Speaker A
All right, this is going to be how to get ahead of 99% of Roblox devs, aka the market research that no one wants to do.
Learn unique market research strategies to succeed as a Roblox developer by introducing new genres, reviving old games, and leveraging YouTube trends.
Key Takeaways
- Combine proven popular fantasies with new game genres to create unique Roblox games.
- Revive and modernize old game concepts to attract current players.
- Leverage YouTube content trends to identify in-demand fantasies not yet on Roblox.
- Introduce successful game loops to new markets or demographics for growth.
- Strong execution of game design is essential alongside market research.
What the video covers
- The video explains market research techniques to get ahead of most Roblox developers by identifying proven in-demand fantasies or keywords.
- One method is introducing a new game genre to an existing popular fantasy, such as combining 'clean the' genre with firefighter games.
- Another approach is reviving dead or old game loops with modern twists to appeal to current audiences.
- The creator highlights the importance of analyzing game visits and player engagement to validate market demand.
- Using YouTube trends and popular video themes as inspiration for Roblox game ideas can reveal untapped market opportunities.
- Examples include adapting SCP horror games into more kid-friendly formats to broaden appeal.
- Introducing proven game loops to new markets or demographics that have not seen them before can increase success chances.
- The video stresses the importance of execution alongside market research to create fun and engaging games.
- Comparisons are made between Roblox and other platforms like Steam to understand market saturation and opportunities.
- Overall, the video encourages creative application of market data and trends to carve out unique niches in Roblox game development.
Chapters
- 00:00Introduction and Market Research Importance
- 00:52Method 1: New Genre + Proven Fantasy
- 02:01Example: Firefighter Fantasy and Clean Genre
- 03:02Analyzing Popular Fantasies and Visits
- 03:58Example: SCP Morph and Collection Fantasy
- 05:05Method 2: Revive Old Games with Modern Twist
- 06:06Upcoming Game Examples and Modernization
- 07:04Method 3: Use YouTube Trends for Roblox Ideas
- 08:13Example: 3008 SCP Game and Kid-Friendly Adaptation
- 09:13Introducing Proven Loops to New Markets
Full Transcript — Download SRT & Markdown
Speaker A
But if you do it, bro, you have a much better chance of success. Without further ado, let's dive straight in.
Speaker A
Guys, thanks for bearing with me. You know, I had to take some time off. I was head down grinding. Got two games. One just released, one's releasing next week. And I just need to take a little break from the YT because you know I do
Speaker A
this for free for the love of the game, and um had to lock in. So going to try to get back to posting regularly.
Speaker A
Anyways, enough yapping. Let's dive in. Okay, people specifically in my Discord yesterday were asking me, you know, how can I find good game ideas? So, what I'm going to do is I'm going to go over a few different methods that I've seen
Speaker A
that I've also personally used myself, as well as kind of how to increase your chances of success when it comes to launching your game. Okay, so let's start with the first one. This is one of my personal favorites is you want to
Speaker A
introduce a new genre to a proven in-demand fantasy. Now, I use this word fantasy probably not the way other people would use it. I really just mean a keyword. Okay, so if you've been watching my content for a while, you
Speaker A
know that I was bullish on just like firefighter keyword, firefighter fantasy, whatever. Okay, this dude in my Discord comes to me. He said, "Yo, Tizzy, you know, I made this game because you were yapping about firefighter games." And boom, bro. We
Speaker A
made it. And I think they peaked at Yeah, let's see. Almost 7K CCU. So, GG.
Speaker A
What actually happened here? Let's reverse engineer this. So, we have just a broad, let's just say, firefighter fantasy. Okay, you come in here. You look at these games. What do you see?
Speaker A
Okay, I see a typical kind of roleplay simulator, typical type of simulator, an obby, right? Tycoon. And you should play these games when you're doing market research for either a keyword or a fantasy. Okay, so what he did is he took
Speaker A
this proven in-demand fantasy cuz like I mean, bro, look at the visits, right?
Speaker A
This game has been alive for a long time, by the way. This is a good amount of visits, okay? And I mean, dude, tons of little kids love fire trucks, right?
