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You've been chasing the wrong number your whole life. The poorest people on earth always are going after this stuff versus cash flow.
Learn why cash flow matters more than net worth and how to manage your money for true financial freedom.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Cash flow is the true indicator of financial health, not net worth.
- Tracking monthly cash flow helps prevent financial surprises and lifestyle inflation.
- Building a financial cushion is essential for stability and peace of mind.
- Investing in assets that generate consistent cash flow leads to real wealth.
- Financial freedom comes from managing the gap between income and expenses effectively.
What the video covers
- The video explains why focusing on cash flow is more important than net worth for financial security.
- It highlights how the poorest chase net worth, while the rich obsess over free cash flow.
- Sam Zell's real estate strategy is used as a case study to show the power of cash flow over paper wealth.
- Cash flow thinking applies to everyone, regardless of income level, and starts with controlling the gap between income and expenses.
- The video stresses the importance of tracking monthly cash flow rather than annual net worth.
- It warns against lifestyle inflation and treating a good month as the new normal.
- The difference between looking rich and being rich is emphasized, with cash flow as the true measure of wealth.
- Practical advice includes calculating your monthly financial floor and tracking income versus expenses monthly.
- The video encourages building a financial cushion and investing in assets that generate cash flow.
- It promotes a mindset shift to prioritize cash flow for long-term financial freedom and peace of mind.
Full Transcript — Download SRT & Markdown
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When you learn as an investor over multiple decades, the only thing that matters is free cash flow.
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That's it. When you change your lifestyle, you don't look like you're buying really expensive clothes.
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No, I'm not buying really expensive clothes. Are you buying things? Are you buying things that you wouldn't have?
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No. No. I have a little one-bedroom apartment with a mattress on the floor.
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That's the place where I live. The Federal Reserve found that 37% of American adults couldn't cover a surprise $400 expense with cash.
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The extra money should go into something that gives you money. You want your money to have babies.
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This is the time to not waste money as a company or as a human being.
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So, this is bigger than money. It's about whether you actually own your time or whether you spend your best years of your life working for a number that can't pay a single bill.
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Don't spend money on stuff until you have cash flow that can buy stuff.
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Money's got to circulate. It's not only a servant, you got to keep it moving. It's a servant, and you can put this to work. Let me tell you about a man who understood this better than almost anyone. His name was Sam Zell. He
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was a son of immigrants who fled Poland right before World War II, and he grew up in Chicago obsessed with one question: not how much is something worth on paper, but how much cash does it actually put in my pocket?
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So, while everyone else chased shiny buildings and big price tags, Sam Zell went hunting for what he called dead properties, real estate that other people had given up on after a crash.
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He bought them cheap, fixed the money problems, and turned them into machines that spit out cash every single month for him. So in effect, the way we took over all that real estate was, you know, we'd make a deal with a bank or make a deal with an insurance company. We'd take over management. We'd stabilize the cash flow.
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People started calling him the gravedancer because he made his fortune dancing on the graves of deals everyone else had walked away from.
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What did you mean by the gravedancer? In the 70s, I was involved in buying up an enormous amount of distressed real estate.
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And this part proves hopefully the whole point of this video. In early 2007, Sam Zell sold his giant office empire for around $39 billion, one of the biggest deals of its kind that had ever been done. He didn't hold on so he could
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feel rich on paper. He looked at what the cash was really worth, decided the price he was offered beat the buildings, and he sold right before the market crashed. And those same buildings lost a fortune.
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But we're constantly trying to assess what we think the assets are worth relative to the stock price. And in the case of Equity Office, we did that on a regular basis, and then all of a sudden somebody came along and
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offered us a number that was materially higher than our NAV. Sam Zell never fell in love with the number on the page. He fell in love with the cash flow and knowing exactly what it was worth, and
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that's why he won. Now, you might be thinking, "Okay, that's a nice story for a billionaire, but you're not sitting on a real estate empire. You've got a job, some bills, not a lot left over at the end of every month. So, how does any of
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this apply to you?" Cash flow thinking doesn't start when you're rich. It starts right now at whatever income you're at today. It's a gap between what comes in and what goes out and what you choose to do with that gap.
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So someone earning $40,000 who controls their cash flow has more real freedom than someone earning $200,000 who spends every dollar the moment it lands. The person on the smaller salary who keeps a cushion and slowly buys assets
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sleeps fine at night. The person on the bigger salary who then buys the bigger house with the bigger car payments is one mispayment away from a complete nightmare, and everyone around
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them thinks that they've made it. How much they were making never was the thing that was keeping any of them safe.
