The #1 Reason Nobody Finds Your Roblox Game (How To Get Players)

Learn why your Roblox game isn't getting players and how to use unique metadata and blue ocean strategy to stand out and get discovered.

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Key Takeaways

Avoid copying templates, thumbnails, and titles to prevent lower game exposure on Roblox.
Use unique metadata and original imagery to help your game stand out in search and recommendations.
Survive market saturation by mutating your game’s presentation and targeting underserved niches.
Applying blue ocean strategy can help create new market spaces and reduce competition.
First to market games gain initial traction, but long-term success requires innovation and differentiation.

What the video covers

Many Roblox games fail to get players despite good stats due to lack of unique metadata and discovery principles.
The video explains the phases of market trends: first to market, saturation with clones, and mutation for survival.
Using templates and copying thumbnails or titles leads to lower search rankings and fewer recommendations.
Roblox official documentation advises using original imagery, unique titles, and metadata to improve game discovery.
Games that survive market saturation are those that 'mutate' by changing thumbnails, titles, and targeting underserved markets.
The 'blue ocean strategy' is introduced as a way to create uncontested market space rather than competing in saturated markets.
Examples include the 'Don't Wake the Brain Rots' trend and how some clones died while mutated versions thrived.
The importance of original thumbnails and titles is emphasized for better player attraction and recommendation.
A case study on fishing tycoon games illustrates how differentiation leads to survival and success.
The video encourages developers to innovate rather than clone to improve visibility and player acquisition.

Chapters

Why is my Roblox game not getting players even if my stats look good?

Your game might not be getting players because it uses non-unique metadata, thumbnails, or titles, which Roblox deprioritizes in search and recommendations.

What is the blue ocean strategy and how does it apply to Roblox games?

Blue ocean strategy involves creating uncontested market spaces by innovating and targeting underserved niches, helping Roblox games avoid saturated competition and gain players.

Should I use templates and clone popular Roblox games to get players?

Using templates and cloning popular games is not recommended because Roblox deprioritizes non-unique experiences, reducing your game's visibility and player acquisition.

Full Transcript — Download SRT & Markdown

Speaker A

The number one reason nobody finds your Roblox game and how to actually get players, man. This video is going to be for you if you have a great game, you launched it, you're not getting any players, and you just can't figure out why. All your stats look good, but QPTR looks like [ __ ]. CTR looks like [ __ ]. We're going to [ __ ] dive into it.

Speaker A

why. All your stats look good, but QPTR looks like [ __ ] CTR looks like [ __ ] We're going to [ __ ] dive into it.

Speaker A

It's called understanding basic principles of supply and demand. And I'm going to show you how this plays out in Roblox.

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So, what happens is is usually there's a game that blows up, okay? And we enter what I call phase one, first to market. So, let's look at this trend, for example.

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So, what happens is usually there's a game that blows up, okay? And we enter what I call phase one, first to market. So, let's look at this trend, for example.

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Rots, first to market, boom. And you got your template sellers. All of a sudden, market is flooded with clones of Don't Wake the insert whatever, okay? Now, you can scoop up a couple bucks here and there doing this. Don't get me wrong. I

Speaker A

The Don't Wake the Brain Rots, okay? Not sure if you guys remember this. This [ __ ] was probably like 9 or 10 months ago. You got this guy, he comes on the market, makes this game, Don't Wake the Brain Rots, first to market, boom. And you got your template sellers. All of a sudden, the market is flooded with clones of Don't Wake the insert whatever, okay? Now, you can scoop up a couple bucks here and there doing this. Don't get me wrong. I

Speaker A

do do clones and templates, this is the Roblox official documentation. Okay? I can put this link below.

Speaker A

personally do not advocate for templates. I don't think it's wise to use templates. There's actually research in the official documentation of Roblox, which I will show you right now. First thing I want to point out, okay? If you

Speaker A

images that have been previously published. When using thumbnail personalization, make sure all thumbnails accurately reflect your experience.

Speaker A

do do clones and templates, this is the Roblox official documentation. Okay? I can put this link below.

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topic at hand, which is why your game is not getting players. But let me show you guys something, okay? This is a game, Hack a Business, that I've been working on.

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But, it says, what does it say? Best practices for discovery. Use unique metadata. Focus on using original imagery in naming that you or your teammates created to help your experience stand out. Avoid publishing content with repetitive titles and

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Heavily inspired, okay? You look at this thumbnail, you look at our thumbnail, you're like, "Wow, very similar." Now, what's interesting is the thumbnail that's performing best, this one, is completely original, okay? Just keep that in mind. Next thing

Speaker A

images that have been previously published. When using thumbnail personalization, make sure all thumbnails accurately reflect your experience.

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Look at this. Issues that limit exposure, okay? Non-unique experiences. Experiences with metadata and place files that closely resemble existing experiences on Roblox are no longer prioritized for recommendations and might rank lower in search results.

