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How To Start Selling A Trading Discord ($15k/mo in 14 days)

Learn how to start and scale a profitable trading Discord subscription business using Whop and Discord integrations in just 14 days.

Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.

Generated from the transcript and can be wrong — check the timestamp.

Key Takeaways

  • Whop.com is essential for managing payments and subscription access automatically.
  • Discord roles and channels must be properly configured to control subscriber access.
  • A $100/month price point with a 7-day free trial optimizes conversion and retention.
  • Using templates and automation can significantly reduce setup time and effort.
  • Successful trading Discords require consistent content, community engagement, and marketing funnels.

What the video covers

  • Step-by-step guide to setting up a trading Discord subscription business with Whop.com.
  • Instructions on creating products, setting prices, and integrating payment systems.
  • Detailed walkthrough of Discord role and channel setup for subscriber access.
  • Use of a Discord server template to automate initial setup and customization tips.
  • Explanation of optimal pricing ($100/month) and 7-day free trial for conversions.
  • Overview of adding additional content like video courses and AI tools within Whop.
  • Insights on managing subscriber roles automatically via Whop-Discord integration.
  • Advice on marketing funnels, content creation, and audience engagement strategies.
  • Emphasis on the importance of clean, professional presentation of content and community.
  • Encouragement to consult tax professionals for financial and tax-related matters.

Answers

Questions about this video

What is the best price point to start a trading Discord subscription?

The video recommends setting the price at $100 per month as it balances conversion rates and customer lifetime value effectively.

How does Whop integrate with Discord for subscription management?

Whop connects to your Discord server to automatically assign and remove roles based on payment status, managing subscriber access without manual intervention.

Is there a way to speed up the Discord server setup?

Yes, the creator provides a Discord server template that automates most of the setup including roles and channels, which you can customize to fit your brand and product.