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The flow was the cash flow. So, you don't need permission to start thinking this way, and you don't need to feel ready. So, let me show you exactly how the people who obsess over cash flow actually run their money step by step,
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starting from wherever you're standing today. If you've been here before, drop a hashtag believe in the comments below so I can feature you here in a future video. And if you're new, welcome to Believe Nation, the only channel that
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helps you believe in yourself daily, one video at a time. Believe. Stop weighing yourself. Start watching the flow. Net worth is a picture. It's a photograph. It's a single moment frozen that says here's what you'd have if you
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sold everything today. Cash flow, that's the movie. It's moving. It shows you what's actually moving into your life every single month. And that's the number that decides actually how well you sleep at night. So the first shift
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is just a mindset one. Stop checking your net worth once a year and start tracking your cash flow every single month. It's important because it saved more businesses than any clever marketing strategy ever has. Cash flow is the problem. You can run a business
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that looks profitable and is profitable on paper, and it still goes broke because the money you're owed shows up too late to pay the bills that are due right now today. The same thing happens for a lot of families. For the typical American
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family, the home is the single biggest thing they own. And you can't spend a house. You can own a place worth half a million dollars and still feel sick every time the furnace breaks because you can't get the money out of the
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house. It's a number, not a dollar that you can actually go off and use. So, here's what I'd love for you to think about this week. Figure out your monthly floor. Add up what your life actually costs to run. Your rent or your
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mortgage, the food, the gas, insurance, phone bills, the kids, all of it. Let's say that comes to $4,000 a month. Now, your floor isn't actually $4,000 a month because you have no cushion. So, your floor is $5,000. You don't feel safe. You
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don't celebrate. You don't upgrade anything until the money coming in clears that number every month, month after month, month after month. Write that floor down and put it where you need to see it. Then do one simple thing. At the
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end of every month, write two numbers next to each other: what came in and what went out. That's it. Two numbers, 12 times a year. That tiny habit will teach you more about your money than any budgeting app you'll download and forget
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about in the next week because it forces you to look at the reality in the face on a schedule. And remember one rule that messes almost everybody up. Profit is after cost. A big month is not a green light to go inflate your life. A
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big month is your chance to build the cushion higher because next month the bills show up again whether you had a good week or good month or not. The mistake that wrecks so many people is treating one good month like it's the
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new normal. They upgrade the car, they upgrade the apartment, they get crushed when the next month comes back down to earth. So when you measure this every 30 days instead of once a year, you catch the small leaks while they're still
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small before they get a chance to actually crater your entire bank account. Learn the difference between looking rich and being rich. Looking wealthy and being wealthy are two completely different things. And the gap between them is where so many people slowly
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drown. You lease the luxury car, the giant house with a giant mortgage, the watch bought on a credit card. All
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drown. You lease the luxury car, the giant house with a giant mortgage, the watch bought on a credit card. All of that is cash flowing out of your life every single month. It looks like wealth and it feels like wealth, but it does
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the opposite of what wealth actually does. It's drying you out while you're smiling for the picture. Right? Being rich is boring on the outside. Being rich is cash flowing in while you are sleeping. Look at Ingvar Comprad, the
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man who founded IKEA and built a fortune worth tens of billions of dollars. He drove the same old Volvo for 20 years.
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He flew economy class. He furnished his own home with the budget furniture his own company sold. He wrote memos on both sides of the paper to save money. He didn't need to look rich because he was too busy actually being rich. And being
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rich meant keeping the cash working instead of burning it to try to impress strangers who don't pay his bills. So ask yourself a honest question about every big purchase. Is this thing going to put money in my pocket or pull money
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out of it? A reliable car that gets you to work as a tool. A car that costs you $800 a month so people think that you've made it is not a tool. It's not helping you. Same thing with the house. A home
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you can comfortably afford can be your base. A home that eats 45% of your income every month now is not a base.
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It's a it's a cage that you've built for yourself with a nice kitchen. When you start seeing the world this way, you stop chasing the appearance of wealth and you start building the real thing underneath. And I believe that being
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leads to doing. So the moment you decide to be the kind of person who watches their cash flow, the smart choices stop feeling like it's this big sacrifice and just starts feeling like a piece of who you are.
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Turn your extra dollars into little workers. So, this is fun and I think it's one of the moves that separates the people who obsess over cash flow from everybody else. When they have a surplus, they don't just spend it and
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they don't just let it sit there losing value. They turn it into an asset that pays them back. So, every extra dollar becomes a tiny little worker whose only job is to go out and bring home more dollars. That worker can take on a
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variety of shapes. It can be a slice of a business. It can be a dividend paying stock. Uh it could be solid companies that send you checks every few months just for holding their shares. It can be a rental unit that pays you rent while
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it slowly pays itself off. They can be your own skills packaged into something that sells while you sleep, a course, a template, a product. The shape doesn't matter so much as what's the direction we're taking. You're taking money that
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only shows up once, your paycheck, and you're converting it into money that shows up again and again without you having to continue to trade another hour of your life. There's a strategy I love that you probably not using yet. Instead
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of just charging a one-time fee for your work, you take a piece of the thing that you're trying to help build. So if you help a company double its revenue and instead of a flat fee, you own a
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percentage of the upside. Now you get paid long after the job is done and you get paid while you sleep. Own the outcome, not just the hour that you're working. And start smaller than you think you're allowed to. You don't need
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a fortune to buy your first tiny worker. You could put $50 into a dividend stock this month and $50 the next and it feels like nothing at first, but you're not really buying the $50. You're building the habit and the identity of an owner.