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This is what I've seen, okay? It's not as simple as just jacking someone's thumbnail, okay? And I'm going to, I'm going to go on a quick little tangent and then I'm going to bring it back to the main

Speaker A

Don't copy titles, don't copy thumbnails, don't use the same template, cuz you're not going to get recommended. Okay, let's go back to this. Phase two, market gets saturated. What happens? All these eventually die out, maybe make a couple

Speaker A

topic at hand, which is why your game is not getting players. But let me show you guys something, okay? This is a game, Hack a Business, that I've been working on.

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change the title, they change the thumbnail, could be a similar core loop. I want to show you guys something that I find very, very interesting, okay? Is this game, Don't Steal the Bobo, still has 9.5 KCCU.

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And we have this thumbnail right here, which is a thumbnail heavily inspired by, I'll just say, by Be a YouTuber.

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Something to think about. And I'm going to give my take on this. Well, if this is your first time running a business, I'm going to tell you something that I think is very valuable.

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Heavily inspired, okay? You look at this thumbnail, you look at our thumbnail, you're like, "Wow, very similar." Now, what's interesting is the thumbnail that's performing best, this one, is completely original, okay? Just keep that in mind. Next thing

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does that have to do with Roblox? Well, we look at this guy. What did he do?

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I'll say about templates, 'cause I see a lot of people in the Discord that use templates, okay?

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So, we have this trend, Don't Wake the. All of these games are pretty much dead, right? 31 CCU, 11, 2 7 12 right?

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Look at this. Issues that limit exposure, okay? Non-unique experiences. Experiences with metadata and place files that closely resemble existing experiences on Roblox are no longer prioritized for recommendations and might rank lower in search results.

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and you go play Don't Steal the Bobo, you'll see they're the exact same game.

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Template owners mad at me for this, but bro, this is official documentation. So, what's the gist of this?

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He was the first guy to change the title to say, Don't Steal the. Okay? So, boom, new metadata. New thumbnail, okay? All these guys were using the same exact thumbnail here, where you have the bacon is hiding from

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Don't copy titles, don't copy thumbnails, don't use the same template, 'cause you're not going to get recommended. Okay, let's go back to this. Phase two, market gets saturated. What happens? All these eventually die out, maybe make a couple

Speaker A

Okay? Then we have this one. Don't steal the squishy dumplings. Because trend. Right? So, tell you guys a quick little story.

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bucks. The ones that survive, this is what's really interesting. And this is why I believe your game is not getting players, okay? The ones that survive are the ones that, quote unquote, mutate. What I mean by that is they

Speaker A

But I had a guy come to me in Discord. He made a game called My Fishing Tycoon.

Speaker A

change the title, they change the thumbnail, could be a similar core loop. I want to show you guys something that I find very, very interesting, okay? Is this game, Don't Steal the Bobo, still has 9.5 KCCU.

Speaker A

Brother, look at all these games. Look at all these fishing games. And I'm going to point out why I think some of these fishing games survived while other ones died. Why did some do well? Why did some not do well?

Speaker A

Okay? And it's the exact same game as these Don't Wake the games. Exact same game. Why did this game survive while all of these other clones died?

Speaker A

Issue is, okay? And shout out to you, man. Hopefully you don't feel like I'm putting you on blast. Issue is, first and foremost, thumbnail. We've seen this a thousand times. I want you to put yourself in the mind of a player who is

Speaker A

Something to think about. And I'm going to give my take on this. Well, if this is your first time running a business, I'm going to tell you something that I think is very valuable.

Speaker A

Okay? Now you're getting recommended all of these games. Okay? All have similar titles, similar thumbnails. Why the heck would you click on a game called My Fishing Tycoon?

Speaker A

There's something called the blue ocean strategy. What is blue ocean strategy? Blue ocean strategy is a business framework where companies create uncontested brand new market spaces to render competition irrelevant, rather than fiercely fighting rivals in saturated and existing markets. What

Speaker A

You've even seen this with my YouTube videos, right? I was the first one to make this type of content in the Roblox niche and now you're seeing copycats.

Speaker A

does that have to do with Roblox? Well, we look at this guy. What did he do?

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okay? Different title, different thumbnail, underserved market, okay? So, let's say you have fish, first to market, right? Blue ocean, chilling, eating up tons of players, eating up all the market share, just absolutely dominating. What happens?

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He changed the title. He changed the thumbnail. Let's take a deeper look into it. Okay?

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Now, all of a sudden, you have Untitled Fishing Game. You got Fish Go, Catch a Fish, My Fishing Pier, My Fishing Tycoon, Hire a Fisher, okay? So, this guy in my Discord comes to me. He's like, "Bro, why does my game have such

Speaker A

So, we have this trend, Don't Wake the. All of these games are pretty much dead, right? 31 CCU, 11, 2 7 12, right?

