Speaker A
So how does Pavel Antonov achieve great launches and great results in such a challenging market?
Analysis of Pavel Antonov's marketing funnel and launch strategies in a challenging infobusiness market.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Effective marketing funnels require a clear structure: top, middle, and bottom stages.
- Building a strong community and philosophy is crucial for long-term success in infobusiness.
- Adapting global marketing trends to local markets can create a competitive advantage.
- Automated and personalized customer engagement improves conversion and retention.
- Continuous learning and product innovation sustain growth in a challenging market.
What the video covers
- The video analyzes Pavel Antonov's approach to launching educational marketing courses in a tough market.
- It discusses the use of a Tofu-Mofu-Bofu funnel framework: top, middle, and bottom of the funnel.
- Pavel emphasizes building a community and having a clear philosophy behind his marketing.
- He adapts Western marketing technologies to the local market for differentiation.
- The funnel includes traffic generation, content creation, and high-quality auto-purchase systems.
- Pavel shares insights on group consulting as a natural progression for specialists.
- The video highlights the importance of understanding the ideal client and maintaining high LTV.
- Pavel’s product has a loyal customer base that often buys without attending presentations.
- The marketing funnel integrates Telegram channels and client managers for personalized follow-up.
- Continuous self-investment and innovation at the product level are key to Pavel’s success.
Chapters
- 00:00Introduction to Pavel Antonov's Launch Success
- 02:13Market Challenges and Funnel Overview
- 04:36Tofu-Mofu-Bofu Funnel Framework Explained
- 06:24Philosophy and Community Building in Marketing
- 10:10Traffic Generation and Content Strategy
- 12:11Telegram Channel and Client Manager Integration
- 13:58Sales Process and Customer Engagement
- 15:47Product Value, Team, and Continuous Learning
- 34:25Product Innovations and Final Thoughts
Full Transcript — Download SRT & Markdown
Speaker A
I'll be revealing all the tricks right now. So, you don't just call him and say, "Buy course?"
Speaker A
Yeah, well, I wish it were that way. The market is complicated, it's tough, it's all wrong. When they download it, where do they go? They go
Speaker A
to a Telegram bot, a Telegram channel. Ouch! Ouch! Good. The latest training I bought in America for $15,000. It starts, the ads launch, we're out there, and only then do I find out, guys, about Instagram. He has
Speaker A
auto-purchase enabled for your products that you announce, because every time you do something, it's incredibly high-quality, a huge amount of work has gone into it. Hi, friends. So, in the last video, we decided to use our own analyses as marketing material and
Speaker A
slice and dice the approaches and funnels we've implemented in our projects and businesses. In my last video, I discussed how the Atom project began and what its initial funnel looked like, which changed everything, both in the market and certainly for us.
Speaker A
This time, I'd like to, firstly, move forward in time, and secondly, analyze how Pavel Antonov achieves great launches and great results in a challenging market, and what the marketing approaches he's currently implementing in his businesses look like. So, I'd like to dig under the
Speaker A
hood and see what you've got there, what it all looks like. Welcome. Yes, let's open the hood and show you, as you say, let's slice us up now, because we usually only slice up the businesses that come to us for analysis. And now
Speaker A
we'll take an axe and slice ourselves up. The niche is online education. I think everyone will be interested to see who's in the infobusiness niche now. There's a lot of complaining. By the way, we also communicate, yes, with
Speaker A
various representatives of the infobusiness. They say, "The market is complicated, it's tough, everything's wrong, people are buying differently, I don't know what to do." We even have representatives of the classic infobusiness in our consulting practice, yes, and we also see what's happening
Speaker A
with the market now. So, I'd probably like to lift the hood and show you how my funnel is implemented.
