themes and words that resonate with players.
- Proper ad credit management and spending strategies can save money and improve results.
What the video covers
- Explains the concept of Roblox sponsored ads in a simple, easy-to-understand way.
- Highlights the importance of understanding the 'core fantasy' to attract players.
- Shows how changing a game's title and thumbnail can more than double the click-through rate (CTR).
- Emphasizes using simple, third-grade level language for game titles to appeal to kids.
- Demonstrates keyword research to find strong, popular themes like 'hack' to improve game appeal.
- Explains how the title and thumbnail work together to convey the core fantasy and attract players.
- Shares practical tips on running ads, spending Robux efficiently, and managing ad credits.
- Encourages creators to focus on game concept and core fantasy before running ads.
- Mentions ongoing learning about thumbnails and creative ad strategies.
- Offers community support through a Discord server for further learning and feedback.
Chapters
- 00:00Introduction and CTR example
- 01:02Understanding Core Fantasy
- 01:59Why Core Fantasy Drives Players
- 02:40Explaining Core Fantasy with a Kid's Perspective
- 03:24Case Study: Title and Thumbnail Changes
- 04:06Importance of Simple Language in Titles
- 04:44Keyword Research for Titles
- 06:03Validating Strong Core Fantasy Keywords
- 07:01Comparing Old vs New Titles and Thumbnails
- 08:02Summary and Transition to Running Ads
Full Transcript — Download SRT & Markdown
Speaker A
And bro had a 1.54% CTR, which is terrible. Okay? So, I'm going to show you how I took this dude's CTR from 1.54 to where is it?
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3.27. Okay? So, more than doubled his CTR through finding a good title and making good thumbnails.
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So, if you suck at running Roblox ads or you've never run ads, this is going to be for everyone, pretty much. Whether you're advanced or beginner, there's going to be some stuff in here that I guarantee
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you haven't seen before. Let's get it. First step to advertising, okay? Before you ever run ads or even build your game. This is ooh, this is a spicy opinion. Okay?
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Before you ever run ads or even build your game, it's really important that you understand the basics of what is called a core fantasy. Okay? I'm not an expert in this by any means, so if you're top dev
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watching this, you want to flame me in the comments, stuff, go for it, dude.
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All right? I'm going to explain what I know about this topic and why it's important to actually getting a high CTR, not only in ads, but eventually, you know, high QPTR as well. All right?
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So, let's just state the obvious, like we play games to escape the real world and do cool stuff that's just not possible IRL, right? You're going to see why this ties into ads, so just stick with me, bro. Trust me, this is
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important. If you don't know what a core fantasy is, quick Google search says a core fantasy is the foundational emotional experience a game promises to deliver. Okay? It defines the specific role you play, the actions you take, and how it makes you
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feel. It is the driving reason players are drawn to a title. Kind of stuff important to understand.
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Let me read that one more time. Okay, and it's highlighted in stuff red, too, bro, if you can't see it. It is the driving reason players are drawn to a title. The driving reason. All right? Thought your boy was just
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larp maxing over here. Nah, bro. I got an e-combat background. I've been in marketing 10 years, G. Okay?
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I know a thing or two. I've read a few books or so. Not trying to flex. I mean, still learning a ton, humbly. You know, there's been tons of top devs that have humbled the stuff out of me in my Discord
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server. Super grateful for them. Shout out to them, by the way. Which you should also join, by the way, if you're not already in the server.
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But, to break this down, let's say you're a fifth grader at school, okay? And you just found a cool game on Roblox, and you're explaining it to a friend okay?
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These are essentially the same game, but which one sounds cooler, okay? You're talking to your friend, you're at lunch.
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You're like, "Hey, dude, I found this game. It's this game where you can hack into big businesses, like McDonald's, for example, or Apple, or Netflix, to steal their information." Ooh, sounds kind of like "Ooh, you can be a criminal. You can be
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a hacker. That's interesting, right?" Or you say to your friend, "Yeah, I found this game. It's okay.
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It's a game where you collect data, and then you sell it." First of all, collect data, like, what does that even mean, okay? Well, this is what happened with this game that this dude brought to me.