Speaker A

you're entering, okay? For example, with the Fishing Fantasy, like bro there's even a game that has the exact same title as him.

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Why did this guy survive? My personal take, two reasons. Number one, he was the first one to take this exact same game, which was Don't Wake the, okay? The exact same core loop. Like, if you go play Don't Wake the Brain Rots

Speaker A

Which of these games actually survived? Well, it's the ones that mutated, okay? And when I say mutated, they added a twist. Ice Fishing, okay?

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and you go play Don't Steal the Bobo, you'll see they're the exact same game.

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theme. Okay? It's not just fishing, it's cage fishing. It's not just regular fishing, it's ice fishing.

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But, why did his game survive? My personal take is new title, right? He was the first guy, from what I remember, 'cause I watched this whole trend mutate.

Speaker A

All those ones have lower CCU. Now, I'm just talking about it from a marketing perspective.

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He was the first guy to change the title to say, Don't Steal the. Okay? So, boom, new metadata. New thumbnail, okay? All these guys were using the same exact thumbnail here, where you have the bacon is hiding from

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Are you the first one to ever release a good fishing game on Roblox? Or is it phase two where everything is super saturated? If it's phase two, brother, you got to mutate. What do I mean by mutating? You need to make

Speaker A

this giant character, right? All of these guys, exact same thumbnail. He said, "Screw that. I'm going to make a new thumbnail, new title." Boom. This game is still printing, bro. Same exact core loop.

Speaker A

You guys get what I'm saying? Cuz I had this guy come to me and he was like, "Dude, why is nobody playing my game?" Well, brother, you got to understand what market you're entering first. Is it a blue ocean? Are you the

Speaker A

Okay? Then we have this one. Don't Steal the Squishy Dumplings. Because trend. Right? So, tell you guys a quick little story.

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It's It's risky, very very risky to enter a brand new market. Okay? Meaning, you just come up with a fantasy there's no demand for it. I'm going to show you an example with the airport fantasy, for example. Okay? I type in

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And then we're going to summarize what's the key takeaway of this video, 'cause it's a lot of yap, a lot of ranting.

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But, there's not a lot of people that are really executing well in this fantasy. So, that's free game for you right there. If you want to get in the airport fantasy, another one is firefighters.

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But I had a guy come to me in Discord. He made a game called My Fishing Tycoon.

Speaker A

Is he looked at the hide and seek genre as a whole, saw tons of demand, but he saw poor execution. He came in and he just ate market share. So, what you want to do is you want to find

Speaker A

Now, I want you to think about just the fishing fantasy, for example. Okay? If I go into Creator Exchange and I just type in the word fish.

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Okay? You want to look for fantasies that have tons of demand. How do I demand? You just type in the fantasy on Create Exchange.

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Brother, look at all these games. Look at all these fishing games. And I'm going to point out why I think some of these fishing games survived while other ones died. Why did some do well? Why did some not do well?

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Nine times out of 10 you do that, you're always going to win. So, again, key takeaway, find a market with tons of demand that hasn't been innovated on in a long time. Let me show you guys one more thing from Cole's checklist, cuz I

Speaker A

Okay? So, he comes to me. He has a great game. It's called My Fishing Tycoon.

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Think about everything we're talking about the blue ocean strategy. I'm going to show you a conversation I had with a buddy of mine that works at very reputable gaming company, one of the biggest, if not the biggest gaming

Speaker A

Issue is, okay? And shout out to you, man. Hopefully you don't feel like I'm putting you on blast. Issue is, first and foremost, thumbnail. We've seen this a thousand times. I want you to put yourself in the mind of a player who is

Speaker A

And here's what's interesting. You would think that the players of that game are just typical Roblox players, maybe young kids, teenagers, but he told me that the players that play Emergency Roleplay are literally first responders.

Speaker A

interested in just the fishing fantasy in general. Okay? You log into Roblox, you've played the crap out of Fish It, which was probably one of the first to market. Actually, I think Fish was the first to market.

Speaker A

So he has adults playing Emergency Roleplay cuz they want to roleplay what they do for a living, which is being a first responder, and there's no good games anywhere else other than Roblox.

Speaker A

Okay? Now you're getting recommended all of these games. Okay? All have similar titles, similar thumbnails. Why the heck would you click on a game called My Fishing Tycoon?

Speaker A

Okay? This is a lot of yap, but what's the TLDR? Is you want to find a game, or sorry, a fantasy that has high demand, okay?

Speaker A

This is where blue ocean strategy comes in, 'cause what happens, you'll see this with any market ever. There's always the guy that's first to market. You've even seen this with the template market.

Topics:Roblox game discoveryRoblox game promotionRoblox templatesgame metadatagame thumbnailsblue ocean strategygame marketingRoblox game tipsplayer acquisitiongame development

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