Speaker A
Is your Google Ads account being suspended, then you have to watch this video in full.
Learn how to recover a suspended Google Ads account due to unacceptable business practices with a detailed case study and proven strategies.
Key Takeaways
- Compliance with Google Ads policies is critical for account reinstatement.
- Thorough website audits can identify hidden issues causing suspensions.
- Direct communication with Google and persistent appeals improve chances of recovery.
- Avoid creating new accounts; focus on fixing underlying compliance problems.
- A comprehensive checklist and testing process streamline suspension resolution.
Summary
- Case study of a Google Ads account suspended for unacceptable business practices policy.
- Detailed steps taken to resolve the suspension over a six-month period.
- Importance of website and ad compliance to Google Ads policies.
- Avoid creating new accounts after suspension; follow a structured recovery process.
- Process includes communication with Google, website audits, and test ads.
- Identified common issues such as placeholders in code, missing robots.txt, page speed, and content plagiarism.
- Reviewed product authenticity, reseller certificates, and policy pages like privacy and payment policies.
- Checked social media presence and consistency between website and social channels.
- Performed sample checkout tests to ensure shopping cart functionality.
- Multiple appeals and communications with Google led to successful account restoration.
Full Transcript — Download SRT & Markdown
Speaker A
Because in this video, I'm going to reveal regarding one of a Google Ads suspension case study, be it your account suspended for unacceptable business practices policy like this case, or be it for circumventing system, be it for egregious policy violation or suspicious payment activity, this video is going to be very helpful for you.
Speaker A
So, let's get started on Google Ads suspension.
Speaker A
So, this was the case over here, you know, being given to us, you can see over here that the account has your account is suspended for your account violated the unacceptable business practice policy.
Speaker A
You can see over here, you can even see the customer ID, and another was, you can see over here that this is another one video.
Speaker A
And this is a second one, you know, where you can see that search ads definition, this is a basic over here.
Speaker A
So, you can see that this was case being assigned to us, and I'm also going to show you the website right now because the website is related to a security niche.
Speaker A
Over here, you can see the products being selling.
Speaker A
The bad thing with this case is that it took us more than six months to get it resolved.
Speaker A
However, you know, that with any Google Ads suspension or even with Google Ads disapproval, the main thing is compliant, whether your website is being compliant or not, whether your ads are being compliant or not, are very important aspects whenever you're trying to run.
Speaker A
Do not create a new account whenever you see your account being suspended, but rather follow this guide because in this video, you know, we are going to discuss on what steps we took to resolve it.
Speaker A
Now, whenever there is a client suspension or whenever there is a Google Ads disapproval being assigned to me and my team, the basic step, you know, just to let you know that I have a Google Ads partner team, and the procedure is very simple, the first step we do is we start communicating with Google, the second aspect we start analyzing the website, number third is we do test ads on our account to see where the issue is.
Speaker A
The audit, the website audit is very important, and so far, after sorting out many cases, including for Google Ads account suspensions, Google Ads disapprovals, Google Merchant Center account suspensions, we have developed 160 plus checklist, you know, which ensures the compliance of the website for any other issue.
Speaker A
So, when the case assigned to us, we started doing the audit.
Speaker A
We started talking with the Google regarding, explain the issue as well.
Speaker A
We started doing test ads on our account.
Speaker A
To see if they if they get approved or not.
Speaker A
So, now I will show you a few of the audits, one of the audit as well, so you guys can see, you know.
Speaker A
So, as per our experience, you know, the placeholder can be a reason, how because in GMC, Google Merchant, this is a confirmed reason your Merchant Center account is not restored, so we learned that practice from GMCs, and we have usually been applied this on Google Ads suspension as well, and this was very helpful is to remove the placeholders from your website.
Speaker A
Now, placeholders can be found in your plugins, in your theme, in your contact form or anywhere on the website.
Speaker A
So, this is the coding error and you know, our developer can find it, even you can find it from sorting out the source code of the website.
Speaker A
However, removing it may is not, you know, the solution for everyone.