Speaker A
Yes, well, I'd also like to correct that, not only because what you do will also be very useful for agencies. And besides, those who do consulting will also find what you do very useful. In general, I think that anyone involved
Speaker A
in marketing and any business needs what you're about to show (I know a little about this, so I think it's easy, well, to master in practice)—like these tofu-mofu, the top of the funnel, the bottom, to see how it's actually
Speaker A
implemented. It's super interesting. Yes, I'd also like to do an intro, you know, a short one. What I'm going to talk about now is a mix of knowledge, a mix of knowledge from the perspective of organization, business management,
Speaker A
and generating demand for infobusiness, as well as borrowing from other verticals. Consulting—thank you so much for mentioning it, because the last training I took in America for $15,000 was on how to sell consulting specifically in the current environment.
Speaker A
I also learned a lot from there, considering that I already have a marketing background, I was interested in this niche specifically, because in America, for any specialist with some expertise, the next organic stage of transition is, well, consulting. So, I
Speaker A
did things manually, or I had an agency at first, yes, sort of for you, then I assembled groups, then I went even wider, wider, wider, and now I'm talking about group consulting. That is, applying this to the infobusiness
Speaker A
models that we have, well, and infopreneurs tend to think linearly. Just now, you showed your Atom funnel in the last video, and I looked at it and thought, "Damn, this is so cool." It really is. Firstly, it's incredibly
Speaker A
interesting, and secondly, it's effective and awesome. And I see that now, it seems to me, people have simply forgotten about this. So, how should it all be structured, how interesting is it to do marketing in general, and so
Speaker A
on. So, let's break down my funnel, what it looks like. I hope this video is enough to convey the main points, because to analyze the ESSI funnel in detail, well, even hours would probably not be enough. But I operate in exactly
Speaker A
the same way, using a framework called Tofu-mofubofu: top of the funnel, middle of the funnel, bottom of the funnel. I sell educational programs on marketing. Let's say this, in case anyone doesn't know. I pivoted from targeting to marketing, too, because
Speaker A
targeting is kind of a decline, and I was already moving into marketing, and my products aren't built on the principle of "I give away what the market wants." Yes, I take into account what the market wants, but I give away
Speaker A
what I make myself. Yeah. And I think this is my strong competitive advantage, because I convey my ideas, my thoughts, what I'm curious about, what I like. And in the market, well, I consider myself to have a kind of
Speaker A
differentiation, like my own unique perspective on everything that's happening, because I look primarily at Western technologies, learn from them, bring them in, and adapt them to the local market. Well, yes, the feedback is that I was one of our specialists, a
Speaker A
former employee of mine, and he says that he has auto-purchase enabled for your products that you announce because every time you do something, it's incredibly high quality, a huge amount of work has gone into it. So, I think
Speaker A
cultivating that understanding in people is incredibly valuable. Yes. And so, for me, well, what was the focus? From a marketing perspective.
Speaker A
I'll go and show you the nuts and bolts, what you love, yes, but I also want to share the philosophy that my main goal was to build a community. I mean, I know many of them personally, I mean,
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I've shaken hands with everyone there, yes, well, in quotes, maybe not quite physically, yes, but in quotes, I understand my IP, my ideal client, very well.
Speaker A
And the LTV is actually very high. So, the educational product was seven years old this year.
Speaker A
Yeah, right. And a lot of people buy groceries there every year. So, a new product comes out, and people immediately take out their credit card and buy it. But many do it blindly. I have a bunch of screenshots where
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people write, "I don't care, I don't even want to come to the presentation, I'm buying it." And that's how they managed to create it. First, yes, that through philosophy, it seems to me, this is what many in the infobusiness
Speaker A
forget: “Okay, what’s your idea anyway? What are you talking about? What do you want to give to this market? What philosophy do you bring? What problem are you solving? What benefit do you provide for people? It’s clear
Speaker A
that you want to make money here. You come, open the door with your foot, show lifestyle and immediately offer to buy something. Yes, but now, you see, it doesn’t work anymore. So, people still somehow accumulate around the benefit. And this philosophy allowed me
Speaker A
in a small business, in a very narrow segment, very narrow, I don’t have the whole market, I only have specialists. How many of them are there? 100,000. Well, I think that it’s good if there are 100,000. It’s
Speaker A
good if there are. That is, I’m right in a very narrow segment, like a fish that lives on some kind of its own like depth, breadth. And so here I am, sort of grazing in this market and developing. Okay. So, returning to my
Speaker A
funnel. Top, middle, bottom. How I implemented the funnel for my product, Rows Marketing, which I recently launched, quite successfully. I have about 200 students in my group. I always have more or less this number, maybe 200-250, 300, maybe during COVID
Speaker A
times it was more, simply because there was more demand. But more or less, I remain at this level. Year-on-year since last year, I've increased my revenue, but I haven't increased the number of students, frankly speaking, but I have increased the average order
Speaker A
value, significantly increased the average ord
Speaker A
If the top of the funnel is implemented , that's the main key to everything.