Full Transcript — Download SRT & Markdown

00:00
Speaker A
All right, so you're a profitable trader, and you've decided, "You know what? I'm going to start trading this gold subscription business, or maybe a high-ticket one-on-one mentorship." In this video, I'm going to walk you through the Discord setup, the Whop setup, the funnels, the content, pretty much everything you need. And just so you know, we've generated $20 million for trading info businesses in the past two and a half years alone. We have taken people from zero with what I'm about to show you to hitting, you know, 50K a month, 20K low-ticket MRR, over 100K followers. I'm actually going to walk you through which buttons you actually need to click. So, I'm not just going to say, "Go here, do this." First, what you need to do, go to whop.com. You're going to obviously have to make an account.
00:11
Speaker A
Once you've got an account, you're just going to start a business, okay? So, we're going to click start business, create from scratch. We're going to say random trading Discord. Now, I've already filmed this video once, so we've got random trading Discord 2 this time.
00:23
Speaker A
We need to set up payments, so you need to go to in here, yeah, okay. Get started. You need to set up payouts, so you need to like connect your bank account and stuff in here, so you can actually accept payments.
00:33
Speaker A
To set up payments, we need to make a product first. So, we're going to create a product. So, come to products, we're going to create product. We're going to do live trades with me daily, something like that, if you're a futures Discord, or if you're a long-term guy, obviously it might be a bit different. Just keep in mind, I'm going to do this in the context of a futures trading Discord, 'cause that is the most common in just the industry they take up the biggest share. You know, if you're a long-term stocks, you know, crypto, options trader, whatever, this obviously works for you, and we do help those people as well. Our firm challenges and payouts with my strategy, for example, hey access. We're going to set the price at $100 a month.
00:37
Speaker A
$100 a month is the best price point we found in terms of balance between conversion rates and LTV, which is basically how long someone stays subscribed for, right? $100 a month is the best starting point. We do also have data that backs up a 7-day free trial being optimal for conversion rates as well. So, I'm going to add a 7-day trial there. That is it there. We're going to go to next. We don't have any apps or features yet to add, but we're just going to save that product, and then we're going to go and add apps, and then tie them to that product. So, when people pay, they get access to everything, right? First thing we're going to add is Discord. So, what integrates directly with Discord to automatically basically manage the subscriptions for you and stuff? You know, if someone pays, they automatically get the roles in Discord.
00:48
Speaker A
You don't have to onboard them. Then, if they don't pay, it removes their Discord roles and their access. So, yeah, it manages all that stuff for you. So, yeah, we're just going to come over here to community, add app. We're going to see Discord somewhere here. There it is, add Discord. Ignore this. Run your community on Whop is worse. They will try and convince you of that. If you get up to 100K a month and you have a Whop account manager, they'll say, "Hey man, you'd have lower churn if you had your community on Whop." That's bullshit. I always see higher churn with that. So, now we've connected Discord. We need to go to edit. You need to connect your actual Discord server. We click here, and then you have to be the owner of the server or an admin in the server. And so, I'm just going to click random trading Discord. Continue. And we want all of those. We're going to authorize.
00:58
Speaker A
Then, what usually happens here is it bugs out at the start because the Whop bot is lowest in the roles. So, you need to drag it to the top like this. So, I'll show you that. So, we go to the Discord. So, we go settings, go roles, Whop bot down here, drag that all the way to the top. Now, we'll cover the Discord setup later. We have a template that spawns this exact server in for you. Does most of it for you automatically in the click of a button. It sets up the roles, it sets up the channels. It's not perfect straight away. You're going to have to adapt it to your product, your brand, the way you trade, all that stuff, what you want in the product, and all that. But, if you want that template to just automate the Discord setup, go in the description and set it up for free. So, now that we've dragged Whop bot to the top, you fetch roles. Boom. Now, we have it, right? So, when people pay that, they get this Discord roles. Which role do we want them to have? Okay, we want them to have the members role 'cause the members role is what we're going to set so that when they have the member role, they have access to, you know, the community chat and the paid section, right? The live trading, the all that stuff.
01:08
Speaker A
So, the way you do that is you just go into whatever channels you want them to have access to. We can go in the category. We could do permissions, members can view channels, can send messages, and then we just sync these channels to those permissions from the category. So, we go permissions, don't sync with category, right? Sync now.
01:17
Speaker A
