Speaker A
Okay guys, it has officially been one month into game development.
Supreme Studios shares a one-month Roblox game dev update: earnings (~$5K share from ~$25K across games), analytics lessons, simplicity, and game performance.
Key Takeaways
- Roblox game development can generate meaningful early revenue, but money should not be the primary driver.
- Targeting a specific audience and understanding its demographics strongly affects monetization and player counts.
- Analytics-driven iteration, especially on retention and playtime, is more valuable than perfectionism.
- Simplicity and shipping quality-enough games quickly beats overengineering.
- Collaborating with others and building games you personally enjoy improves results.
What the video covers
- The creator marks one month into Roblox game development and reflects on how their mindset and work ethic have shifted.
- They report earning about $5,000 personally (roughly $25,000 total across games) from roughly two games in the first month, while downplaying money as a primary motivator.
- They argue Roblox game dev is less saturated than YouTube because copying a game requires more creative effort than re-uploading a video.
- The core philosophy is to 'post' games at a good-enough quality level rather than overanalyzing or chasing perfection.
- Simulator-style games underperformed, while bigger-paced games and RP experiences performed better.
- Audience targeting matters: an 18+ RP game monetizes well, with a female-leaning audience, while a blocky-avatar shooter skews male.
- They emphasize studying analytics such as playtime, D1/D7 retention, conversion rate, and PTR (player-to-retention metrics) to guide decisions.
- They suggest reviving old dead games by purchasing and relaunching them as a strategy for newcomers with some budget.
- Simplicity is presented as a guiding principle, echoing the 'simplicity scales, fancy fails' idea.
- They note that building games with friends and enjoying the game they make helps them find flaws faster and stay motivated.
Chapters
Full Transcript — Download SRT & Markdown
Speaker A
Actually, it's been a little over a month, but I actually meant to make this video at the beginning of October.
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But you know, at the beginning of October, I got this idea where I was like, wait, instead of doing a one-month progress update, what if I take six months and show a progress update?
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But yeah, anyways, I'm not going to do that.
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I've realized over the last month of me doing game development how much I value, or how much I love, doing business overall.
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So anyways, first things first, let's start with the money aspect, because that's the thing I care about.
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And I'm pretty sure a lot of y'all watching care about it too.
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Now, before I actually tell you guys how much money I've made so far, let me just get this straight.
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Let me just get something straight right now.
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Money is not something you should really care about as you're doing it.
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In the process of doing it, it's not something you should care about, really, when you're starting it.
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I'm going to be honest.
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I'm going to be honest.
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I can't care about money.
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You know what I'm saying?
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So anyways, with my first month into game development, I did $5,000.
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Well, a little over that.
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And the thing is, though, $5,000 was my share, by the way.
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The game overall, well, games overall, did around, I would say, $25,000 or so.
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So not too bad.
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Not too bad for a first month into it.
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But that is a collection of about two games.
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Two games.
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That's not even the collection of all the games I've been doing over the past month.
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And let me just tell you guys something.
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My mindset has completely changed over the last month with game development.
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My work ethic has shifted, and not in an all-too-bad way or an all-too-good way, but I need to lock more in on YouTube too, because that is something I genuinely do like to do.
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So I'm just going to explain everything, though, because I want to explain to you guys my whole mindset, my whole vision with the way I see game development in the future and the way I'm going to be moving on from now on with YouTube, game development, and other projects that I plan on doing.
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And I'm not going to tell you the projects that I plan on doing, only because, well, not right now.
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Only because it's not in motion right now.
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But when it gets in motion, then I will.
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So first things first is that I noticed the game development community is about as competitive as YouTube.
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And I think it's actually a little less competitive than YouTube, even with AI, which is crazy to say.
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It's crazy to say, but I think it's less competitive than YouTube, right?
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Because with YouTube, it's easy to just copy someone's video, copy the words they say, and just re-upload your own video, but with your own face.
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Whereas with game development, I think it takes a lot more of a mind.
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It takes a lot more creative flow in order to really copy someone's game.
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You just need to have a bit more style to it.