Speaker A
Like it's just so proven. It's evergreen, right? Right. So, he comes in and he applies this clean the blank genre to a proven fantasy. I'm sure you guys have seen these games like Train the Lake, Clean the Library,
Speaker A
Clean Leaves, like the clean the genre, right? He applied the firefighter fantasy to the clean the genre, a proven in-demand fantasy which allowed him to basically carve out his own slice of the market.
Speaker A
Okay, very very smart in my opinion. So that's what you can do. You can start by looking at fantasies. How many visits do they have? Like I mean we could do police, right? There's I mean you could literally type in like what do little
Speaker A
kids ask or what do little kids say they want to be when they grow up? Like I don't know, bro. There's so many ideas for fantasies. But you want to take proven fantasy and apply a new genre to
Speaker A
that fantasy. So what's another example? I mean you guys, this is the classic. I probably shouldn't even include this in this video. I'm just literally trolling you guys at this point if you've been watching my content. But
Speaker A
again, survival loop being introduced to the airport fantasy, okay? Because again, yeah, you look at airport, boom, it's all role play, right? It's all roleplay. Here is another example. Okay, SCP. We look at SCP. We look at all the
Speaker A
games. We look at visits. What do I see here? I see mainly just role-play games.
Speaker A
Okay, my hypothesis was this game was particularly interesting to me SCP Morph because it is yes roleplay but also plays of the collection fantasy. Okay, which gave me signal that this audience does respond well to a collection type game which is
Speaker A
why we made Raisin anomaly already hit 2K CC. It's at 1K right now. It's literally just from ads and people returning. Not even an algo yet. Okay, so that was my hypothesis there because Tycoon Loop being introduced to the SCP
Speaker A
mascot horror fantasy. I mean, if you look at Animal Hospital, dude, so smart, right? They looked at mascot horror, which is, you know, Poppy Playtime, your FNAF, right? And then they looked at Roblox and they said, "Wait a minute,
Speaker A
there's not really many big mascot horror games that I'm aware of that originated on Roblox." And they made a simple survival loop. Animal Hospital.
Speaker A
Boom. Cute, creepy, readable characters. I mean, just genius. Okay, so this is one way you can do it. Introduce a new genre to a proven in demand fantasy.
Speaker A
Okay, you can use this word interchangeably. It could be keyword, whatever. What's the other way you can do it? You can revive a dead old game or a dead old loop, okay, and give it a modern twist. If we look at Base Raiders
Speaker A
here, okay, I actually didn't even know about this game before we released Build a Base and Steel, okay, in RIP to RCCU.
Speaker A
All games die. It happens. Yeah, it hurts, but hey, man, we're already releasing new games, right? It is what it is. It was a fun project. So, we have Base Raiders here, right? If you go play that game mechanically under the hood,
Speaker A
very, very similar to Build the Base and Steel, just modernized, right? If you look at new game we have coming out that some of you in the Discord server have play tested. What is it? It's mechanically a very similar loop to a
Speaker A
popular Roblox game from 2016 called Whatever Floats Your Boat. Okay, we just modernized it, cleaned up a lot of the mechanics, mobile friendly, changed the round system, changed the building system, made it readable, understandable, and have more mass
Speaker A
market appeal. This was a sandbox game. This is an FPS game. Okay, this is unreleased, soon to be released. So, revive a dead old loop with a modern twist. What's another way you can do it?
Speaker A
Okay, because remember, we're talking about market research that no one does. And the people that do do this, they make a lot of money. I promise you, bro.
Speaker A
Identify an in demand fantasy on YouTube and bring it to Roblox. Okay, I want you to notice something. And if you have pattern recognition skills, you've probably already seen this, so this might not be news to you. But you look
Speaker A
at a YouTuber like Arach, you look at this video he made, How Long Could You Secretly Live in a Grocery Store? Look at this thumbnail. Then look at this thumbnail. Survive Overnight in a Bag of Store. Okay, now I want to tell you
Speaker A
something that I think is actually genius by Veltorm because this dev is goated. This game's been alive for a long time. He took a game called 3008.
