Как найти прибыльный товар для продажи на Ozon в 2026 году

Learn how to find profitable products for selling on Ozon in 2026 with Roma Wright’s detailed training on product selection and marketplace strategies.

Key Takeaways

Product selection is the foundation of profitable sales on Ozon and requires rigorous filtering.
Lightweight, compact products with few reviews but proven sales are ideal for selection.
Market turbulence and commission changes should not discourage sellers as net profits remain stable.
Using analytic tools like Salesfinder is essential for effective product research.
Persistence and multiple attempts at product selection homework are normal and necessary.

What the video covers

The video focuses on the critical importance of product selection for success on Ozon marketplace.
Roma Wright explains the rigorous filtering process involving over 17 parameters to find profitable products.
The training includes multiple modules and practical homework to ensure mastery of product selection.
It emphasizes lightweight, compact products with low competition and good profit margins.
Roma shares insights on marketplace turbulence and why commissions increases do not affect net profit significantly.
The video guides viewers on using analytics tools like Salesfinder for product research.
The course offers discounts and shared plans for Salesfinder to make analytics affordable.
Roma encourages persistence despite initial difficulties in finding products.
The training is offered free on YouTube temporarily to support sellers during market instability.
Viewers are invited to pre-register for the full paid course and support when it resumes.

Chapters

Why is product selection so important for selling on Ozon?

Product selection is the foundation of all subsequent processes including advertising and profitability. A rigorous selection ensures you find products with good profit margins and manageable competition.

How does the training help with product selection?

The training provides a detailed method, practical homework with multiple reviews, and access to analytics tools like Salesfinder to help sellers identify profitable products.

Does the increase in Ozon commissions affect net profit significantly?

No, despite commissions rising from 25% to 50%, net profit percentages have remained stable for about a year and a half, so commission increases are not the main obstacle.

Full Transcript — Download SRT & Markdown

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So, in this lesson, we'll talk about product selection. I really want you to understand that this is the most important lesson of this training. Yes, in this training, in addition to the initial part, the basic module, there are seven more modules, providing a

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wealth of knowledge and a lot of practice. But how you complete this part will directly impact all subsequent processes: how difficult it will be for you to advertise, how good your net profit will be, and everything else. How you master product selection

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will essentially be the foundation for all your Zoom sales, including after the training. If we take our personal training statistics, product selection is the turning point. At this stage, a person either realizes that, well, it's not for them, gets really nervous, and

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so on, and be prepared, this is normal. The average number of homework checks is about seven before we approve your products. Don't worry about not being able to do it. That's how it should be.

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My team and I don't have any goal here to tell you first. I'm waiting.

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Everything's great, order so you don't lose money. I want both of us to achieve results. Therefore, the goal of our training is to ultimately make your store profitable. And to achieve this, if we need to reject your homework

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assignments five times for objective reasons and tell you that the product selection isn't right, we will do so.

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This is all so you can sell your products profitably. We have a main lesson; you're watching it now. In it, I'll give you the entire foundation you need. For many people, this foundation will be enough. And after watching just

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this product selection method, you simply won't need any more. A second option, if that's not enough for you, is below this video, which you can watch from our previous versions of the course using a different format. Here, I'll select products using ulip AI.

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Below, I'll select products using a Google Doc. This is all so you have a huge amount of material to study. And not everyone needs to study, but you should have this too. So, I need to explain the selection process in

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general. We always select a large number of products to then narrow them down to 10-20 key ones. If we take our agency, where we select products for clients, only one out of fifty products found by our selectors—meaning, well,

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these are people who are not new—is given to clients at our agency. Why is this? Because we have a very rigorous filter. We check over 17 parameters during the selection process to avoid a situation where, as I correctly pointed

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out here, many people try to sell a Lada for the price of a BMW. Our goal is to find a product at the lowest price, with a good profit, without competition and without top-franking.

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Well, that is, when there are already sellers for 1,000. Are there such products? Yes, there are. There are many of them, whatever the case. Hi, this is Roma. I'd like to explain a little why you're now watching the

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lessons from my paid training absolutely free of charge. We decided to do this as a way to support sellers.

