Speaker A
Hi! Hello! Bonjour, I'm Emily Cooper from the Gilbert Group in Chicago. You are? I'm sorry, I don't understand.
Emily Cooper arrives in Paris to work at a luxury marketing firm, navigating cultural clashes and introducing American social media strategies.
Key Takeaways
- Cultural and language barriers can create initial misunderstandings in international workplaces.
- Marketing strategies differ significantly between industries like pharmaceuticals and luxury goods.
- Social media is seen as a vital tool for modern marketing, even in traditional sectors.
- There is a tension between American and French attitudes toward health, pleasure, and business ethics.
- Open-mindedness and mutual learning are essential for successful cross-cultural collaboration.
What the video covers
- Emily Cooper from Chicago joins a Parisian luxury marketing firm despite limited French skills.
- She is mistaken for another American employee who spoke French.
- Emily meets Mr. Brossard, the founder of Savoie, and discusses cultural differences.
- Her experience is mainly in pharmaceuticals and geriatric care, not fashion or luxury brands.
- The conversation highlights contrasting views on American food and health issues.
- They discuss the ethics of marketing treatments for diseases created by lifestyle choices.
- French brands focus on beauty, refinement, and pleasure, contrasting with Emily's background.
- Emily expresses eagerness to share ideas about social media strategies like Twitter, Snapchat, and Instagram.
- The French team is skeptical but open to learning from American marketing approaches.
- The dialogue underscores cultural and professional challenges Emily faces on her first day.
Chapters
- 00:00Emily Arrives and Introduces Herself
- 00:19Emily Explains Her Role and Language Skills
- 00:41Clarifying Identity and Language Challenges
- 01:04Meeting Mr. Brossard and Cultural Exchange
- 01:31Discussion on American Food and Health Issues
- 02:01Marketing Ethics and Industry Differences
- 02:26French Luxury Brands and Pleasure Philosophy
- 02:43Emily Proposes Social Media Strategy Ideas
Full Transcript — Download SRT & Markdown
Speaker A
I'm going to be working in this office. Je vais travailler dans ce bureau. My American girl is here.
Speaker A
Did I not wait before tomorrow? Yeah, I was told the American coming here spoke French. That was Madeline. Oh, so you're not Madeline. I'm Emily.
Speaker A
Cooper, and I am so excited to be here. Emily Cooper, and I am so excited to be here. Well, that's very unfortunate. Excuse me? That you don't speak French. It's a problem. Well, I'm going to take a class, but je parle un
Speaker A
peu français already. Well, perhaps it's better not to try. Paul, may I introduce Emily, the American girl who's come to work with us. This is Mr. Brossard, he's the founder of Savoie. Emily Cooper. Hello. Oh, it is so nice to meet you, Mr. Broussard. It is so nice to meet
Speaker A
you, Mr. Brossard. It's a pleasure. Welcome to Paris. So, you've come to teach the French some American tricks? I'm sure we have a lot to learn from each other.
Speaker A
But your experience is not with fashion and luxury brands. True. Most of my experience has been in promoting pharmaceuticals and geriatric care facilities. In Chicago? Yes. I was in Chicago once, and I ate the deep dish pizza. That is our specialty. We take
Speaker A
a lot of pride. Was dégueulasse. How do you say? Disgusting. Like a quiche made of cement. And the people are so fat. Why are they all so fat? Well, perhaps from the disgusting food. True. We are in the midst of an obesity epidemic. In
Speaker A
fact, Merck was one of our biggest clients. They make a diabetes drug that we marketed the heck out of. Sales went up 63%. So you create the disease, then you treat the disease, and then you market the treatments of the disease. Well, perhaps
Speaker A
stop eating. There is no money in that. Cigarettes cause diabetes and cancer. Yes. Well, smoking is a pleasure. And without pleasure, who are we?
Speaker A
German. Exactly right. All of the brands we market here, from perfume to cognac to couture, are all to do with beauty and refinement. Perhaps you have something to learn from us. I have something to learn from us, but I'm not sure if we have much to learn from you. But I'm
Speaker A
not sure if we have met. With all due respect, I have been sent here for a reason, so if you wouldn't mind, I would really like to share some of my ideas about your social media strategies. You mean the Twitter and the Snapchat?
Speaker A
Yes, and the Instagram. By all means.
Topics:Emily in ParisEmily Cooperluxury marketingsocial media strategycultural differencesFrench-American relationspharmaceutical marketingParis officelanguage barrierfirst day at work
