Speaker A
57% of sales goes to whoever responds first. And that's not my opinion. That's data.
A walkthrough of building an AI agent in GoHighLevel that automatically texts back missed callers, holds a conversation, and books appointments, plus how to sell the service to small businesses via do
Key Takeaways
- Responding quickly to missed calls is a major sales advantage, and AI can automate that response with a realistic conversation.
- GoHighLevel can host the full build: trigger, delay, AI conversation agent, tagging, and human handoff.
- The same automation can be packaged and sold as a recurring service at $500 to $2,000 per month per client.
- Dog fooding the marketing tool to acquire your own clients is a practical lead-generation strategy.
What the video covers
- The video argues that 57% of sales goes to whoever responds first, so missed calls represent lost revenue for small businesses.
- Standard missed-call text-backs are static one-time messages with no engagement, which the video says is ineffective.
- The creator builds an AI agent in GoHighLevel that texts missed callers, asks follow-up questions, and books estimate appointments without owner involvement.
- The workflow covers the trigger (missed/busy/unanswered call), a 1-3 minute delay so responses feel human, and the first outbound text.
- Conversation AI is configured with a business persona (a tree trimming company in DFW), tone rules, questions to ask, and a knowledge base generated with Claude.
- Guardrails include a maximum of five AI responses, a timeout that ends the automation, and handoff to a human user who can take over the conversation.
- Tags and CRM contact handling let the operator sort and filter leads that went through the workflow, with separate branches for emergencies and unqualified leads.
- The creator suggests the same setup can be 'dog fooded' to find small business clients, who are then sold the service at roughly $500 to $2,000 per month.
- Ringless voicemail drops are presented as a way to reach prospective business owners using the same agent.
- The video is partly promotional, with plugs for a podcast and a claimed student success story.
Full Transcript — Download SRT & Markdown
Speaker A
It has a full conversation, answers questions, and books the appointment without your involvement. And I'm going to show you how to sell this to small business owners because statistically speaking, you're probably not a business owner yourself. So, we're going to figure out how to
Speaker A
As of right now, most small businesses are letting calls go to voicemail and hoping people call back.
Speaker A
business." And I got it on my 16th birthday. You can do it all inside of GoHigh Level. And then I'm going to show you something even more interesting. You ever heard the phrase dog fooding? aka eating your own dog food, aka using the marketing technique that you're selling to small business
Speaker A
Side note, they don't.
Speaker A
I'm going to show you how to use this exact same setup in reverse to find and close small business customers who will pay you to run this for them. We're going to cover the full build step by step
Speaker A
So, today, I'm going to build an AI agent that texts back missed calls automatically.
Speaker A
of this video, guys. This is a $500 to $2,000 a month per client service. So, let's build it.
Speaker A
It has a full conversation, answers questions, and books the appointment without your involvement.
Speaker A
missed your call. Anything I can help you with or our operating hours are between 9:00 and 5, yada," and then there's no interaction, there's no engagement. That doesn't really do a lot at all. But we're going to add AI to it. We're going to make it seem very real so that one
Speaker A
And I'm going to show you how to sell this to small business owners because, statistically speaking, you're probably not a business owner yourself.
Speaker A
select from template, and we're going to search missed call text right there. Okay, let me explain to you what you're looking at right here. This first step is called the trigger. That's what starts this workflow/automation. And in this case, the trigger is an incoming call. And right here,
Speaker A
So, we're going to figure out how to make money from business owners so we can be a business owner ourselves.
Speaker A
feel automated. And then on this third step right here, we're going to assign it to a user. So if you or the business owner you're working with has a team, they don't want to be the one that manages
Speaker A
And literally just yesterday, this 16-year-old girl that's in a high school for entrepreneurs emailed me this and said, "Hey, it works. I use ringless voicemail drops to find a plumber that wants AI integrated into his business."
Speaker A
basically store all your leads or your contacts, customers, data, phone numbers, addresses, etc. So, we want to know which of those contacts in our CRM used this workflow. It's good to know. That way, you can sort by them, you can filter by them, etc. So, we're going to use that to add a contact
Speaker A
And I got it on my 16th birthday.
