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Here is exactly how you are going to dominate your SaaS market by watching this video. And I'll tell you right now, you've always been told that to dominate your market, you have to build a product better than your competitors,
Learn how to dominate your SaaS market by targeting a broad audience with a niche product and using data-driven acquisition strategies.
Key Takeaways
- Broad market targeting combined with a niche product scope is key to SaaS success.
- Data-driven decision making is essential before investing in acquisition and ads.
- Focusing on one step of the customer journey allows you to dominate that segment.
- Volume of potential customers is more valuable than overly narrow targeting.
- Joining a SaaS incubator can accelerate growth by providing benchmarks and support.
What the video covers
- Target the broadest possible market audience rather than niching down on the audience itself.
- Create a product that solves one ultra-specific problem or one stage of the customer journey.
- Avoid building all-in-one tools initially; focus on excelling in one segment before expanding.
- Use volume and content to reach many potential customers and convert views into revenue.
- Analyze different ICPs (Ideal Customer Profiles) within the broad market to optimize conversion.
- Benchmark your SaaS performance using data and comparisons within a network or incubator.
- Do not launch acquisition campaigns without solid data on user flow and conversion metrics.
- Leverage trends and viral potential to grow your SaaS product within its ecosystem.
- Understand that a market with many competitors is not necessarily saturated; growth is possible.
- Join an incubator or community to gain expertise, benchmarks, and strategic guidance.
Chapters
- 00:00Introduction and Market Domination Myth
- 00:40Broad Audience Targeting Strategy
- 01:56Volume over Quality in Content Creation
- 02:36Understanding Different ICPs and Conversion
- 03:58Niche Product Focus on One Customer Journey Stage
- 05:26Examples from Infopreneurship and E-commerce
- 06:49Recap: Broad Market and Niche Product
- 07:24Benchmarking and SaaS Studio Insights
- 08:37Launching the SaaS Incubator
- 09:15Importance of Data Before Acquisition
Full Transcript — Download SRT & Markdown
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more complete, covering more things, when it's exactly the opposite. Your market must be as broad as possible, but your product itself must solve only one thing and one step of the journey.
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What needs to be niched down, in fact, is not your audience, but what your product does. So to determine exactly how you will be able to dominate your market, I have divided this video into three parts. The audience first, then
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the product, and finally, you know me, acquisition. Personally, I have applied this exact plan to all the SaaS I have launched over the last three years. And each time, I targeted the widest possible market and built ultra-precise products for it, and that's what
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allowed me, in turn, to reach €200,000 in the space of 3 months with the last SaaS I launched on YouTube, Visibil. So to start the video, we are going to begin with the audience. If your market, as I said in the intro,
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must be as broad as possible because, as we see, the customers are in the volume. So basically, when you have a market, you shouldn't target perfect profiles, you should target all your potential ICPs. Actually, the confusion I see all
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the time and that everyone makes is believing that you have to niche down on a market, while in fact, no, you niche down on what your product solves, not on the audience you are targeting.
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But we will come back to that later in the video. So, basically, how do you do it in concrete terms when you create content? You shouldn't tell yourself that quality comes before volume. You have to do volume, you must do volume,
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get a lot of views, and convert those views into money. And I'll give a very simple example of someone I had in an audit who had a trading journal. You can't just target people who have been trading for a year, for example,
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because the people who have been trading for a year, they need a trading journal. It restricts you too much, and you'll see that when you reach 100k MRR, well, you'll tell yourself I need to expand my market if I want to go for
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the 1 million. So what you do instead is you target everyone interested in trading and make sure you address a need that all these people have in common. And so, journaling in every possible way, because again, I repeat:
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clients are in the volume. And if you restrict your SaaS audience to a single ICP, to one ultra-precise and overly niche audience, well, you'll just restrict your number of potential clients. Conversely, when you do volume, you have different ICPs, different
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types of people. If we take the example of a trading journal, you'll have people who are just starting out, more advanced people, intermediate people, and so you'll have good data on which type of ICP converts best with which
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type of content and you might know that, eventually, you'll push more towards the much more advanced people than the intermediate ones. After that, you have to be careful, and that's how I transition to point number two. You
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have to address only one stage of the journey. You need to move away from making a tool that manages the entire user journey, addresses all your clients, and so on and so forth. So basically, how does that translate?
