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Right now, someone is paying between $100 and $250 for Word documents. It's a set of business contract templates.
Discover 9 boring but profitable digital products that sell consistently, including legal templates, planners, and Canva sets.
Key Takeaways
- Boring digital products solve recurring problems and have long-term demand.
- Niche specificity allows sellers to charge premium prices.
- Many buyers are small business owners, freelancers, and content creators.
- Templates and digital tools reduce the need for expensive professional services.
- Consistent demand exists due to ongoing market needs like job hunting and business setup.
What the video covers
- Digital products that solve boring but persistent problems sell consistently over time.
- Legal templates and contracts are highly demanded by freelancers and small businesses.
- Templates, tables, and calculators help individuals and businesses manage finances effectively.
- Resume and link kits cater to job seekers needing quick, professional applications.
- Digital planners and printed materials remain popular for organization and planning.
- Canva template sets serve small business owners and social media marketers needing unique content.
- Presets and video filters are popular among content creators for professional-looking visuals.
- Website and funnel templates are valuable for those wanting ready-made online presence solutions.
- Pricing varies widely depending on niche specificity and product complexity.
- Boring digital products often face less competition and provide steady income.
Chapters
- 00:00Introduction to Boring Digital Products
- 01:22Legal Templates and Contracts
- 03:38Templates, Tables, and Calculators
- 04:15Resume and Link Kits
- 05:28Digital Planners and Printed Materials
- 06:14Template Sets for Canva
- 07:26Presets and Video Filters
- 09:02Website and Funnel Templates
- 11:15Conclusion and Final Thoughts
Full Transcript — Download SRT & Markdown
Speaker A
One of the most boring things you can buy online. It's bought every single day. And that's the whole point of digital products, which never stop selling. The winners are the boring ones, not the flashy launches that everyone posts about on social media.
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Simple, unglamorous files that no one brags about buying because they solve a boring problem that never goes away, and every month a new wave of people who need them appears. So I've selected nine of the most reliable digital
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products, the ones that sell for years while everything trendy slowly dies. I'll show you what each one is, how much they cost, and who buys them. Some of them sound too boring to make money from. That's exactly why it works. I
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personally like launching boring digital products because there's often less competition. If you'd like to learn more secrets like these, get a step-by-step strategy along with ready-made digital products and personal support from me, then please contact me. I still respond personally.
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That's a rare thing these days. You'll find a link to my strategy in the description below the video. Now, let's move on to the products themselves.
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Number one: legal templates and contracts. These are documents for businesses based on the principle: "Fill in the blanks." I'm talking about client agreements, freelance contracts, user agreements, privacy policies for websites, invoice templates, the most boring documents you can think of for a
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business. And that's the whole point. And there are a huge number of people who constantly need them. Imagine a new freelancer or small business appears there. Not everyone has a $1,000 lawyer there who will write a document
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for them from scratch. So this is the best thing a business can do to stay protected, but not go broke. And since such templates are more niche and appeal to business owners, you can ask for a little more for them, from $27
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to $150 per package of documents. Although I have seen people with their own digital goods store who sell such templates and similar things even for $500 if they are more specific and niche. This niche will still be relevant,
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because every business needs one and the same set of documents, and new companies appear every day. And I want to say something separately. You might think, "Well, I'm not a lawyer, maybe this will be a revelation for you." Of
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course, many of those who sell such templates aren't actually lawyers, because laws differ across countries, niches, and so on. Therefore, the documents are sold as templates, not as legal advice. So, you definitely shouldn't tell someone that by buying a
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template, they're buying the services of a lawyer or attorney. It's simply a template that they should adapt to their needs, understanding that, ideally, a real lawyer should still review it. But having a lawyer review it is much cheaper than drafting a
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contract from scratch. Yes, so the customer still wins. Such products have been popular for many years and will remain popular. Product number two is templates, tables, and calculators.
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Continuing with the theme of boring and similar in meaning, this is also what many small companies need. We're talking about budget trackers and niche calculators. For example, a transaction analyzer, real estate, a pricing table for RPNB, a profit calculator for an
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online store. Honestly, the number of different calculators and tables is literally limitless. The limit, as always, is only your imagination and analysis. Who buys this? Almost anyone who wants to keep their money in order.
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This could include parents, not just those running a business, who simply want to stay within budget limits. But, of course, it could also be a small business owner who needs answers to any questions without hiring an accountant.
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And, frankly, everyone thinks about money. In fact, the topic of money has always been relevant, and it always will be. How much should I charge for this? Simple trackers can sell for $15 to $35, and niche business calculators
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start at $40 and up. The narrower your niche, the more you can ask, because this is a more specialized tool. Number three. Resume and link kits. And the next in-demand digital product is neat, editable resume templates. They usually
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come in a kit. With a cover letter, a references page, maybe a little guidance on what to write there, yes, in the description, how to present your work experience and all that stuff. For those who are learning the job, maybe
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the person is changing careers, yes, they want to look polished when applying to different openings. They want to make a professional impression, do everything quickly. Maybe they found the perfect opening for themselves and thought, "Damn, I never planned on
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looking for a job, and I haven't updated my resume in ages." They need to do it really quickly. And you can ask for anywhere from $10 to $39 for this. This works because people are constantly changing jobs. The market
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for buyers changes almost every year, and the economy and the labor market are also different every year.