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Since the market is currently in a state of extreme turbulence, I don't see any point in selling my paid training or support right now, as there's too much responsibility for things we can't foresee. But you can still make money on Ozone. Ozone is

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still a great time for your first business, and not just your first one. And Ozone still has a huge advantage compared to offline businesses in Russia. So I decided that since we won't be selling a new version of the

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training, because we don't see the point, we still want to update the lessons so that our existing students, those who primarily bought not video lessons, of course, but analysis and the community, can benefit. And for those sellers who, despite everything,

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don't give up, continue working, and understand that things won't get any better and need to work where they are now, we decided: "Why not just post the lessons you're currently watching on YouTube?" Over 2,000 people have used the program. It's our main product for

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marketplaces. Thanks to this training, hundreds of people have reached their first million, 10 million, and some even more. So, all you need is the patience to watch this training in its entirety. And if you'd like to take the

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full version of this training or my support, which will include homework review, analysis, and support, where we'll open a store from scratch to the end result, please submit a pre-registration form using the link in the description. As soon as we resume

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these programs, we'll contact you immediately. Let's watch. Also, you should remember just one important thing. At first, it will seem like there are no products. People always write to me, you'll see this in the lessons below, among other things. I

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also use real-life examples from my students. Students always start by writing that there are no products, nothing can be found, that's it, commissions have increased, there's nothing. However, you need to remember one simple thing. Increasing commissions doesn't change anything.

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This isn't your immediate problem. Net profit on Azom, based on Roy's percentage, hasn't changed for, well, about a year and a half. And commissions have risen from 25% to 50% during this time. So, if you've been trying to talk yourself out of it, even

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when you can't, into thinking it's just a commission or something else, you're wrong. It's always the same. At first, you think there are no products. We give you a lot of analysis, clarifying errors. Eventually, it turns out there

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are products, and everything is fine. What criteria will we use to search for products? Right now, compact, lightweight, small in volume and weight. This is what I've already explained.

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Because it's important for us to spend little out of pocket, and logistics costs money, so our products will be very, very lightweight. Competitors have few reviews. Or there's another option where there might be a lot of reviews, but there are competitors with

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fewer reviews, maybe 10-20, and they also have sales. This means the market can handle more products than there is currently demand for. That is, there's not enough demand. There's sales. This may sound strange, but it's not always obvious to those just starting the

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course, because many of the selections we see are people who literally just select products with a turnover of 0 rubles because they don't notice that it says 0 rubles. It's strange, but this will definitely happen to many of

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you. We'll search through the analytics service. Let's go there and make our first selection. To do this, follow the link in the description for instructions on how to register with the Salesfinder service. If you're training as a manager, you'll get 7

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days free. If you're training as a salesperson, you'll get a better discount—20% on any plan. You can save quite a bit of money over the course.

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Plus, if you don't want to overpay, we offer a legal pooled buy option in the training chat, in the "salesfinder" thread. You can chip in with other students to buy a shared plan for several people. Salesfer allows you to

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buy a plan for two or five people. Prices vary, but it's possible. And that's what makes it so affordable. In Selffinder itself, we need to go to Ozon, then go to categories. And here we'll see the so-called first-level

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categories. What does this mean? Let's click on a category and expand several more. At this point, we can see that there are first-level categories, second-level categories, and second-level categories are completely contained within the first. It's like a nesting doll. It's literally like a

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nesting doll, a simple description. Third-level categories are contained within second-level categories, and so on. In many courses, in many YouTube videos, they tell you to search for products by category. But this is such nonsense, simply utter nonsense.

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Because our task will be to search for products by first-level categories. We'll literally be going through them all one by

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you what it looks like—and look smartly at things like, say, there's a certain average daily revenue figure and so on, they don't forget the most important thing: that in each of these categories, say, napkins, cloths, sponges, even though it's a specific

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category, the products are actually different. There's no such thing as all the products in these napkins, cloths, and sponges competing with each other.

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For example, these Korean napkins don't compete with these sponges or towels because they have different purposes.