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Well, you break down every step that your ICP must go through. Earlier, I used the trading journal example, but here I can use the infopreneurship example. The goal is to take one stage of this customer journey that meets a
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specific need. For example, in infopreneurship or online sales in general, you have iClosed, which focuses exactly on the moment of sale and conversion. So with their calendar, all the features revolving around that, and everything related to closing calls.
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And so, iClosed is the typical example: it addresses every type of person selling online, not just infopreneurs, but also agencies, and all sorts of ICP types. And sure, they have plenty of features, but they address one stage of their ICP's
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customer journey: closing calls. And with Insider, it's the same, iClosed was already on closing calls. There are already tools for ad tracking. There are already plenty of deep link or attribution and tracking tools like Trackio, but there was no tool that
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brought out the data that Instagram was hiding. And that's why we created Insider. And a third super clear and simple example is in e-commerce. If I want to launch a SaaS in e-commerce, I’m going to break down every step of
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an e-merchant's journey. Product research, visuals, creatives, tracking, supplier relations, finding suppliers, shipping, and product storage. There is bound to be a point in all these steps where there isn't a market-leading SaaS, or where there’s a gap and a market
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to capture. And that is the same thing in every ecosystem and every niche. So the real niche, in reality, isn't your audience, but rather the scope you give your product. And if we go back to the e-commerce example, your real niche
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isn't e-commerce, but, for instance, tracking your e-commerce ads. And if you target the whole journey, well, it's too hard. Maybe eventually, some companies diversify, starting with one step of the funnel and adding features to cover all the steps. But at the
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beginning, it's impossible to launch something based on every step. You won't be able to dominate your market.
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You must start by being excellent in one segment of the journey or ecosystem, then diversify to grow and expand your market. So basically, to recap, the first point is to have a broad market with a broad audience. The
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second point is to have a niche product for that broad audience that meets an ultra-precise need. But now that we have that and we’re sending traffic to it, there’s a problem: you have no point of comparison. The first month,
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you make €5,000 or let's say €15,000. Are you ahead? Are you behind?
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Well, you can't know because you only have one SaaS. You can't see the revenue of your competitors' SaaS. You don't necessarily have a network in the SaaS world, etc. Let me give you our own example. At the point we're at
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right now, we have several SaaS in our studio. We see dozens, or even hundreds, of SaaS passing through each month.
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So I know that a successful SaaS is a ratio based on the views and traffic we send. It's x% conversion on my funnel.
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It's 10 to 50,000 euros generated from the first month because we have a proof of concept, we have a broad audience, we can address that audience, and most importantly, we can convert them to our product. And those benchmarks, we paid
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for them year after year, mistake after mistake, and so on. And it took me 3 years and tens of hours spent every single day for 3 years nonstop talking about SaaS and eating, sleeping, and breathing SaaS. And that's exactly why,
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right now, we’ve launched the incubator, because all this knowledge and expertise we’ve accumulated, we’re making it available to people who are ultra-determined and have good projects. And we make sure that little by little, they join our studio and we
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take equity in them. And for those people, we give them everything so they know exactly where they’re heading, what goals they need to have, and they stop moving forward blindly, actually.
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So, if you have a SaaS or are currently launching your SaaS and you're moving forward blindly, you don't know exactly where you should be heading, but you know you have a good idea or that you're onto something good, there's the
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first link in the description where you’ll find a form to apply to our incubator. And speaking of those benchmarks and knowing where to go, that brings us to point number 3, which is having data step by step. If you
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don't have good data at every stage of the user flow, well, you should never launch ads. And I’d even say, you should never launch acquisition. I see way too many SaaS founders saying, "I'm going to get into...
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run ads." Now, sure, if you crack ads, you’ve won, but if you crack organic, you’ve won even more because when you’ve cracked organic, it’s not complicated to crack ads. And if you don't have good data at every step of
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the user flow, well, it’s useless to launch ads because you’ll just be spending on ads to improve your funnel and to train an algorithm. And that can cost you 50, 100,000 euros in ad spend just to really get the data and be able
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to improve and iterate on your funnel. And there are a lot of people who want to launch ads too quickly and so on, but they don't even know: out of 10,000 people sent to their landing page, how many convert, how far they go in the
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funnel, at what point they drop off, what the conversion rate of my paywall is, what my LTV is, what my average basket value is? How much I can spend on ads to be profitable. People don't know any of that, but they tell
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themselves: I'll launch some ads, it'll bring in leads, and with those leads, I'll be able to close them, and so on.