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And the owner is the person who eventually gets free. And then keep your eyes on the real exit strategy that every serious person is building towards. Even if they don't say it out loud, you work hard now so one day your
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investments take over. You are not supposed to trade your time for money until the day that you die. You're supposed to build enough cash producing assets that the assets then carry you and your time finally becomes your own
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again. Also, if you want to take real action after this video, I made a free worksheet just for you. It covers the top lessons from today, gives you space to write your biggest takeaways, and helps you build a simple action plan.
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It's 100% free. Just click the link in the description below to go grab it, and I'll see you there.
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Watch the timing, not just the total. Most money trouble is not a total problem. It's just a timing problem.
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your expenses come in fast and it's on a pretty strict schedule and they don't care about your feelings or your reasons or your excuses and your income comes in slower later and sometimes not on the day that you expected it and that
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mismatch is the exact reason that good hardworking people end up stressed and short at the end of the month even when the yearly math should work out fine. So you have to ask yourself the question that the smart operators always ask.
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What expenses hit fast and what payments can get delayed? Once you can see the gaps, you can build for them instead of uh getting surprised or getting ambushed by them. You keep a reserve that covers at least a few months of your floor. So
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one slow month doesn't turn into a full-blown panic for you. Line up your bills so they land after your paycheck, not the day before. Call the companies you pay and ask to move your due dates a little bit later. It sounds too simple
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to matter, but moving a bill from the 1st to the 15th can be the difference between a smooth month and a super stressful one. So, give yourself a buffer between the money going out and the money coming in. And watch how much
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calmer everything feels once the timing is on your side instead of against you. And this is the real reason that cash flow beats net worth in the life that you actually live. Net worth does nothing for you on the days that the
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roof leaks and the client hasn't paid yet. A cushion of cash flow is what lets you handle whatever life throws at you without falling apart or reaching for a credit card at 22% interest. So, think about a bird sitting on a branch. She
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isn't afraid of the branch breaking because her trust was never in the branch. Her trust was in her wings.
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Build your cash flow and build your cushion and you stop being afraid of the branch as well. Your security stops depending on one job or one client or one lucky year and it starts depending on a system that you can control.
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Make your money. Refuse to sit still. This shift might be the biggest one. And this is really about your own identity.
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People who build lasting wealth treat their money like it has a job to show up for every day. Lazy money, money sitting in a checking account doing nothing, is money that's slowly losing to rising prices, inflation year after year.
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Working money is money that's out there earning more of itself while you rest, while you're with your family, while you're sleeping. So, put your money to work and keep it there. Reinvest what your assets pay you instead of just
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spending it all the time and let it compound. When your dividends buy more shares and those shares pay more dividends and you keep repeating that loop, you've started a snowball that grows bigger on its own without you having to do anything. That's a whole
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secret hiding behind almost every fortune that you look up to, the people that have had massive success. It usually wasn't one giant lucky break. It was cash flow reinvested with patience over a long stretch. So, that becomes enormous. The dividends the market pays
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might only be a couple of percent a year. And that might sound really small, but a couple of percent that keeps compounding and keeps buying more of the machine turns into real money and real freedom faster than you think. So, if
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you look at it this way, let's do some numbers. If you put $500 a month and let everything it earns buy more of itself, in the early years, it barely moves, right? And you'll be tempted to just quit. But somewhere down the road, the
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growth your money makes each year becomes bigger than what you're putting in yourself. And that's the moment the whole thing turns into a machine that works harder than you do. So few people ever get there. And it's for one reason.
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They cash out the little payments early to buy something shiny and they kill the snowball before it ever starts getting rolling. So don't be the person who does that, right? Plant a seed, protect it, and let it grow into a tree that feeds
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you for the rest of your life. If you have the ability to do this and you have the responsibility to do it, if you can build a life where the money flows towards you instead of away from you,
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then you must because that freedom, it's not also not just about you. It's about the people who depend on you, the causes that you'd love to support and the version of you that finally gets to stop worrying and start living. So don't wait
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for permission. Uh don't wait for you to feel ready. Ready doesn't just come on its own. And you know when the best time to start is right now. How about right now?
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You're not behind. You were just measuring wrong. So, you're not behind. You just spent years measuring the wrong number. And now you know better. So, start watching what actually flows into your life. You protect it. You grow it.
