Speaker A
[Music] All right, what's up guys? My name is Louie, and in this video, I'm going to show you how you can basically automate the growth of your trading Discord server with email automations. Um, now there's a few different automations I'm
Learn how to automate growth and increase revenue for your trading Discord using email automations and marketing strategies.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Email automations can significantly boost trading Discord growth and revenue.
- Lead magnets are essential for capturing prospects’ contact details effectively.
- Balancing value and sales pitches in emails improves engagement and reduces unsubscribes.
- Onboarding sequences increase trial-to-paid conversion and reduce churn by encouraging product use.
- Automated churn journeys help recover lost customers and maintain revenue streams.
What the video covers
- Louie explains how to automate trading Discord server growth using email marketing automations.
- The video covers lead magnets, marketing emails, onboarding sequences, and churn reduction emails.
- Lead magnets are used to capture emails by offering free value like checklists.
- Marketing emails balance value and pitch to maintain high open and click rates.
- Onboarding email journeys improve free trial conversion rates and reduce churn by increasing product usage.
- Churn emails aim to win back customers by addressing common reasons for cancellation.
- All email sequences funnel users into a 15-30 day value pitch sequence to maximize conversions.
- Louie shares performance stats such as open rates (~51%) and click rates (~10%) for the campaigns.
- The system enables automated, scalable revenue growth without needing additional staff.
- The video promotes a course and software tool that replicates these automations for other trading Discords.
Chapters
- 00:00Introduction to Automating Trading Discord Growth
- 00:41Overview of Dodgy's Business and Social Media
- 01:22Using Lead Magnets to Capture Emails
- 02:00Marketing Email Automations and Stats
- 04:26Maintaining Engagement with Value-Pitch Email Sequence
- 04:54Onboarding Email Journeys to Improve Conversion and Reduce Churn
- 06:19Churn Email Journeys to Win Back Customers
- 07:09Automated Email Marketing as a Scalable Growth Strategy
Full Transcript — Download SRT & Markdown
Speaker A
going to show you. What I'm going to do is I'm going to show you a little bit of what's going on inside this business here. This is Dodgy. Um, we had him at 103k a month about 30, 40, 50 days ago. Uh,
Speaker A
dropped off now to about 90. Going to have a nice little bit of growth here once these trials end. So I'm going to show you a little bit about what email we're doing for Dodgy to maintain this level of conversions. So Dodgy's Instagram
Speaker A
is really not that big. None of his socials are huge. I mean, he gets like 5K views, views on long, his long form. Um, you know, he's not, he's not crazy big. He's not as big as you'd expect him to be for
Speaker A
this much, uh, this much revenue. But yeah, let's get into the emails. So let's go in here. Actually, no, let's not go in there. Let's go into these emails here. So these are the marketing emails really. These are the ones that are going
Speaker A
to actually produce the sales, and then I'm going to go into the customer retention emails. So basically, we have email automations to make your customers stay subscribed for longer so that you make more money from each customer you
Speaker A
get. So let's go into the marketing ones first. So basically every, you know, if you don't know what a lead magnet is, it's basically, basically a piece of free value you can exchange for contact details with your prospects. So
Speaker A
the most common way you'll see this happen at this point of 2024 is comment this keyword and I'll send you XYZ. Uh, we do this with like a strategy checklist or like a strategy rating guide psychology. I wouldn't recommend
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doing that. That's why we haven't got anyone enrolled on it because we don't see it because it's bad. And then yeah, so we have a few emails here. I'll show you around this one here. I'll show you some
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of the stats on it. Basically, what this does is when someone claims that lead magnet, it will automatically send them the checklist, and that will teach them psychologically that they get value from opening your emails. And then when they
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get emails from you in the future, they're more likely to open it. Um, I'm going to show you some of the stats on this. So we got the stats now. So if you don't know anything about email marketing, um, for a lead magnet claim
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email, this is pretty normal. I mean, it could honestly be better as well, but for pictures, um, um, the stats we get are usually pretty good. Um, so 51% open rate, 10% click on like I think we've enrolled
Speaker A
4,000 people into this. That's not too bad. And basically all these emails are doing is just pitching the free trial, uh, in the context of this PDF. And then once this ends, once this ends, they get added the start nurture sequence tag and it's
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basically the same for all of these HCO journeys. So it's just a few like two or three emails that are customized to the context of the lead magnet they just claimed, and then all of these connect into this 15-day value pitch sequence
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which is more broad context. Okay, it's not really customized to the lead magnet they claimed. It's just broader like here's some free value and then start a free trial value pitch sequence. That's what VPV means. All right, so I'll show
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you around this as well. So it's literally just, um, all right, so I'll show you around this as well. Um, so if you don't know much about like what to expect with email stats, um, an average open rate in this context is
Speaker A
probably about 35%, and an average click rate supposed to be 2%. I think we used to get much higher than that on the clicks, but I think that was before we started working with so many emails. And so you'll see here we've got first