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So anyways, let's go over the games that I made.
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My whole mindset with game development is the same as YouTube.
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It's just post, right?
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A lot of people, I think, overanalyze their games, and it causes them not to push it out fast enough.
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Now, I'm not saying you should post and drop a game as fast as possible and then it's just mid.
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I'm saying post the level of quality that you believe is good, and just go.
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Don't try to make the perfect product, and don't try to make just a BS product.
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Make it to your liking, right?
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So that's why I'm going to show you guys all the games I made, or not all of them, but a good portion of them.
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And I'm going to keep showing you how each game has been elevated.
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Right?
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When I first started off with the game development stuff, I actually made this really, really, really horrible game.
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And it's funny to say horrible, because this is literally from last month.
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But it was really, really horrible, right?
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All right, let me see if I can find it.
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Ah, dang.
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I don't even think it's up.
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I don't even think it's up, but here, I'll just go through the games.
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All right, but here are some of my recent ones at the moment, right?
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So at the moment, these are some of my recent games: Find Eggs and Clean.
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Let's just say I tried the simulator method, and I'll go over why I'm stopping the simulator method in this video too.
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But yeah, I tried the simulator method with these two games, and they just didn't do well.
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They did not do all right at all.
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Anyways, then I moved on to more of these bigger-paced games, and they're doing really good.
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This game, I just made it last week, and it's already at 200,000 views, which is 200,000 visits, which isn't bad at all, honestly.
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Another game, Internet Kids Group Realistic RP, is an RP game.
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The reason this game does so well in terms of monetization is that the majority of these people, I think it's about 80 or 90%, are 18-plus.
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Which is so funny, because Roblox actually has the game set for everyone, which is really amazing.
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Thank you, Roblox.
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So yeah, there is a small number of people under 18, but I think that's why the game does so well in monetization.
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This game is more female-dominated, which is really crazy too.
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I don't know why, actually, but I'd assume it's because of the way the Roblox avatars, the icons, and the thumbnails look.
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Then we also have this game, which is called Ops.
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This one is more of the blocky Roblox character, and this one is more male-dominated.
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Yeah, it's more male-dominated.
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I think that's another good thing to know when making a game: knowing exactly the type of audience you plan on reaching and making your game for.
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It's the same way with YouTube.
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If you understand the level of content you're going to be doing, you need to understand who you're making your videos for.
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So this is another one, and it performs way better.
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My idea as to why it performs better is that it uses the regular Roblox avatar rig and stuff.
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However, the PTR is just insanely low.
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Another thing I've been studying throughout the past month of game development is heavy, heavy, heavy analytics.
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I've been studying analytics like crazy.
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Look at this.
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The playtime is really good.
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D1 and D7 retention is all right.
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The conversion rate is all right.
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Money is, eh, it's all right.
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But bro, the PTR is just insane.
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It's so bad, because home wrecks are just not there.
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Oh my gosh.
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Wait, I think we did.
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We cut the ads for home wrecks.
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No, for sponsored ads.
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That's crazy.
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I didn't even know that.
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Anyways, I'll show you guys how much this game is making right now.
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This one is a really well-made game.
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I actually bought into it.
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The way this game was made, this game right here was primarily a dead project.
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That's another thing I feel like you guys should do if you're stepping into game development.
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If you have the money to, you should definitely buy old games that are no longer up, then revamp them and push them out.
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anywhere near the original. And that's where it just goes to show. It's like what I've been learning over the past month is that my main goal has been to focus on simplicity. And oh my gosh, this is back to that Tizzy the Tizzy
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quote. Simplicity scales fancy fails. [laughter] Yo, I'm like, it's funny because now I really understand it after I've been in like after I've been doing this for the past month, I really understand what he meant now. Simplicity scales, fancy fails. Cuz I always put it in the aspect
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of doing YouTube videos because that's what I was doing heavily at the moment. But now that I've been doing game development also, I understand what you mean. [laughter] Yeah. But um Yeah. Yeah. Yeah. So, so here here's another one. Here's the next one I literally started working on after
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that because that night I I got upset because I was like, "Bro, there's no way." Like I literally had this idea. So that night I literally had another idea which was break wall for eggs. Yes. Because during that entire time, the
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first month of like during the beginning of stages of doing game game development, I was just trying to make quick quit cash grabs when in reality now that I'm here, I'm really thinking. I'm like, "Yo, I don't need cash grabs.