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Sometimes there are many more people looking for work than openings. Sometimes, on the contrary, everything fluctuates. But I would say that especially now, a lot of people are entering the job market, many are being laid off. So the demand for a
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good-looking resume has only increased. Product number four is digital planners and printed materials. There are tons of options. This topic has been popular for many years. What does it all look like? These are iPad planners with hyperlinks. These are printable
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materials, including habit trackers, meal plans, and budget sheets. Essentially, it's for anyone who likes to do things by hand, fill them out, and keep planners. But the most popular niche I see is parenting, homeschooling, and educational activities. The price
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of course also varies: printed materials range from $5 to $20, and digital planners with hyperlinks range from $20 to $45. Why are these still selling? Because the need to plan your life and when doesn't go away. Product
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number five is template sets for Canva. These are post sets, carousels for social media, story sets, lead magnet layouts, e-books, and presentations. A person can buy and edit all of this in Canva. Who would even buy this? Small
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business owners, creatives, and SMM specialists who need to post regularly but don't have the time to design their own work are all welcome options.
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Canva, for example, has free templates, yes, but when you're a business owner or SMM specialist, you typically won't use free templates because everyone else is using them. So the option to pay for a higher-quality or more unique
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option is something many are happy to pay for. Content needs to be published daily, and constantly generating it all yourself is incredibly time-consuming.
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How much should you charge for this? Individual sets cost between $12 and $30, and bundles range from $30 to $67. This is a great option if you're proficient with Canva. Now, product number six: presets and video filters.
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For example, Lightroom presets, video filter sets that can be applied in CapCut and other editing platforms.
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Color correction, which gives the material a unified look. These types of things are very popular. I don't know about you, but I follow a lot of creators on social media with cinematic content. And the most common question they get in the comments is, "How can I
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make my video look like yours?" And all sorts of content creators, photographers, and social media creators. Usually, people who just want their videos to look better. That's who buys these tools. Many people want their content to look professional but
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don't want to deal with all the intricacies of manual color correction. How much does it cost? From $6 to $25. Thematic bundles from $30 to $80.
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Why is it selling? Because content is still important and will continue.
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presets will still be relevant. Number seven. Templates and systems for Notion . For ready-made Dashports, project trackers, content calendars, lightweight software. Who buys all this ? Solo entrepreneurs, students, freelancers, small teams who use it but perhaps don't have the depth to build a
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system themselves and would prefer to get a ready-made one and just integrate it. Prices are as follows: simple templates are around $ 15, a full-fledged system is $ 20-$ 50, and premium bundles are $ 80 and up. This
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is sold because the desire to bring order and eliminate chaos is a completely natural thing. Product number eight is website and funnel templates. These are ready-made website and landing page templates for Framer, WordPress, and Shopify, where the buyer
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sees how everything will look, simply clones it, and customizes it to suit their brand. Who buys all this? Small businesses, freelancers, agencies, and other designers who need a professional website quickly or who prefer not to work from scratch. In fact, many
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designers don't like starting from scratch at all. They prefer to take a ready-made base, tweak it, and give it to the client as a turnkey solution.
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Prices vary enormously here. I've seen people selling web templates for $ 1,500-$ 2,000, but usually the lower end is around $ 30-$ 150. A simple landing page package is $ 20-$ 50. A Shopify theme is $ 180-$ 350 because
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Shopify is much more complex from a design standpoint. Hence the higher price. Why do these sell? Because everyone still needs a website, and we sell the infrastructure for it. And number nine: business regulations, checklists, and swipe files. Last but
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not least, there are ready-made business systems, standard operating procedures, onboarding and hiring checklists, process playbooks, swipe files with proven texts, cold email scripts, sales scripts, content hooks, ad templates, and so on. This is another very popular digital product
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that I sell myself. People snatch it up because they don't want to do it themselves. Who's willing to pay?
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Agency owners, operations managers, and small business owners who need a proven process or proven wording to replicate today, rather than testing it for months. This has the highest willingness to pay of the entire list because the business impact is maximal;
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it's not an option, it's practically a necessity. These range from $ 30 to $ 150, with specific proven playbooks reaching up to $ 300. The more boring and useful the product, the more willing people are to pay for it. These
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were nine boring digital products that bring in interesting money. If you take one thing away from this, let it be this: what's the most frustrating problem people face again and again, and what can you buy in one click to
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solve it? Pick one, make it happen, and start selling. And if you need a step-by-step guide on how to choose and sell your first product from start to finish, follow the link in the description. And also, subscribe to my
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Telegram channel about the ins and outs of online business. This was Marina Mezeros. Wishing you great sales.
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Bye-bye.
Topics:digital productslegal templatesbusiness contractsresume templatesdigital plannersCanva templatesvideo presetswebsite templatessmall business toolsonline sales
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