המהלכים שאני הולך לעשות ב-2027

Business strategies for 2027 focusing on personal branding, marketing, and adapting to AI to maximize profits and stay competitive.

Key Takeaways

Marketing and personal branding are more crucial than just improving professional skills.
Building social proof through real client results is essential for business success.
Investing in marketing early, even at financial risk, pays off in the long term.
Converting followers into paying customers requires real-world engagement.
Focus and consistency in your core business activities lead to sustainable growth.

What the video covers

Invest all focus and money into building a strong personal brand to increase recognition and trust.
Understand that marketing, not just improving professionalism, drives business growth and client acquisition.
Social proof is critical: accumulate success stories and measurable results to build reputation and justify higher prices.
Prioritize marketing efforts at the top of the funnel with content creation and paid ads to attract real customers.
Convert followers into real-world customers by engaging with them beyond social media screens.
Create diverse content formats, including short and long videos, to grow your audience effectively.
Be prepared to invest heavily, even taking financial risks early on, to build marketing momentum.
Focus on what you do best and refine your core business rather than constantly changing products.
Manage your team and business operations effectively to maintain a healthy work environment.
Only consider advanced financial strategies and scaling after achieving consistent six-figure monthly profits.

Chapters

What is the most important focus for business owners in 2027 according to the video?

The most important focus is investing all financial resources, energy, and attention into building a strong personal brand and marketing funnel to attract and convert customers.

Why does the speaker say improving professionalism alone is not enough?

Because without effective marketing and real customers to practice on, business owners cannot gain the necessary experience or social proof to grow their business and increase revenue.

How does the video suggest converting followers into paying customers?

By engaging followers beyond social media, meeting them in real life, and creating meaningful interactions that build trust and encourage purchases.

Full Transcript — Download SRT & Markdown

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Here are all the decisions I am going to make in my business in 2027, and I suggest you watch until the end because every point I will give you will definitely bring you tens or even hundreds of thousands of shekels. The

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entry of artificial intelligence into the business world is not only going to lay off all the employees on Earth, but it is also going to hurt many business owners who fail to understand the new rules of the game. In recent years, I

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have mentored thousands of business owners. I met them, analyzed their businesses, and saw their challenges and problems. And I can tell you, because this is what I do best, that everyone has the same problems and they are related to the same areas. The

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problem is that the game is changing, and in 2027, business owners who don't understand what I'm going to tell you here in this video will simply be out of the game and lose to their competitors. I am going to talk to you

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about seven key principles that each of you must incorporate into the business you have or the business you want to start, in order to remain relevant and most importantly, to bring as much money as possible into your pocket. The

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first thing every business owner must do is invest all their focus and money into building their personal brand.

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Maybe you've heard this term? Brand, personal brand, blah blah blah. It's all just to say that people need to know you and know what the hell you do.

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You don't have to add the "what the hell" at the end, that's just my addition. The problem of most business owners is the following problem. They aren't making money. That is a very brief problem. Now the answer to the

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question of why they aren't making enough money is related to what I am explaining right now. Most business owners think they need to be more professional at what they do, which is true. I improve every day when I

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provide business consulting. I improve every day when I create content. Improvement happens as you perform more and more actions. And here is an important word for those of you who were in the army: do it for real, not

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in practice. What does that mean? If you want to improve your professionalism, you need to have people you can practice on. That's pretty obvious. Meaning, if I want to improve, I must have someone on the other side. But I also need it to be

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someone I really want to help, someone who paid me so I feel that commitment, and also someone who gives me feedback on whether I succeeded or not. And to reach that status, I must return to my marketing and sales process. I must be

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a marketing and sales machine. Otherwise, I won't gain professional experience, and then I won't improve.

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Meaning, here is the loop. Business owners don't make money because they don't have enough social proof. This is perhaps the most important thing you need in the business world. Social proof is basically how many people you helped, what results you helped them

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achieve, and also the quantity. I will repeat it. To whom? To achieve what and how much. For example, I help business owners earn more money, and as I said, I've done this for thousands of people, whether through my previous businesses,

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through the portal, or via personal consultations. And the more of a track record you have, the more reputation you build, the more people will come to you and want to pay you more money.

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You'll be able to raise your prices, and you'll have more demand. That’s all true. Now, the question people ask is: but Matan, how do I get there? We need to get back to marketing. Because if they don't know you exist and don't

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leave you their details, you won't have anyone to sell your amazing service to, which is what builds your reputation.

