Speaker A
Good evening, Lizzie Boyz, and welcome back to my channel. So last night, I had originally filmed this video, but I went through it and I realized that so much information in it was wrong that I would rather just remake it now.
Uncovered Mattel Bratz stock photos reveal an unreleased 2010 doll line with redesigned characters and packaging, shedding light on doll history.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Mattel developed a Bratz line around 2009-2010 but never released it due to legal issues.
- The dolls featured new names and designs to navigate trademark restrictions.
- The packaging and doll styling reflect early 2010s trends and have nostalgic appeal.
- The original Bratz concept originated from a Mattel employee but was produced by MGA.
- Respect for the original designer and their work is emphasized.
What the video covers
- The video discusses newly discovered stock photos of a Mattel iteration of Bratz dolls from around 2009-2010.
- These dolls were part of Mattel's attempt to produce Bratz after acquiring rights through lawsuits against MGA.
- The original Bratz concept was pitched by a Mattel employee but ultimately produced by MGA, leading to legal battles.
- The discovered photos show redesigned dolls with altered names due to trademark issues, such as Logan replacing Chloe.
- Packaging design is noted as distinctly 2010s with a nostalgic yet stylized aesthetic.
- The dolls resemble a Bratz Kids reboot more than original Bratz, with some design similarities to My Scene and Monster High dolls.
- The designer of these dolls is Jamie Deyonda, whose portfolio was the source of the images.
- The video cautions viewers to respect the designer and avoid harassment.
- The video analyzes individual dolls like Nia, Isabelle, and Jade, commenting on their design and outfits.
- Ultimately, the Mattel Bratz line was never released and rights reverted back to MGA.
Chapters
- 00:00Introduction and Video Remake Explanation
- 01:13Background on Bratz Creation and Legal Battles
- 02:28Respecting the Designer and Source of Images
- 03:43Overview of Mattel Bratz Packaging and Concept
- 04:49Comparison to Monster High and My Scene Dolls
- 05:56Individual Doll Analysis: Nia and Isabelle
- 08:05Further Doll Design Details and Packaging Thoughts
- 12:25Summary and Final Thoughts on Mattel Bratz Discovery
- 16:55Closing Remarks on Bratz Rights and Industry Impact
Full Transcript — Download SRT & Markdown
Speaker A
So last night, some images were discovered by a user named mini.plastic on Instagram. I talked to them; they sent me the pictures. They sent me the portfolio that they found the pictures on of what were supposed to be Mattel's take on Bratz.
Speaker A
I've mentioned these briefly before in another video; I don't remember when, but originally all that had been found were the heads and bodies, and it was confirmed by Garrett Sander that these heads and bodies were
Speaker A
in fact for the Mattel iteration of Bratz during this period in 2009-ish, 2010, where they were supposed to, where they like acquired the rights to Bratz through a bunch of lawsuits. The short of the situation is that basically the person who had the
Speaker A
idea for Bratz, the original concept for it, they worked for Mattel at the time. I don't know if they pitched the idea and if it got rejected or not, but I heard that's what happened. So they basically took the idea to MGA.