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Therefore, searching for products based on which categories are good and which are not, looking smartly at all these graphs, is such, well, useless nonsense that it makes no sense at all. Most people don't make money on Ozone not

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because they don't know how to sell, but because they can't create a clear system around it. At Uli PI, we've created automation for every action, every routine, which in our personal store turned out to be incredibly time-consuming. At LPA, we've solved

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the entire internal analytics problem by simultaneously creating a smart dashboard for salespeople so that I, as a manager, can always keep my finger on the pulse and see what's happening in my store. Unteconomies includes both planned (to prevent you from ordering

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products that are initially forgiven for being negative) and actual (to ensure you always know your net profit) . We also have supply planning and automatic warehouse pickup so that you or your manager don't have to constantly press that button and think,

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"Well, when these slots finally appear, our system will do it all for you." We also have financial accounting, AI, and a dozen other useful micro-tools that help our salespeople sell better than everyone else. Judge for yourself; here are real statistics from our admin

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panel. Over 80%of our clients 'products sell at a profit. The average profitability is 50%, and the average marginality is 10%. That's more than nine other children's stores on OzoOn.

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Our users are definitely onto something , so join them for three free days by registering using the link in the description. We select products differently. We select products by fully exploring all the currently available products. I'll just say one

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thing here: some categories have more products, while others have fewer. For example, the pharmacy category can be immediately eliminated because it has complex certification, and you won't be able to sell products there right now.

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I would also eliminate children's products. Certification plus competition with everyone. Clothing, because the percentage of good products there is low. You just need to spend twice as much time to achieve the same result. And I don't like that. The same

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goes for shoes, the same often goes for office supplies, the same goes for household chemicals and hygiene products, antiques, and jewelry. That is, these aren't our products, they're not products from China. Everything else is generally fine for us. To start

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our subbar, let's go to my favorite category: auto parts. And here we'll see that all the products that exist on Ozon in this category will now load.

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For example, here we see that we have 227,000 products in one table, 11,000 pages. Do we need to check all this to find good products? No. We have a filter for that. And, in fact, from here we filter the so-called database.

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What are we doing here? Now we move on to which product segments are fundamental for us. Price from 200, because this is the economy rate from 200 to 300 rubles. That is, this is the upper limit of the economy tariff,

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which is very profitable for searching products, and there are a lot of good things there. Up to, in general, rubles at the moment. Because this means that on Ozon this product will already cost, well, around 3,000. So here, when we

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indicate, look, 200 with the SPP, the same ones I showed you in the economy tariff, the actual cost of the product will be 250-300 rubles. In the economy tariff, it's up to 300 rubles. Our SPP is, uh, a little less. But when we talk

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about products at this price, you need to understand that there is a very large discount there, 50%as of today's SPP. Next, we scroll through the weight . We also use weight and write here from one. This is necessary, because if

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we don't specify this, products with an undefined weight will be included, and somewhere up to 300g, because this is a kind of, well, borderline version and the top, which already has few products , a small price converges. We usually

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don't actually indicate volume. I'll show you why now. If we go to volume, we'll see that it's calculated as 0.001 in many places. Although, in fact, there is volume here. It's just that Salesfinder, like any parsing program, doesn't extract everything perfectly.

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And you should get used to the fact that all systems will lag. This is normal, because working with marketplaces always means that the marketplace, the system, and the programs all have some flaws. It just so happens here that everything is

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inconsistent. Next, we have reviews. As you remember, Navaku Nava didn't have very many reviews. We start with one and go up to 300. Well, at most, 500 is fine. Next, we have reviews for the last 30 days. Again, you can use this

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to be absolutely sure that the product has sales over the last 30 days. The rating is not important to us. Well, you can set it to four. And then we have revenue, that is, the turnover of the product. Since SalesFinder takes

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the price from the one on the website, it can safely be multiplied by two. So, let's remember, yes, 200 rubles is actually about 300, 1.00 rubles is actually about 3,000. Accordingly, if we calculated 10 sales at 1.00, that's

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15,000 rubles in Self-Fader. But in reality, the seller received about thirty, that is, the turnover. So we need to take this into account. So here I enter a handle somewhere from 20,000 and can easily enter up to 150. That's

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all we need. We can save this filter. Enter 2026 products. Click apply. The filter itself is not saved. The only thing is that you need to click the save button here. Done. So, that leaves us with 2,800 items that we can check