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And you put it to work for you. Your purpose comes from your pain. And the money stress that you've carried can become the exact reason that you finally take control. And congratulations.
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You're one video closer to who you're meant to be. Little leave. I analyzed 50 self-made millionaires and here's what they all do. Getting rich in America is far more ordinary than anyone ever told you. Can I get rich if I just have a
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salary? Do you think? [music] Yeah, you can. But if you want to make a couple million dollars, 100%.
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Can everybody do that? It's only not accessible to you if you're a lazy piece of that wants to do nothing.
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I think earning money is one of the simplest things I ever learned and it's one of the most misunderstood things.
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I went through the research on America's self-made millionaires and 80% of them are the first generation in their family to ever be rich. According to Dr. Thomas Stanley and Dr. William Denko's national study in the millionaire next door.
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I was raised on a farm with my grandmother um for the first six years of my life. If you'd asked me at the time if we were poor, I probably would have said [music] no because when you are living it and you don't know
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anything else, you think that's [music] the way life is. My car was my home where I'm going to live. Got a blanket, a pillow in there, and all the other stuff [music] went in the trunk or in the other seat. Uh, and
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then to eat. I figured out a way to eat off $2.50 a day. So, this isn't really about money for you. It's about whether you get to decide what your life looks like or whether you spend the next 40 years
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letting a paycheck decide it for you. The paycheck is one of the most sinister plots ever pulled upon a human being. If you need a paycheck, you've sold your soul.
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Your time is limited, so don't waste it living someone else's life. There was a woman named Anne Shyber who spent her whole career as an auditor at the IRS and she was passed over for promotion again and again, never once earning more
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than about $4,000 a year. When she retired in 1944, she had a small pension and around $5,000 in savings to her name. And that was it. That's the whole pile. She lived quietly and frugally in the same tiny rent controlled New York
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apartment for decades. And to anyone passing her on the street, she just looked like a little old lady was almost nothing. When she passed away in 1995 at the age of 101, the world found out she had turned that $5,000 into an estate
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worth $22 million and she left every penny of it to fund scholarships for young women. She never won the lottery.
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She never started a company. She simply bought shares in strong brandame companies that she understood like Coca-Cola, PepsiCo, reinvested every single dividend and then did the hardest thing of all, which was to leave it alone for 50 years while it compounded.
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Nobody handed Ann a dollar of it. She built it one careful decision at a time with habits so boring that the people right next to her never even noticed.
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And when I sat down and looked at 50 self-made millionaires to see what they actually have in common and wasn't the exception. She was the rule. The same pattern showed up again and again in the retired auditor and the billionaire. And
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that's exactly why this is so good for you. Now, you might be thinking, "Okay, that's a nice story, but that woman had 50 years to let it grow, and you don't have that kind of runway or that kind of
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patience." So, try to hear me on this because it matters more than almost anything that I'll say today. The research doesn't say that you need a high salary or a head start or a rich uncle. It says you need to do a small
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set of specific things consistently starting from wherever you are starting today. The Federal Reserve found that there are now around 16 million millionaire households in the United States, which is roughly one in eight American families and the vast majority
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built it themselves. The reason this feels out of reach for so many people, it's not your income. It's that nobody ever showed you the actual pattern. So, you've been guessing. So, let me show you the pattern because once you see
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what these people repeat over and over, you can't unsee it. And you can start running it this week.
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Decide it's yours first. So before any of them had a single dollar of proof, they decided they were allowed to be wealthy. This might sound soft and especially as point number one, but it's the most important one on this whole
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list. So stay with me. Henry Ford said it best. If you believe you can do a great thing or you believe you can't, you're right either way. The self-made millionaires I studied didn't wait to feel rich before they started acting
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like an owner of their own future. They switched the order that you've been probably living your whole life. They became the kind of person who builds wealth first in their identity and then the daily actions followed naturally from that identity. So being leads to
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doing when you wake up already seeing yourself as someone who is fully responsible for your own financial life.
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You stop buying things to look impressive to strangers and you start buying assets to actually become wealthy. And this is the part that almost nobody talks about. The research on self-made millionaires found that they score skyhigh on emotional
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stability and they're comfortable being different from the crowd. They had to be because acting wealthy and looking wealthy are opposite habits and they chose to actually be it. So that one shift that deciding that it's yours before your bank account agrees is the
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foundation underneath every other habit that I'm going to give you today. Your circumstances right now are a good start, and your only job is to decide that you're meant for far more than them. The bird sitting on the branch
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isn't afraid of the branch breaking because her trust isn't in the branch. It's in her own wings. That's the mindset that you're building. So, you need to stop needing your situation to be perfect because your confidence lives in what you're capable of, not in what
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you currently have. Get killer at one thing. So, self-made millionaires, they got genuinely great at one thing before they ever tried to do everything. There's a popular idea floating around that you need seven income streams or 25 streams of income
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to get rich. So, people go and they start seven mediocre projects at once and then they wonder why none of them ever take off. The self-made millionaires, they did the opposite.