Speaker A
same step is also where this text will finally be sent. So it took about five steps to actually get to the point to where we're sending the first text to the customer that called. And then right here, let's say that the business owner or the employee wants to take over for the AI at any given point.
Speaker A
You can do it all inside of GoHighLevel.
Speaker A
has a time delay of 0.2 minutes. That's not long enough in my opinion. I like to do 1 to 2 minutes.
Speaker A
And then I'm going to show you something even more interesting.
Speaker A
conversation AI. We want to hit this toggle button right here, advanced bot configurations. Let's say hypothetically we are doing this as a service. We're getting paid to do this for a tree trimming business owner. So, this was the generic template that GoHigh Level gave me. But let's just say I'm
Speaker A
You ever heard the phrase "dog fooding"? Aka eating your own dog food, aka using the marketing technique that you're selling to small business owners to find those exact same small business owners.
Speaker A
the conversation AI on go high level with an AI agent representing Fast Tree Care, a tree trimming company in DFW that is engineered to book appointments for quotes. Okay. About you.
Speaker A
We're going to be dog fooding today.
Speaker A
rules, be warm and casual, talk like a real person, not a robot, questions to ask, what's going on with your tree, yada yada yada. So, you don't have to like upload this huge repository of FAQs, just have AI create that knowledge base for you. Now, I'm going to go to Claude. I'm going to
Speaker A
I'm going to show you how to use this exact same setup in reverse to find and close small business customers who will pay you to run this for them.
Speaker A
what types of phrasing to use, etc. And then we're going to leave this last section blank right here.
Speaker A
We're going to cover the full build step by step inside GHL, the exact prompt that makes the AI sound human over text, and how to land clients using ringless voicemail in the same agent.
Speaker A
We'll skip the question if already answered. Now, what's the max number of responses that we want the bot to give? This is like an insurance policy, a safeguard against the bot just going crazy and not leaving the person alone. I think five is a good safe number for this. This is the amount of
Speaker A
And most importantly, I'm going to share my screen, my phone.
Speaker A
300 words or less. So I'm asking Claude just to trim it down for me. And same here with this one.
Speaker A
I'm going to get a live fish on the line.
Speaker A
quote marks from this question. Trust me, it's embarrassing. Hey, if you find yourself driving much or working in the yard or doing the dishes, check out my audio podcast, The Ker Office, cuz you'll see episodes there that don't make it to YouTube on all podcast platforms. Okay, now we
Speaker A
I'm going to find a customer by the end of this video, guys.
Speaker A
service need address and preferred day for the estimate. Now we're going to do another one called emergency because sometimes here in Texas there are like ice storms and someone might literally have a huge branch on their roof. So we're going to call this one emergency and the condition will
Speaker A
This is a $500 to $2,000 a month per client service.
Speaker A
ahead and submit. Okay, so now you will see all of these different branches. If they time out, aka they never respond, the automation will end. If they book a time for us to come provide a quote or for the business owner to come do that, we want it to notify us. So, I'm just going to take this
Speaker A
So, let's build it.
Speaker A
thing over here. If there's an emergency, like a tree on their house, we're going to copy it. We're going to paste it right there. The text is just going to say emergency. And then I don't want to be notified. The business owner probably doesn't. if someone's unqualified. So, we're just going to
Speaker A
So, missed call text is not anything new.
Speaker A
create a new tag called unqualified, but I'm too lazy. So, cancel does it. This is it. This is how it works. This is the whole thing. Okay? And this step right here, this is the meat of it.
Speaker A
We're not inventing it today, but if business owners are using it, and most aren't, it's just a static, one single text.
Speaker A
swap out the tree trimming info with the plumber info, the HVAC info, or whatever type of business it is that they own. Now, of course, we got to hit publish and then save. Now, we're going to go back
Speaker A
Let's say you're a plumber.