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together. For these items, we'll select 100 here for convenience, and begin our search. I'd like to ask you in advance so that the most astute can figure this out on their own, including here. It's always more effective. What should we

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pay attention to here? Which numbers, and what specifically? So that we can accurately follow the recommendations from the training. And I think many have already figured out that we don't need numbers here. We've already set the correct numbers. We only care about

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volume. Since most of the volumes are incorrect, we'll calculate volume. Well , purely by eye. We understand, yes, that this roughly fits in the palm of your hand. We need a product that fits in the palm of your hand, to put it

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simply. So, the only thing I look at here is the photo. And I start scrolling through and calculating the product in this format. We'll now open a large number of them so we can easily pay for them via PayPal. I don't buy

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such items because they have logos on them, and it looks branded, so no need.

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We can take this. And we just start scrolling. Here's a fitting. The ideal item is small, doesn't break, nothing will happen to it. It's hard to find, though, but otherwise, everything is fine. Let's move on. Um, let's say we

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have a set of clamps. It says "Made in Russia," but that doesn't mean anything at all and doesn't necessarily mean it's actually made in Russia. What bothers me is that this is a seasonal item, after all. The rear license plate

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cover will do. We scroll further. There are a lot of spare parts here, of course. I try to scroll through the spare parts because they look so difficult to find and I personally wouldn't bother searching, but I do buy

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accessories and other items more suited to China. I have a lot of experience; I've been doing this for many years and selecting a lot of products. I've been conducting this training for many years . And I've also tested 10,000 products

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for training—that's the minimum. But you don't have this experience at the start. So, first, calculate everything you can. It won't take you much time if you go through this. So, you see things like, "Okay, yes, we need the product

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to fit in the palm of your hand, be lightweight, and meet our parameters." Everything that fits, we just put it here. And we don't worry at all about whether it fits or not. Overall, I can say there are a lot of products today,

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and we can see that we have 2,800—I think this is a record, which has been set in the last few years. Now we're moving on to the next thing. We're checking graphite. Let's quickly check it now so I can show you what to look

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for. Well, this is an excellent option. Take a look. In the selection errors, I showed you that there are certain errors you need to notice. First, these jagged graphs. And look, if we actually had 150 sales, with a graph like this

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for 200,000 rubles, roughly speaking, would our balance or reviews have shifted? Of course, even if 10%leave a review, then, well, at least, it will increase from 34 to 40. We need a proportional graph. For example, this graph is proportional. Look, sales are

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like this, they're choppy, but they're stable. Then the balance goes down. If we can look at this, don't pay attention, this is just a salesperson who made a mistake and didn't deliver.

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That's why we look at the combination of graphs. It's important for us that everything is in symphony, so to speak.

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And reviews, we see that reviews are on the rise. A combination of factors, stable sales, a declining inventory ( yes, it's lagging, but it's declining), and growing reviews—we can confidently say that this product is indeed selling. And that's what we're

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focusing on. What do we do next? Let's move on to the products themselves. Now you'll need to download the Salesfinder extension. Just go to the browser extension and install it. It's subscription-based. So, if you have the Salesfinder ULP extension at the same

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time, you'll see the same charts and also Pay. At this stage, we do the following. It's important for us that this product is at price 168. So, in parallel, we open price 1688 and begin our calculation. I'll just set it to

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something else for convenience. Here, I'll remind you that you need to log in , because if you don't, problems will arise. And here, we immediately notice the median price—yes, that's another important error. Usually, when newbies send us homework, they see this one and

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follow it. Although in reality, there's no such price tag, and the Chinese will simply say what the price is in correspondence. And real prices should be looked at by the median. 46 55 48 56. Well, I would use 48. Again, let's

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go here. The volume, well, let's say 0.2. It's not important to us now. Later, I'll show you how to work with this. Next, we go back, get the link, and go to the Ozone calculator. The link to it will be in the description.

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So, our weight and volume haven't loaded. We see a weight of 0.3, a volume of 0.9. Wow, I'd say even less.

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I'll set the volume. Well, although let's use 0.9, because maybe the rate there will depend on it. 0.97. Weight 300 g. So, it's right at the extreme limit. I'll set the price at 50 yuan.

