Speaker A
Meet Neo. He built an app that makes over a hundred. Actually, you know what?
Neville grew his SaaS Posties from $17K to $143K MRR in 4 months by pivoting to agentic AI tools and leveraging viral content on X.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Pivoting to agentic AI tools can dramatically accelerate SaaS growth and reduce churn.
- Leveraging viral content and platform trends (like X articles) can generate massive user acquisition.
- Preparing your SaaS with public APIs and agent-ready documentation is crucial to capitalize on AI agent marketplaces.
- Building before a trend emerges allows you to be ready to scale quickly when the opportunity arises.
- Growth requires both product innovation (agentic pivot) and aggressive marketing execution.
What the video covers
- Neville built Posties, a social media scheduling SaaS, initially growing to $21K MRR over 1.5 years.
- In 4 months, Posties skyrocketed to $143K MRR by pivoting to an agentic SaaS model integrating AI agents like OpenClaw and ChatGPT.
- The pivot drastically reduced churn from around 26-28% to 13.7%.
- Growth was fueled by viral articles on X (formerly Twitter), including one with 7.2 million views driving 700 daily trials.
- Neville reverse-engineered the trend and doubled down on content marketing, writing articles that gained hundreds of thousands of views.
- He advises SaaS founders to prepare APIs and list them on AI marketplaces to be agent-ready before trends hit.
- The video includes a demonstration of revenue growth and discusses marketing strategies and growth hacks.
- Starter Story offers a free database of proven SaaS ideas and growth tactics from real bootstrap founders.
- The story highlights the power of spotting and leveraging emerging AI trends early to achieve rapid SaaS growth.
- Neville emphasizes building ahead of trends and using agentic AI as a growth vehicle.
Chapters
- 00:00Introduction to Neo and Posties
- 00:37Rapid MRR Growth Overview
- 01:22Neville’s Background and Growth Journey
- 02:19Revenue Dashboard and Proof of Growth
- 03:18Pivot to Agentic SaaS with OpenClaw
- 04:29Viral Articles and Marketing Strategy
- 05:28Growth Hacks and Trend Leveraging
- 07:16Advice for SaaS Founders and Closing
Full Transcript — Download SRT & Markdown
Speaker A
I'm going to have our producer tell you about this one. So, hey Pat, [music] do you want to hear like a crazy story?
Speaker A
Sure. Go for it. So, remember this guy, Neville? We interviewed him like 5 months ago.
Speaker A
Yeah. Yep. I remember him. Yeah. He built this app, Posties. It's like this social media scheduling tool. Back then, the video was [music] called like open-source SaaS or something like that.
Speaker A
Okay. So, why are we talking about it? Check out these tweets. February he made 41,000 MRR. March 76,000. April 80,000.
Speaker A
May 109,000. Late June 140,000 MRR. Whoa, this seems almost too good to be true.
Speaker A
What did he do? Okay, so I got on a call with him and he broke everything down like what happened, how he did it, what he learned, and I think all this stuff would be really awesome to like bring
Speaker A
him back on the channel. What do you think? You want to interview him? Yes, absolutely. [snorts] Uh, let's get him on.
Speaker A
In this episode, you're going to learn the app that's now making over $140,000 a month. The one piece of content that really changed everything for his business and exactly how he grew his business almost 10x so fast. All right,
Speaker A
let's get into it. I'm Gus. And I'm Pat. And this is Starter Story. Nevo, welcome back to the channel. Just remind people watching here who you are, what you built, and what's your story.
Speaker A
Hi Pat, thank you for having me back here. My name is Neville and I grew my startup Posties to 143K in MRR in less than two years. It took me one and a half years to grow Posties to 21K MRR and
Speaker A
then in 4 months it skyrocketed to 143K growing by around 1K MRR every day.
Speaker A
That's awesome. Let's get into the business part. For people who didn't watch the last video, which you totally should go watch the last video, can you just kind of remind us what Posties is and like kind of how it works?
Speaker A
For sure. So actually Post changed. Posties was a social media scheduling tool that let you post to 30 plus platforms and we completely pivoted the whole thing to be an agentic social media scheduling tool. So now when you
Speaker A
want to schedule posts to social media you don't just go to Posties and click and schedule. You do it with agentic tools like Claude, OpenClaw, her agent, ChatGPT and so on.