Boom. Now members have access. You can set the category. If you don't know how to use Discord, you know, we'll go into that a little bit later and it might be worth watching a YouTube video specifically on that. Okay, so we got Discord set up. I'm going to rename this just because it will get people more to take more action on this after they pay because sometimes you will get people who pay or start the trial and then don't even join Discord which is really annoying. So, I'm going to rename this thing here to say claim Discord access. Yeah. A product gated, our product is selected, save. Cool. And then maybe I want to add a video course. So, we're going to go to add apps again. We're going to click courses. Whop has a really nice course hosting feature. I'm going to show you a little bit, you know, we want the Whop here to look nice. We want it to be clean. We don't want it to be messy, ugly, low value. So, I'm going to show you a little bit inside ours. So, we have all our content courses here for clients. It's about 11 hours long. This one's short form. This one's also short form. This one's YouTube long form. You can set quizzes, you know, all that nice stuff. Basically, you can also just record a video on Loom and it also uploads and then you just embed the link into Whop and then you have the video there. You know, we have some AI tools we've made for people and you can embed websites. So, what I did is I put an AI tool on a website and embedded it. So, that is that stuff. Obviously, we've got our client roles, all that stuff. And then we've got our calendar links. That's that stuff. You want it to be clean. You want it to feel like, "Okay, I've just got access to hundreds of stuff when they join." Okay, let's go back to random trading Discord. So, that's that. Now that we have the product, we're going to go to dashboard.
01:28
Speaker A
This tax stuff. Look, consult a tax professional on tax stuff. I'm not going to give you any advice on that. Okay, now so you go analytics, balance, view, USD, withdraw, and now it lets you set it up. We already have ours set up. So, you would click create new account which I'm not going to do because it's going to make me verify and do all the paperwork and stuff and I'm obviously not going to do that on video. But yeah, once you got that, you can now accept payments. People automatically join your Discord. How long was that? That was 9 minutes to set that up. That's an easy.
01:32
Speaker A
Moving on to the Discord. So, like I said, if you're using our template, most of it's taken care of for you. If you don't know how to use Discord, I would recommend going and watching some guides. This is the optimal Discord se...
01:43
Speaker A
have data that backs up a 7-day free trial being optimal for conversion rates as well. So, I'm going to add a 7-day trial there. That is it there. We're going to go to next. We don't have any apps or features yet to add, but we're
01:54
Speaker A
just going to save that product, and then we're going to go and add apps, and then tie them to that product. So, when people pay, they get access to everything, right? First thing we're going to add Discord. So, what
02:03
Speaker A
integrates directly with Discord to automatically basically manage the subscriptions for you and stuff? You know, if someone pays, they automatically get the roles in Discord.
02:12
Speaker A
You don't have to onboard them. Then, if they don't pay, it removes their Discord roles and their access. So, yeah, it manages all that stuff for you. So, yeah, we're just going to come over here to community, add app. We're going to
02:21
Speaker A
see Discord somewhere here. There it is, add Discord. Ignore this. Run your community on Whop is worse. They will try and convince you of that. If you get up to 100k a month and you have a Whop account manager, they'll say, "Hey man,
02:33
Speaker A
you'd have lower churn if you had your community on Whop." That's [ __ ] I always see higher churn with that. So, now we've connected Discord. We need to go to edit. You need to connect your actual Discord server. We click here,
02:42
Speaker A
and then you have to be the owner of the server or an admin in the server. And so, I'm just going to click random trading Discord. Continue. And we want all of those. We're going to authorize.
02:51
Speaker A
Then, what usually happens here is it bugs out at the start because the Whop bot is lowest in the roles. So, you need to drag it to the top like this. So, I'll show you that. So, we go to the
03:01
Speaker A
Discord. So, we go settings, go roles, Whop bot down here, drag that all the way to the top. Now, we'll cover the Discord setup later. We have a template that spawns this exact server in for you. Does most of it for you
03:12
Speaker A
automatically in the click of a button. It sets up the roles, it sets up the channels. It's not perfect straight away. You're going to have to adapt it to your product, your brand, the way you trade, all that stuff, what you want in
03:21
Speaker A
the product, and all that. But, if you want that template to just automate the Discord setup, go in the description and set it up for free. So, now that we've dragged Whop bot to the top, you fetch roles. Boom. Now, we have it, right? So,
03:31
Speaker A
when people pay that, they get this Discord roles. Which role do we want them to have? Okay, we want them to have the members role cuz the members role is what we're going to set so that when they have the member role, they have
03:41
Speaker A
access to, you know, the community chat and the paid the paid section, right? The live trading, the all that stuff.
03:46
Speaker A
So, the way you do that is you just go into whatever channels you want them to have access to. We can go in the category. we could do permissions, members can view channels, can send messages, and then we just sync these
03:57
Speaker A
channels to those permissions from the category. So, we go permissions don't sync with category right. Sync now.
04:02
Speaker A