Speaker A
This is something I often lack the resources for. I know this, I constantly come to this point and say, "No, well, this is what needs to be done." What is the top of the funnel?
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The super-funnel, where you don't sell anything directly. You just talk about something, share your thoughts, convey your philosophy, and ideally provide some benefit. Well, that's it for me.
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So, my top of the funnel is a YouTube channel, which, of course, has been around for a very long time. It was created seven years ago. And at first, there were some tough things there about targeting, well, you remember,
Speaker A
yes, everyone watched that channel. And now this channel, well, there's more marketing and a lot of entertainment videos, lots of analyses, and so on. I don't have a lot of views, frankly, that is, I don't have any videos that
Speaker A
have probably gotten more than 100,000 views. I probably don't have a single video like that, but it turns out it's not necessary. Yes, because I have a super-targeted approach here. The top of the funnel is my offline speaking engagements, where I come in,
Speaker A
share my thoughts, connect with entrepreneurs, and do something. Again, I don't sell anything there; I come with the idea of bringing a great moment and providing value. People often ask me, "Okay, how many sales did you have?""I'm saying I didn't sell
Speaker A
anything. Well, I don't need that here, because I understand that maybe I don't need to sell there, yes, here I generally need to sow new ideas, attract attention, show how marketing can be done differently, and so on.
Speaker A
Therefore, the top of the funnel is what the focus should be on, what needs to be done regularly. And, perhaps, I was always lacking, you know, they always told me:" You need lifestyle at the top of the funnel. "That's what I
Speaker A
was missing there, probably some kind of ERT here. Perhaps I'll add this, diversify it. In short, the top of the funnel regularly, guys, is the main effect. Then, the middle of the funnel.
Speaker A
Here are all my marketing tricks for the tambourines, which I borrow. And, as a rule, I borrow all this from America. Here I have a content scam.
Speaker A
Help me explain this as something like lead magnets, but not not lead magnets, because a lead magnet is Something small, like a PDF checklist or something like that, but a content offer is still like a mini-educational product. Yeah.
Speaker A
Here I use traffic, I pump in a lot of traffic, that is, I take everything that's on the market, literally. That's all I have, I look at it, and I try to create content for the offer, pages with an understanding and a sense of
Speaker A
what's happening in the market now, what people are interested in my audience, what their pain points are.
Speaker A
And I always try to create a content offer that you want to receive. Well, like, there's something there that the person doesn't have. Damn, it's hard to imagine. Imagine, you record a YouTube channel, you go to performances, you
Speaker A
run social media, a Telegram channel, you host broadcasts there, analyze Telegram, then you have more content offers, they're spinning, there's no money anywhere yet.
Speaker A
Well, this is like for an infobusiness, I mean, like that. There's a content offer, let's say I can sign up for a video there, get information on how to increase revenue using the Grooshacking system. I'm presented with some
Speaker A
technology, most likely yours, yes, where I'll get a free video, and you'll probably collect my contact information . Well, most likely. But like, you won't sell me anything, right? And I'll sign you up for a funnel.