Speaker A
So, for instance, you just have to go over here.
Speaker A
Look for more tools and go for developer tool.
Speaker A
And see over here, the right over here is a placeholder.
Speaker A
So, you can see over here, there were few placeholders over here.
Speaker A
You can see over here that the placeholders were an issue.
Speaker A
I just explained to you that these can cause suspensions as well.
Speaker A
Apart from placeholders, you know, there sometimes there an error on robots.txt file, so we, you know, there was no robots.txt file, we recommended having add on, and you know, we suggested some things to be added on robots.txt file.
Speaker A
Apart from this, we look for page speed, and page speed optimization was necessary.
Speaker A
We also look for plagiarism, content being plagiarism or not, the product you are selling, do you have reseller certificate or not, some content issues, some unreliable claims were being done, some pages were being suggested, including counterfeit, DCMA, payment method, privacy policy, payment policy, testimonial page and other data as well.
Speaker A
And apart from this, there were some minor other changes as well because the process was huge and it took us a lot of months.
Speaker A
So, I'm going to show you, like, this is a final appeal before account restoration.
Speaker A
However, there were many appeals, many emails which were being done.
Speaker A
And you can see over here, this data.
Speaker A
And the another audit I'm going to show you over here, this is another audit, you know.
Speaker A
You can see over here, the page speed was improved, but still needs in improvement.
Speaker A
All products should be of same length, you know, even this the quality of your website should is an also important element.
Speaker A
Perspective on the eyes of the Google.
Speaker A
And these are all clickable but redirecting to the same website, so the backlinks needed to be sorted out.
Speaker A
Social media channels were not working.
Speaker A
Even we look on the social media information, the about us over there, and the email you have provided on the social media page and on the website, does it match or not?
Speaker A
So, Google is very concerned regarding these small things, are the social media channels active or not?
Speaker A
There are there any active engagement over there or not?
Speaker A
And a lot of stuff over there.
Speaker A
And apart from this, we also do sample checkout procedure to see if your shopping cart is working or not.
Speaker A
And this were few errors, you know, which were being found, plus free extra spacing, extra dots.
Speaker A
Some some things needed to be bold, including your return policy.
Speaker A
Some things needed to be clickable, some phone numbers, some pages.
Speaker A
Some again the placeholder were needed to remove.
Speaker A
So, few of the things, you know, which I told you.
Speaker A
Apart from this, as I told you before, the test ads being created on our account for the compliance.
Speaker A
And after doing multiple, multiple communication with the Google as a Google partner, finally one day, you know.
Speaker A
You can see over here that the accounts get restored.
Speaker A
Now, I'm going to show you, I'm first of all, I'm going to refresh to you guys.
Speaker A
See, see that this is nothing is copy.
Speaker A
You can see that the account is recently restored.
Speaker A
Because the account has recent spendings going on.
Speaker A
You can also match with my date.
Speaker A
And if I'm going to show you the notification, you can see that the account is unsuspended, your account has been reactivated and is able to run ads again.
Speaker A
You might need to update your billing information before your ads can run.
Speaker A
So, yeah, this is another successful case study for Google Ads restoration, anyone whose account being suspended.
Speaker A
This account was originally suspended for your account, your account has unacceptable business practice policy.
Speaker A
But be it for circumventing system, misrepresentation, egregious violation or any other issue, you know, the strategy is going to be somewhat same.
Speaker A
Or even with that, Google Ads disapprovals.
Speaker A
The strategy is somewhat same.
Speaker A
Even Google Merchant Center or any other issue, we can help you.
Speaker A
All you have to do is to hire us through the link in the description.
Speaker A
And yeah, we will look forward to make it a successful case study like this.
Speaker A
So, yeah, thank you for watching, and we look forward to working with you.
Speaker A
Take care and bye bye.
Topics:Google Ads suspensionaccount recoveryunacceptable business practicesGoogle Ads disapprovalGoogle Merchant Centerwebsite complianceGoogle Ads partneraccount restorationpolicy violationdigital marketing
