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Okay, guys. I'm Raffayoulineau and this video I'm going to show you how I did more than $3 million per month in sales in just 9 months launching a new prop firm from scratch. If you don't know me, I'm the founder of million copy.com, a
Learn how Raf Iervolino built a $3M/month prop firm in 9 months with niche targeting, trust-building, and irresistible offers.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Niche targeting is critical to penetrate a competitive market effectively.
- Building trust through transparency and community engagement drives customer loyalty.
- An irresistible offer that addresses customer frustrations can significantly increase conversions.
- Competitive analysis helps create a superior product by integrating the best features from competitors.
- Affiliate programs can be powerful tools for scaling sales and creating additional income streams.
What the video covers
- Raf Iervolino shares his strategy for launching a prop firm that generated over $3 million monthly sales within 9 months.
- Initial client failures were due to poor marketing, lack of differentiation, and targeting too broad an audience.
- The new strategy focused on three pillars: niche targeting with rebranding, building trust, and creating an irresistible offer.
- They targeted a very specific niche: suffocated system traders frustrated with traditional prop firm rules.
- A comprehensive competitive analysis was done to integrate the best advantages of existing prop firms into their offer.
- Trust was built through personal branding, guaranteed payouts, testimonials, and a strong community.
- The offer included better trading rules, educational bonuses, and a high-performing affiliate program.
- They emphasized making the offer so good that prospects would feel foolish choosing competitors.
- Marketing included targeted ads, community building on Discord, and leveraging affiliate marketing.
- The sales team was built over months using multiple platforms, and continuous engagement was maintained via YouTube and Discord.
Chapters
- 00:00Introduction and Background
- 02:39Identifying Initial Problems and Mistakes
- 05:39Rebranding and Niche Targeting Strategy
- 08:28Competitive Analysis and Product Differentiation
- 11:48Building Trust and Personal Branding
- 13:20Creating an Irresistible Offer
- 18:37Offer Details and Bonuses
- 24:25Affiliate Program and Sales Team Development
- 29:30Marketing Channels and Community Building
- 37:11Ongoing Engagement and Growth Strategies
Full Transcript — Download SRT & Markdown
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direct marketing company specialized in scaling business that already generate at least $1 million per year or that already have a structured team. You can check some of our case study on our website or click on the link below at
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the end of this video. So, what was actually their starting point when they came to us? They came to us by referral because another client of mine had extremely good result in is an issue and actually they already tried to launch
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this prop firm two times. The first time when they tried to launch it, they were always in loss with their ad spend and so they stopped. The second time they tried to shifting the focus solely on discount and lower prices and actually
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of course they failed again because on the long term this is not a sustainable strategy. Now, I will explain you why what was their problem. So, their marketing material as soon as I actually saw their current situation, I
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immediately actually identified some key problem. So, the first mistake was actually a very bad marketing, okay, with the ads too institutional and they were not actually targeting a specific audience with a specific angle. And here actually here it's an example of the
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classic ads that they were doing. Probably you if you are watching this video, I'm sure that you already saw hundreds of these ads, thousands of these ads. These kinds of ads they are not work. Second big mistake was that
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actually they were too similar to other prop firms. They didn't actually give any reason why the customer should choose them apart of course from the the lower price that actually by the way like I wrote here wasn't even the
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lowest, okay. So, they were too similar to the other prop firms and they didn't give any reason to the customer why choose them. Another mistake like I already said, there was no clear target.
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They were too generalist, okay? And especially in this market with so many giant competitor, most famous one like FTMO or etc. etc. All the competitor that everyone know. The only way actually to start a new prop firm is
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actually to choose a very very super ultra specific niche because it's the only way actually to penetrate the market. First actually you conquer, let's say a little lake and when you become a giant, okay, and when you become actually a brand that actually
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the people trust, you can expand and start to actually conquer the the ocean. This actually were the three biggest mistake that they were doing. Now, what we did? This is actually the three pillars of the new strategy that we
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applied, okay? So, what we did? First, actually we choose a very specific niche and we decided to do a rebranding, okay?
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Now, the rebranding was actually was focusing on the absence of traps, okay, because there are a lot of hidden rules in the prop firm world that actually the our potential customer, okay, our prospect hated, okay? And we decided to actually to be very specific
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on one single instrument, one single instrument approach and now we'll show you what it means. The second pillar was actually to build trust, okay, especially in the prop firm world there were a lot of scandal in the past. So,
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we have actually to create trust, okay, between our prospect because otherwise if they actually are scared that they will not receive the payout, if they don't trust of us, they will never buy, okay? So, this is the most important
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thing. How we did now we explain you but we did creating a very strong personal brand, guaranteed payout, testimonial etc. etc. etc. Later we will go deeply, okay, we will go deep in this aspect.