Speaker A
You sign you up for a sequence. I expressed myself incorrectly. For a Telegram sequence, I'll sign you up, and so on. Funnels, Sayan, Potoronka...that's how you and I are, that is, we always discuss this, talk about it, thank you for correcting
Speaker A
me here. The fact is that, well, this is essentially an ecosystem solution, that is, this doesn't mean it should work linearly: you need to bring the client here by the ears, and lead them here, and here so they come to the
Speaker A
money. No, that is, it's an ecosystem, that is, it must constantly function, you understand? It's like some kind of living organism, at every level of which There's something. Here you have trees growing, here you have a garden growing, here you have things growing,
Speaker A
and you need to take care of everything . That is, here, here, here, a person came, received some value from a content offer there, watched your video , then subscribed to your YouTube, watches you on YouTube, then, like, downloaded some other
Speaker A
content offer. Well, as a rule, look at how it works. He watched YouTube. From YouTube, on YouTube, I always have some collections , because I'm guided by a certain philosophy. Each piece of content should solve one problem.
Speaker A
Yeah. Maybe several, but I don't like several, because then it's unclear which specific problem. So, for example , in YouTube videos, I have a call there: Go get a content offer, got it?
Speaker A
Yeah. There. Or I shoot YouTube videos, if I need lead generation there, I immediately shoot the video and say:" Here's a form for lead generation, go fill it out, so to speak, yeah, and get something there. "But the best option,
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of course, is a content offer. And I also drive traffic to a content offer.
Speaker A
That is, look, I can implement different stages of the funnel. It's not necessary that I drive traffic to YouTube. No, of course, here I have YouTube, for example, and here I have paid traffic. Yes, there is CPC, for
Speaker A
example, here it goes here into this stage. Then this stage is very wide for me. My middle of the funnel is very expanded. I'll try to explain this now.
Speaker A
That is, I have different content broadcasts, and. Yeah. I have a very high conversion rate for these pages. I showed you, there was a screenshot, you remember, I shared it.
Speaker A
That is, my page conversion is usually above 40%. There, 45, 47, 52, 57 are better. Well, it's clear that 57 doesn't hold up with volume, but 40+ holds up with volume. So, that's a pretty good conversion rate in the
Speaker A
current environment, considering the cost per click and everything else. Then, when they download it, where do they go? They go to the Telegram bot, the Telegram channel. Yeah. Right here.
Speaker A
Yeah, I thought it all through. My Telegram channel, where I talk, I don't sell anything there, I talk about what I do, I just document my activities, in other words, I share genuine benefits in this Telegram channel. I have a Telegram
Speaker A
channel, I started there with 2,000 subscribers; currently, I have 6.5. And obviously, it grew due to traffic. But I didn't drive traffic directly to the Telegram channel.
Speaker A
Yeah. And only through a content offer, okay? So that the most targeted audience comes to Telegram. That is, I have another filter here, an add-on above this one. Then Instagram. Oh, that's also essentially my middle of the funnel, right? And I have Instagram
Speaker A
there too. There are a lot of carousels , case studies with call-to-actions. Look, go to YouTube or go check out a content offer or something like that.
Speaker A
So, my Instagram is really well-implemented. And I'll tell you how I tweaked my Instagram this year to make this whole ecosystem work, because this year I had to do—well, not that I had to, I wanted to do—but when I
Speaker A
compared it with last year, I saw that I put about three times more marketing effort than last year.
Speaker A
To earn 25-30%more money, but it's incomparable. Got it? I didn't earn three times more, considering the market is generally rebounding.
Speaker A
Got it, how did it all work out? Friends, if you want your business to grow, if you want to increase revenue, and therefore earn more, but for some reason you're experiencing pain now, you understand that the market has
Speaker A
changed, that it doesn't work the way it used to, that traffic isn't making money, If you don't know what a marketing department should look like, how to calculate a unit, or how to create a strong offer and funnel, we
Speaker A
have a solution for you. It's the solution to work with us in consulting. This product has been around for quite some time now, and we have numerous case studies. We get involved in the business, working with the owner and
Speaker A
the marketing team. We fully engage in all processes, from the state of the business model and the market, helping you calculate the economics and all processes from the offer funnel to the team, so your business can grow and
Speaker A
develop. That's why we invite you to a free strategy session, where you can come and meet us. We'll learn about your business, tell you about it, and perhaps even help you with some questions and current tasks right away.