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And we see, yes, we immediately calculated and realized I added this item by accident, but this item will never sell at a profit for us under any circumstances. The price tag is currently inflated, and in reality, if we had noticed right away, we would

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have set the price at 1,000 rubles. I would have set it somewhere else. Why?

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Because the main sales were at the 1,000 ruble price. And focusing on this price tag, and even this one, well, it's a survivorship bias. In this lesson, we're not looking at the competition; we're looking at the initial assessment and selecting the

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product for our table. Later, we'll run several incredibly important checks that will, accordingly, filter the product. That's it, we're done. We don't need this. Let's move on. One unit here or two. Ten here. This is important to consider because the

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Chinese can sell one at a time. And here we have our first problem. Searching for products on 1688. They're sometimes hard to find. And these products usually don't have any identifying marks, so I just close them and don't even look any further. If I

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don't see anything on the first page, it means it'll be hard to find, so I can give up because I waste a lot of time on such nonsense. This product is too complex, in my opinion. That is, if

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we look at a particular brand and specific configurations, I wouldn't buy it, because when there are a lot of small parts, there's a high probability of ordering something wrong from China.

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Let me give you a simple example. One wiring won't be there. You'll never notice it. You don't know the product, you don't know its specifics. And in the end, it turns out that this item will go into the rear license plate

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cover. I have no idea, honestly, how to find this, but it's very long, so I didn't buy it. It won't fit in small boxes. Next, we have this small thing with a clear configuration. Let's take a look. We see something similar here,

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but not identical. We can switch to the components. And here they are. So, in this situation, we'll need to buy four of them. Where is an identical product here? There aren't any. I mean, well, you can just assemble the kit yourself.

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There are four of these, four of these, four of these. But this isn't an identical product. How did I notice this? Look, there's a protruding part here, a little smaller here. And even if the product is slightly different,

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we don't order it because there's a chance that you, not knowing the specifics of the niche, will order a cheaper copy. The buyer who needs it will understand this because they know why they need it and how it works. But

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you, not knowing what kind of product it is, might not understand. Plus, buying an identical product makes it easier for us to compete. Let's move on . We immediately close this product, without even adding it to our line. Now

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we have this hose like this. 38 cm is already a lot, but yes, it's not exactly a trinket. Although, in theory, it certainly fits in a rock. Well, what is its volume and weight? That's what I'm interested in. Let's go back to the

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calculator. Enter here. Weight 400 g, volume 0.35. Well, in theory, yes, but there are a lot of questions. Let's try . 430 g, of course, is a lot. This means very expensive delivery. That's almost 150 rubles. With goods priced

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just over 1,000, that's a lot. Here again, there are a large number of these different hoses. We see that they vary in length. There's no point in continuing. Our next product. We take the same thing. I'm almost sure this

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will do. Why am I sure? Because over time, your observations improve, and you more or less understand which products match and which don't. That is , which products are almost certainly competitive, because we seem to have sold a lot of them. But there's

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something very strange. Let's look again at this screw, this nut. And here there's this mesh structure. Scroll down. Well, this, by the way, doesn't just look similar, it's almost identical. Let's check. Let's zoom in here, we can probably determine this by

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this thing. There are a lot of them here. We need specific ones. Mm, this one isn't there, because the nozzle is different from the one we had. And again, it's absolutely straight. Mm, in the photo it can even be yellow. Okay,

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absolutely straight. Here we have this little thing. Actually, that's how we'll navigate. This thing is here, but it's not an exact duplicate product, it's not exactly identical. Well, it's like most of our products don't match.

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Oh, by the way, no, it's not exactly identical. It's like most of our products don't match because we can't find them at 1688. This is, of course, rare. This doesn't happen very often, but that's how it is. A

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mess in logistics. Missed deadlines. Outsource logistics and forget about chaos and missed deadlines. Packaging and shipping in just 3 days from 9 rubles per unit. Full video recording of every stage and no hidden fees. We select profitable products, launch

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turnkey stores, and manage them until they're successful. Submit a request and get 20%cashback on your first fulfillment order. Fulfillment and agency for sellers. Link in the description.