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I don't need cash grabs." mainly because I already make money. [laughter] Like I'm not going to lie. And and that's the thing. That's the reason why like the $5,000 that I made from um game development so far doesn't really phase
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me and I I've just been throwing it back into game development because what is not to be like um a cocky person but like $5,000 was something that I like I just don't you know it's like eh like I I I started like what my first
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5,000 came when I was what like 16 years old which was now what almost 10 years ago. So that's why I'm saying it's like um I I I learned to realize through game development that for me personally and I'm speaking on a personal aspect that
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my passion doesn't come from making simulator games because overall like I I didn't I never really wanted to make simulator games. I only did it because I saw it as a cash grab. My passion came from making actual games that I find
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fun. So, literally, if you look at my continued playing, it's literally just games that I play because I actually find it fun. And [laughter] it's so crazy because if you looked at the amount of hours that I got in some
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of my like like I don't have like that that extension, but if you looked at the recent games that I play, look before we jump join these, it's literally just my games. And then there's this Kira Life because I was getting ideas and Ghost
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Driver because of my second channel, Project Supreme where I post on my on there. But look, it's literally just my games. It's It's just my because I find the I find my games fun. I have fun in my own games. That's it. And that's why
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uh uh that's why I I'm just I think that's why the games are literally just averaging a decent amount of players because it's a group of people or it's a group of people like it's an audience that likes these games equally as I do.
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And you know what? I I've came to terms to learn that I'm actually fine with that. I'm fine with making games that I genuinely enjoy and no one else enjoys.
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I don't really care to be honest because money was an aspect like money was um money was like a a main thing that I started this for at first. I'm not going to lie. But look at where it gets you. [laughter]
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Look at where it gets you. Yo 0013 like but when you're actually having fun and you're making games that you can genuinely enjoy, look at where like and I'm not saying these are crazy numbers. This is nowhere near crazy. This is
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nowhere near and I'm sure I'm sure that like like like I'm sure I could keep going like no like this is nowhere near crazy. Like the thing is though this is what keeps me going though like making games that I continuually play. So my
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thing is is that I have this other mindset right where I want to just keep making games. My goal right now is to make at least like two games a week every month. That's it. And that's literally what I've been doing. That's
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why like last week I made this game, eBike Life, and then I did like another game, too. I I can't find it, bro. Oh, wait. No, no, I'm still working on it.
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I'm still working on it. But then here's this game, right? So, this was another simulator game that I actually just recently did. Wait, I literally did this. Wait, this was the other game. So, I literally just did this one. Uh,
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basically, I bought this game from someone um last month and I realized there was nothing to do in the game. So, I've re revamped it to being an egg style game where you go over here. Okay, hold on. I'll show y'all. All right, you
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go over here, you dig, you mine or whatever for an egg, you get an egg. Oo, cool. All right, now we go back to our base. You put it here. It's really just like a dive and clean game, but like look, now you get an egg.
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Boom. And then there's a bunch of events that play throughout the play throughout the day. Um, but then you go right here, you place it in here and it hatches and then you just wait for it. You place it here
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once you get an animal from it and you just make a bunch of money. So that that's really all it is. But the thing is though, the reason why I haven't been updating it is because I I just don't I don't care. I don't I don't care for the
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simulator if I'm being honest. I don't really care for the simulator games. I care about games that's actually fun to me. And now, this is where I'm going to show you guys this game. See, this game was made also last week, and this one is
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performing way better than the the uh find an egg and clean. This one has 25,000 visits. This one has 200,000. Let me just show you guys how this game is.