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email's value, second email's pitch, and then it's just going to rotate value, pitch, value, pitch. And the reason for that is we want to teach people that they get value when they open our emails, and we want to avoid them unsubscribing
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from the email list. So it's just going to go like this forever, and it's only going to send the emails if they aren't inside your product. Um, so just keep going, keep going, keep going, and this is a really
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automated way to like just squeeze money out of the emails that you collect. All right guys, so I'm going to show you the, uh, next few onboarding, uh, email journeys we do to make our clients' trading Discords more profitable. So the
Speaker A
next one is onboarding. So what we do with onboarding email journeys, uh, this helps us increase two numbers, well not increase but improve two numbers. So I'll show you what those numbers are. Um, so we're going to Dodgy here. So
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the two numbers we're trying to improve with the onboarding email journeys is trial conversion percent. So when someone starts a free trial, like when you get 100 free trials started, how many of them actually pay? So that's trial
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conversion rate. And then churn. So churn is how many people cancel per month. So the onboarding journey increases free trial conversion rate and decreases churn. So it's going to make you a lot more money. Uh, so this is another really good
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automation to have. Basically what it does is it teaches people how to get value from your product early on in the first seven days of their purchase. Uh, we can even stretch it out to 14 days sometimes if we find that
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a, um, client's business is struggling with churn or free trial conversion rate. So it would just be stuff like, hey man, you know, welcome, you just got access to this, this, this, and that. And, uh, the second email would just be basically like, um,
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you know, use this, use that, reinforcing their decision by sending them testimonials of people who have had success with the product. Product. So we basically just want to, that's an old one, uh, we just want to drive up product
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usage in this because people don't pay for stuff they don't use. So we want to have them use it and get value from it. So that's the onboarding journey. Basically, that's the goal of that. And then I'll go back into here one second.
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I'll go into Dodgy and we'll look at the churn for Dodgy. So essentially the goal of the churn journey is just to say, hey man, uh, you cancelled. Give them a few reasons why they should come back, like for example,
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strategy hopping. Uh, something I understand is that when you, when you switch strategy as a trader, you basically just delete everything that you just spent months learning on the current strategy you're using, right? So that's one of the selling points we use
Speaker A
to try and get people back in, and there's a few more, right? And, um, um, after they finish that churn journey, we'll just dump them back into the value pitch sequence, the 15-day one, sometimes 30 days for certain clients who are
Speaker A
struggling with conversions. And yeah, everyone who cancels just ends up back in the email marketing sequence, and this 15-day value pitch or 30-day value pitch just basically replaces having like an email list that you blast out emails to,
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um, and it just does that in an automated way that doesn't require work and doesn't require you to employ anyone basically. So that's how you can basically automate the growth of your trading Discord so that you can get to 100K month like some
Speaker A
of our clients have. So yeah. All right, so with these email automations in place, I can boil down every single pay we get into how much money am I going to make per pay you because what I can do is if I go into
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sites, I can get the stats on how many pays do I need to collect an email, and then I can get the stats on how many emails do I need to collect to get a customer. And then I, with churn and free
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trial conversion rate, I can get the stats on, oh wait no, I can get the stats on how much money will a customer make me across their lifetime with lifetime value. So if you don't have any of these
Speaker A
automations in place for your business, you need them to be honest. And what we've gotten here is basically you can steal all of the automations, the exact automations from this exact account here, literally everything I've just shown.
Speaker A
you can steal in the click of one button we have a software where you can see all these people here have this software what they get with this software when they buy it is they get the exact exact landing pages automations that we
Speaker A
use for dodgy this exact landing page here I just opened from dody's bio this one you when you buy the software you get it and you get all the pages we use for him you get all the exact emails we use for him to have him
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at 99k well 89k a month right now but he was at 103 and he's about to be back up there at sort of 10 and something um so if you sort of want to steal literally everything we do for dodgy just uh click
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the link in the description claim our course come in here and just click this link and uh yeah you'll you'll have the same conversions as dodgy and then all you got to do is use the tradeing social media hacks to get funnel uh to get
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traffic into those funnels and then you are on your way to 100K a month as's a trading Discord so yeah you can also book a call at the link in the description if you have any questions and uh thank you for watching
Topics:trading discordemail automationlead magnetsfree trial conversioncustomer churnemail marketingDiscord growthautomated sales funnelonline business growthtrading community