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And of course the most important principle is to build an irresistible offer, okay? And that's is the question that I ask to myself, how I can make them feel stupid for choosing any other prop? This is actually the the question
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that should rule every your single decision, okay? Every your single decision it's should be based on answering of this question. How we did this, okay? With the better rules, okay, for our traders increasing actually the probability of passing the challenge,
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for example with the video course on how to pass the challenge. Every time that actually they bought they would receive this as bonus, this something that now we will talk later. Other irresistible bonuses, okay? Why you should buy this?
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What you receive when you buy actually our offer? And yes, turn the affiliate program into an opportunity. This is actually was one of the most important thing that we did create a very very very extremely good and performing
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affiliate program, okay? And actually this is one of the angle that we use like create a second stable income. So, this actually were the three pillars of our strategy. Now, let's analyze every single pillar, okay? What we did? First pillar, I choose a
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specific niche and do a rebranding. Now, before to do anything, okay, actually we did a very we created a very long list with the most famous prop firms in the world. And why we did this, okay?
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Because for each of them, okay, we identified the competitive advantage that they were using to acquire customer. Every prop firm they are using one single unique selling proposition, okay, saying hey I'm actually the better one with the commission, okay? I'm the
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better one with the payout. They are trying to advertise themself on using a a specific advantage, okay? And what we did actually? We listed actually all their advantage, okay, because our idea was to integrate their advantage in our prop
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firm. And what we did and so we actually listed all the reason why a prospect could choose one prop firm over another, okay, like rules, drawdown and so on.
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Making sure that actually our prop firm was the most logical choice in every aspect. This actually was the goal. So, we we actually created this big giant Google Sheets with every single prop firm with all their advantage and we
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tried actually to make our prop firm the best in every single aspect. Now, what we did? The most important thing actually we we choose a specific niche, okay? So, we choose a ultra specific target, the suffocated system traders.
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What it means that actually they are not absolute beginners, okay? Why we decided to not choose the beginner? Because remember that the people that buy are people that already bought. When you start a new company, new business, you
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have to targetize people that already bought or that that they are already buying the kind of product that you want to sell. Super important because they already demonstrated in the past that they actually want to spend their money
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for this kind of product. So, we are choosing people that already tried other prop firm but they are not happy and they actually are restricted, okay, by the classic traditional prop firms, okay? The rules of the traditional prop
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firms are too too strictly for them, especially the trailing drawdown. The trailing drawdown is actually the most hated rules probably in this niche, is one of the most hated rules. And remember that all the frustration of your customer become your biggest
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opportunity. You should actually list all the frustration that all your potential customer has, okay, and you can find easily on Google, on Reddit, on forum, okay, and you have to turn this their frustration is an opportunity for your business, okay? And what we did
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actually? We understood that actually they want an environment that allow them to execute their system without obstacle, okay? That they can focus only on the consistency and risk management, okay? That's it. So, they want actually an environment where there are fair
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rules and where there are rules that allow actually them to do trading in with their strategy. Let's say is actually their main problem. So, this is a problem that every trader have in the prop firm world but you still have to
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choose actually very specific target, important, okay? So, what we did actually? We listed the main pain point of our target audience, okay? Pain number one, trailing drawdown. This is the most hated and psychologically rule.
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The maximum allowed drawdown follows the highest point of your equity rather than the initial balance. This is actually what they hate most and now you will see what we did. Second pain, too many rules, okay? Daily loss limit, trailing
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drawdown, minimum trading days, contract limits, you cannot do trading during the news. The third very strong pain, okay, recurring cost because so many prop firm, okay, have a monthly fee, okay? And actually this is something that could pressure too much
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too much pressure on traders that are forcing them to to trade even when they think that they the market condition are not ideal, okay? And this is actually another opportunity for us. Now you will see what we did with this pain. And
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another pain is actually the the profit split, okay? All the prop firm, okay, offer the 80/20, okay, or the 90/10.
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Some offer the 100% but with their own condition usually they are very very restrictive, okay? So, once that actually we choose a very specific niche, we choose a very specific instrument. What it means that actually we decided to be super super
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specific only on this instrument, the US equity index future, okay? Because this allow us to be hyper specialized and speak the exact language of our target audience. So, our messaging, okay, our marketing message was focusing exclusively, okay, around these two
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instruments. That's actually all our communication was on this. We did only marketing on these two instruments and this is actually the key to be super super specific to actually cut your market because first you are choosing a very specific target and second you are
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choosing a more specific target choosing a very specific instrument, okay? Now, you will ask, hey, but there are other prop firm that actually allow the people to do trading with this instrument. Of course, but there were almost no one
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that actually was doing marketing only on this specific instrument, okay? So, in the beginning we decided to focus only on this. Later now everything that I'm explaining you, even if it it could sound too restrictive, this is actually
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the strategy to penetrate the market because of course now the condition, our offer it's totally different from what I will show you now but because we already actually start to acquire an important market share, I could say. But, this is
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actually and in the beginning it's something that you have to do to conquer, okay, to acquire your market share. Later you will change your the offer, the rules, it doesn't matter.