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They went all in on becoming genuinely excellent at one skill or one business and they let that one thing become the engine that funded everything else later on. So, think about this like an edge of a puzzle. you're working on. You build
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the borders first. You get one strong frame locked in and then the middle pieces become easy to fill in. An Shyber mastered exactly one boring strategy owning great dividend companies and never selling them. And she ran it for
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50 years straight. The richest investors alive will tell you the same thing that they got wealthy by going deep on one approach and refusing to get bored with it. The multiple streams of income that you hear about are real, but they show
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up at the end of the story, not at the beginning. They come from owning one thing so completely that it overflows into the next. So, pick your one thing right now. Get so good at it that you become the obvious choice in your own
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little corner of the world. The person that people call first. Depth beats spread every time, especially in the early years when your energy is your most limited resource.
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Spend less than you make. Okay, so this is the habit that built A's $22 million empire, and you can copy it starting with your very next paycheck. They live below their means while they were building on purpose, and they never
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apologize for it. Dr. Stanley's research found that the typical self-made millionaire invests close to 20% of their income every single year. His study even found that more than six in 10 of them could tell you precisely what their household spends on food,
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clothing, and shelter each year. That's not something glamorous and that is the entire point. These are people who could easily afford the flashy car and chose the reliable used one. Who could afford the giant house and chose the sensible
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one so that the gap between what they earned and what they spent could go straight to work for them. So you don't have to live like a monk for the rest of your life. You just have to win the
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early years by keeping that gap as wide as you can and pointing it at assets instead of stuff that impresses people that you don't even like. Every dollar you don't spend on looking rich is a dollar you can spend on actually getting
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rich. The discipline you show in the next 24 months is what buys your freedom for the next 40 years.
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Make your investing automatic. Self-made millionaires, they set their investing on autopilot so their own emotions can never get in the way. So here's a stat that surprised a lot of people when I found it. Dr. Stanley found that fewer
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than 10% of millionaires are active traders who buy and sell within a single year and that a full 42% of them made zero trades at all in the year before they were surveyed. They are not glued to the screen reacting to every scary
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headline and every hot tip that they get. They set up a simple system where a fixed percentage of every dollar that they earn, often around 10% gets routed straight into long-term investments before they can even feel it leave. And
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then they let time and compounding do the heavy lifting for them. This is leverage of the quietest kind. Your money keeps working at two in the morning while you sleep every weekend, every holiday, never calling in sick, never asking you for anything. And the
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discipline to leave it alone is its own kind of superpower because the urge to panic and sell is what wrecks the results of almost everyone who tries.
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The ones who win at this aren't the smartest about the market. They're the ones who took themselves out of the decision entirely and let the machine run on autopilot. So set up the automatic transfers this week, even if
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it's tiny, and then protect it like it's sacred. Guard your time like gold. Self-made millionaires fiercely protect the one thing they can never make more of, which is their time. The self-made people that I studied value their time almost
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infinitely over their money. And they run their days through a simple filter that I like to call eliminate, automate, delegate. So, first they eliminate the roughly 80% of activities that keeps them busy but broke. The stuff that feels like work but never actually grows
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anything. And then they automate whatever piece of software or bit of AI can handle for them on repeat. And then they delegate what's left over to someone else. Even if it starts with just one virtual assistant for a few
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hours a week, what they keep for themselves is the small precious slice of work that only they can do. The work that actually multiplies the money. And you can start this today with nothing but your own calendar. So look at
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everything that you did last week and ask which of it a wealthy version of you would have eliminated, automated, or handed to somebody else. Then go reclaim those hours and spend them on the one or two activities that genuinely build your
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future. Rich people aren't busier than you. They're just ruthless about what they refuse to do because they understand that every hour spent on lowv value work is an hour stolen from the work that makes them become free.
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Build your circle of 50. Self-made millionaires understand that relationships are the highest form of leverage that you will ever have. The richest people don't grind away alone in the corner hoping that someone discovers them. They deliberately build a small
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circle of the right people who can spend life-changing opportunities their way. So, one of the things that I do in our Movement Makers program is I teach making a list of the 50 people in your world who could refer real money or open
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up real doors for you over the course of a year. And instead of cold pitching them or begging them for scraps, you invite them in. You make them look good.
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You start a show. You serve them first. You build a genuine relationship. You invite to interview them before you ever ask a thing. The wealth follows a trust always in that order. And it's not just who you know, it's what you offer them.