Speaker A
Isaac Larian adored it, and there the rest is history. Bratz was produced by MGA, became very popular. When Mattel saw this, they received an anonymous tip that the real creator of Bratz was not Isaac Larian, as the company had been claiming, because he had
Speaker A
said that it was inspired by, you know, I don't remember, but basically they were saying that their CEO Isaac Larian had the idea for Bratz, that Yasmin was named after his daughter, which is true because originally her name was supposed
Speaker A
to be Lupe, but I'm getting off topic. Basically, the Mattel Bratz were found. Someone was just looking for My Scene art, and they uncovered these concepts of the dolls in the box. Like, these are real sample photos, so
Speaker A
let's take a look at them. So here's a screenshot from the portfolio that these images were found under. The designer is named Jamie Deyonda, and this is their Squarespace. I will link this in the description of the video, but if you, if
Speaker A
any of you decide to try to contact this designer, please be respectful. I don't know, I'm just worried now that, like, this is kind of public now, that people have, like, really discovered their Squarespace. I'm so bad at
Speaker A
pronouncing words, I'm sorry. I have a really minor speech impediment, but basically, don't harass this designer. Don't be like, "Oh, do you have any pictures? Do you have any pictures? Send us pictures." Like, you can respectfully ask them,
Speaker A
obviously be like, "Hey, we saw that you designed Mattel Bratz. Do you have any more pictures of them? Or do you even have one of them for us to, like, see more pictures of, you know?" But just keep
Speaker A
it respectful. Definitely don't harass them or anything. So with that, let's get into looking at these pictures individually and up close. So here we have a picture of what would have been the new core four. You may notice that three names have
Speaker A
been changed: Sasha, Tania, Yasmin, Isabelle, and Chloe to Logan. Jade stayed the same. The reason that I've heard people give for this is because Mattel, in their lawsuit, won the original concept of Bratz, and the original concept of Bratz still featured the name
Speaker A
Jade. So Yasmin, Chloe, and Sasha were trademarked by MGA. They were not a part of the original concept, so, you know, they couldn't use those names, but Jade was not, so they were still able to use Jade. All in all,
Speaker A
I don't want to [ __ ] on these too much because obviously they're never gonna be, they're never gonna be, like, released widely. Obviously, the rights to Bratz went back to MGA, but I really do kind of like the package
Speaker A
design. Like, it's so 20 tons. Like, it's aggressively 2010s, but it's kind of, it's really kind of cute. I really like the artwork. I think the text bubble stuff all over it is a little cringe-worthy, but
Speaker A
kinda has a bit of like a nostalgic energy to it, you know? All in all, I don't think it's that bad. But let's start looking at these dolls individually, starting off with Nia. Some may recognize that name, and if you are a My Scene
Speaker A
collector, then it definitely makes sense that you do because Nia was the name of a My Scene character. I don't know why they reused the name, but I'm guessing that if people had seen this, this would have fueled the theory
Speaker A
that these were supposed to be a, you know, a My Scene reboot because that was what people thought these might have been at first when those heads leaked. And I can definitely see it. These heads also still have the energy
Speaker A
of Monster High. Garrett Sander, in his original white prototypes for the Monster High dolls where they're like humanoid and more Barbie-like, those dolls are using heads that were unreleased, but I'm thinking that it's possible that these heads might have still been
Speaker A
floating around at Mattel, and Garrett might have liked the sculpt, and he might have been like, "Hey, we should do something like this," or maybe someone else on his team was like, "Hey, we should do something like this." I mean, honestly, I
Speaker A
don't know. I'm just theorizing here. If I'm wrong, feel free to correct me, but I do want to comment on the package design. I definitely see why the designer kept these on their portfolio. The package is really cute.
Speaker A
I would definitely be proud of this if I designed it. It's really cute. It's aggressively 2010s, yes, but it's so stylized. It's definitely not better than, like, original Bratz packaging, not in any way, but I don't think it's ugly, you know?
Speaker A
I think it's cute. I do really like the artwork. It's cute. I like the way the expressions look. It doesn't look like Bratz artwork, though. It gives me more of the energy of, like, this game that was
Speaker A
made by Hasbro, I believe, called Dream Life. It was like a plug-and-play game. It really gives me the energy of Dream Life. I can't even explain why, but I do want to point out another
Speaker A
interesting thing here. If you look down by the doll's feet, you will see that it says "brand logo location," but right underneath it, you can see that it's like a new version of the Bratz logo. They had to make a new one because of
Speaker A
the legal, the legal battles, you know? And I'm guessing they couldn't, like, it has to be censored for legal purposes. So who knows? Maybe the designer has uncensored versions, and that's what people will get if they email them, like,
Speaker A
without the censorship down there, but I guess I could also get them in legal trouble, so they might not exist anymore. I don't know what I'm talking about. Let's move on to the next one. I just want to apologize if you hear any loud
Speaker A
noises in the background. It's super [ __ ] hot in my room, so I have my fan up at max. Anyway, this is Isabelle. She would have been Yasmin's replacement, and not a big fan of the outfit. I don't want
Speaker A
to criticize too much, though, because once again, these are never coming out, so there's no reason to criticize them. She does have earrings, which is cool. I don't like the bodies of these dolls. Most of the time when people get
Speaker A
unreleased Mattel Bratz heads, they put them on Ever After High bodies, and I definitely see why. They look a little weird on their own bodies. If anything, I don't think these dolls look like Bratz. I think they look like Bratz
Speaker A
Kids. This looks more like a Bratz Kids reboot than it does anything else. So if I had seen these on the shelves, I would have been like, "Why did they reboot Bratz Kids? Those were already really ugly." Yeah, they really do look like Bratz Kids.
