Speaker A
Hello and welcome to another Google Ads suspension restoration case study.
Case study on restoring a Google Ads account suspended for unacceptable business practices, detailing audit, compliance fixes, and appeal process.
Key Takeaways
- Google Ads suspensions often arise from policy violations related to misleading claims and website compliance issues.
- A comprehensive audit addressing website speed, security, content accuracy, and policy pages is critical for reinstatement.
- Transparency, evidence, and proper documentation strengthen appeal chances after suspension.
- Ongoing management and optimization help prevent future suspensions and improve ad performance.
- Patience and professional support are essential during the suspension restoration process.
Summary
- Client's Google Ads account was suspended due to unacceptable business practices policy violations.
- Initial audit revealed website issues including broken links, slow speed, security vulnerabilities, and brand/domain mismatches.
- Content and ad copies contained unverifiable claims and exaggerated promotional language, which violated Google Ads policies.
- Recommendations included adding missing policy pages (privacy, terms, refund), improving contact info, and fixing cookie preferences.
- Website was optimized for compliance with trust signals, call-to-actions, and removal of plagiarized or misleading content.
- Social media pages and reviews were reviewed and updated to support account legitimacy.
- Client's initial appeal was rejected; a detailed, transparent appeal with evidence and affiliation was submitted.
- The restoration process involved collaboration between the marketing team and client to ensure full compliance.
- Final result was account reinstatement after thorough audit, content revision, and appeal submission.
- The video emphasizes patience and detailed compliance for successful Google Ads suspension restoration.
Full Transcript — Download SRT & Markdown
Speaker A
And for those who don't know, it's becoming very hard, especially with the advancement in the Google Ads algorithm and with the latest compliant policies.
Speaker A
I understand that while their Google Ads account is suspended, this could actually result in a good amount of financial loss, and you have to be patient and you have to be stuck, you know, when you have your continuous advertising or your running or operating expenses, and you just have to wait for their Google Ads to restore to get your ads running back.
Speaker A
So this is another similar case study over here, you know, when the client reached out, they were really hesitant, and we had a meetup with my team, and they discussed regarding their issues, so I'm going to show you and then I'm going to tell you how we were able to get their Google Ads account restored.
Speaker A
So this is their website, so you may see over here that they provide, you know, your source for quality countertops, their account was suspended for unacceptable business practices policy, which is, you know, a very sad incident.
Speaker A
And you may see over here, they're providing, you know, the kitchen countertops, bathroom countertops, and you may see the source for kitchen and bathroom, so you may see over here, this is their website.
Speaker A
Now, this is the approved website with all of the things, you know, compliant, everything running right now, but, you know, when we started out, apart from suspension, the website had few issues, plus we looked around for their ads copies, optimization, everything was done.
Speaker A
Just to let you know that we are a full-fledged company, and we help clients like these to get their Google Ads account restored, plus we help with audit, setup, and optimization and management, mostly management.
Speaker A
So you may see over here that when the client provided us, this is their audit, but before we started the audit, I wanted to tell you regarding their initial suspensions.
Speaker A
And this is suspension, you may see over here about unacceptable business practice policy, they had this over here.
Speaker A
And another over here, you may see over here that your Google Ads account has been suspended for unacceptable business practice policy, and automated human reviews are used to ensure Google Ads policies are followed.
Speaker A
Content that violates policies is blocked, and advertisers can be suspended for repeated or egregious violations, so this was their ad copy, so you may see everything was cross-checked because sometimes, you know, clients do not have any idea, they make some such claims, you know, which are not acceptable to the Google Ads.
Speaker A
For instance, when you are claiming that you are number one in your area, how do you claim yourself that you are the number one?
Speaker A
Do you have any authority, any evidence, or just marketing words?
Speaker A
So words like these are not acceptable at all, just letting you know.
Speaker A
And I'm going to show you now, this is their audit, and when we started doing the audit, we found some broken links, and our audit also included optimizing for Google Search Console.
Speaker A
And when we provided them a list of broken links, we said that this needs to be sorted out, plus website speed optimization was slow, and we feel like, like we agree with, you know, a second late is a second lost.
Speaker A
This is one of my favorite proverb, which I usually say, this is by me, so in case if you are sharing somewhere, do give credits to me as well.
Speaker A
A second late is a second lost, and I do not want my client to think about something else when he or she is visiting my website, so a speed, slow speed is definitely an error, plus the website has some security issues as well, where some scanners say that the website is on the low security, also this website is not blacklisted but has some security issues.
Speaker A
Plus, we felt that in the issues in the privacy policy page, we had a brand and domain mismatch, where it was, you know, the domain and the brand name was slightly confusing, and this can, you know, cause sometimes a suspension error, and this mismatch is because this may impersonate another company, and this could cause suspension.