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So the premium things that people actually pay for come down to a few simple words: community, convenience, customization, and real coaching. And the self-made build their relationships and their offers around delivering exactly those things. When you become the person who gives before you ask for
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anything in return, doors start to swing open that money alone couldn't open. So you cannot do everything yourself. And none of the 50 millionaires that I studied ever tried to. They surround themselves with people who raised the ceiling on what was possible and then
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they did the same thing for others. Never stop learning. Self-made millionaires, they never stop feeding their own mind because the self-made treat learning like a job that never ends. So there's a researcher named Tom Corley who spent 5 years studying the
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daily habits of 233 self-made millionaires. And one finding stood out for me above the others. A full 88% of them read at least 30 minutes every single day for self-education. So books on their craft, biographies of people that they looked up to, anything that
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made them just a little bit sharper. Among the people in the study who were struggling financially, only 2% did the same. That gap is pretty big and it compounds over the years exactly like money does. The self-made pour hours
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into their own education long after school is over and the tests have stopped because they know that the highest returning asset on earth is this right the one sitting between your ears.
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They chose a biography over entertainment and one hard book over 10 easy distractions on purpose every day.
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So build that habit starting today. Read 20 pages a day. Watch a YouTube video that's educational a day. Take a course that you've been putting off. Get close to the people who are 10 steps ahead of you and learn how they think. You don't
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have to be the smartest person in any room. You just have to refuse to stop getting better because the version of you that keeps learning is the exact version that eventually gets wealthy.
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Anchor it to mission. This last one here holds everything together, and it's that for these people, the money was never the actual point. So, when you study them up close, self-made millionaires, almost none of them got out of bed every
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day just chasing dollars. They were chasing a mission, a problem that they were obsessed with solving, a family that they were determined to provide for, a mark that they wanted to leave on the world. The money is just a way of
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keeping track. And here's why that matters, I think, in the most practical way. Because a mission is what gives you the staying power to run these boring habits for 10, 20, 30 years, long after your motivation is gone and like people
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aren't clapping for you. Even the most successful people I studied spent a huge chunk of their days, fighting doubts and fighting their fears, and only a small slice of their time feeling unstoppable.
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The mission is what carries them through the doubt. Your purpose comes from your pain, from the exact thing in your life you never want anyone you love to go through. When you build your wealth on top of a reason that big, then the
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frugality stops feeling like sacrifice and it stops feeling like waiting because every dollar is buying you something that you actually care about.
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So if you have the ability to build this kind of life, then you have the responsibility to do it. If you can, then you must.
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You're closer than you think. So, when I lay all 50 of them side by side, these self-made millionaires, the pattern is is pretty simple. And that's maybe the best news that you'll hear all week.
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Decide that it's yours. Master one thing. Spend less than you make. Invest automatically. Guard your time like gold. Build real relationships. Never stop learning. And anchor it all to a mission that's bigger than money. None of that requires a rich family, a genius
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IQ, a lucky break. It requires you to start and to keep going when it's boring. And the best time to start right now. You're far more capable than your current bank account is whispering to you right now. And the quiet, ordinary,
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almost invisible habits that built every one of these fortunes are sitting right in front of you as well, waiting for you to simply pick them up and run. Now, let's learn the AI business model that is making millionaires this year. This
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is the first moment in history where one person with a laptop can out earn an entire company. AI is real and it is going to change every industry.
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Generative AI is on track to add up to 4.4 trillion dollars a year to the global economy [music] according to McKenzie.
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And that number is a window into the biggest wealth shift of your lifetime. The ability to use these tools is both fun and empowering. [music] And the people who stepped through it in the next 12 months are going to look back on
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this year as the year that everything changed for them. Let me tell you about a guy named Tony D. [music] He was a software engineer with a safe six-figure job at a big tech company. Good money, good title, the kind of job you're
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supposed to feel lucky to have. But he wanted to build his own thing. And so he walked away from it and started shipping tiny products that he built on his own.
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building in public where the whole internet could watch him either win or fall on his face. Then the AI wave hit and he built a tool called typing mind.
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It's a faster, cleaner, [music] more powerful way to use AI chat with a better interface and extra features that the heavy users really love. One specific problem with one clean solution. And here's the best part. He runs the entire business completely
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alone. No employees, no office, no team, just him and a laptop, often working while he travels the world. And that one tool pulls in over $130,000 a month. He posts his exact numbers in public, so it's not just a rumor. You can go and
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check for yourself. He didn't raise millions from different investors. He didn't hire 50 people. He found one expensive problem, pointed AI at it, and let the technology do most of the heavy lifting that he used to then build his
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whole company. That is the AI business model that is making millionaires right now. One person, one specific problem, AI doing the work of an entire team.
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Now, here's where your brain often goes and tries to fight. You're thinking, "That's great, but Tony, he's a coder.
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I'm not technical. I can't build a tool like that. I wouldn't even know where to start." And this is where we got to relax because we need to shift the thinking. The model is not about coding.