Boom. Now members have access. You can set the category. If you don't know how to use Discord, you know, we'll go into that a little bit later and it might be worth watching a YouTube video specifically on that. Okay, so we got
04:11
Speaker A
Discord set up. I'm going to rename this just because it will get people more to take more action on this after they pay because sometimes you will get people who pay or start the trial and then don't even join Discord which is really
04:21
Speaker A
annoying. So, I'm going to rename this thing here to say claim Discord access. Yeah. A product gated, our product is selected, save. Cool. And then maybe I want to add a video course. So, we're going to go to add apps again. We're
04:33
Speaker A
going to click courses. [ __ ] has a really nice course hosting feature. I'm going to show you a little bit, you know, we want the [ __ ] here to look nice. We want it to be clean. We don't want it to be
04:41
Speaker A
messy, ugly, low value. So, I'm going to show you a little bit inside ours. So, we have all our content courses here for clients. It's about 11 hours long. This one's short form. This one's also short form. This one's YouTube long form. You
04:52
Speaker A
can set quizzes, you know, all that nice stuff. Basically, you can also just record a video on Loom and it also uploads and then you just embed the link into [ __ ] and then you have the video
05:03
Speaker A
there. You know, we have some AI tools we've made for people and you can embed websites. So, what I did is I put an AI tool on a website and embedded it. So, that is That stuff. Obviously, we've got
05:13
Speaker A
our client roles, all that stuff. And then we've got our calendar links. That's That's [ __ ] You want it to be clean. You want it to feel like, "Okay, I've just got access to hundreds of stuff when they join." Okay, let's go
05:22
Speaker A
back to random trading Discord. So, that's [ __ ] Now that we have the product, we're going to go to dashboard.
05:26
Speaker A
This tax stuff. Look, consult a tax professional on tax stuff. I'm not going to give you any advice on that. Okay, now so you go analytics, balance, view, USD, withdraw, and now it lets you set it up. We already have ours set up. So,
05:38
Speaker A
you would click create new account which I'm not going to do because it's going to make me verify and do all the paperwork and stuff and I'm obviously not going to do that on video. But yeah, once you got that, you can now accept
05:46
Speaker A
payments. People automatically join your Discord. How long was that? That was 9 minutes to set that up. That's an easy.
05:51
Speaker A
Moving on to the Discord. So, like I said, if you're using our template, most of it's taken care of for you. If you don't know how to use Discord, I would recommend going and watching some guides. This is the optimal Discord
06:01
Speaker A
setup that we found for conversion rates. So, in here we have the free trial CTA. This is an evergreen CTA. We don't want people to be able to type in here. We want them to be able to view
06:09
Speaker A
it, but not send messages. And then we would just type our marketing stuff in there and then put the link. Right? So, we'll get the link. Check out links.
06:16
Speaker A
Live shared with me Daylor. What I'm going to do is I'm going to hide it because I don't want to send traffic to cuz the way it works, right, is you have product links. And you can send people a
06:25
Speaker A
product link. They go to this page, which is really not good. I'll show you an example, right? So, if we go to Daylor, go check out links. We go product link. Here. I'll show you how bad this is compared to funnels, right?
06:37
Speaker A
So, he's got a VSL on here. I mean, this is one of the better ones I've seen.
06:40
Speaker A
This just isn't going to do as good of a a good of a job of selling as an actual funnel where you do your marketing and, you know, optimize copywriting well.
06:48
Speaker A
I'll show you the page we made for Daylor. So, we've got an actual headline here, actual copywriting, better VSL, you know, good copy. And we also have a join my free Discord CTA on there. Yeah, this, based on the data we have from the
06:58
Speaker A
past 2 and 1/2 years and working with 250 trading Discords, this is optimal compared to this. So, if you don't know how to build funnels and stuff, what I'll do is I'll put a link in the description to a video that goes a bit
07:08
Speaker A
more in-depth on that stuff. But, you're a beginner, so we'll cover the beginner stuff in this video. So, I'll show you creating a checkout link and stuff. So, checkout link. We've got that there.
07:16
Speaker A
That's what you send to people, right? And then that looks like this. This is optimal. This is what the button on these VSL pages goes to. So, for Daylor, it looks like this. 3-day free trial.
07:24
Speaker A
They put the card in and then after 3 days it automatically bills them. That's what you want to send traffic to. That's what you want to put in the link in the button on funnels. We do build all of
07:31
Speaker A
these funnels for people. So, if you just want that done for you, you know, go on the link in the description, book a call, you know, we have guaranteed revenue, everything like that. We'll teach you how to do the content, all
07:39
Speaker A
that stuff. You can become a done for you client. We'll actually grow your business for you inside of your business. So, yeah, just book a call with either me or my business partner Andy. Yeah, but check out link. This
07:48
Speaker A
what you send to people if they're asking to buy and this is what you put here. It's going to look a lot better than that. It's going to look like I'll give you an example of how it should
07:55
Speaker A