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But, in the beginning, okay, you have actually to be super super specific and do an extremely amazing offer to actually acquire market share. And that's how we are doing. So, we chose a very specific target. We actually understood what are
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their pain, okay? And we chose a very specific instrument. Okay, now let's go to the pillar number two, build trust.
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How we build trust? Firstly, we have to create a very strong brand and a very specific positioning. What it means?
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First, the naming, okay? Now, our goal with Dream was actually to communicate to to the prospect that actually we are their partner. What it means? It means that in this niche one of the of their main belief of our target is that
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actually the prop firm is against them, that actually the prop firm earn when the traders fail. And actually, by the way, it's true for many prop firm. So, what we did actually, we had actually to position ourselves like, "Hey, we are
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different like others. We are not like them. We are partners. We earn when you earn." That's why we created even the rules that actually allow them to earn more. So, we chose a name that immediately communicate that we are
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partner in the traders' success, okay? The name clearly conveys collaboration and allied interests. What it means?
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That actually, yes, here I forgot to translate in English, but it means that only with the name we are already building trust. Because the people, when they hear our name, they immediately understand, "Hey, but we are partner. This is actually not the
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classic prop firm." We didn't use the classic name like Trader Found or the classic name that all the prop firm use. But, we used actually the partner concept to make them understand that we are aligned, okay? What we did? After
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actually we created a unique selling proposition to communicate them immediately why we are unique and why they have to choose us, why we are different from other. And what we wrote?
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That actually we are the only prop firm in US that operate on the index future, okay, that eliminates both trailing drawdown that actually is what they hate more, okay, and monthly fee that actually is something that they hate
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too, allowing a systematic traders to operate with maximum freedom and focus solely on performance. That's how we define our target. This is the whole out for our niche, okay? What we did? Super important here, we create actually a
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partnership with the famous influencer in this niche to make them trust or us quickly, okay? Because why? I will explain you quickly this concept. If you trust, okay, of this influencer, okay, and this influencer, this person recommend you this prop firm, you will
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immediately trust of this prop firm too, okay? There is this actually transfer in the trust. And that's actually what we did. We created a partnership with the influencer, key figures that our audience trust, okay? And later I will
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show you how we used this partnership in our launch, okay? This is the best investment in terms of ROI that we did.
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I can already anticipate you this. We start actually to to make them understand that we are on their side.
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So, we start to create a real YouTube content, YouTube videos that explain how to overcome a prop challenge, okay? What actually is the best strategy for this specific type of prop prop firm, what's the best course is the best prop firm,
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how to choose the best prop firm, that how to understand if a prop firm want your success. And of course, if you arrive at the end of the video, you understand that actually our prop firm is the in that case the prop firm of my
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client because it's not my prop firm. So, what we did? This is a super important. We built a community. This is one of the biggest investment that you can do because the community allow a lot actually the word of mouth, okay? So, we
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built a community with email list and social channel. What it means email list? This client of mine, he actually had a internal list of hundreds of thousand of people, okay? And we used this email list to build our community
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on Discord. Why Discord? Because Discord is in US it's very common in this niche. We could use I mean different channels like Facebook group, etc. But, we decided to use Discord because of Discord has less restriction and for this particular
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purpose was the better choice. So, we actually built our community from Discord and from social social channel.
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What it means? That actually we start we start to share reels, okay? And our call to action was inviting people to join in our Discord channel. And this is actually became one of the main aspect even because all the testimonial that we
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start to receive every time that someone was receiving a payout, he was actually sharing his testimonial on in Discord group. And we used actually this testimonial in our marketing material and so on. Of course, why they actually shared their their result in our Discord
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group? First, even I could say for ego, okay? The people actually they like to celebrate their result and we celebrate their result with them. But, even because actually we give them some bonuses, discount code, prices if actually they share their testimonial in
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our Discord group. What we did? Of course, we create article on famous newspaper industry magazine, magazine that all the traders know, okay, to create much trust, okay? And we used this badge on the website of the prop firm, okay, on our website to create
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more trust. And this is super important. On our website actually we created a section with the all the detail of the company and the picture of the team members with the t-shirt and with the logo of the prop firm to make them
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understand that this is something real, legit. There are real people behind this prop firm. And yes, this is also another slogan that we always use, "Built by traders for traders." Because actually the members of this prop firm, they are
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traders for real. So, they really understand our target audience. And actually this allow to create a more familiar feeling with our target. So, that's why we always say that every single member of our team in the past was a trader.