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Tony built a product, but the exact same model works as a service. And the service version doesn't need you to write a single line of code. You bring the relationships and you bring your judgment. AI does the work. You can
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deliver the work that used to take a whole agency for a handful of clients and keep the money because you don't have the team to pay. The tools have gotten so good that the only thing standing between you and this is a
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decision just to start. So, let me show you exactly how it works step by step.
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Step one, pick one specific expensive problem. The biggest mistake people make is trying to help everybody with everything. They want to be a general AI consultant who does a little of this and a little of that. That never works. The
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money is in being laser specific. So Tony Den didn't build a tool that does a hundred different things. He built one tool that solves one problem really well. Making AI chat faster and easier for the people who live in it all day
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long. That's it. One specific painful problem that people pay real money already to solve. So your job is to find your version of that. Pick one type of person and one expensive headache that they might have right now. Maybe it's a
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small law firm when they need their client intake handled. Maybe it's uh real estate agents who need their listings written up and their follow-up emails sent off. Maybe it's local restaurants that need their social media run, right? The key word is expensive.
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You want a problem where people are already spending money because that means demand is already proven. You're not creating a brand new market. You're entering one that already exists and doing it faster and cheaper with AI. So, here's a a quick test to find your
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problem. Look at what businesses around you are already hiring people to do that is boring, that is repetitive, and that is timeconuming. Writing product descriptions, answering the same customer questions over and over, editing videos, building simple reports, following up with leads. Every one of
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those is a task that AI can now do in a fraction of the time. And every one of those is something a business is already paying real money for. That is the opening for you. The line between what
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you do and who you serve has to be completely straight. When you try to serve everyone, you connect with no one.
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When you go all in on one specific person with one specific problem, then you become the obvious choice to work with. So before you go do anything else, get super clear on this. Who do you help? And what's one expensive problem
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you do solve for them? Write it down in one sentence. If you can't say in one sentence, you're still too broad. Keep narrowing down until it's sharp.
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Step two, start high, not cheap. This is where so many entrepreneurs sabotage themselves. They think the way to start is to sell something cheap. A $20 ebook, a $50 miniourse, a small digital download. And I'm telling you, that's
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the slow road to go to nowhere. Right? When you sell cheap stuff, you need thousands and thousands of customers just to make a living. And finding thousands of customers takes a massive, expensive marketing machine that you don't have yet. So just switch the math.
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Go high ticket from day one. So let's look at how easy the numbers can get. So imagine you charge $2,000 a month to deliver an AI powered service. You only need four clients to hit $96,000 a year.
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Four clients. You can manage four clients from your kitchen table. Now picture eight clients and now you're nearly at $200,000 a year still working alone. That's the power of starting high. A small number of clients who pay real money is a hundred times easier to
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manage than a huge crowd of people who are paying you pennies. And high ticket does something else for you. People actually take it more seriously. When someone pays you $2,000 a month, they show up, they do the work, they get
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results, and they refer their friends. So, don't be scared to charge what the work is worth. The AI does a lot of the heavy lifting on delivery, which means your margins are huge. You're not paying a team. You keep almost everything. But
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there's also one more reason why high ticket wins. With a small number of clients, you can give each one an incredible experience. You know their names, their businesses, their goals.
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You answer quickly. You overd deliver. That kind of care is impossible when you're just drowning in thousands of low-paying customers. And it's exactly what turns a client into somebody who stays for years and sends you everyone they know. So start high, serve a few
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people incredibly well, and let that fund everything you build. Next, step number three, let AI do the work a team used to do. So this is the engine that makes the whole thing run. The reason one person can now do what used
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to take 20 people is that AI handles most of the actual labor. So your job is to build a simple system where the machine does the repetitive work and you do the thinking. Run everything through three filters. First, eliminate. Look at
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your day and cut anything that actually doesn't move the needle forward. I used to write detailed notes for a a group of mine that I later found out nobody ever read. So I cut it out completely. Be honest about what's just busy work.
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Second, automate. Anything repetitive, give it to AI. Turning a single long form video into 20 short clips, transcribing every call so that you never lose an idea. Uh drafting your outreach messages, writing your first drafts of your client work, organizing
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your research. AI can do all of that in minutes. Third, delegate. For a few things AI can't do and shouldn't do, you get help. You can hire a part-time assistant for 5 to 10 hours a week to start. So, you learn to lead without the
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weight of having a full-time salary. When you stack these three things together, something pretty wild happens.
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You start delivering professional level work at a speed that looks impossible for your clients. They think you have a whole team behind you and it's just you and your AI. Now, let's look at a a simple client. So, say you land a client
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who needs 30 social media posts a month, a weekly newsletter, and all of their customer emails answered. A few years ago, that's three completely different hires. Today, you sit down with AI, you feed their brain and their voice, and
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you generate first drafts of it all in an afternoon. You spend the rest of your time editing, adding a human touch, your taste, and making sure that it's excellent and you're proud of the client sees agency level output. Your actual
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cost is a few dollars in AI and a couple hours of your undivided attention. And the gap here between what you can deliver and what you have to pay is where the millionaires are being made right now.
