Speaker A
In this video, we're going to talk about engagement metrics. What they are conceptually, outline some best practices, and show you an example of these practices applied.
Learn about key engagement metrics on Roblox, best practices to improve player interaction, and a practical example from the Cat Police game.
Key Takeaways
- Daily and monthly active users are essential metrics for monitoring game health.
- Average session length informs content design to match player habits.
- Analyzing core loop interactions helps identify engagement barriers.
- Recent engagement drops often relate to content updates; persistent low engagement suggests core gameplay issues.
- Adjusting game difficulty and resource availability can effectively improve engagement.
What the video covers
- Engagement metrics measure how often and how long players interact with a Roblox experience.
- Three key engagement metrics are daily active users, monthly active users, and average session length.
- Daily active users indicate the number of players on a given day, reflecting short-term health.
- Monthly active users show player activity over a longer timeframe to assess overall experience health.
- Average session length helps design content that fits typical player playtime.
- Improving engagement involves analyzing core loop interactions and identifying issues like difficulty or lack of content.
- Engagement declines can be recent or persistent, indicating different underlying causes.
- A hypothetical example, Cat Police, illustrates diagnosing and fixing engagement issues by adjusting game mechanics.
- In Cat Police, difficulty in obtaining fish heads broke the core loop, causing low engagement.
- Solutions include reducing resource requirements or increasing resource availability to improve player retention.
Full Transcript — Download SRT & Markdown
Speaker A
Engagement metrics reveal how often and for how long players are interacting with your experience.
Speaker A
Three of the most important engagement metrics are daily active users, monthly active users, and average session length.
Speaker A
The daily active user metric tells you the number of players that are in your experience on a given day.
Speaker A
This is a great way to grasp your experience's overall health. Higher numbers are better.
Speaker A
The monthly active user metric tells you the same thing as daily active users, only uses the number of active players that are in your experience in a given month.
Speaker A
This helps you see your experience's health over a larger timeframe. And lastly, average session length is how long a player plays your experience on average from the start of their session to the time they log out. Knowing this helps you
Speaker A
design content to fit within the time period that most of your players can enjoy. When trying to improve your experience's engagement,
Speaker A
consider the following: core loop interaction, how are players interacting with your core loop? Other activities that cause players to stop engaging due to difficulty, lack of information, or technical issues.
Speaker A
What's the nature of the issue? When did the decline in engagement begin? Or has engagement always been low? Recent engagement declines could be due to a lack of new content, whereas persistent low engagement could be a sign that
Speaker A
something is missing from the core loop and primary game features. Now that we know what engagement metrics are and some best practices,
Speaker A
let's see it in action in a hypothetical experience. In the smash hit Cat Police, players are chief of cat police and train cats to become cat cops.
Speaker A
When a cat becomes a cat cop, they unlock vehicles which are then used to apprehend criminals, which make the cat cops level up and allows for the upgrade of the Cat Police Academy.
Speaker A
Catcademy. The primary resource used to train cats into cat cops is fish heads, which must be fished from the river.
Speaker A
But when looking at the engagement analytics of our Cat Police experience, we saw a consistent low engagement and that a low number of cat cops were getting trained.
Speaker A
Looking deeper, we determined that it was too hard for players to obtain the required number of fish heads from the river and that they were getting stuck.
Speaker A
This breaks our experience's core loop. To fix Cat Police's core loop and improve engagement,
Speaker A
we could either reduce the fish heads required to turn a cat into a cat cop or make the river produce more fish.
Topics:Robloxengagement metricsdaily active usersmonthly active usersaverage session lengthgame designplayer retentioncore loopgame analyticsCat Police
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