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And of course, to create even more trust, we actually create a more convenient rule, guaranteed payout as I will show in the offer. Now I will go actually deeper on this. So, that's actually how we create our brand for
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this prop firm. Let's go to the pillar number three. Now, this is the most important part, okay? If actually you have to remember something, that's what you have to remember. Because the main principle to create a successful business is actually to create an
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irresistible offer. What it means? Is actually create something that will make them the people feel stupid to say no or to choose your competitor instead of you. So, what we did? To create a irresistible offer, actually do you
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remember all the pain point that I show you here before, okay? The main pain point. Of course, we didn't use only these, but these are the main pain points that actually we used to create our marketing communication, okay? Like
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trailing drawdown, multiple rules, etc. etc. So, what we did here? We actually turn these pain points in our biggest advantage.
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So, what we said? No trailing drawdown. We use an end of day fixed drawdown based on on the initial balance, okay?
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This is actually how we fixed the first pain point, okay? Or for example, we always say that the only the single rule that actually we they had to respect to be profit for us is the consistency.
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What it means? No profit target, no time limits. You simply need to be profit even just $1 without violating the fixed drawdown that actually is the 5% on every package. Here it's a mistake. We use actually a fixed drawdown of the 5%,
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okay? About the payout, this is a very important payout in the prop firm niche.
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What we said? That the only condition is that your withdrawal, okay, cannot reduce your balance below its initial starting balance. So, what it means is that if you have an account of $50,000, of course, you cannot go below this $50,000. That's
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it, okay? Frequency payout weekly, okay? Now, I know that there are some prop firm that guarantee the payout in 24 hour, 48 hours, etc. etc. etc. To be honest, we could create better rules, even better than these, but we didn't
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because my client decided that that's actually was the maximum that he could do. But, to be honest, I suggest from the beginning to create, even if these rules are really really good, okay, to create much better rule, much more
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convenient, okay, to totally destroy the market okay? That's actually is something that we couldn't do, okay? And it's fine.
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Anyway, it's fine because we it works anyway. But, if it was possible, for example, here, in my opinion was better to have a like a payout every 24 24 or 48 hours, okay? Another advantage, okay, that we implemented in our prop is the
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one-time payment, lifetime account. What it means is that is actually when you pay the challenge and you fail, you don't have to pay again the same price for the challenge. Simply you have to pay a reset fee. We call it a reset fee. What
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it means? You pay, it's an example, a challenge of $199, okay? You fail the challenge, okay? With $59 you can restart again, okay? You have a limited amount of time, okay, to restart the challenge using our reset fee, okay?
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And yeah, but you will never pay the initial enrollment fee again if you decide to do the reset in this specific amount of time that actually where was a few days, okay? Was a three days. Was a 72 hour,
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okay? Now, about the the profit, okay? Here the 100% of profit goes to you on the first $25,000, okay? After a 90/10 split. Even here, okay, of course, was better to promise the 100% of profit, for example, on bigger
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amounts, okay? Of course, was better to do this. But, that's actually is the maximum that in this case my client decide to do. Now, what actually were our main package on the website, okay?
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So, we created actually four, let's say, four option, okay? The first is the 25K challenge, okay? Where of course the trader receive a $25,000, maximum drawdown of 5%, maximum contract three, okay? The cost is $159 and the reset was
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$50, Okay, this is the first offer. Second offer, the $50,000 challenge. Okay, the 50K challenge. So, they receive of course 50K, max drawdown 5%.
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In this case, the maximum contract they are six instead of three because this is $199, the reset is $59. 100K challenge. Okay, here almost the same.
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Okay, 100K with total capital 5% like I said in every in every package. Here the contract are 12 instead of six or three.
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And the reset is in this case $79. Okay. The last package, the $150,000 challenge where of course the total capital is 150K, 5% total drawdown, maximum contract 12. Okay, the cost is $399 and the reset in this case is a little
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bit higher, $129. Now, okay, question for you. What do you think is the package that actually we sold most? Okay, the package that the majority of people bought. Okay.
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This. Okay. This actually is the package that this and this in the 25K the 50K, but the 50K is actually the the ones that had more success. Now, this is actually super super important. That's why I use this red color here because we introduce
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the scale rule and this is something that actually made really them understand that we are on their side.
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Okay, because we said, "Hey, if a trader on on a funded account reach a net profit over 10K, okay, and withdraw it, they will receive a free upgrade to the next account level." And here it's an example. What it means? For example, a
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funded trader on 50K account earns and withdraw 10K receive a new 100K funded account. Okay, and trader on 100K account earns and withdraw 10K receive a new 150K funded account.