Speaker A
What's 3008? Well, it's an SCP game. It's actually the most played SCP game that I'm aware of on Roblox. It's a survival loop, okay? And this is of course catering towards the SCP horror fantasy. Okay, which not every kid wants
Speaker A
to engage with. Not every kid likes horror games, but it's a proven loop. So, what did he do? He takes a proven loop and he packages it in such a way that it's more readable and mass market and understandable to kids that don't
Speaker A
want to engage in a horror game. Okay, so I mean look at this. Inspired by 3008. Very very smart. So that's another little side tangent for you guys.
Speaker A
All right. Now we look at this Survive 100 Days of Nuclear Bunker. We look at this game. I mean this game got 100 million plus visits, right? This is just proven. So you look at YouTube videos that have a proven fantasy. You look at
Speaker A
demand signals like views and then you just translate it to Roblox. And of course you need to make sure that's actually a fun engaging game. Okay. So this is just the market research part of it. There's also another massive part of
Speaker A
it which is execution. Let's keep chipping away. Okay. Now what you can do is introduce a proven loop to a new market. Now, this is what Veltorm did here, right? Proven loop 3008 horror market introduces it to more of a
Speaker A
kid-friendly survive in a mega store. Okay, very.
Speaker A
February 2026. All right. And then there was Jump to Steel Brain Rots, right? But notice something. Why is this game blowing up now? Like this is this is an old loop. Like if you play this game, go play this game and then play this game.
Speaker A
Like very very similar mechanically the exact same loop under the hood, right? But why does this game have 20k CCU?
Speaker A
Well, my theory is that this soccer audience has not seen this loop. Now, here's what's interesting. What I think a lot of people get wrong is they'll see a game like this jump to steal lucky blocks and they'll be like, "Oh, bro,
Speaker A
let me just, you know, make it jump to steel brain rots. Jump to steal squishies. jump to steal dumplings. But what a lot of people don't understand is dumpling plus squishy plus brain rot plus lucky block equals all the same audience in my opinion.
Speaker A
This is my hypothesis. It could be wrong. Okay, all the same audience. So when you're entering a market, okay, and you see a proven loop and you're like, "Oh, bro, I'm just going to make it dumplings and we're going to make a ton
Speaker A
of money." Yeah, you'll make a little bit of money, but this market's already seen this loop because the same kids that play Brain Rock games are the same kids that play Lucky Block games are the same kids that play squishy games are
Speaker A
the same kids that play dumpling games. How do I know this? Well, you look at the actual Roblox detail page and we look at the people also join section.
Speaker A
This was the people also join section for Jump to Steal Lucky Blocks. And what do we see? we see brain rot games clumped in there because it's the exact same audience. Bro, this should be obvious to you, but some people don't
Speaker A
see it this way. So, what you want to do is introduce a proven loop to a market that has not seen it yet. Okay? This is proven, not just in Roblox, but I was yapping the other day in my Discord. I
Speaker A
got a buddy of mine that takes proven products, okay, e-commerce products that work really well in the US market and he sells them in European markets. Okay, exact same product, exact same demand, just that market hasn't seen the product
Speaker A
yet. Okay, we look at a game like Jump to Steal SCP Monsters. Again, the exact same loop, okay, that blew up in February, but the SCP audience has not seen this loop yet. How do I know this?
Speaker A
Why I look at experiences with similar players and all these SCP kids are playing SCP games. They're not playing necessarily brain rock games. There is lucky blocks there. So, there is cross intersection. It's not perfect, but this is my working theory. Again, I could be
Speaker A
wrong, but I mean, this is interesting, right? This game's blowing up. This game's blowing up, but all the other clones of this game are dead. Let me show you guys something real quick. So, if we type in merge a, remember this
Speaker A
game, merge a nuke. Okay, let's look at all of the clones. Okay, this is a different loop, by the way. So, merge a black hole, merge army. Okay, merge and steel, merge a tank, merge anime. This is this is classic. Like, people will
Speaker A
see a game blow up, they're like, "Oh, I'll just make an anime. I'll just make a brain rot." It can work, but only for a small amount of time. Now, here's what I find interesting.