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I'm going to tell you what his title was before, what his thumbnail was before, what I changed it to, and how we more than doubled the CTR, okay?
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So, let's keep cranking here. All right? This was his CTR before, right here, right?
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Pretty stuff CTR. No offense to you, dude. It's okay. All right? New CTR. How do we make this happen? Well, I'm going to go through the thought process, because he came to me, and he had a really the game's super
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polished, dude. Great game, by the way. And his game was called Sell Your Data, okay?
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This is tip number one when it comes to titling your Roblox games. You want to speak at a third-grade level.
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Not just that, but do kids even care about data? Do they know what data is?
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Can they visualize it in their mind? Let's look up what reading level is the word data, okay? Fourth to fifth.
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Little too advanced. I would speak at a third-grade reading level, okay? So, sell your data. What is that fantasy?
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Like, what is that? I don't know what that means when I read that, okay?
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So, in his game, basically, you play servers, you collect data, and then you can sell it to big corporations. So, what I did for him is I went to Creator Exchange, and this is how I always start with the title,
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okay? Hot take, I always start with the title, okay? And I just type in the word data.
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I'm just thinking this keyword data, this is called keyword research, by the way, guys.
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This keyword data, let's see if any of these games have a lot of visits using the keyword data, okay?
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For me, this is RIP, right? Nothing really big. Your data brawl, maybe, but it's roleplay.
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Right? So, I start going down this rabbit hole, like, maybe we could call it like cybercrime simulator or something.
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I start looking at the keyword cyber. I'm like, okay, interesting. I see a couple things here.
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2.6 mil visits, 440K, 2.6, 8.6 okay 4.1. Interesting. Still not hitting the button, okay? I'm thinking cyber, maybe cybersecurity. I thought like maybe like fraud or like fake IDs, maybe like in the game you're selling fake IDs, cuz
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like the criminal fantasy is really strong. And then it came to me like, okay, hacker.
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These games have done really well. Just the keyword hack. Okay, look at this. In my opinion, this is a strong keyword.
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I'm not just looking at one game that has a lot of visits. I'm looking at several games that have a lot of visits.
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For me, this validates this is a strong core fantasy. Being able to hack into something. 11.1 mil, 5 mil, 20 mil. Look at There's our game right there.
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Check that out. 1.5, okay. 6 mil, 12.8. I'm like, dude, this is an interesting fantasy. Hack. Okay, then I started going down the rabbit hole. I'm like, should I call it hack a corporation? And then what I did is
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typed in what reading level is the word corporation. Okay. Too advanced. Too advanced. Fourth to sixth grade reading reading level. I was like, okay.
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Corporation, hack a corporation. Let's not call it that. What reading level is the word business?
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Okay. Third to fourth grade reading level. Boom. Hack a business. Now, it's not just the title, you guys. I want you to understand that. If you're a kid, you're scrolling through, you see millions of games, okay? You see one
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called sell your data. I don't know what that means. The core fantasy is not clear. Okay? Mixed with a mediocre thumbnail CTR, garbage. Right? Now, imagine you're a kid, you're scrolling through, you see a title called hack a business.
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Now, you need to understand the title gives context to the thumbnail. Obviously, they see the thumbnail first cuz the brain registers images first. We all know this, right?
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But, the title gives context to the thumbnail. And the title is what conveys the core fantasy. Okay? And the core fantasy is what drives players emotionally to check out the game.
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Remember, it is the driving reason players are drawn to a title. It's the core fantasy and it's conveyed in a mix between the thumbnail and the title. But remember, the title gives context to the thumbnail. Okay? So, if I had this
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thumbnail and it was called sell your data, vague core fantasy in my mind. Sell your data, what what what even is data? I'm a kid. I don't know what data is. Like I'm thinking maybe cell phone or something,
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I don't know. Or I see this thumbnail and I see the title hack a business. Interesting. So, dude comes to me. Game's called sell your data.