look when it's actually done right. Uh something like this, right? And that's going to be your CTA. It's going to be right at the top. And then the nice thing about the template is that basically we call it FOMO channels. The
08:06
Speaker A
way it works is if I preview as a free member here, view as role free member.
08:11
Speaker A
You can see live trading is locked and they can't join, but they can, you know, see everyone in there when live trading is happening. And then right below that obviously there's a lock channel and then there's free trial, right? So, it's
08:21
Speaker A
very intuitive marketing. It builds product awareness and we have that all down here as well. So, this is all FOMO and it builds product awareness and it it's really good for conversions, okay?
08:30
Speaker A
So, that's Discord and what? I don't think there's anything else left to cover with that stuff. So, let's move on to content funnels and some more advanced marketing stuff, how to actually get customers. I'm actually going to give you an entire daily
08:40
Speaker A
routine right now, okay? So, obviously we have an entire YouTube channel on scaling trading Discords, but I'm just going to go over to this part here, which is the daily routine. We'll get you to 10K a month, 50K a month, 100K a
08:50
Speaker A
month depending on how long and well you do it for, right? So, obviously wake up.
08:54
Speaker A
If you don't wake up, then you're having a bad day, aren't you? The first thing we're going to do when we wake up to grow a business is we're going to ignore everything else. We're not even going to
09:01
Speaker A
check our phone. We're not going to check messages. We're not going to check replies to clients. The first thing we're going to do is the actions which grow your business. Then we do the busy work. We be available to students help
09:11
Speaker A
them, you know, we we do all that stuff after, right? So, let's go through it.
09:13
Speaker A
So, this is the content stuff. After the content stuff, then you do your trading.
09:17
Speaker A
So, in an ideal world, you do your marketing inputs, your content inputs before your live trading, your you know, before New York open. If you're absolute, you know, animal beast business owner, that's what you do, right? We're all humans, so, you know,
09:30
Speaker A
you you're probably going to trade and then do your marketing inputs. Let's go through the the content stuff. So, we're going to do one short form a day. That's Instagram, TikTok, YouTube shorts. We can cross post the same videos usually.
09:40
Speaker A
One a day of those and then two long form a week, which is what you're watching right now. This is YouTube long form, you know, 8 to 50 minutes, 8 minutes to an hour long form video, right? Twice a week in an ideal world.
09:50
Speaker A
Let's go down the short form path and we're going to explain some more advanced concepts as well in a second.
09:54
Speaker A
So, content research. We start the day with content research. All of your video ideas, whether it's long form or short form, should be based on research, should be proven ideas that you've taken from other people. This alone won't get
10:06
Speaker A
you to where you need to be. Just stealing ideas won't get you to where you need to be cuz you need to understand the concepts of why it worked in order to steal an idea cuz you could be focusing on the wrong variables of
10:17
Speaker A
someone else's video and thinking that's what made it work when it isn't, right? But we're going to steal their hooks, their hook titles, their visual hooks, okay? Once we've got a hook title, a hook, and a visual hook, and a topic of
10:27
Speaker A
a video that we want to execute, we're going to make sure that your hook is attracting problem aware viewers, right?
10:32
Speaker A
So, simplest way of putting that is don't make videos about crypto if you plan on selling options day trading coaching. That sounds basic and simple, but I have actually seen someone do that. Like he's his business is an
10:43
Speaker A
options coaching Discord, but he's making content about crypto. It's like, "What the [ __ ] are you doing?" Doesn't make any sense, right? Because people interested in watching crypto videos aren't going to buy options day trading coaching. So, we have the five levels of
10:54
Speaker A
awareness, okay? This is a marketing concept from a guy called Eugene Schwartz. I won't bore you with that stuff. But what we don't want to do is we don't want to target unaware viewers, okay? Cuz that means you have to take
11:04
Speaker A
someone and convince a normal everyday person to start trading. You're competing with Andrew Tate and they probably have other ideas like drop shipping, affiliate marketing, high ticket sales, Amazon FBA, e-com, you know, all this other stuff. We just want
11:17
Speaker A
people who are actually problem aware and they want to start trading. They want to pass funded accounts. They want to grow a small folio into five-figure portfolio, whatever. So, some examples of some bad problem unaware hooks or the
11:30
Speaker A
unaware hooks is this is how much I made today as a day trader or working a job for the rest of your life isn't going to make you rich? These kinds of topics will attract you traffic that is going
11:39
Speaker A
to be much harder to convert. Problem where So, an example of a problem where hook is I'm funded $7.5 million because I know which fair value gap to use, like this. Right? The reason why that works better is because we're not saying,
11:51
Speaker A
"Hey, this video is for people who want to pass prop firm accounts." We're subliminally filtering people out who aren't our ideal customer by using language like this because if you can speak this language and you even understand what this means, probably