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And I think it makes more sense because I've been putting more hours into like actually working on the game because thing is if you make a game that you actually enjoy, you'll find flaws in the game quicker than a game that you don't
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enjoy. So that's what I've been doing. Like literally I'll sit in my own games and I'll just play it and like if I see that there's something wrong with it, like I can easily just fix that. But like look, let me just show you guys.
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Hold on. Where's the cops at? Where's the cops at? Come here. There we go.
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See, like, bro, like this is I I find this fun. [laughter] Yo, like come on now.
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Come on now. We got cops chasing us. We got helicopters on the roof. Yo, like what they want? What they trying? What they trying? And then look, I added animated skins to my um to my uh to like my bikes and stuff because I thought it
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would be better if I had like a skin on my bike cuz why not, right? Like there's just so much stuff you could do when you're actually doing stuff that you enjoy. Okay, so I escaped those cops pretty quick because um I'm just him and
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I modded out my bike all the way. I'm not going [laughter] to lie. I modd it out. But like you guys see what I mean? Now this project right here is actually a solo project that I did from by myself. And this one is doing pretty
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good actually. This one's doing like moderately decent. I'm not going to lie. Like I I I like it. This is something that I enjoyed. All my other friends, I didn't think they would enjoy like enjoy working on this. So I didn't want to put
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them on the project. Right. But then this you and it's so funny. You You guys want to know something crazy? This actually wasn't even my first bike game.
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So, um throughout the last month, I made two other bike games that I like same bike models. Everything's the same, but it was just weaker. It was weaker. I learned from every project that I've been doing so far. So, here, let me just
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show you guys. Um here was the Where is it at? All right. So, this was the first ever one that I did. It was Driver. I made this game in about an hour. There's still 17 people playing it. No ads is running on this. I don't understand. I
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don't understand. All right. Literally, look at this. 87 2026. I made this game in an hour and then just never touched it again. Why is there so [laughter] I don't get it. I don't look at [gasps] Bro. So, look. This is literally
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the same thing as my other game. It's just less detailed. Like I like I don't I don't I don't understand. I don't know how people are playing this. But look, there we go. You do absolutely nothing in here. I
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didn't do anything. I didn't change up anything. I made this in an hour, bro. [laughter] Yo, this is crazy. This is crazy. But as you guys can see, this is something that I did want to do. Like, I did want to make a bike game. Like, I I just
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genuinely wanted to make a bike game. So, the thing is, this game was done in an hour, right? And I was like, "Okay, this is fun, but eh, I think I could do better." rather than like rather than updating that game, I decided to make
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another game called Ridosauron. All right, that was a little bit more detailed. And let me just show you guys that one, too. Uh, right here. Okay, Ryosauron. This one has almost 300,000 place visits, which is kind of crazy to
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me. But let me just show you guys how this one was. And yes, like look at that. That was AI thumbnails, man. Had to had to AI the thumbnails. And let me just like now you guys are going to see the level of quality between each one.
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So this one is a bit more detailed, right? There's still, you know, people traveling and stuff like that. Like know the AI system. There's races in the back. Um it's still very like eh, you know what I'm saying? Like it's more
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detailed. I'll admit that. But it's still eh. Like Okay, here we go. It just looks all babified, right? Like like it looks all weak. it does like, bro, I'm already stuck. I'm already stuck. Yeah. So, that's where I was like, yeah, I don't really like this. Right. And one thing
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that I learned and I took advice from my uh from my friend Nazini. Um he one thing that he said is that if you have an idea, right, don't be afraid to change up the idea. Like it's like you could still have the assets, but don't
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be afraid to change up the idea. like rather than scrapping the whole idea completely, change it up, right? And he said that's how Rivals came to be.
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Rivals was originally supposed to be a a zombie game, but it ended up being a a like an actual like more fun game. So, literally, that's what I've been doing this whole time. I'm like, "Okay, rather than just getting rid of my assets for
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this game because I do want to make a bike game, I just don't like the product, just make a better one." And that's exactly what I did. I So, I reused my assets, but just turned it up even more.