Speaker A
it to a user. Now, keep in mind this would be me or my employee, my user, because this is me trying to sell this service to other business owners. And everything I just showed you, that is something we're building for the business owners that we're trying to sell this to. We still want to add a
Speaker A
You miss a call and an automated text goes out to the person that called you that says, "Hey, sorry I missed your call. Anything I can help you with? Our operating hours are between 9:00 and 5," yada.
Speaker A
there's still going to be a lot of people that are unqualified. They're unwilling to pay or whatever.
Speaker A
And then there's no interaction, there's no engagement.
Speaker A
workflow to dog food it to try to find business owners that want this missed call text back feature. So, give me new instructions for this and just know that the agent is going to act as me as like a sales agent to answer questions for the business owner and tell them how it will make them
Speaker A
That doesn't really do a lot at all.
Speaker A
system. yada yada yada. And remember, we want to remove the quotations from these questions.
Speaker A
But we're going to add AI to it.
Speaker A
put in the customer's first name so I know how to address them if I were to actually call them. So, I'm just saying user first name is a very hot lead. Contact them here with phone and name. Save. Then we're going to click publish. So every business has two functions. Find customers,
Speaker A
We're going to make it seem very real so that one static text can be converted into a two-way conversation that books appointments and gets you or business owners more sales.
Speaker A
So let's go ahead and do that real quick. Okay. So who do I text? Well, I went to outscraper.com.
Speaker A
So, we're going to log into High Level right here and we're going to click on Automation on the sidebar.
Speaker A
to do plus one space. I'm going to get rid of all those. Replace it with nothing. And then I'm just going to do a dash. Replace all that with nothing. So now I have 181 phone numbers for tree trimming
Speaker A
We're going to click this big blue button, Create Workflow, Select from Template, and we're going to search "missed call text" right there.
Speaker A
high level. This is the number that the voicemail is coming from. Also, I haven't even described this yet. A ringless voicemail drop is when you upload a voicemail to a piece of software like this and you upload a list of phone numbers and it will send that voicemail to those phone numbers,
Speaker A
Okay, let me explain to you what you're looking at right here.
Speaker A
voice memos app. You've probably seen it before. And I'm just going to hit the big red button. Hey, this is Chris Kerner. I'm here in Dallas, Texas, and I'm looking for a tree trimming business. So, please give me a call back. Thanks. Kept it broad. Kept it vague. We're going to incentivize for a
Speaker A
This first step is called the trigger.
Speaker A
to send it immediately. And that's it. We're going to start getting call backs. And then once GoH High Level recognizes that call back, it's going to text them back and then it's going to start a conversation as long as they text back to my text back. Also, to sync up your phone number with
Speaker A
That's what starts this workflow or automation.
Speaker A
here. Now, let's see if we get any uh call backs. Okay, got one. This is wild. I'm like I'm watching my AI interact with this business owner. Says, "Hey, I know this is random, but I'm using a mis
Speaker A
And in this case, the trigger is an incoming call.
Speaker A
What questions do you have?" Oh, and it just says cost. Great question. It is $500 a month, but if it doesn't pay for itself in the first 90 days, then I'll give you all your money back. Can we hop on a call so I can explain? It'll only take a minute. There it is for proof. So, I haven't
Speaker A
And right here, it shows if the call is busy, has a voicemail, or no one answers it, then the trigger will be activated.
Speaker A
And literally just yesterday, this 16-year-old girl that's in a high school for entrepreneurs emailed me this and said, "Hey, it works. I use ringless voicemail drops to find a plumber that wants AI integrated into his business." And I got it on my 16th birthday. So, that wasn't like the
Speaker A
And then the next step right here down the line in the workflow is a slight delay so the SMS doesn't feel like a bot.
Speaker A
will support me and my channel. So, I'd appreciate that at the top link in the description below. Go do this. There are 33 million small business owners in the United States, and basically all of them could use Miss Call Text Back. Now, you know how to install it, and now you know how to
Speaker A
We want to give it 1 to 3 minutes before that text goes out so it doesn't feel automated.
Speaker A
hit a like or a comment below, and we'll see you next time on the Kerner
Topics:AI agentmissed call text backGoHighLevelconversation AIsmall business automationlead responseringless voicemaildog foodingAI salesagency services