12:02
Speaker A
means you're into trading and you're trying to pass funded accounts and and get payouts. And you know what a fair value gap is and so forth. So, we are talking to traders, people trying to learn how to trade, already put time and
12:12
Speaker A
effort into learning how to trade, people who are invested in becoming profitable, and they have enough pain to watch boring technical educational chart content because those are the people who are going to have the pain to pay for
12:21
Speaker A
help, right? Nice and simple. So, that's going to be 80% of your content, right?
12:25
Speaker A
Solution aware. So, when you're building an audience on social media, you know, one of the worst things that can happen is you in and you get tens of thousands of views, but the views are from people who aren't actually going to buy from
12:34
Speaker A
you. We want views from people who are actually going to have willingness to buy. And so, I'm going to go over a few factors in willingness to buy. One is the average awareness of audience. If 100% of your audience is aware of your
12:47
Speaker A
unique trading strategy, the way you trade, and they believe it's a good idea for them, you're going to get high conversions. If somehow magically 100% of your audience was product aware, then you're going to you're going to print,
12:57
Speaker A
okay? I don't know how you'd ever do that. Don't make reels like in the hook, like, you know, "My members made X today." Like in the hook. We don't want to talk about your members or your Discord or your group or your signals.
13:09
Speaker A
We want to talk about you. It's about the personal brand. It's not about the Discord. So, this isn't a page for the Discord. This is a personal brand that you need to be building, okay? Product aware content doesn't get you new
13:19
Speaker A
viewers. It doesn't get you new eyeballs onto your personal brand. And then, another factor is the percent of your audience who believe that your trading strategy works and will work for them and people who want to actually learn
13:31
Speaker A
it, right? So, if 100% of your viewers believe, I mean, that is a hypothetical number, it's never going to happen. It's usually, you know, it's I mean, it's not something you can measure, it's intangible. But, if you imagine 100% of
13:43
Speaker A
your audience believed in your strategy, then you would have the highest possible willingness to pay. If no one believed in your trading strategy, no one would pay. And then, GDP is a factor as well, right? Because if your audience is full
13:54
Speaker A
of Indians, they're not going to pay 100 bucks. Like, in the most politically correct way, India, Pakistan, Nigeria, they are non-buyer demographics, okay? So, we want high USA percentages. We want high UK percentages. That way you can have
14:10
Speaker A
high willingness to pay. So, after you have a problem aware hook, you know, you've got a good video, then we're going to CTA to a solution aware lead magnet with the lowest friction offer on the thank you page and proven email
14:21
Speaker A
automations. Now, I know if you're just thinking about setting this up, you probably don't know what any of that [ __ ] means. I'll explain it here in a second. But, like I said, if you just still want to learn that stuff, we'll
14:30
Speaker A
just do it for you. Just go in the link in the description and book a call, we'll do it for you, okay? So, obviously, the goal of marketing is to take problem aware people, make them solution aware, then make them product
14:41
Speaker A
aware, then make them most aware. Most aware basically just means they're aware of your testimonials and your competitors and all the different options in the market, right? But, how can we actually accomplish this in a video? So, we have a problem aware hook.
14:53
Speaker A
Okay, this exact strategy got me funded $4 million and in the next 30 seconds, I'm going to show you every step of that strategy. Right, they are trying to pass a prop firm account. That's the problem they're aware of. The next line in the
15:02
Speaker A
in the video is going to be the strategy is called the PA3 model, it has three simple steps. And then, we're going to educate them on the strategy. Now, they're solution aware. So, we've taken them from problem aware to solution
15:11
Speaker A
aware. And we don't take them to product aware in a short form video, ever, okay?
15:15
Speaker A
I've taken you guys to product aware, kind of, by showing you this is what we do for clients and stuff a little bit, but this is long form, it's different.
15:22
Speaker A
So, the way we take them to product aware from short form is we use what's called a lead magnet funnel. If you're in the trading space, you've probably seen people saying like comment checklist and I'll DM you my trading
15:32
Speaker A
checklist, right, for my strategy. That's with a software called ManyChat. We set all that up, so they comment POF free or whatever, right, and then they get a DM automatically from ManyChat that says claim my free checklist. That
15:43
Speaker A
button there in their Instagram DMs goes to this page which we go for drive. They put in their name, they put in their email, click that button. They get the email with the PDF in their email inbox and they also get pitched the free trial
15:54
Speaker A
in the email and they also get redirected to basically a VSL page like the one I was showing you guys earlier which is like this where they can join the free Discord or just start the trial. Now, this is where we get the
16:05
Speaker A
product awareness. We're teaching them about the product, what's the price, there's a free trial, so that everyone in your Discord, they've come through this page, they're aware of what the offer is. So, if at any point they feel