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And now we have this beautiful product that I actually love. And the thing is um I enjoy it. I enjoy this one a lot. And the thing is I'm actually going to build this up even better. Like I'm going to keep adding more updates. I'm
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going to keep adding new newer stuff. I over overall I like this a lot more. And that was just one of the games. Then we got um some other game that I have um that I'm going to be doing. So here here's the next one. This is
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realistic. So, this one actually [laughter] I have actually the most hours on this game. I I think I spend a total of like six hours a day on this game. Why? Because it's so funny talking to people my age playing this game, bro. I I I be bullying people. See, here's the thing,
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right? Because this is mainly a female dominated game, right? Um, look, it's literally just real life. It's literally just real life, but honorable. [laughter] But here's what I love about it. See, I gave myself owner abilities where I
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could go ahead and look at this. I'm Batman [laughter] and I could bully people. Here's someone working a job at McDonald's. This is our McDonald's. Yeah. Hold on. Let me let me show you all the Yeah.
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Yeah. Yo, so yeah. Uh the game is really nice in my opinion. I love it because I just love bullying people and I also love like just hanging out with people in the game. So, this is the reason why I made
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this. I made an RP game because I felt as though I I felt as though this is what was missing with the regular RP games in general, right? So, like the average RP game is more of a um Roblox based like body type thing. And for the
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life of me, I couldn't figure out why people would only do Roblox like Roblox rigs when there's like R like all these other rigs, like the Arthrow type of rigs. So, I decided to like make this game based on that and
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this is the product. Now, the thing is though, this game only averages what, like 100 players. I'm not going to lie. We our peak though was around like 1.5 1.5 to 1.6k CCU on a weekend update. Um, which is pretty crazy. Pretty decent.
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I'm not going to lie. Uh our peak for the other game which was the blockier game uh ops was had a peak CCU of a thousand. Crazy thing is with this game right this bike game the peak CCU was 2.7
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2.7K. That was the highest I've ever went. Insane. But look. All right. So here's my ops game. It's actually at 400 CCU.
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And the thing is I got a lot more game ideas that I'm actually about to work on um shortly after this video is done. But uh I got well I got a new one I'm gonna work on. But yeah, here's my ops game. This one was worked on with two other
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people, too. All right. I think every game that I have on Rob like the majority of my games on Roblox that I have right now is done with other people. Mainly because if you work by yourself, you won't get get as far as
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someone working with multiple people. And I I said this at the beginning of the video, but like bro, the the product is just there. You win. It's easier to win when you're working with more people than just by yourself.
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Look how look like this looks quality. Like I like this. This looks so much better. Look at this, bro.
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Yo, and I just had to add an update last night uh like of an anti-che update cuz people were just like there was so many exploiters. But I think we got it fixed now. Oh my gosh. I just picked the break up. Dang.
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Whoa. Whoa. Dang. Well, I just got merckked. Choose my spawn. Get me back over there. Back over there, boy. All right. Yeah, but as you guys can see, this game is all right. It's good. Um, and you can do so much stuff. It's literally like it's
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lally like a Roblox version of GTA V. You could rob people. You could rob banks. You could do heist. You could do so much stuff. But anyways, let's just get past that point. So, the next thing that I wanted to talk about was the the
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mental knowledge or your mental abilities when making game development, when doing game development. Um, I feel like, you know what, actually, I'll talk about I'll talk about that in the future, next video, next video. So, I actually have something to return to. All right. [laughter]
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But yeah, anyways, this video was pretty much a one month update as to show you showing you guys what I've been working on. Even though I know there's going to be someone that's going to like most likely try to copy like the games and
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stuff like that. Doesn't really matter to me. Um, one thing that I do know is that the space is getting competitive to the point where people are just copying and copying, but I mean it doesn't matter. Like if it's not a game that
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you're going to play, then there's no real doesn't really matter. So anyways, thank you guys so much for watching this video. subscribe if you're new to the channel and I'm going to be back with another video probably this week or next
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week. All right, because I I'm going to be talking about what I'll see you.
Topics:Robloxgame developmentRoblox devmonetizationanalyticsretentionindie gameYouTubeSupreme Studiosgame dev update