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Okay, let's close everything we have extra now and move on. Filter. Okay, that's what I asked. I'll open it.

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Let's go to the new page. We'll check here by revenue. Everything's fine. And off we go. Here, everything is still either by volume or by brand, and so on . We try to scroll directly through auto parts because, as we've already

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found out, they're quite hard to find. Repair kits are still available. We'll take those too. Let's move on. Here's the fuel injector guard last night. The gasket, yes, the pipes, everything else , no. We won't even look at the

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ignition coil, there are brands everywhere. It's unclear whether it's a real brand or someone just slapped a logo on it, because there's a huge difference. Okay. Next, we have special screws. Probably not cameras, because the electronics are complex. A camshaft

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joint. Car bulbs are fine, too. Let's not look at it. Everything else is fine here, too. Let's move on. Motorcycle turn signals might be relevant, but it's out of season; it'll be over by then. Next, the antenna is domestically

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produced in Russia. I won't even go into it. Well, that's what it says there, whether it's true or not, we don't know. But again, my goal here is to find a couple of products together with you to explain the entire process.

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So, I'll speed it up this way. The protective glass is suitable for Chingana film. This looks like the perfect container from China. The canister's legs are very large. Let's move on. Here we have, well, everything else right now is just spare parts. I

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don't want spare parts. The ignition coil has a right to exist. Next we have the control unit. Well, that's it.

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Let's look here. Okay, let's move on to the oil filter. Let's open it. 1.6 liters is a very large volume. 146 g.

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It's clear from the start that if the price is 1,200, we simply won't meet it . That's very expensive. Okay, let's move on. Rim kit screens. Let's go straight here and simultaneously open Ozone. If the widget doesn't continue,

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it's easy to refresh the page. And we also check our weight and volume on Ozone. A weight of 200 g is normal, and a volume of 0.3 g is generally fine too . It's quite possible that everything will be fine. Here the volume is 0 for

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3, and here the weight is 200 g. It turns out that this is how it is calculated for us, somewhere around the current price. Given that we see that the price is more or less even, yes, and so it makes sense not even to

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calculate this, but simply take the current one in general, which is quite good, since they are more or less the same. Next, we look at the markup, yes, my average coefficient here is 199. Now , it will still be the average, current

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one for you, so you can safely buy it. And here we have the supplier's price, but is there one? Why isn't the entire set shown? That's bad, then, nattily.

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You can try searching by part number, but the fact that the part number is international didn't save us. In this situation, you could try a different photo, as an option. By the way, I did a self-check, didn't even bother, just

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took my photo, yes, and that's it. Well , let's try this, maybe, but it will be difficult too. Well, the product would have been a match, sorry, but then again, yes, we can't find it at 1688.

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That's our problem. Why is this? It's not clear. Let's move on. Everything's fine with the tarifficator here. Let's try it. Here we have a more ordinary product, so we can, ah, hope that we'll finally find it. We open it. Listen,

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well, we're much closer. However, it's not a fact that this is an identical product. Let's look at these triple ribs. Here it looks like this. What we found is not an exact match at all, it's who knows what. And again, we

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can't find it. I think I'll just leave the category because it's no longer worth it. A gasket for canisters, because there are somehow too many spare parts with unique components.

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This causes a ton of problems again. Yes, why is that? Because it's a gasket for a canister, and here there are just some gaskets, but they are completely different and not related in any way.

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Here it is, a gasket for a canister, yes, but not the one we need. And there are no such things as such. We don't see it, so you are the same way. Let's move on. Let's move on. Screws 5115.

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Let's check. This one's a bit simpler. We find identical products here, exactly. Here you go, one. M. Let's shop right away. We need specific 515s.

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Let's check now. Let's take the screw separately. The size is usually indicated right here. And we start searching for the size. Tol, of course, isn't ideal either due to its specificity, but there's a good chance.

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Well, let's open these and take a look. We only have these things. And here, too, everything. And here we have it right away. Ohm is great, but we need the dimensions. 13 8 5. Good question.

Speaker A

165 81. At that point, we just go to Ozon. 5.15 15.4 5.1 795 15.4 most often , this means that the seller simply decided to throw in a set for himself, but no, there are still questions here.