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Why didn't it work? Weak core fantasy and hater, harder to understand, right? Hack a business, stronger fantasy, easy to understand. Okay, that's the foundation. If you made it this far, we're about to get into actually how do I run ads? How much do I spend? What do
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I do with the 500 player highly engaged player requirement for 16 plus? We're going to s
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these lucky block games were blowing up, okay? Shoot a lucky block, race a lucky block. In my opinion, kick a lucky block, strong core fantasy. Kids love kicking [ __ ] dude. Like one of the oldest recess games
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before any of us were ever born is kicking the can down the road. Like that's old school [ __ ] Kick a lucky block, kids were like, interesting. I want to kick [ __ ] okay?
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Be a lucky block. All these games we're talking about this a lucky block, that a lucky block, but this was the first game where it's like, hey, what if you could actually just be the lucky block?
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Strong core fantasy, right? Kids at recess with his friend, dude, I found this game on Roblox. You can actually be a lucky block. Instead of just like collecting lucky blocks or opening lucky blocks, you can actually be one. Oh,
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interesting. Haven't heard of that before, right? Core fantasy. Look into this [ __ ] Okay. So, keyword research, we went over that.
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Some things to note, right? Third-grade reading level. Um some just very generic templates like verb and noun, steal a brain, rot, grow a garden, right? Be a noun, right? Be a nurse, be a firefighter, be a policeman, okay? Direct communication of core
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fantasy, escape the noun, right? Escape the tsunami, escape the whatever. You guys get this, okay?
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The best titles in my opinion and I'm going to get into how to run ads, so just stick with me, bro, okay?
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We've got to finish this point. Best titles in my opinion, strong and clear fantasy, okay? The emotional state is clear. And what I mean by that is they know immediately what they can expect to feel when playing this game. And there's
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also an implied challenge directly in the title. What do I mean by implied challenge?
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I mean when I read the title, I know what the game is about, I know that there's a challenge in the game. So, let's look at 99 Nights in the Forest, for example. 99 Nights in the Forest, okay? Implies a challenge. I have to
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survive 99 Nights in the Forest, okay? Survive the cold. Clear fantasy, clear implied challenge. Escape the zoo, okay? Clear fantasy, clear implied challenge. All right?
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That's that section. That's the foundational [ __ ] that in my opinion you need to get right before you even touch ads, bro, okay? This [ __ ] should happen when you're coming up with a game concept, in my opinion.
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Now, for thumbnails, we're going to breeze over this. I found this thumbnail for the game Be a YouTuber, okay? I saw the computer screen and I took some concepts from these hacker thumbnails, which you can see this kind of like a Matrix ones
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and zeros with the green. And basically what I did is I told it, "Hey, give me a company logo on the left and Matrix hacker [ __ ] on the right." And that's how I did this, okay?
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So, I kind of combined two concepts, like ideas from the hacking verb right here with the green ones and zeros matrix style type vibe.
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And then a proven thumbnail from Be a YouTuber, I think it is. Let me just look that [ __ ] up.
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Yeah, Be a YouTuber. So, that's my creative process with thumbnails. I'll probably make a whole separate video on thumbnails. I'm still learning a lot about thumbnails. But okay.
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Now, when it comes to running ads, okay? A lot of people overcomplicate this, but of course, get your thumbnails ready, launch as many as possible, at least 10.
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If you really want to win, launch [ __ ] 20 thumbnails, okay? The more creative the better. For actually running the ads, okay? People overcomplicate this. It's very [ __ ] simple, guys. Roblox does it for you.
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For spend, bare minimum, $16 a day, okay? Run it for at least 3 days. Let's actually just go through this, okay? If I were to create a campaign, I click hack a business, okay? Cuz I did my foundational keyword research, core
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fantasy clear. I always do all players recommended. Dude, I just do everything that Roblox recommends. 16 ad credits a day, okay? I always do daily budget, not lifetime.
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And then, oh, looks like you can have 25 credits now. And then boom, all my credits here. Select them, select them, select them. Don't change anything else, okay?