Speaker A
Nice. That's awesome. And can you pull up like your revenue dashboard, Stripe or whatever just to kind of show off the growth for the audience and obviously to prove that this is like legit?
Speaker A
Yeah, for sure. So, we can see here that Posties now is on 143K MRR and this is kind of the time that OpenClaw came into our life. So, here I was at around 17K at our last recording. So, we have
Speaker A
4,271 subscribers, the paid Posties. And since we changed to the whole agentic stuff, we dramatically decreased our churn to 13.7%, you can see at the top it was 26 and 28.
Speaker A
That is actual hockey stick right there. You know, they talk about hockey stick growth. That actually is like a true hockey stick right there. That's crazy.
Speaker A
So, this change, I mean, this isn't normal for businesses to experience this. You pivoted the app to become an agentic SaaS. Can you dig in a little bit more about what that means so people watching it can maybe consider doing
Speaker A
something similar? So a few months ago there was a nice guy named Peter that released a tool called OpenClaw and I'm like a hype guy. So if I see some hype, I always try to understand if I can somehow use it for
Speaker A
Posties just to grow the business. And I just leaned into OpenClaw and put all the tools out there in order to make it agentic ready. And a few days later, there was a guy on X, his name is Oliver
Speaker A
Henry. He was making money for his app Snugly on TikTok and he said he's doing it 100% automatically with OpenClaw and Posties. So he created an article on X and this article got 7.2 million views and this brought me to a concurrent 700
Speaker A
trials every day non-stop. And then he released another article and this article again got like 1 and a half million views and my MRR started to grow every day. And since then all I'm doing is just more and more agentic stuff for
Speaker A
Posties. What Neo is sharing right now is insane. This is like the ultimate sauce right here. He grew his app almost 10x in just a few months, which is almost unheard of. And when I see stories like
Speaker A
this, I get so excited and it made me want to put something together, which is a free database of proven SaaS ideas that you can download right now. In this database, you're going to get real stories, real businesses, and real
Speaker A
revenue numbers, pricing models, growth tactics from real bootstrap founders that are actually doing this that you can learn from. These are all founders who have built successful SaaS businesses, and many of them that we've interviewed on this channel right here.
Speaker A
If you are looking to do something similar, build a SaaS, apply AI agents to it, your idea or inspiration might be hiding right here in this database in the description right now, which is 100% free to download. Just head to that link
Speaker A
down there in the description. Click it and you can get it for free. All right, let's get back to Neo. Okay, you noticed this thing, this article that was written about you, and then you went even harder into it from the marketing
Speaker A
side of things. I think it would be interesting to hear about like how you saw that, how you planned that out, like your plan of action to like you know double down on this trend or just this little signal you got.
Speaker A
So basically I was really surprised how this person can get 7 million views. So I also wrote an article about OpenClaw and how to use it with Posties. I had 200 followers and I got half a million
Speaker A
views also and I realized that X started to become an interest [music] platform. If there are a few people that are looking for a specific type of content and I talk about this content, X will try to show me to those specific people
Speaker A
and because OpenClaw was just like booming on X. So I was like, okay, this is like a really big opportunity because everything now that I'm going to write is going to be shown to so many people.
Speaker A
And I wrote another article with another half a million views. And then I was like, okay, but there is something even more here because why articles are so booming compared to posts. It was some kind of thing that X is trying to push
Speaker A
articles because people spend more time reading articles compared to normal posts. So I was like, okay, I'm in the peak of all this trending stuff. Let's try to scale this article stuff. So I just like go to these other companies
Speaker A
that are getting so many views and stuff. Click on view activity. So all these influencers started to send a message.
Speaker A
Can I book you for a paid promotion repost? Of course, a paid promotion tag like with X and everything. And then every time I have an article with Mud Creator, I have like 20 other reposters reposting the article. So, it's just
Speaker A
insane what you can do with a little bit of growth hacks. First of all, I love that you sort of like reverse engineered this multiple times. And I think a lot of people watching this might be like, you were just lucky with the OpenClaw
Speaker A
thing. What advice would you have to them now that you've experienced this on how they could potentially do the same?