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That's is actually it's a game changer. Guys, this is a game changer. Why? Because total alignment. It proves that actually we genuinely want our trader to succeed and earn money because their success their their success is our success. Okay, when
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they make more money, our 10% share after the first 25K becomes more meaningful. Okay. So, and this is actually yes, a power a powerful marketing message because of the message that we say, "Achieve success and we'll double your
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capital for free." is incredibly powerful. And no competitor offer it in a such direct and simple way. Okay, so this is super super powerful marketing message. We used in the ads. We use everywhere. Okay.
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And retention of course because it encourages the trader to stay longer with us instead of looking for other option once they become profitable.
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Okay. So, this is actually a something I think totally new in the market that probably no one maybe now yes and now yes because we advertise very massively.
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This is scale scale rule maybe now not no one is using. But anyway, actually this is the scale rule. And this was on website even on the website this was super advertised on website. This is everything that I show you now is
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all the front end that actually we used to acquire client. Now, these are actually are the three pillars. Now, let's see the launch strategy. Okay, one of the main important part okay of our strategy was to create a very strong affiliation program. Okay.
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Now, guys, actually to create this affiliation program, I could talk of hours. Okay, because it's very very complicated. There is a a lot to do. So, I will actually give you the main principles, but this is only the the
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10%. Otherwise, this would be a case study of a 5 hours and I could not be so long. Okay. So, what we did?
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First, right after purchasing the challenge, every trader the actually receive an email funnel that sold the affiliate opportunity. What it means that actually you buy a challenge. Okay, let's say the I don't know the 50K challenge. You go immediately you enter
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inside an email funnel that send you email every day to convince you to become an affiliate. Okay, with the testimonial of other affiliate. Now, super important. This is another important thing that actually every prop firm should implement. Right after
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purchasing a challenge, customer receive a call within 24 hours. Okay, by the way, they receive the call especially in the beginning of that we didn't have so many clients in the beginning. They receive a call almost immediately.
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Almost immediately. Okay, from our sales team. In addition to be offered an upsell because hey, you just bought the 50K challenge. Do you want to buy do you want to buy this is the next challenge too for the half on price. It's example.
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Okay, they always receive an upsell. They are also invited to become affiliate. Okay. So, they not only receive email as soon as they buy a challenge. Okay, this is actually normal traders, but they receive a call. Okay, to buy an upsell and to become affiliate
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too. Here yes, we built our affiliate network using our pre-existing internal list. Like I told you before, this client of mine, he had a giant massive list because he's on the market not with the prop firm, but with
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another let's say kind of business in the trading niche for many many years. So, actually we used this pre-existing list to start to build our affiliate program. And we actually also launched ads. We created actually funnels specifically to promote
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this opportunity. Okay. And later I will show you how in detail we did, but we created a funnel only to acquire new affiliate. Okay, because this was one of our main strategy. Guys, if you want to actually have a success in this in this
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niche, okay, and you want to decrease your cost of acquisition, the affiliation program is the best investment that you could do. It requires a lot of a lot of effort and work, but it works.
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Trust me. Of course, we used actually a third party affiliate software to track all the sales. They actually had they could log in and they had their dashboard with all the sales in real time of every single affiliate guy. And
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there is a in this dashboard even a chart. There is a chart that create a competition between them because they want to actually see themselves higher in the chart. And they can weekly withdraws, okay, of their sales and they
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receive discount on challenge too. Okay, like if you are inside our affiliate program, you can buy our challenge with a 10% discount, 20% discount based actually on how many traders you bought in. Okay.
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Now, that's actually are the five six level. Okay, six level of our affiliation program. I will show you here very quickly from for the first 20 traders you receive the 20% lifetime commission. What it means? It means that
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every time that one of these 20 traders buy, you receive the 20%. That's it forever until they keep going to buy.
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Okay. Here are 25%. Okay, here 30%. Here you can see. Okay, you can do even a screenshot if you want to of all the level all the affiliate level that we used. Okay. And I know that now some of
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you could say, "Oh my god, but actually these percentage are very very high." Yes, are very very high. I know. That's why our affiliation program was also successful.
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Okay. That's actually was our yes, the affiliation program. Okay, the basics. Of course, to build was much more complicated, but now you have at least the basic principle that we applied. And now, let's actually start with the first
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one. Okay. The before the launch, this is the pre-launch. Now, what we did? We gave actually early access plus special offer for our internal list. Like I said, this client of mine, he had this this giant list of trader or people interested in
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the in the trader. Okay. And we actually give them a special discount and an early access. We of course in this phase identified the most famous YouTubers, Twitter influencer in the US trading niche who are respected for their
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credibility. This is actually the Remember guys, the most important things later when I will show you all the KPI you will see that this was one of the channel with the better ROI for us.
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Okay. So, what we did actually we identified the famous YouTuber and influencer. We offered them actually an an early access even before our internal list. Yeah, broke them like they they became our founding partners. Okay.