Speaker A
We'll also present this product, show you case studies, discuss your problem, and solve it together. Submit a request , and our assistant will contact you, schedule a call, and we'll see you there.
Speaker A
When someone joins my Telegram channel And in the bot, yes, I did create a pre-registration form this year. Many infopreneurs say it doesn't work. Yes, it doesn't work and won't work if you just drop it there.
Speaker A
Yeah. That doesn't work anymore. And there's also the closed friends thing, yeah, not really. But essentially, in my understanding, a pre-registration form is simply, well, a tool for collecting data on those who have already shown interest in the product.
Speaker A
Yeah. And in my pre-registration form last year, there were 700 pre-registration forms, this year there were about 600 plus pre-registration forms. My conversion rate from the pre-registration form is 30-33%. That is, I said, I have 200 students in the
Speaker A
course, 600 forms. Well, just to put it simply. Why? Because those who get into this pre-registration form, they go through this entire journey. That is, they are in the content ecosystem. When a person subscribes to my Instagram, what do they do? They enter the
Speaker A
ecosystem. They look at the content offer, enter the ecosystem, go watch YouTube videos, join the Telegram channel, enter the ecosystem. Then, when they've filled out the form, the fun begins. And now all the tweaks are about to happen.
Speaker A
What? Wait, I'll show you all the tricks now, in short. So, you don't just call and say," Buy a course? "" Well, I'd like to, but it doesn't work out that way, right ?
Speaker A
But it doesn't work that way. Okay. Okay, so what? What's going on? Look, when someone fills out the pre-registration form, whereas before I'd get flooded with this form, I go in , mm, a bunch of applications, look at
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700 forms, and think, how cool. How long have we been, you know, what a great group we'll put together, how many students there will be, but now I understand that if I don't interact with them right away, I'll just dump
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these forms, lose them, that's it, they'll cool off. Not only are they immediately added to a closed Telegram channel, but before that, a client manager contacts them. That's the level I added. Yeah. As soon as you fill out
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the form, a personal client manager comes to you, they won't sell you anything, they shake your hand, open a dialogue with you. Spoilers. In the future, all these dialogues will be open when it's time to sell.
Speaker A
Yeah. Yeah. It will be The history of this conversation is open. He greets you and says, "Hello, you've filled out the Katuza entries really well. I'll add you to this Telegram channel." I will help you with any questions. "We will
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be hosting broadcasts in this Telegram channel. I will invite you to the broadcasts. Tell us a little about yourself and so on. So he gets to know him. What are your goals, what are your tasks, what are your current pain
Speaker A
points? Cool. Cool. So, this is the kind of work that is being done there to get to know each other. Yes. In the closed Telegram channel, when I recorded broadcasts, I held broadcasts like the ones you are now watching, the analysis broadcasts;
Speaker A
there are a lot of benefits there, only in the Zoom format. You can also communicate there, ask questions. So, there was also this marketing effect.
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Then, as Instagram was being polished up, I missed it. I added a setter here.
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I brought this from America from my consulting business, which I bought for a ton of money.
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Yeah. Who is a set? A set is a person who performs roughly the same function of a client manager, like in Telegram, in correspondence, in pre-recording, right?
Speaker A
Yeah. When a person writes something in direct or downloads some lead magnet, writes comments or something, a setter comes to him. But the set doesn't sell him anything, he just sends him the material, then asks, comes back:" How
Speaker A
do you like it? Have you looked at the material? "" Uh-huh. Were you interested, weren't you interested?
Speaker A
What questions? Tell me about yourself. Yes, half the people don't answer, but the other half answer and communicate, you know? That is, they communicate, I join in there too. It's not that I'm not there, I see some dialogues, I go
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into them, I respond to people there via voicemail, I provided some benefit, I advised something, and so on. So, there's real action there too.
Speaker A
Cool. Cool. Then, when it comes to selling the conversion stage, we also tweaked it, because what does sales look like for infobusinessmen, tell me.
Speaker A
Well, look, they announce it with a pre-registration form, they probably do some warm-up on Instagram. They announce the start date of the course, roll out a sales pitch, and sell it.