Speaker A
Find a trend and build a million dollar business like you have for sure. So I think first of all almost any possible SaaS should have an API.
Speaker A
Just take all your public API, create an MD file and make it ready for agents.
Speaker A
All you need to do once you have the MD file is to list it in every possible place that you can. So you can go to Claude and ChatGPT marketplaces and you can list your MD file there. And this is
Speaker A
exactly what I did and brought me also so much traffic. [music] The second thing is you should build before and then wait for the trend to happen and not build when the trends happen. And this is what I did. So you can build
Speaker A
right now and just like wait for the thing to happen compared to just do it when it happens.
Speaker A
not that of a big market. It's not the boomer audience. It's a really really really early adopters. And then the other thing is [music] that when you pivot to something aentic, you're usually going to solve a lot of churn
Speaker A
for your app. Because if you think about this, when people use posties before and wrote post themselves, they would need to go every day click start write the post iterate with AI might take them a lot of time. Today, if they even have
Speaker A
some source of content somewhere, they can just f it to the LLM and create like an entire week of marketing stuff every day basically. And yeah, I think this is the advice you should follow.
Speaker A
If you were to tell me that AI agents would create less churn, I wouldn't have believed you. But now it makes more sense because churn is typically caused by Yeah. some human who decides not to do that human thing anymore. But now the
Speaker A
AI agents are doing it automatic, you know, every single day without any intervention. So the turn's less. So that's super cool thing that I never thought about before.
Speaker A
That's so awesome. So, I'm curious to know like how has running the business changed now that this has, [music] you know, post has had this kind of insane growth. So, money changes people. No, I'm kidding. But money really changes
Speaker A
[laughter] the business. You can now true afford a lot more stuff than what you could do before. Like, I would take an influencer and book him to make a quote repost for posties for between like $60 to $350. And it's not cheap, especially
Speaker A
when you're going with scale. So all this like marketing stuff, you can now do a lot more than you could do before.
Speaker A
Also, I hired a few people now. This is something that people don't talk about uh so much, but with 17K MR, you can't really hire anybody. So now I can't. I hired two people, one for support and one for development. So yeah, it's
Speaker A
really a nice things that they couldn't do before. Cool. Oh, and then yeah, what's kind of your final piece of advice, you know, for someone watching who maybe has a business that's growing, you know, maybe not as fast as yours, but someone who's
Speaker A
in this growth mode, you know, what would be your final like piece of advice to someone like that? You need to make your app super reliable. So, I at some point stop making new feature. That's it. Like, I know that there if there's
Speaker A
like a new features, there's going to be bugs. I want the app to be perfect. I have 30 social media channels that you can schedule post to. I need all of them to work. I can't focus on new stuff
Speaker A
before I fix the old stuff. And I think the apps that are going to win are the one that uh just like don't [music] break. The thing you mentioned about your app needing to be reliable, I think that's actually really important. And to
Speaker A
stop building so many features cuz every feature you build is another potential for something to break. So to have a really reliable app is really important because agents will somehow know what are the reliable ones and what are not.
Speaker A
So how are you thinking about that? like what do you think the future of agentic SAS is?
Speaker A
So first of all and I'm really hoping Stripe and the other ones will do it soon that agent could really complete the purchase themselves. So they'll go to JGPT and stuff like that and just like okay there's posties I buy right
Speaker A
now there is like human in the loop even if you add to your CLI and stuff that there is a purchase still I will need to pop up some page with a stripe checkout for the founder to actually use this I
Speaker A
assuming when this happens I'll make a lot more money will all be very automated [music] nice yeah I've been doing a little research on this stuff myself and yeah hopefully the next unlock is agent payments hopefully when that does happen, you will be ready at
Speaker A
the trigger waiting to go with all your ex articles and everything and that will take your business to the whole next level. So, thanks for coming on, Nevo, and sharing amazing growth and just super cool that you shared it all
Speaker A
transparently. So, yeah, thanks for coming on. Thank you so much. And maybe next time I will send my agents to the next story video. [laughter] That's hilarious.