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Their endorsement to launch was crucial like you will see later. Okay. And we had the trained the customer support team that is actually the a sales team. Now, I wrote only one phrase about this, but this is probably the most important thing that
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we did because as you can see our customer support team is part of our sales strategy. What it means? It means that every time that you buy, you will be contacted from the customer support team. A scheduled call. Okay, because
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they contact you and they say, "Hey, I'm the from the support team of the prop firm. I'm waiting you to be sure that everything is is okay that you know how to use it and I want to give you the
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best strategy to to be profit with us." and blah blah blah blah blah. But actually this is only an excuse because the real reason why the customer support team call you is to sell. Okay, is to do an upsell and it's to convince you to
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become an affiliate. Okay, that's why I wrote here we had the trained the customer support team, but the reality it's a sales team. Okay.
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And okay, let's see actually the first funnel. So, the first funnel. So, what we did? We started actually to send email to our internal list. The list that I said before. And what we wrote in this email? Now, something like that.
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Okay, "Are you tired of unfair losing in the prop trading world? Has your trading drawdown ever wiped out a profitable account?" So, actually we immediately call out their main pain point and make them understand. Okay, that hey, sooner
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you will receive an innovative solution to all this. Okay, so majority of the teasing email were actually focusing on their pain point and this new revolutionary platform that actually finally would change this forever. After they receive their email. Okay, from our
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email they had actually call to action to go on our landing page waiting list.
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The headline was something that like that. Okay, "The trading drawdown is dead. Enter your email to get early access." Okay, plus countdown because there was a countdown. Okay, a countdown of course that show how many days for the public launch, okay? So, there there
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was this headline, okay? There was the space where they could write their email. There was this countdown on the bottom, okay, of this headline. There there was a video sales letter that was a teasing video sales letter where a
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member of the team was actually explaining all of the new advantage of this new prop firm, why they had actually to subscribe to our waiting list, blah blah blah blah blah, okay?
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After the opt-in page, okay, because this is yeah, the waiting list, but it's an opt-in page at the end. There is the thank you page, super important. On the thank you page there were a lot of educational video that actually were
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embedded from YouTube, okay? Because like I said before, we start to build the YouTube channel a long, long ago, okay?
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And there was actually all the reason why this prop firm was different from everybody else, blah blah blah, and this thank you page, of course, was even inviting the people to go on our YouTube channel to see more content, okay, more
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valuable content. And this actually this actually were the kind of content on YouTube that we were sharing like the kind of video like why traders don't keep profit double traders, okay? The psychology behind profit target pressure, okay? Anyway, we start to do
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content that educate the people about why use our prop firm, okay? And the most important call to action was sending them on our Discord account.
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Why? Because on our Discord account our main goal was to create a community. Guys, the community it's the most important thing. The community, okay?
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And the partnership with the famous influencer are the better ally action that actually we implemented, that we did, okay? So, here on the thank you page they immediately could arrive on the Discord. This is a pure pure gold
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because on Discord we receive actually all their objection like hey, but why I should choose this prop firm objection?
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And what we did ads, okay? Or for example, we we start to do survey. What would you like to know about prop firm? What do you want about in our prop firm? Okay? So, doubt, Q&A.
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And we start to do ads. And this actually our Discord channel give us the best marketing material. Of course, in this Discord channel we we start to use even to do a a lot of things to to schedule, to
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organize like call with the team to create more trust. To actually we use the our Discord channel. There is a section dedicated only to the affiliate program, okay? Where if you actually are in the in our affiliation program, you
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can go there, receive all the marketing material to share to your list, etc. Creating a community was, I think, one of the most important thing that actually we did that allow us to have this success, okay? And Yes, here I wrote we invited people into
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our in our Discord server. We created an environment where traders could discuss their frustration with current prop firm, building a strong sense of belonging even before we sold anything, okay? One of the best investment that we ever did, okay? Of course, if you ask,
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it's harder to manage a Discord community, of course. You need moderation. You you need people that work just on this, especially when the community start to grow a lot, okay? Ah, and what we did here after the thank you
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page. So, email teasing about the this new launch, okay? Landing page to do opt-in for the waiting list, thank you page, and hey, become an affiliate.
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We actually do you want to be part of our family and start to earn a second source of income every month? Join in our affiliation program. And guess what?
