Speaker A
We just discovered a loophole to make the world's most profitable movie. Let us explain. The current record to beat isn't Titanic.
Discover how filmmakers made a $1 movie aiming to beat Paranormal Activity's ROI record by selling one $13K ticket to Jason Blum.
Key Takeaways
- ROI can redefine what makes a movie the most profitable, beyond just gross revenue.
- Innovative low-budget filmmaking can challenge traditional industry standards.
- Creative marketing strategies, like selling a single high-value ticket, can be effective without a big budget.
- Jason Blum's story is a powerful inspiration in independent filmmaking success.
- Persistence and creativity are key to overcoming financial and marketing limitations.
What the video covers
- The video explores a loophole to create the world's most profitable movie based on return on investment (ROI).
- Paranormal Activity holds the current ROI record, making $193 million on a $15K budget, thanks to producer Jason Blum.
- The filmmakers challenge themselves to make a movie for just $1 and calculate they need to earn over $12,890 to surpass Paranormal Activity's ROI.
- They shot the $1 movie over two days with a run-and-gun crew, inspired by Jason Blum's story.
- The movie's script is based on how Jason Blum saved Paranormal Activity from being discarded.
- Their strategy to recoup the $12,891 needed is to sell one extremely expensive movie ticket to the right buyer.
- Jason Blum is targeted as the ideal buyer for this unique ticket, and they invite him to watch the film in a theater.
- If Jason Blum buys the ticket, they will officially hold the title of filmmakers of the world's most profitable movie.
- They plan to share the profits with the cast involved in the project.
- The video combines storytelling, filmmaking challenges, and a creative business approach to filmmaking.
Chapters
- 00:00Introduction to the profitability loophole
- 00:08Paranormal Activity's ROI record and Jason Blum
- 00:19The $1 movie challenge and ROI calculation
- 00:32Filming the $1 movie and production challenges
- 00:55Marketing dilemma and selling one expensive ticket
- 01:10Jason Blum's story as inspiration and script basis
- 01:24Casting, filming, and inviting Jason Blum
- 01:34The final goal: making history with the ticket sale
Full Transcript — Download SRT & Markdown
Speaker A
It isn't Avatar. Based on ROI, it's actually Paranormal Activity. It made $193 million on just a 15K budget. Thanks to a guy named Jason Blum.
Speaker A
Remember that name. Now, here's our loophole. What if we made a movie with just $1?
Speaker A
How much would we need to make back to beat Paranormal Activity? Well, if we crunch the numbers, we'd have to make anything more than $12,890.
Speaker A
A crazy number, but not impossible. And since making the world's most profitable [music] movie would look great on our resume, we decided to give it a try.
Speaker A
So, a few months back, we actually shot this $1 movie. It was probably the hardest week of our lives, and I don't know if we—
Speaker A
We don't really want to get into it right now. But now our challenge is how
Speaker A
on earth are we going to make $12,891? Well, we could sell hundreds of movie tickets, but we don't have a marketing budget. So, we came up with a better idea.
Speaker A
What if we just sold one to the right person? The world's most expensive movie ticket.
Speaker A
And here's where Jason Blum comes in. He might just be the perfect candidate to buy this ticket, and here's why. [music] When we heard the story of how he saved Paranormal Activity from being thrown in the trash, catapulting it into box
Speaker A
office history, we were so inspired, we turned that very story into the script of our $1 movie.
Speaker A
The title is [music] literally The World's Most Profitable Movie. I hope you're still tracking.
Speaker A
We cast the perfect Jason Blum, pulled together a run-and-gun film crew, and shot for 2 days, all for under $1.
Speaker A
Since this movie's about Jason Blum, we want to invite him to watch it with us in an actual movie theater.
Speaker A
And if he buys this nearly $13,000 ticket, we'll become the filmmakers who made the world's most profitable movie.
Speaker A
And of course, share the profits with our casting. Jason, if you're watching, let's make history together.
Topics:world's most profitable movieParanormal ActivityJason Blumlow budget filmmakingmovie ROIindependent filmfilm marketingmovie ticketfilm productioncreative filmmaking
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