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That's the school of thought for those who haven't mastered organic, and that's exactly why you need to do organic. You have to manage to get volume, to get a huge number of views.
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Convert those views into money and improve your funnel that way, almost for free. Because the very principle of organic strategy is paying for performance, ensuring that as long as there are no views, there's no money, and the money generated based on views
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is always indexed to the revenue per view. So anyway, that brings me to point number 4, and that's my favorite point and what I love doing daily: finding a product that is becoming trendy. I saw this by going to Whoop
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several times—they are our partners in New York at their office—and using Whoop became something trendy in the US , and now, little by little, it's becoming the case in France. And that is the perfect thing: when you manage
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to make your product viral and it's so satisfying that people start talking about it, it becomes trendy to talk about it, and so on and so forth. For us, we've been on Whoop for almost 3 years. We have an incredibly solid
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partnership with them. I get along great with the people at their company, and this is typically the phenomenon they are experiencing. It’s starting to be trendy to talk about it. Why?
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Because they have an ecosystem. They have things that people want to share, like their dashboard and so on, and you want to be the one who shares it before everyone else. Now, what did I just see on a story? Typically, it's that Whoop
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now made it so you can put widgets on your home screen. And so, what did I see? Well, there are people now flexing the fact that they have their income as a widget on their home screen on Whoop,
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and so Whoop really cracked this code of "I have a viral product, it's becoming trendy to talk about it," and that's a SaaS. So, I'll let you guess in the comments before I announce who exploded thanks to this, well, it's
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Claude, because it makes you look smarter on social media to talk about Claude. So, everyone is talking about Claude, and typically, well, this company only has one person in marketing. At Claude, there is only one person in marketing. Yes, you heard
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that right. And yet, it is one of the most used SaaS in the world. Why?
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Because it became trendy to talk about it, and everyone jumped on Claude. And now, the final point, which is an ultra-important point to consider when you want to dominate your market, is " my market is saturated." In fact, you
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launched a SaaS, you made sure to have everything I said in this video, everything I say in all my videos.
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Anyway, you apply all the things that make your SaaS break through, but you tell yourself in your head when you reach € 1,500 in MRR, "my market is saturated." There is no such thing as a saturated market in SaaS if you have a
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good product, if you are viral, and when you understand that a market can always grow, and especially that just because there are many more SaaS in my market doesn't mean my market is saturated. There is a graph that I love
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showing in my videos for those who follow me, and that I will display on the screen while I speak. It's the curve of SaaS created over the last few years that has exploded in recent months. And conversely, the percentage
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of SaaS that were created and that actually generate revenue has plummeted and been divided by who knows how much.
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Why? Because Claude democratized the creation of SaaS, and so there are an enormous number of SaaS being created in any niche. Except that these people don't know how to handle distribution.
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They don't know how to get good conversion, they don't know how to sustain their SaaS. And so we have to stop telling ourselves that a market where I have many competing SaaS is a market that is saturated. And if you
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take it even further, it's not a market that is saturated. It's just that you're the only one who knows how to handle acquisition and how to handle conversion. But you might have 20 other people giving you ideas to apply to
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your SaaS that will actually work. So that's even better. So, in the end, to recap this short video, to dominate your market, you need a broad audience, a product that is ultra-specific despite that broad audience, and an acquisition strategy that is flawlessly
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executed but, above all, data-driven. And you need to stop believing that your market is saturated because there has never been as much room in the SaaS world, and that space will be taken by people who are good at acquisition.
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Anyway, apply what you just saw. That was a quick value-packed video. Tell me if you like this kind of video, and if you want to apply all this with people who have already done it dozens and dozens of times, check the first link
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in the description. And I'll see you in the next one.
Topics:SaaS growthmarket dominationproduct nichecustomer journeySaaS acquisitiondata-driven marketingSaaS incubatortarget audienceconversion optimizationstartup strategy