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In other words, it all comes back to marketing. And the reason I say this, as someone who has met and mentored thousands of business owners, is that many have a wrong assumption: that they need to improve their professionalism

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rather than their marketing. And their way of "improving their marketing" is, for example, taking another professional course—if I'm a coach or a therapist, I'll go take a more advanced NLP course. If I’m doing nails or something beauty-related, I’ll take another training course

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that costs thousands of shekels, thinking I’ll then be able to perform better. Or if I'm a fitness trainer and I have no clients, I’ll go take more courses in nutrition and training, because I think—incorrectly—that if I have more professional knowledge,

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I’ll make more money. And that is perhaps the biggest lie in the service business world, and I encounter it all the time. You must take that money, that motivation, that time, and that energy and invest it in marketing to

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bring in real people, so you have someone to provide your service to, so you can improve with them and accumulate your success stories, the reputation, and the track record we’re talking about. In other words, your money needs to go to the top of

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the funnel, which is marketing. What does that mean in practice? It means more videos, more money on paid advertising to grow your followers.

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Those in the portal know what I mean, and not for leads—that's a huge mistake business owners make. And those who didn't understand that last sentence, you’re in trouble. Produce more short and long-form content and simply take all your money, even the

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money you don't have. And I say this as someone who did it. At the beginning of my journey, I took out loans of a quarter of a million to invest, to buy business consulting and courses from others, and to invest that money into

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marketing. Today I am very happy I did it, but at the start, people called me crazy. So the first thing is to understand what I’ve explained. If you want to win in the business world, and certainly if you have a

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service-based business where you sell your time, or you run group sessions or workshops, or you have employees, or you sell a digital product, or even if you sell a physical product, you must go back to the beginning. And what does

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it mean on the most technical level to build a brand? Although I talk about this in the portal at level three, it’s about how many people know you, how many followers you have, and what you’re known for. For example, I’m

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known for being a rebel, for saying don’t get a degree, for saying things about high-tech, and for often contradicting what most people are accustomed to. And I’m also very handsome, but that’s just an extra bonus. In other words, I’m already

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known for a specific basket of things, and now I just want everyone to be aware of that. How does that help me make money? Because of the law of large numbers, by and large, in my experience, about 1% to 2% to 3% of your followers

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will buy from you over the course of your entire social media lifespan. The question is how many followers you have and how much each customer is worth to you. This thing is worth millions in annual profit to me. So that was the

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first point, which is technically the most important. So if you want to abandon the video now and just take the first point I gave you—which is to invest all your financial resources, focus, and energy at the top of the

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marketing funnel—go do that. That’s arguably the most central tip. Now, there are plenty more tips here for advanced users. That is, if you don’t do the first one, I’m pretty sure you won’t do the next advice I give you,

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nor the third or the fourth. For those who are staying, know this: this is for advanced users. The second thing you need to do, which will blow your mind in a good way, is that you must be capable of doing the following. Every

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business owner, especially in 2027, must know how to take their followers and customers. Pay attention: there are followers and there are customers.

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Followers are, for the sake of argument, those who haven't bought yet, and customers are those who have. To get them off the screen and into the real world. What does it mean to get them off the screen and into the real world?

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It means meeting them in reality. It means givi

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might sound strange, because you'll say , "But Matan, I prefer to do it through the networks," and I'll say, I don't care what you prefer. We are discussing the new business world, and you need to have an advantage over other people who

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prefer to keep playing the game through a mediator that is a computer screen or a phone screen. And I highly recommend that you meet your customers or followers for real: give them a lecture , give them a workshop, have a fun day

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for them, and show that those who are close to you get things like meeting people in person. Because what is about to happen—and sorry, it's already happening here—is that people feel a lack of belonging; people are home all

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day, people are on screens all day. They are looking for opportunities, looking for that group, looking for someone to take them out, introduce them to a new environment—a winning environment—and also help them solve problems along the way. Clearly, you

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can make a lot of money from this; clearly, it should be a part of your product. I tell this to every person I mentor, I tell this to everyone in the portal: you must be able to get your

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followers and clients out into the real world. This will give you a crazy advantage over your competitors who aren't doing it, but beyond that, you have something here now that positions you very highly. We can cut videos from

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this for social media and show that you are speaking in front of an audience.

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Your clients can bring their friends, and then they will convince them to join because they experienced you for real. You can now raise prices because you are giving them something extra that other people aren't doing. If you know how to sell in front of an

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audience, you can make a lot of money in general. Which means that your ability to take people out into the real world will increase your business revenue. But here is perhaps the best thing this will give you: it will

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improve your verbal fluency, a topic I don't talk about that much, even though so many people tell me: Matan, explain to me how to be more verbal. Because they see me in my content, in my lectures, and in these videos speaking

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fluently. And the reason I can speak at such a high pace and fluently is that I practiced it so many times for real— "wet" as we say, not "dry"—meaning in front of a real audience. Because right now I'm in front of a camera, and if I

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stumble on my words, I'll stop and say it again, but when you are in front of an audience, you must speak properly.