Speaker A
Plus, the cookie preferences link was missing, we suggested adding some FAQ, some terms of service policy page needed optimization, some contact information was incomplete, missing consumer protection clause, dispute resolution clause, plus we suggested adding them terms and condition page, refund and cancellation policy page.
Speaker A
We helped the client with all of the pages, definitely, but the client worked on all of their pages, yeah, we provided them the content in association with them, like they showed us the content, we approved the content.
Speaker A
Plus, cookie policy, contact page, FAQ, contact us, we also looked for placeholder errors, plus some issues on the homepage, like the brand versus domain mismatch.
Speaker A
So we sorted out, and because this could cause misrepresentation, plus no trust signals in service description, there was no CTA call to action, plus it's more like a generic content, some plagiarism was over there as well, sorted out.
Speaker A
Some, we even provided them with the copywriting words, the powerful words, you know, which can actually help you in increasing your sales, view your kitchen countertop options, schedule a free bathroom countertop estimate.
Speaker A
Plus, small changes like these, you may see over here, issues in these as well, plus, you know, missing button identity and location, adding your full company information.
Speaker A
Promotional matter, some promotional has some wrong claims, which exaggeration, which was, you know, like without any evidence of reviews, we were saying that we have sorted, sold out those, so, you know, it was not fine.
Speaker A
Plus, no proof of partnership, you know, like we have said that we work with these, these companies, but we did not have any physical evidence, or the client did not add it, so what we suggested was to provide us an evidence, and, you know, we actually removed those, and like we said that if you are working with them, we need to show it.
Speaker A
We cannot add something like we are working with this company without any evidence, plus for an authorized distributor, we, if you are claiming, we provided the documents as well to the Google.
Speaker A
And some disclaimers were added, some general claims were further removed, as being shown over here.
Speaker A
You may see over here that these were the lines, you know, and then some more details, and even the contact details were not clickable, there was not a phone number.
Speaker A
We suggested adding the time zone along with this, we also looked for their social media pages, you know, everything needed to be compliant, now this is an approved website, you may see over here, this is now everything fine over here.
Speaker A
So you may see that we looked for the social media pages as well, all of the pages now these are added in compliance, so to get it sorted, so you may see that they have got valid reviews over here, 19 reviews, very, very good reviews over here, although the page is not yet working, the Facebook page, but I apologize, but the other pages are working to be fine.
Speaker A
But we still got it approved, the good thing is, the bad thing is that we need to sort this as well, the Facebook link, or otherwise the website can be suspended again as well.
Speaker A
So you may see everything was sorted out, approved, and then what we did was the client did an appeal, and you may see over here that their appeal was also rejected, you may see over here.
Speaker A
And then what we did was we provided them with a, in this specific case, our team has reviewed the account based on your appeal, and the account was found to be violating, while we regret, so then what we did was we created a specific appeal, you may see over here, their website, email address, everything over here.
Speaker A
You know, what we did, we, the changes we did, transparency, plus, you know, we also added our affiliation with the Google, you know, this also helped, you know, in getting insured for the approval, CTAs, so you may see over here, this was a detailed appeal which we provided, and then we got is an approval, finally, that your Google Ads account has been reactivated.
Speaker A
Your account was temporarily suspended to verify your billing information and policy compliance, it's now reactivated, so your ads can start running again, ads could start running automatically if your billing information is up to date.
Speaker A
So this is a successful case study, and for those who don't know that we help clients with the Google Ads suspension, Google Ads disapprovals, Google Merchant Center suspensions, Google Ads management, audit setup services.
Speaker A
So we are a full-fledged marketing company when we help clients with web development solutions as well, including Shopify and web development.
Speaker A
So in case if you need either of the service, you can hire me and my team through the link in the description, and just to let you know that we also provide Google Ads account as well, and we help clients with the compliance as well.
Speaker A
That even if you do provide account, we do the website compliance as well, so all of the website errors should be removed, so we are compliant.
Speaker A
Also, we check for the ad copies as well, we usually create WhatsApp group with our team.
Speaker A
So the client can get day-to-day updates regarding their status, so yeah, this was a quick resolve, and the client was initially, originally failed to get their Google Ads account restored, and when they tried to appeal themselves, they were failed, and we had to create a custom appeal for them to get it approved.
Speaker A
But this was only possible after getting the changes done, and based on our personal experience of getting the accounts restored, we, you know, created a formula to get it approved, plus sorted, sorting out all the errors on the website, so yeah, this is a successful case study, and this was only possible with the support of my team, plus the client who was supportive and had put his trust in our team.
Topics:Google Ads suspensionunacceptable business practicesGoogle Ads account restorationGoogle Ads policy compliancewebsite auditad copy optimizationappeal processdigital marketingGoogle Ads managementaccount reinstatement