Speaker A
I think I have a point there. One thing I did notice is that their shoes seem to be more similar to My Scene shoes than they are original Bratz shoes, just based on the fact that it looks
Speaker A
like these dolls would have regular feet underneath those shoes. I don't think they did the peg feet thing, so that's interesting. Overall, I don't think Isabelle is that cute. I mean, I like her hair. It's just something about her face looks really
Speaker A
off, more so than the others. Sorry, Isabelle. I feel so mean. It's like I'm bullying this doll that never even got to see the light of day except for pe—
Speaker A
let's move on to jade so here we have jade and honestly i don't want to lie to you guys i would probably buy her if i had the opportunity to buy a mattel brad's jade head i would take it
Speaker A
like something about her screening just works for me i like it she looks like i don't know how to explain it i just like the way that they did her face i think it's because her eyes look the
Speaker A
most like actual bratz eyes if that makes sense because they still have this weird like monster i ever after high mishmash energy but it just feels more like a bratz doll to me and i do like the way they
Speaker A
designed her like the shoes are ugly they're god-awful those are terrible shoes but i kind of like her shirt i like the little green hoops they gave her and i like the way they did her hair even though i'm not a big fan of the
Speaker A
bangs i usually like bangs but here they just look a little choppy and weird i really like her screening though it just it looks nice i like it um if any of you like her feel free to agree with me in the comments because
Speaker A
i'm looking for more mattel bratz jade fans she she looks good i like her and finally we reach logan um the main thing i know logan for is the fact that some person a couple years ago i think it's like two years ago now at
Speaker A
this point maybe all i know is that someone paid eight hundred dollars for her head on ebay when i say bratz fans are suspiciously rich this is the kind of [ __ ] i'm talking about i mean like who has 800
Speaker A
dollars to spend on a head like that it's insane but um logan's kind of cute i don't dislike her her shirt is kind of cute i would probably wear that myself i hate to admit that but if the shirt had
Speaker A
like honed in more on the yellow i could definitely see myself wearing that uh they all seem to have very similar outfits with like a shirt that's long enough to be a dress if you lose the pants and then the glitter pants and then like
Speaker A
a pair of like my scene looking shoes god their limbs are like so bone thin it's jarring i really like the package design though i've already said that but i still really like it um we got to see the back
Speaker A
of logan's box and there's a little picture of the four girls together and they're all texting each other saying vague words like sassy i can't read what the yellow bubble says but someone says fashionable and someone else says
Speaker A
friendly i don't know i'm not my eyesight's not very good granted these pictures are also kind of blurry um but yeah it's interesting to look at but this isn't all we have we have more lines to look at because
Speaker A
they had like at least three lines planned it's crazy they had this team shopping 2-pack planned with logan and isabelle and here we get a better look at their artworks i like logan's artwork something about isabelle's makes her look like a disney
Speaker A
villain i don't know how to explain it she just looks like a disney villain here it just has like a very disney-esque art style i feel like but i guess that's kind of what mattel was known for at the time making disney
Speaker A
dolls there's a couple decently cute fashions here like i like isabelle's shirt the pants aren't so bad meanwhile logan is wearing the most aggressively 2010 outfits outfit that i've ever seen all she needs is a random scarf and like some streaks
Speaker A
in her hair their shoes are definitely my scene shoes though just based on the way logan's look behind the brand logo location you know and here we have two dolls that honestly i would buy like jade's bikini here looks very cheap
Speaker A
it looks insanely cheap like it looks like it's made of duct tape but when you look at logan i really like her heart-shaped sunglasses her bathing suit kind of gives me my scene energy and i kind of like it
Speaker A
their little bags are adorable too they don't look like they're made of plastic either like mostly plastic at least so it's cute i like it they got little mp3 players these are actually kind of adorable they're never gonna hit shelves
Speaker A
obviously they're never going to i doubt anyone could ever find these in this condition because chances are they only made a couple to take pictures like this so who even knows what became of these after but if i could get my hands on either of
Speaker A
these i would be a very happy lizzy they're kind of cute maybe i should just recreate them in some way um i have to say i like jade's glasses and i like logan's sunglasses but it does look like jade is on a