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You have to bring the charisma and the confidence and go over the material. And that is the beauty of our brain. It remembers. After you do it, it's like it's yours forever. Especially if you start teaching people new things. So

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that is the second tip that every business owner must do, and of course, I am going to do it much more even while I am abroad. The third tip I am going to give you is something I’ve been doing for years, and most business

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owners still aren't doing it, and I'm a bit tired of telling you to do it, but I'll say it again because I love you.

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You must start creating long-form content, exactly like you are watching me now on YouTube; you must create long content for a long time—not half a minute or 40 seconds—and talk and talk and talk, and why is that? One,

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people are tired of short content; it gives them a headache, and you can't learn new things from it. Two, the entry of AI into short content means you no longer know if it's real or half-real. People don't even know if

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they are watching real human beings, and this will only intensify. Three, you can go into depth when you speak for a very long time on YouTube. Four: This is an empty platform; there are no players here. You will be the first, or

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among the first, to have the privilege of building your community on YouTube before everyone else figures it out and joins, which, in your case, you want to be too late for them because you listened to my content today. The fifth

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thing: YouTube is a great platform, you can also earn money. You don't get into YouTube just to make money, but it’s nice to know you get paid for these things, and the most important thing is that it positions you at a very high

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level. Because if you know how to talk and talk and talk, it means you have value, it means you are different, it also means you are more professional.

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It means you have more confidence. It means you are investing, and people notice the investment. I am currently abroad, but I continue to film content for you. I brought cameramen, I'm investing money in this, paying them in Euros now. I keep creating content for

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you because I am committed to you and I am committed to myself. There is a relationship of commitment here. I know you want this content, and I want this content to help as many people as possible and continue building my brand

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. And most importantly, you will earn more money from creating long-form content. Why is that? We’ve found this so many times. By the way, this is true in the dating world and certainly in the business world. For someone to

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be convinced, they need to experience you for a very long time. How much is a very long time? We're talking about the hour range. Meaning, if you’re trying to reach five hours of watch time with a follower and you’re doing it with

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thirty-second videos, do the math; it will take you several years. It depends on the frequency of the short content you upload, but why not just make them a 20-minute video? Why not make them a 10-minute video? Why not take it in

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larger chunks? Of course, it’s more challenging, of course, it costs more money, of course, but it’s also worth it. That was the third thing: create long-form content. Section number four, material for advanced users. I said we are leveling up. Moving to a one-person

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business. Listen, I’ve had a lot of businesses. I still have a business with employees called "Dimensions to Squares" and I see the challenges of managing personnel. I have had a one-person business for a long time called "The Portal." And guys, wow, how

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beautiful life is! 100%profit—sorry, 94%profit—I have certain expenses on software, customer systems, and things like that. I have no headache, I don't have people who need to do things for me and then I have to ask if they did

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it or not; I work with robots, dammit! I can do it from anywhere around the world. I make a lot of money, a one-person business, and I enjoy every moment. One of the things I suggest you all do—because as you can see, I am

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already implementing every tip I give you—is to see how you can transform your business into the leanest model possible: less manpower, fewer offices, lower marketing budgets, building a brand, and building a business that is as digital as possible, which you can

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enjoy from anywhere in the world with high profit margins, just like I do at the Portal. For those interested in Portal level four, there is a link with a discount at the bottom of this video; simply join the game that I highly

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recommend you enter. The results are fantastic, the money you will earn is insane, and most importantly—again, you will have freedom and no headaches.

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And let's talk about the fact that the technology is already here; the technology today and the use of AI is insane regarding what you can do, and here is the beauty: it will only get better. A fifth mistake I find many

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business owners make: they are scattered, and I will explain to you what I mean. You must focus. I find that there are all sorts of business owners who, for some reason, have several businesses: they have a video editing business, they have a business

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that helps people lose weight, and they also have some side hustle helping kids play the piano—true stories! When I ask them why, they say: one, I enjoy it ; two, I want to earn more money; and three, I don't want to close a certain

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business because it feels like some kind of surrender. Now here is the truth, you must invest in only one business, you need to have one Instagram page, you need to have one message, one audience, and it is better

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to have one product. It is not that complicated. I am the face of the business, I sell the Portal, my avatar always remains. People who want to start a business or existing business owners, which is the same principle,

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because these are people who want to earn money from the business world. Not from scams, not from real estate, not from crypto, not from such lies, but those who really want to understand how to make money in the real world. My

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avatar always remains; it might be that I change the product, and it is okay to change products, but you want to have one business. Now I told you, and you probably also know that I have another business I am invested in, which I

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bought a few years ago for two million shekels, acquiring 30%of it. The reason I did that is because the business I bought was already completely ready. I bought a business with employees, with a line of managers, with a CEO, and