Speaker A

Let's take a look here. 18.5 29, but it looks similar, very similar. It might even fit, but it's not a fact that the product is identical, because here it's 18.5, here it's 15. So, again, we're not sure, so we'll remove it. In fact,

Speaker A

there weren't any real sales here. We see this from the recall. Then we look at Volkswagen. This is the thing. We check these holes, for example. Here's a bump, a hole. And a hole. So. And we go, accordingly, to check. So. There we

Speaker A

have it one. Here we have it two. Now, finally, the product is identical. We can see this from many adjustments.

Speaker A

Here we have 41 mm, weight 170 g. Volume 0.6 0.66. Okay, let's go to Amazon. Volume 0.66, weight 180. Well, finally, it looks like this is a product that we can, yes, sell at a profit. So, here we go, what kind of

Speaker A

numbers are we expecting here? Our goal is essentially a 40%return, meaning a net return of 40,000 rubles on an investment of 100,000 rubles. We've probably only found one product out of ten right now. But in reality, the current statistics suggest that you'll

Speaker A

find about 10-20 after searching through about 300 products. Sometimes more, the better. I talk about this a lot in other lessons, too, which won't be the case. Here, we paste the link, add unit economics, and the link will

Speaker A

automatically go there. Now, let's go to our unit economics. Here, we need a product, delete it, and start creating the products we have. It's important to check the commission, because the commission in our service may be incorrect, so it's best to double-check

Speaker A

. We'll wait and see how it works for all products, but here, by the way, the commissions are correct, no questions asked. And for variety, let's go and pick another category. Home and garden is the largest category for everything.

Speaker A

And this category is a giant in China because there are so many knick-knacks. Let's add our filter. It's the same for all categories. Here, as we can see, we already have many more products. And we'll also go through and add those

Speaker A

products that might suit us. We'll also use this smoke remover, and that's probably all on the first page. Let's go look here. The balance is decreasing here, of course, but with 20 reviews, there were at least 100 sales here. So,

Speaker A

I don't believe 600. Look, this is 100% a mistake, but there is a real sale. We can see this from the reviews. Reviews don't just accumulate, which means there were sales. So we can consider this. For products cheaper than 200 to

Speaker A

300 rubles. We set the price to 300 to qualify for the economy rate. The economy rate gives us, I'll show you now, the option of paying a cheaper commission. At the time of filming, it's 20%, then it'll increase slightly,

Speaker A

and when you watch it, it'll be a little more, but then again, all this will be updated. So, here we have the simplest logic: sell at the rate that's most profitable. And we check. Here we have a double connector like this. It's

Speaker A

similar, but there's a nuance. The neural network did this, so there can be a lot of mistakes. You can see that it's a neural network photo, see? So, here it's just a button and a white background, and here they have all

Speaker A

sorts of things drawn there. So, this saved us a lot right now, so we could continue selecting this product. So, this is the right product. Three yuan.

Speaker A

Well, 3 thousand 3 thousand yuan. We'll put 3.5 for now. This is the real price . Copy the link address here. Go back.

Speaker A

Insert the very 299 dashes 300 rubles. Here the volume is exactly 0.1; it's unlikely to be more. It's okay to calculate such things by eye at the start if you're absolutely sure. That is, well, we see that even the thumb is

Speaker A

larger than this, and the weight is clearly less than 100 g, but we'll put 100. Let's even check, just for fun, how right my eye is. It says 0.4 l.

Speaker A

Well, I don't know where I got 0.4 l from. But the weight is 20 g, which is no less profitable for us. Okay, the weight is 25 g, but I don't believe it's 0.5 l. Well, what kind of 0.4 is

Speaker A

here? Just get a smaller bag, squeeze it in there, everything will be fine. So, we'll put 0.3, since this is the volume with packaging. We understand that we'll make 0.3 here. I put 300 rubles. See, in the plus. How does this

Speaker A

work out? Did I accidentally close it? Because we see the commission is 20%. If I put 301 rubles, the commission will be 44. This is the tariff zone up to 300 rubles. There's a discount from 200 to 300. And then the rates start at

Speaker A

300. So here we'll just tell you like this. We'll set a price of 3.5 yuan.

Speaker A

And welcome, we have another product that we find and that suits us on all fronts, right? So we'll take it here.