16:14
Speaker A
ready to buy, they understand the product and that it's easy. There's no questions, it's they're educated. But, we're not going to get 100% of people to buy instantly on this redirect. And then they're in email automations, we're constantly pitching them. And so, that's
16:26
Speaker A
how we take them down these five levels of awareness, staying in simple terms. Now, once we have the views, how do we convert them? So, Google did a case study in basically in 2025, person-to-person trust is at an all-time
16:37
Speaker A
low in the past four years, right? So, no one trusts, everyone thinks it's a scam, everyone doesn't believe that trading works or you're a profitable trader, right? And so, Google did a case study, how do we fix this? And they
16:48
Speaker A
found that in online businesses, across all online businesses, on average to take someone from a stranger to a customer online takes seven hours of content consumed by that person, 11 different touch points across four different locations. The 7-11-4. And
17:02
Speaker A
this is what we implement for our clients with our marketing. This is what you want to do. So, seven hours of content, obviously this video is going to be, I don't know, 30 minutes, 40 minutes, maybe. That's 40 minutes out of
17:12
Speaker A
seven hours. Touch points is, okay, they saw an Instagram story, they saw this YouTube video, they got an email from you. They went on your landing page.
17:19
Speaker A
They saw an Instagram reel. They got an SMS from you. They got a ping from you on Discord, right? So, we're balancing them between all these different locations, giving them touch points, and eventually we're going to reach that 11
17:29
Speaker A
touch points. Some people it's going to be more. Some people they're going to require one. Different for everyone, right? And then four locations is just Okay, they've seen you on Twitter.
17:36
Speaker A
They've seen you on Discord. They've seen you on Instagram. They've seen you on YouTube. So, that's the 7-11-4 rule, and that's in theory what we need to be doing, right? But in practice it's a lot more complicated than how it seems. And
17:45
Speaker A
so, this is the funnel. If you want to pause and look through that, sort of a flow chart of the funnel. I mean, I guess I'll walk you through it. So, Instagram reel with CTA, you know, comment checklist to claim my checklist.
17:54
Speaker A
They go to the landing page, which is this one. They put in their name and their email. Now, get the free resource, and they get the chance to join a free Discord. From that thank you page, right? Which is they get redirected to
18:05
Speaker A
something like this, where it pitches the free trial. Basically says, "Yo, check your email. Also, if you'd be interested in trading live with me for free for 7 days, click this button." 10% of those people on average in the first
18:15
Speaker A
30 days start a free trial. From the email automations and all that stuff in the free Discord, we have some ways of converting people from free Discord to free trials. 10% free Discord joins start a free trial. When they're in the
18:25
Speaker A
free trial, they go into an onboarding email automation, which nudges them, teaches them how to use the product, testimonials, you know, show up to live trading at this time, all that stuff.
18:34
Speaker A
And then we end up with about 15 to 30% free trial conversion rate. So, from free trial to a paying customer. So, that's one part of the funnel. Another part of the funnel is the link in bio CTA, right? Which I'll show you an
18:44
Speaker A
example of we go over here. So, in this Instagram bio we have this link that goes to a VSL page here. That's your link in bio CTA, right? And so, from there they go to the VSL free trial
18:55
Speaker A
page, right? They can join the free Discord, and they go down this path again, or they can just go straight into the free trial from your link in bio, end up in that onboarding automation, and then we're there. And then you also
19:03
Speaker A
CTA from Instagram stories, and it's basically the same as this, right? So, that's a simple flow chart of the funnel. And then, once we do the same thing with YouTube long form, so content research, find a good title, find a good
19:13
Speaker A
thumbnail, which is what I did for this video. The thumbnail I have on this video I went and found from a guy called Simon Squibb. He has a video on how to set up a business from scratch, just any
19:22
Speaker A
business. I thought, "You know what? I'll adapt that to trading Discords and make a similar video." So, I took his title and thumbnail and adapted it to my brand, right? And then we make sure that the packaging is attracting probable
19:31
Speaker A
aware viewers, which mine is. And then we CTA directly to the lowest friction offer at the end of the video in the description, also maybe 3 minutes into the video, and then maybe to a lead magnet in the description in the
19:40
Speaker A
description, which is what the Discord template is. Right? So, after we've done the YouTube video and the reel, if you're doing a YouTube video that day, then I'm going to do Instagram story for the day. Okay, Instagram story is the
19:50
Speaker A
money maker on Instagram. It's [ __ ] important. People undervalue it. So, we want a strong hook story slide to increase story views. And that's either promising a payoff at the end of the story for the day. So, maybe you have
20:00
Speaker A
six slides. The hook slide is the first one. Payoff is at the end. So, we're going to say, "On today's story, you know, I'm doing XYZ. I'm going to show you this. I'm going to show you that." And then maybe we also include the like