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with another partner. Everything works. Meaning, my involvement in this business is very minimal, and the profits I take each month are very high . So, it was a very sound investment, and I’m pointing this out because you might say: but Matan, you have a few

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businesses too, and I say: but if you're allowed to, right? Advice number six I will give to business owners, and of course I implement it myself and you should do it too, but you might have never heard it: you must stop wasting

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time trying to improve what you’re not good at. In the world of success, we only strengthen our strengths. One of the lies we were told in school is that we need to get 100 in everything, and if we didn't get 100 in everything,

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our failing parents didn't allow us to, because they didn't understand what I am explaining to you today either. In the world of success, we strengthen the strengths, which means that if you’re good at only one thing, forget all the

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other subjects, and in the business world, that is so true. For example, I’ll give you a real-life example about me: I’m not good with people, okay? Sometimes it’s hard for me to admit it. Maybe this is the first time

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I'm saying this on camera—I'm not good with people. Whenever I manage people, in the end I hear from the side : Matan isn't nice, Matan is angry at us, or pushes us around, things like that. I mean, at a certain point, a few

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years ago, I realized I wasn’t good with people, so ever since then, whenever I have a business that involves people, I say in advance: I don’t deal with people. I strengthen my strengths, which are marketing, making noise, bringing in leads,

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generating money, and being a very, very pretty face that makes people buy now. These are my strengths, and I’ve known for a long time that I shouldn't fight for my weaknesses, because there were periods when I really tried. Okay,

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I want to be the best manager, I want people to like me. I read books on management and tried—it doesn't work, it doesn't work. You must understand what you are good at, and see how you can let go of what you aren't good at.

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Now it may be, and I know this from the experience of many business owners, that you say you aren't good at everything related to...look, everything related to financial management, invoices, numbers, income, expenses, order, and organization.

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Great. You probably need to give that to someone else. It could be an employee, a supplier, bringing in a partner, whatever, it’s not yours. In other words, don't fight it because you're losing twice. You won't do it well, and you won't do your gift that

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brings you the money. That is to say, here is what every business owner must understand. One, understand what you are good at. Two, understand what you are bad at. Three, take out of your hands what you are bad at and give it

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to someone else. Four, return to what you are good at. That's how I do it, that's how it's done, and it works. And tip number seven, which is really for the advanced: when you start making money from all the crazy things I gave

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you to do here—from growing your brand, from getting your customers out into the real world, from creating long-form content, from having a lean business with higher profits, from focusing on just one business, and from strengthening your strengths—what will happen is you will take that money

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and reinvest it back into the business. We don't take the money and (a) save it , or (b) invest it in the capital market or real estate, but the answer is always (c) reinvesting back into the business. What does it mean to reinvest

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in the business? Investing in knowledge , in consulting, and in guidance for things you don't know how to do or aren't doing well enough. For example, signing up for a portal, coming for business consulting, or getting outside help in areas where you know you need

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it. This will be your best investment. Two, in marketing. What is marketing? Creating content, growing followers through boosts so you have as many followers as possible, as many people as possible knowing you, building your brand, more views on stories, driving

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more leads to action, and making money —that's how it works, I’ve been teaching this for years and it works.

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Meaning, the last tip is that all the money you earn, you need to put back into the business. When do you start taking money and hoarding it? From my personal experience and that of people I’ve mentored who became millionaires

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: only when you have six-figure monthly profits. That is, whether you want the profit before or after taxes is less critical to me right now. Only when you reach six figures that remain in the bank after expenses, then you ask, "

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What should I do with it?" Maybe that is the time to start putting it aside.

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And by the way, I became a millionaire after five years, but I made it in a year and a half. That means in a year and a half I generated a million dollars for myself, which at the time

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the dollar was at 3.7, meaning 3.7 in the bank. And how did I do it? Not in chunks of 100,000, but in chunks of around 300,000. So I’d put 300,000 aside, then another 300,000 aside. And how did I do that? I listened to all

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the advice I am giving you here now. So that my business would give me such high profits to turn me into the person I am today. And by the way, even when you have this money, continue to invest

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it in the business, because nothing will ever give you a higher return than building your brand on social media. It is by far the biggest and most profitable asset there is, and it is the thing that will truly give you

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lifelong financial security. The brand you build, which is what I said in the first point of the video. If you realize you need help, click below this video. You have all sorts of links where I can help you. And if you

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enjoyed the video, share it with friends and write to me which point you think is the most important and what you are going to implement very soon.

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We will see each other in the next episode. If you liked the last video, click either on this video or on this video. Don't forget to subscribe to the channel and we'll see you in the next episode.

Topics:business strategypersonal brandingmarketing funnelsocial proofAI in businesscontent marketingcustomer conversionbusiness growthentrepreneurship2027 business trends

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