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Step four, build relationships, not an audience. So, a lot of people think that uh you need to go viral first, right?
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You think you need a million followers before you can make money. So, you spend a year chasing views and end up broke and burned out. You don't need a giant audience for this model to work. You just need the right relationship. So,
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let me give you a model that I teach my movement maker clients. Make a list of 50 people who could each be worth six or seven figures to your business. Not customers, connectors, people who already have the audience or the network
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that you really want to reach. I call it the money 50 list. Then instead of asking them for anything, you give first. Invite them to be a guest on a simple show or podcast that you run. You record the conversation. You make them
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look great and you build a real relationship. I've had clients build sevenfigure businesses off of a channel with fewer than 50 targeted subscribers because they owned the relationships that mattered instead of chasing strangers and just views. And the give
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first move works because it changes your whole relationship dynamic. Everyone else is sliding into people's DMs and inboxes asking for their time, their money, their attention, a favor. You show up offering to make them look good and put a light on their story. You're
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the only one giving instead of taking at the start. And that makes it different and unforgettable for them. I had a client who did a version of this by simply offering free coaching on Instagram live just to show off what he
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knew. And in two weeks, he went from signing up two people to 55 in his high ticket program and scaled past a million dollars in just a few months. He didn't have a huge following. He led with value
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and just let the right people come to him. So stop obsessing about your follower count. Picked a handful of people who can change your business.
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Serve them, connect with them, and watch what happens. Quality relationships beats a giant audience every single time.
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Step number five, stay lean on purpose. Here's something that nobody actually talks about. The goal is not to build the biggest company. The goal is to keep the most money and the most freedom. So when you grow a giant team, you create a
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giant set of problems as well, right? Payroll management drama overhead. The whole magic of this AI model is that you can make a fortune while staying small. That's the freedom of this model.
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You get to design a business around the life you actually want. You don't need a fancy office. You don't need a perfect website. You don't need a finished logo or a big brand to begin. Multi-million dollar businesses have been launched
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with none of that. What you need is one clear offer. AI doing a ton of the work and a few great clients. Keep your cost near zero. Keep your team tiny or non-existent. And let the technology be your leverage. Lean is not the
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limitation here. Lean is your entire advantage. Think about what that actually buys you. No to investors to answer to. No staff meetings. No rent.
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No payroll deadline hanging over your head every two weeks. When your costs are nearly nothing, you can survive a slow month. You can take a real risk.
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you can uh so have a client who says no or is not a fit for you anymore because you're not desperate to cover this giant overhead. That freedom is its own special kind of wealth and it's only possible because AI lets one person
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carry the load that used to need an entire team of employees. The smaller the machine is that you build, the more money you get to keep at the end of the day.
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Step six, start before you're ready. Now, this is the one that actually decides who wins. You can know all of these five steps above and still do nothing because you're waiting. Waiting to learn more, waiting for the perfect
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idea, waiting until you feel qualified. And while you wait, someone less talented than you is starting messy and figuring out as they go. Tony Den didn't wait until everything was perfect. He left a safe, high-paying job and started
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shipping small products in public, one after another, learning from each one as he went. He didn't get it right on the first try. He kept going. and getting it going is what eventually got it right.
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So here's here's your assignment this week, not someday, this week. Pick your one problem. Write down your one offer and have one real conversation with one person who might pay you for it. That's the whole start. Not a website, not a
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logo, not a business plan, not more research, one offer and one conversation. The AI tools are sitting there right now. More powerful than anything a billion-dollar company had even just a few years ago. and they're free or nearly free to use today. The
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only thing missing is deciding to move. The window where this is wide open and uncrowded is right now. A year from now, a lot more people will have figured all of this out. The advantage belongs to the person who starts before it's
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obvious. And that person can be you. So, the doors open right now and it will not stay open forever. The people who win this won't be the ones with the most money or the best degree. They'll be the
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ones who actually started while everyone else was sitting around wondering if it was real. Pick one expensive problem, charge real money to solve it. Let AI do the work of the team. Build a few key relationships and stay lean. You do not
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need permission and do not need to feel ready because ready isn't real. You just need to start today right where you are and with what you have. To learn the top five high income skills to learn this year, check the video right there next
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to [music] me. I think you'll love it. Continue to believe and I'll see you there. Ready to discover the skills that could skyrocket your success this year?
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These aren't academic theories. They're practical, in- demand abilities that you can learn without a formal degree.
Topics:cash flownet worthfinancial freedominvestingmoney managementSam Zellwealth buildingpersonal financebudgetingfinancial mindset
