The business sells emotion by having actors play roles in clients' lives, such as parents, siblings, boyfriends, girlfriends, and best friends. Their goal is to help clients connect with what they feel is missing in their lives.
The protagonist is hired because the business needs a 'talking white guy' to play the role of a father for a girl named Mia. This specific casting fulfills a client's need for a paternal figure.
The experience suggests that sometimes the stories we tell ourselves can become our truth, and that pretending can be acceptable. The roles played can have real meaning and leave a lasting impact on both the clients and the actors.
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