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Now, on the note of 16 plus, what I previously tried doing is advanced targeting here and changing the ages to 18 to 24, but you don't have to do that, bro. You don't have to do any of the advanced targeting [ __ ] You
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can just do all ages. Cuz if you click all ages, it's going to be served to 16 plus anyways, okay?
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Now, people are freaking out, but the fact is Roblox data pipeline sucks, okay? In the e-commerce industry, Shopify updates their dashboard every hour. In Roblox, it's like every 3 days.
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So, [ __ ] take a deep breath if you haven't seen your game get qualified yet for this 18+ [ __ ] Okay? Here we're at 60 so far. And I think I've spent How much have I spent
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on ads? 45 ad credits so far. And I'm at 60, okay? This could change in the next 2 to 3 days. Everyone needs to chill about this. Roblox will fix it if it ends up being broken. Don't trip. $16 a day, 3
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days. Check stats. If you can afford to keep spending, just [ __ ] keep spending.
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But, bro, get get your money up. Like, do commissions, get money for ads. You need it, all right? I don't know what else to tell you. This is the play that I follow, okay? This is what I was
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taught. So, run ads for 3 days a minimum. Ideally, I do it for a week, all right?
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You run ads $16 a day. What happens next? Check your stats. It's going to take 3 days for your stats to populate.
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Okay? Then, most of your stats will probably be shitty unless you're a top dev.
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You're going to want to immediately start launching updates. The same day you get your stats in, start updating immediately, okay? I watch this [ __ ] like a hawk. Play your game with live players, read feedback, understand what
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needs to be fixed, look at your funnel tracking, everything. We can go deeper into it in another video or just join the [ __ ] Discord, dude.
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Now, keep running ads, keep launching updates. Has the game hit algo yet? If no, keep running the ads. If yes, stop with a caveat. Here's the caveat.
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That's what I've been taught. Once your home recommendation impressions have surpassed your ad impressions, stop ads.
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Okay? What do I mean by that? If I go here, I go to this game.
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I go to acquisition. Okay? last 7 days. These are impressions. Okay? So, you can see sponsored ad impressions nearly 200,000. All right?
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When I would turn ads off is when this graph here shows that home recommendation is giving me 200,000 impressions.
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Some might disagree. Let me know in the comments below. I'm open to all ideas.
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I'm still learning just as much as the next guy. But, that's what I've been taught, and I think it is a very simple strategy to follow. So, again, when it comes to running ads, to make it crystal clear, $16 a day. Okay?
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Use Robux, convert them to ad credits. That's the best way. You're going to save a ton of money. Don't use USD if you don't have to. Okay?
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You run the ads, check stats. They're probably going to be shitty. Launch updates as frequently as you can while you're looking at your analytics, so you understand what actually needs to change based on what players are doing live in
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the game. Okay? And what your data is showing. Has it hit algo yet? If no, keep running. If yes, stop only if your algo impressions have surpassed your ad impressions.
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That's the strategy I do. Okay? Now, in my experience, usually it takes at least a week of running ads for you to start getting your first home recommendation impressions. And if you've done your proper research and you have a good
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thumbnail and you have good QPTR your home and you have good stats, your home impressions will skyrocket and you'll be able to stop ads sooner rather than later.
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Okay? If you guys have any questions on this, please let me know in the comments below. I know a lot of people are tweaking specifically about this thing here. I've said this so many times in my Discord server, but
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I'll say it again here. This None of us, let's just be real about this. None of us have enough data to actually understand how this fully works. Okay? update just launched on the 19th, bro. It's been 4 days.
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Okay? Usually, Roblox is hella slow when it comes to updating data here. Just all data in general, okay? Usually, hella [ __ ] slow. So, y'all need to chill.
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If you have questions about it and we find any new updates or strategies, I'm always going to put in the Discord first. So, make sure you join up. And yeah, man. Hope you guys found value from this video.
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This is how to title a game, how to make quick thumbnails to test everything. How to run ads simply as possible.
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That's it. Peace.
Topics:Roblox adssponsored adscore fantasyCTR improvementgame marketingRoblox game titlesthumbnail designkeyword researchRobux ad creditsgame promotion