Speaker A
Gus, producer of starter story. First of all, great job finding this and keeping track of him cuz I just love to see someone who was doing well and now they're even crushing it and diving into why. What What do you think about this
Speaker A
sort of like 10x growth that happened? Yeah. I mean, story in and of itself is awesome, right? Like I said, I've been following his Twitter and every month since we did his video, he posts, I did 40K this month and then 80K, then 100K
Speaker A
and then 140K and I was like, what the hell's happening? really cool to not not that we discovered him or anything, but kind of to have seen that kind of growth, at least online, I think it was [music] really cool.
Speaker A
Yeah. Yeah. Let's dive into the reason why this thing grew. What What stuck out to you?
Speaker A
I remember that time on Twitter when all these articles are going viral and all all the examples he gave and I remember so many times sitting there thinking, you know what I should do? I should write an article or do something like
Speaker A
this just to like see and I just didn't. That's one thing I'm thinking about is like it's so easy to be like, "Oh, yeah, he got lucky." But if you want this kind of virality or whatever enough, I think
Speaker A
the thing that doesn't make it happen is you just don't do it. And that's just that's my example is like I saw this clearly happening, the virality of the articles, etc., and I just didn't do anything. So, that's just one there's
Speaker A
the whole agent stuff that I want to talk about a little bit, but that's my first thought.
Speaker A
Yeah. Yeah. It goes back to like we we can sit here and we can talk about building products agentically and doing all this stuff, but in my opinion that's kind of boring and it's pretty straightforward. Like you could chat GPT
Speaker A
into how that works. You could do it for your own product right now, but it's probably not going to actually drive revenue for you because you don't have these two things that he had. The first one which what you just mentioned is
Speaker A
marketing. He saw the X articles and he didn't just build his himself. He did more X articles. He did more marketing.
Speaker A
So he was more focused on the marketing of it than the agentic thing. So the agentic thing is the vehicle to what caused his business to grow. But that vehicle would have had no gas in it. Uh it wouldn't have gone anywhere if he
Speaker A
didn't actually do the marketing. And then the other thing that I think is really really underrated is that he already was building something that solved the problem. I see a lot of trend hoppers on here that go, "Oh, I'm just
Speaker A
going to build an agentic thing." But no, you don't have anything yet. you don't have an actual product that's out in the world that is solving a problem.
Speaker A
In this example, it's social media scheduling and posting which then allowed him to create this insane business story.
Speaker A
Yeah. No, I totally agree. He went a little bit into, you know, future of agents, etc. Purchasing on their own thing was interesting. But yeah, what do you think about that? Like I think I think that's something else someone
Speaker A
watching might be wondering. It's like, okay, so all these [music] agents, I thought it was a trend. Maybe it's not.
Speaker A
Maybe it is. I don't know. What do you think? One of the ideas behind agents is that it's something that can make its own decisions and reason through problems.
Speaker A
So when you tell an agent, go automatically post on YouTube for me every day and do marketing. You're telling an agent to do that and that's all you've told it. Your prompt is just go do it every day. That agent has
Speaker A
reasoning and it will decide, okay, how do I do that? Well, I got to build it. I got to use a tool to actually post it.
Speaker A
What tool do I choose? At that point, an agent is making a decision for a human and a human is as he mentioned is not in the loop anymore. So, where I think you can win and where he's winning right now
Speaker A
is that he's sort of the one of the first in this space and then uh his product will be recommended through LLMs for agents to use and then that could be where the business goes to a million dollars a month if he sort of captures
Speaker A
that trend. I think that's super interesting, but also like who knows? It's kind of wild west right now. Only time will tell. In the meantime, if you're building in this space, we put our free database down there of
Speaker A
successful SAS companies and SAS ideas that are making money right now. I suggest downloading that right now, maybe popping that into Claude and maybe see which one of these need AI agents.
Speaker A
Is there an opportunity for any of these SAS that haven't implemented agents and APIs and MCPs that you could take advantage of? Well, there are some really cool SAS ideas down there that are making money right now. you can see
Speaker A
exactly how they're built, what they do, and what problems they solve. I'll put that in the description so you guys can enjoy. All right, let us know what you thought about this episode where we brought on an old guest and dissected
Speaker A
their 10x business growth. But otherwise, we'll see you in the next one. Thanks for watching. Peace.
Topics:SaaS growthagentic AIOpenClawPostiesMRR growthcontent marketingviral articlesAI agentsstartup pivotgrowth hacking