Speaker A

And even three yuan here, look, we'll get a discount if we buy 100 or more pieces, 2.95. It's not much, but then, with larger quantities, by the way, it makes a big difference. I'll paste the link and add it to unniit economics. To

Speaker A

be fair, I should mention that I've specified logistics with Fullfillment. That's our fulfillment company. It's actually one of the cheapest in Russia.

Speaker A

So, some of you will pack it yourself, others through us. It's up to you to decide. We don't aim to promote products here. But with Fullfillment, there are always slightly fewer products. At the start, we look at it

Speaker A

simply, but I have packaging listed here at 23 rubles, and the average on our FF. If you pack it yourself, then you set it in the Unitonomic settings, find the packaging here, and set it at 3 rubles. Just give or take this much

Speaker A

for the bobbin bag, barcode, and all that. And let's look at the last product here. Let's open it. Here we have this block, identical. It costs 21 yuan. Order from 10 pieces. The seller had 3,000 sales. So everything is fine.

Speaker A

Let's open it on Ozo. Okay, and here it's a little more complicated. In fact , we could even count the rest of the products, but I don't think that makes any sense. From there, I assume everything will more or less match up.

Speaker A

69 g 3003. Here we write 0.3. Here 69. And everything else is correct. We paste the link and insert the stream.

Speaker A

How much is there? 20. Which of these is ours? Yeah, 21. Okay, great. Here we have another one, even with fulfillment . The product is profitable, so we'll just add our unit economics. And let's move on to understanding how many of

Speaker A

these products we actually need. And we need a lot. Look, here we have...Let's click the checkbox, enter the batch number, meaning we'll order 100 units of each product. Usually, you just enter the batch number here. We'll order between 50 and 150, no more. For

Speaker A

testing, taking into account the entire situation, this is, uh, the basic recommendation. Accordingly, we simply set 100 units everywhere and check what metrics it's currently showing us.

Speaker A

Let's refresh the page and go here. Here we have, please, the batch consumption, revenue, net profit—that is, the average, depending on the product. We'll sometimes spend as much as 65,000 rubles. That's okay, because we've actually picked some very

Speaker A

expensive products here. Sometimes we'll spend next to nothing, but depending on the products, you need to select at least 10 products. If you have a limited budget of up to 100,000 rubles, that's the minimum. Ideally, select 20-30 products. These are the

Speaker A

ones we'll approve, the ones our team will approve. So, you should have about 50 profitable products, of which we'll likely reject half, and the other half will remain. Based on your budget. And your homework is precisely this: your

Speaker A

goal is to select the maximum number of products you can, ones that will be profitable. We're not looking at competitor analysis here, but we're not going into much depth. Our goal here is simply to find profitable products, and

Speaker A

then we'll do competitor analysis. And as I said, below this video, you'll find more than five more videos where you can learn how to search for products using different methods, and how to search for products using this method. But if you decide to do this

Speaker A

yourself in advertising, I recommend using Google Docs to calculate views for us. But perhaps this lesson is enough for someone else, and they'll be fine too. It's also worth mentioning one important thing: if you can't select specific products, forget about

Speaker A

it and just select everything. Just take the "home/garden" category, take the 1,000 products listed there in SolsFader, calculate them all, and only leave the profitable ones in the table.

Speaker A

Experience shows that this is generally the best method for a beginner. Don't try to filter out, as I just did, but simply calculate everything. And your visibility will improve, and you're guaranteed to find a product to purchase. So, to forgive life, this is

Speaker A

my advice to you, and one you can use when you're having trouble, if you think everything is bad and you can't see the products. Your homework here is to search for products until you reach X3 within your budget, but we'll review

Speaker A

your homework at the end of the module. There's no point in doing that now, because we'll also be doing competitor analysis and a few other things to weed out ineffective products. And at the end of this module, we'll review your

Speaker A

selection again. Thank you so much for sticking with us until the end.

Topics:Ozonproduct selectionmarketplace sellingecommerceprofitable productsSalesfindermarketplace trainingRoma Wrightonline selling2026 ecommerce

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