20:09
Speaker A
engagement stickers, maybe a Q&A box or a poll. That drives up engagement and signals to Instagram that this is a story people are engaging with, so they give you more of story views. They push your story to left on on the circle
20:21
Speaker A
thing at the top of your Instagram feed on mobile, and that gets you more story views. And then on that Instagram story, we have maybe some long-form copy. Maybe we CTA to the to the offer twice a week.
20:30
Speaker A
Maybe we CTA to the lead magnet, right? And this can either be belief breaking copy, you know, just selling the trial, selling the lead magnet, whatever you want to do. And then, you know, maybe we do some Discord CTAs to increase the
20:40
Speaker A
touch points, get more locations, maybe CTA to your long-form video for the day in the Discord. You know, CTA to your YouTube long-form on the story. Same stuff here, right? And that is your marketing inputs for the day. Okay, all
20:51
Speaker A
of that can take you about 90 minutes a day when you've when you've optimized it. At first, you're going to come in, I mean, if you're a complete beginner and you're not, you know, applying the hours, you're going to be it's going to
20:59
Speaker A
be all over the place. It's going to take you so long to do reels. It takes so long to do YouTube, all that stuff.
21:05
Speaker A
After all of that, then you go into trading. Then you do your live trading for your Discord. After you've done trading, we're going to go and check if there's any customers in your Discord who are ready to be up-sold. Maybe
21:14
Speaker A
they're ready to give you a testimonial. We're going to ask for the testimonials. We're going to try and progress up-sells. We're going to book calls if you're up-selling to a one-on-one mentorship. Or you're just going to close them on text if it's like a 1.5k
21:25
Speaker A
lifetime thing, right? And then those are the actions which grow your business. All of this stuff doesn't grow your business, but it needs to be done.
21:32
Speaker A
And so this is the priority. So now, after we've done those, we're going to, you know, check for disputes, refunds, handle that stuff. That's about 5 minutes. 1 to 2 hours absolute max per day. Be available to help your students
21:42
Speaker A
and reply to questions. I want you to grow your business, right? The reason I put this at 1 to 2 hours max is a lot of people we work with end up in this sort of do loop of just replying to people in
21:52
Speaker A
Discord all day, trying to get the community active. And while that feels productive and it is, obviously we want to be helping students, you know? I'm the type of person who loses sleep if I'm not helping students. But as an
22:02
Speaker A
entrepreneur, you have to have the discipline to prioritize the revenue-generating activities. And then after you've done all of this, you know, busy work, [ __ ] paperwork, setting up the LLC, you know, whatever you got to do, right? And then after all of
22:15
Speaker A
that, if you still have time, do more content. Do more. And then, only then once you've done this business stuff, then work on your trading, okay? Now, you're all people, you know, I'm just letting you know what works for us. If
22:24
Speaker A
you don't want to do it, don't do it, right? So that's the daily routine. Then once you have that daily routine in place, weekly you're going to track your KPIs, which is what we do for clients, and we're going to we're going to figure
22:34
Speaker A
out what the constraint of the business is, and you know, what do we need to do this week? Okay, so for Daylor, for example, his easiest sort of, you know, most leveraged KPI we can focus on is the percent of leads that are converting
22:46
Speaker A
into a free trial. We're always implementing, you know, new headline, new VSL, weekly offer, you know, do more YouTube long form, do change up this free Discord stuff, you know? But we're only going to focus our energy on the
22:56
Speaker A
single KPI that would give us the highest growth in net profit or the least amount of time and energy spent, right? So we're going to go here, we're going to look at the KPIs. Obviously, you need visibility on the KPIs. Not
23:07
Speaker A
going to go into that. We're going to look at, okay, what is the easiest way to grow this business and focus all of our energy on that. So, for most of these guys, it's going to be content, right? So, for example, Marcus, only 159
23:20
Speaker A
leads in the past 30 days. There's no point working on conversions cuz he's not getting any leads. So, we just need to help him with content, right? After, you know, we've got all these systems in place, that's the next step, okay? So,
23:29
Speaker A
like I said, we have generated 20 million dollars for this type of business. We have helped tons of beginners grow from zero to 10, 50k a month, right? And so, if you want to work with us to do that, if you want us
23:39
Speaker A
to come into your business and help you implement these systems, then just book a call with us below. Does come with a revenue guarantee. So, for example, if you're a beginner, we actually guarantee that if you don't hit 10k a month in the
23:49
Speaker A
next 12 months, you get a full refund plus 1k on top as an apology from our personal bank account, right? And so, it's completely guaranteed. So, if you want to work with us, do it. If you don't, don't. Cool. We have an entire
23:59
Speaker A
YouTube channel on this stuff. So, yeah. Thanks for watching.
Topics:trading discordsubscription businessWhop setupDiscord rolestrading mentorshiponline course hostingtrading funnelspaid communitytrading info businessDiscord automation

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