Speaker A
is yeah you see merge plants versus mobs okay merge a mob right see all these games are dead but what game is working merge an SCP why again my working theory is that this SCP audience never even played merge a nuke okay so if you go
Speaker A
play raise an anomaly what I found interesting talking to the SCP audience because I went in some discords and yapped with some SCP kids. They never played Steal an Egg, right? Shocking to me, bro. Like literally the number one
Speaker A
game on Roblox. They've never played it because they don't engage typically with games like that. That's my working theory. Now, again, there's some cross intersection, but this is another way to chop it up. Introduce a proven loop to a
Speaker A
market that hasn't seen it before. Aka, you got a bestselling product in the US, sell it in France, sell it in other countries that have never seen the product. Okay? because the US market saturated. Other countries haven't seen
Speaker A
the products. I look at Roblox games as products and how I can actually enter markets. Okay, here is one last quick thing that I think is very very underrated that I haven't seen anyone talk about is something called
Speaker A
identifying your ideal player persona. So in ecom, in business, we we talk about something called an ICP, which is ideal customer persona, which basically means who's your target customer. Same business principle applies to Roblox.
Speaker A
Who is your target player? Who's your ideal player? What I did for our SCP game is I did some review mining. Okay?
Speaker A
I was looking at SAP games in Steam, looking at, you know, SAP subreddit and just trying to get a feel for like, okay, what are these what do these players actually respond to? What do they actually enjoy about these games?
Speaker A
Now, the Steam market is obviously much different than the Roblox market. So, ideally, what you're going to want to do is like, for example, for me, for the SCP subreddit, I was looking for posts specifically related to Roblox, but also
Speaker A
trying to find some cross intersection here. So, I'll show you guys something. Here's what I found that was very interesting. I go on the SCP subreddit, okay? And I see this guy made this post.
Speaker A
He's talking about, "I'm tired of just, you know, the typical survival loop from SCP, like running from SCP and being scared, blah blah blah." And he said, "Why is every SCP game just a breach simulator? You spawn, you run, you
Speaker A
blink, you die, repeat. It was fun 5 years ago, but now it feels like you were ignoring 90% of what makes the Foundation cool." Okay. And here's what's interesting. Someone comments, "This is something I want to see for a
Speaker A
long time. I always wanted to play an SCP game, but most of them are shooters or horror games. This is literally what we call voice of the customer data saying, "Hey, hey game maker, hey game designer, this is a gap in the market
Speaker A
that you can fill." And Steam devs know this. Steam devs are really, really smart. They know this. How do I know this? Well, I look up Anomaly Simulator Steam. Okay, this game is perfect. It's not even out yet. This game is perfectly curated to
Speaker A
fill a gap for this SCP audience because they're tired of the typical horror survival loop. They want something more tycoon, something more simulator, okay?
Speaker A
They don't just want a shooter or a horror game. And this I think this game's going to do really well. Okay, 20k wish list. I mean, they're still they're still working on it. Okay, last thing and I'll wrap it up here, guys.
Speaker A
Packaging is not just title and thumbnail. It's also art direction. Okay, highly highly overlooked. A lot of devs, what they'll do is they'll take the jump to steal lucky block and they'll be like, "Hey bro, let's use the
Speaker A
same map, same UI, and let's just make it jump to steal dumplings." Now, it can work for a short amount of time, but what if you actually took time to learn about your ideal player persona? Who actually is your player? What games do
Speaker A
they play? What do the games that they play actually look like? And how can you build your games world around something that they already are familiar with and they already engage with? Okay, we're talking about product here, guys. And in
Speaker A
order to sell a product, you have to know who your customer is. You have to know what they engage with and what they respond to. All right? And you can do that through review mining, just chopping it up. I mean, ideally, what
Speaker A
you want to do is you want to go in subreddits of popular Roblox games. I did a lot of research in the Animal Hospital subreddit, okay? Just seeing what these players are responding to.
Speaker A
Something I found interesting is they wanted an index because my working theory was, okay, anomaly fantasy, SCP fantasy, they don't just respond to the very dark and grim horror aspect, they also respond to collection type of fantasy. All right, so anyways, that's
Speaker A
enough yapping, guys. It's good to be back. Hope you found value from this video. Much love. Don't know when I'm going to upload the next one cuz we got, you know, head down grinding. But yeah, peace and
Topics:Roblox developmentmarket researchgame ideasgame genresgame loopsSCP gamesYouTube trendsgame revivalgame executionRoblox market