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When they join our affiliation program, again, on Discord where they were educated about how to be a successful affiliate, they received all the marketing material, blah blah blah blah blah, okay? So, this was the first part, the teasing part, okay? I wrote 45 days,
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but actually hiring a training customer support team and identify famous YouTuber and Twitter influencer, we did it much more before than 45 days. I think this part it took uh like 3 months. The 45 days were was actually the when we start to send
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email, okay? But before to start to send email for 45 days, we did all this, okay? Here we use actually our internal list, okay? But we start to do cold ads, ads on Google, okay? Guess what? On our
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specific niche, okay? In on our specific niche, okay? We start to do ads on these people, on these people. We did ads on these people, okay? We immediately call out the right target, okay? Immediately call out to their problem and what they
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want, okay? So, what we did we start actually to do cold ads, okay? On new trader, retargeting ads, okay? And we actually start to do a lookalike ads using our previous list, okay? So, and what we did we did ads, okay? on
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Facebook and these ads bring the people on our same landing page landing waiting page, okay? That actually was the same here, so same headline plus countdown, okay? After the landing page there was the thank you page. The thank you page send them on
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YouTube and Discord. And after affiliation program, okay, we always send them on YouTube and Discord, okay?
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And here email email email email teasing, okay? Until the big launch, okay? Until the big launch. Ah, here actually yes, when we did the the launch, okay? This was actually the structure of the website, okay? There was the headline, there was the video
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sales letter that was selling the prop firm. The call to action, when they when they were clicking on the call to action, they would do immediately scroll down to the section with all the package, okay? After the all the call to
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action with all the package, proof that the like article on the famous magazine, authority badge, all the proof that we had to give authority and credibility to this prop.
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And here, like I said yes, on the bottom all all our different package, okay? The different package, I mean the ones that I show here, okay? The 25K, 50K, 100K, and blah blah blah, and so on. So, that's actually was the the website that
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the structure of the website that they they saw during the day when we launched, okay?
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We did the funnel just actually to attract new affiliate. So, we did actually ads, okay? A landing opt-in page with the video sales letter. Hey, do you want to a new opportunity to earn a second salary every month from
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2,000 to 50,000 $50,000 per month, okay? There was this headline that were explaining the opportunity, the video sales letter, and they had to actually leave their email, okay? When they leave their email, they immediately arrive on a thank you page. Congratulation, here
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the next step to join in our affiliate program. And of course, there was actually the call to action sending them in our Discord channel because in Discord was our main channel to manage the affiliates. Almost everything that we did in the pre-launch
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phase. The ads super important. I didn't explain I I forgot to write how we did the ads because they the ads they were not they were not these audible things.
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The ads, okay? They were we did only video ads. What was the structure of the ads that we did, okay? I will write now, okay? We did first call out. Hey, are you trader in this By the way, you on Facebook try to not
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talk directly to your customer otherwise you will get banned. But hey, is it possible to get these results in this new unique way that no one ever told you, okay? So, headline that actually hook. Is it possible to blah blah blah blah blah?
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Value after the hook, the part that actually give value. Hey, you know that actually many prop firm blah blah blah, so you start to talk about all the problems and make them understood that hey, you know for sure that there are
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all the so many prop firm that actually they earn when the traders fail with these all these rules, etc. Call to action. But here there is actually something new that is coming and we change everything, join to our waiting list. Okay, now I did the
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like in 3 seconds, but that's actually was the the structure of that. So, there was a member of the team, okay, of this prop, and that was hook, body that is actually the part where we give them value, okay? Call to action.
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That's it. And in this case actually the the actor that was in front of the camera, he was sitting like me and recording. That's it. Yeah, I mean that's actually was the main structure of the ad. Of course, I could go very,
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very deeply in every single aspect of the ads, how to do ads, but like I said, this video will would never finish. And of course, we wrote every single material of my client. We wrote everything. We did everything from
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scratch, okay? He had only actually to share what we sent him, okay? Based on which actually on our instruction. Now, first to launch, what we did first was time this part actually was here, okay?
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Was still in the pre-launch, but anyway, affiliate activation. So, we created actually our partner launch kit. What it means that every affiliate, okay, every person that was joining in our affiliate program, she receive of course his unique link, okay?
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Pre-written emails to send to their list, okay? Pre-written ads, okay? Pre-written ads it means they receive the video, okay? The video to share.
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Graphic videos for social media with the proper branding, with our brand, yes. Because in this case actually we give them instruction even for Instagram, TikTok, so they start to actually share reels on Instagram, TikTok. And by the way, we have actually
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some reels of our affiliate team that actually achieve millions and millions and millions of view. They receive a discount code for the challenge. Like I said, if you join in our affiliate affiliation program, you receive a discount code for our
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challenge. And the dashboard that I I said before about real-time updates, the chart with all the members of this program that to create competition, etc. etc.
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And here another actually, I think, very, very smart idea. We create actually the athlete contest that actually this is was one of the main reason why they were pushing so much because we wrote for example we say the top three athlete who
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generate the most sales in the first month we win a cash bonus, okay? For example, the first place will receive $5,000, the second 1,000. This is actually only for example, okay?
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And a free proper 100K account. That's why because we want that they push as much as possible our problem. Okay?