Speaker A
um isabelle it took me a second to remember her name it looks like she's on an isabelle body for some reason cause her face skin tone does not match her body skin tone so strange i don't know why they did that but
Speaker A
i don't know i don't think it matters that much anyway there's also this electric outfits line in which we have the pictures for logan and nia and once again these two are unironically kind of cute i would like
Speaker A
to have them um i think one of my friends actually has the nia here which is really cool because as i mentioned a lot of people were able to get well not a lot of people it's more like some lucky people
Speaker A
were able to get their hands on mattel brats sample heads as well as the bodies but most of them choose to rebody them on ever after high bodies because the proportions just look better i like logan's dress here and i like
Speaker A
nia's as well and in this picture down here from the back of the box we're able to see that isabelle and um jade got how did i just forget jade i'm so dumb but um jade looks really cute here
Speaker A
um i don't know if it's just the background or something but her hairstyle looks like it's more detailed i like the outfit that i can see it's cute these look kind of cute again though i really don't want to be
Speaker A
defending this because of the scummy way that mattel was going after mga at the time obviously i'm very glad that bratz ended up in the right hands going back to mga because mattel was just being petty during this period
Speaker A
i mean obviously both brands have been petty towards each other but i feel like this is the pettiest either of them ever got this whole lawsuit mattel was out of line i feel like during that time i think they've kind of gotten better
Speaker A
not really because the ceo thinks that people will pay any price for dolls so they mark the haunt couture dolls up to be extremely expensive um that's a video for another day though i'm getting off topic with that though
Speaker A
we have been through all of the mattel bratz dolls that were found um i definitely think the designer did a good job these look cute the boxes look cute but i definitely do not approve of the fact that this almost happened
Speaker A
i'm very glad that it didn't um i don't think the dolls are that hideously ugly okay the bodies are pretty bad they look really tiny and childlike like they took these like teenager chara these teenage characters and made them look like
Speaker A
they're 12. so it's weird but i don't know i guess all that really matters is that mattel did end up losing their [ __ ] lawsuit and the brand went back to mga because i don't think brats would have lasted very
Speaker A
long if they looked like this it's almost like mattel was trying to kill bratz in a way just to get rid of it they wanted to acquire it and then kill it because at the time bratz was their
Speaker A
biggest competition so who knows maybe that was their evil plan they did release a cork board basically that just said that my scene was there to kill bratz so you never know how petty like mattel could be i think this is a really interesting
Speaker A
piece of doll history um it's amazing that these were found i talked to the person who found them uh the mini dot plastic user i mentioned earlier on instagram they're super nice by the way they sent me the link that i included in
Speaker A
the description of this video and overall it's just like they just said that they were looking for high quality my scene artwork and this was just on google this person's squarespace website wasn't like hidden somewhere beneath some like
Speaker A
ancient crypt like on the dark web or something like it was just on google they just looked up my scene promotional artwork clicked on a thing saw it was attached to a squarespace website of a package designer they clicked on it
Speaker A
and they found the mattel bratz so that just goes to show that you could find anything anywhere like i don't know if it was on like the first page of google but it wasn't hidden at all so i guess in short you could find
Speaker A
anything anywhere and you just need to keep an eye out and look for it overall i think this is really cool though it was a really cool thing to look back on but ultimately i think we're all glad that
Speaker A
mattel didn't end up with the rights to brats because ish that would have set a terrible precedent don't have an idea for something while you're working at another company because that company can now come after you and take it once that
Speaker A
idea is successful so yeah very glad that they lost that lawsuit um i guess that about wraps it up though thank you all so much for watching this video it was fun to look back on this piece of doll history with you guys and
Speaker A
i hope you enjoyed it thank you all so much for watching and i hope to see you in my next video bye
Topics:Mattel BratzBratz dollsdoll historyunreleased toysJamie DeyondaMGA EntertainmentIsaac LarianMy SceneMonster Hightoy packaging design