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Like as I wrote here this great competition and we created actually every month we did this this contest, okay? Sometimes money, sometimes prize, sometimes trip. If you win you will go to the Hawaii, okay? One trip for one trip for
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two person to the Hawaii that by the way could sound very expensive but by the way it's not. The money that actually we earn with our affiliate program are much more higher than the cost of the prize and all this
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stuff. Of course, otherwise we will never do. And that's it. So, first actually activate the affiliate activation and second now we arrive to the gold part, okay? The part that probably is the most important with the offer that actually is exactly the
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funnel that we used to go in public. So, what we did first here email, okay? To our internal list and to all email that actually we collected during the teasing part. We send email, okay?
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From the email they arrive to the landing page with the offer. So, this was actually the landing page that allowed them to buy. And the landing page was exactly this, okay? This one that I showed you before, okay? After
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the landing page there was of course the call to action on the checkout. If they arrive to the checkout they write their email but they don't buy, they will receive the email for abandoned cart, okay? To recover them.
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After the sales, okay? In 24 hour but like I say especially in the beginning they received the call immediately, okay? From a sales team for upsell to convince them to buy more or same challenge or the next challenge, okay?
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For a discount or to join actually in our affiliate program okay? And here I wrote the tutorial call technique technique, yes. What I said before, I said before that actually every time that someone buy they receive a call, okay? From our sales team that
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it looks like a call that by the way no it not looks it really help you to to have a better understanding about the prop firm etc. etc. to understand how to work how to operate and so on. And actually the main purpose
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of this call was actually to sell more. That's it. To sell more or to make them join, okay? To our affiliate program, okay? After the call email follow up, okay? So, actually they will receive every day an email from us or an email
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with value, okay? To keep the relationship with the the prospect in this case with the customer. An email that send them on our YouTube channel or an email that send them on our Discord channel. Our community. Hey, you still
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didn't join our community? Join now. That's all the wonderful benefits that you will discover, okay? Now, super important here, okay? Notes on sales team because like I said before I want to give you even some information about sales team.
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And building an an efficient sales team, okay? Took months. And here actually I wrote 45 days the pre-launch phase but the reality is that to create all these we spent six months, okay? To create all these all the structure all the prop
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etc. etc. So, because they were starting totally from scratch, okay? So, building an efficient sales team took months, okay? To find sales reps we used every platform possible. So, we tried to find them on Fiverr, Indeed, LinkedIn, all the possible platform that
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we could find a sales reps at. Yeah, we also created dedicated funnel and I said this before too specifically for hiring sales people and launched ads to drive applicants, okay? To receive as more applicants as possible, okay?
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My client's team handled all the hiring and conducted the interview via call. So, I never did the interview for my client even because it's his business and he has to decide if he like or not the applicant but he actually
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follow our guidelines and recommendation to select the ideal candidates, okay? The sales team actually follows a structured process and a precise script written by me tested over years across thousands of calls, okay? Which allows even the least experienced sales person to
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start producing results. Not a funnel script but in this case it was necessary to standardize the process so we wouldn't depend on higher top talent.
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So, here because actually we need to build this sales team as fast as possible we actually standardize all the process.
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So, all the team actually follow a specific process that me and my team created for my client that allow in general even a new sales person to start to have a result, okay?
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Of course, it's important that the sales person by the way he's happy there is energy, okay? When he sell otherwise no one will never buy from someone that is a boring and hello, okay? So, this is actually was the funnel that we used the
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first let's say step of the funnel, okay? So, the second actually was it's exactly the same so we did Facebook and YouTube ads, okay? And the funnel it's exactly the same so we send them on the landing page with the offer from the
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from the landing page to the checkout from the checkout after they buy they receive a call from our sales team and email follow up that invite them to join in our Discord channel YouTube channel too, okay? We did all at the
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same time, okay? So, here we start to actually the launch with our famous influencer. I mean in the beginning we didn't we didn't actually close so many influencers so actually like I said this is the channel that bring us the majority money result but
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after some months not in the beginning because we were still actually trying to organize this launch with influencer, okay? But from the beginning we already had someone, okay? And they started immediately to share on their social like shoutout on
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Instagram, YouTube blah blah blah, okay? Funnel is exactly the same. Landing page, checkout after the sales call from our sales team and email follow up, okay? Same from affiliate. So, affiliate that actually they were doing ads or content on social media, TikTok,
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YouTube or whatever, okay? With their specific link. Their specific link send people on the landing page with the offer and funnel is exactly the same.
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Checkout after the sales call in 24 hour email follow up. And that's is actually the launch. We did this all together, okay? Now, if you like how we work and you want to understand if our method can bring you this type of result or can
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work with your company, with your business, with your software, with your app click the link below to schedule a call with my team. See you soon.
Topics:prop firmtrading businessmarketing strategyniche targetingaffiliate programbusiness scalingtrust buildingsales funnelRaf Iervolinodirect marketing