Speaker A
And they sell the webinar. They hold a webinar, yes. The maximum, if you break it down into sales stages, is one or two. Well, like web, offer, sold, that's it, sales department, hello, Buy the course.
Speaker A
Yes, yes, yes. The webinar, the webinar is good, the webinar before the start, everyone attends it. Yes, yes.
Speaker A
And I would be happy to do that, but this year we had six sales stages instead of one.
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Six stages. What will you come there? I know, that's the most interesting part. Look, the most interesting part. The first stage is closed sales. What do closed sales mean? People with whom the client manager or the setter has open
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correspondence. What's the difference between a setter and a client manager? One is responsible for Telegram, and the other for Instagram.
Speaker A
Yeah. But their functions are similar. Yeah. So if he sees interest, that the person is already ready to buy the training or is interested, he says: " Yes, I like this approach, I want to implement it." Yeah.
Speaker A
He immediately tells him: "Listen, we will have training in three months." Yeah. You can now make a down payment of $ 50 or $ 100, secure the best terms, and attend pre-training. Pre-training is a mini-product prepared specifically for it.
Speaker A
Ah, pre-training. Okay. Go ahead. Okay. And if you don't like the product for any reason during the presentation, we'll refund your money without any problems.
Speaker A
Yeah. And when we started implementing this mechanic this year, we already had about thirty students—Yeah. Yeah.
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Yeah, just closed sales. Yeah. They didn't even know the product's name or anything. We just exist.
Speaker A
Yeah. So, if we implement this stage on a regular basis, we can just constantly generate these upfront payments, you know?
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The next stage after closed sales is the product presentation. A closed product presentation. So, my PP is a product presentation. How do I invite them to the presentation? Before, it was a post on the Telegram channel, a post on Instagram, warm-up, link,
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register. Yeah. How many people will come there now? About 20 people, what's that, well, 100, okay, 50 depending on your volume, yeah, depending on your volume. Well, let's say, not as many as before, when they registered on the web and were like, "
Speaker A
Out of a thousand registrations, you have 500 people on the web, and then more come." You know, that won't happen now. You'll have 100 people there at most. Remember the dialogue between the networker and the client manager? He
Speaker A
personally invites, yeah, to the presentation. He writes and says , "We'll have a closed product presentation, we'll have the best conditions there. Come, I want to invite you personally." And he leads them into an open dialogue. So, people got through well,
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right? This time, I told you, I had 300 people online and 80 sales. Ouch! Ouch! Good, good, very good.
Speaker A
This is just the mechanics of a presentation, a closed product presentation. At the closed product presentation, I used another mechanic that I learned where? In America. I gave them a free upgrade.
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I had this offer, "Uh-huh." Which was only valid there. Uh-huh. And that's it. You buy the basic plan, you get the pro , you get the pro. So, I made an offer and said that today, for you, for
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everyone who just came to the closed presentation, there will be a free upgrade. And in my mid-tier plan, there was a block on artificial intelligence.
Speaker A
So, I gave them a really cool offer, one that would be simply stupid to refuse. You know what the marketing gurus say: "Make an offer that makes people feel stupid to refuse." Yeah, yeah. The next stage after the product
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presentation is the early bird offer. That is, for those who were at the presentation, it was okay, that's it.
Speaker A
Uh-huh. For them, the offer is everything. But there is a huge cohort of people who registered but didn't show up. A huge group of people who are in the pre-registration form, 600 or 700 of them, right?
Speaker A
Yeah. And for everyone in the pre-registration form, they are eligible for early birds. So, this is also some kind of special offer with a great price. So, this is the second stage. After the presentation, the sales department contacts and says, "
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Okay, here's an offer for you, whether you were at the presentation or not, and off we go." So, all this is done further. What is the next stage after Early Birds? Active sales. What does that mean? That's it, it starts,
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advertising is launched, we're out. And only then do I go out to the guys, to Instagram, to Stories, and to the Telegram channel and say, "Guys, there will be a product. Here, come on in." Only here have I already completed
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three stages of sales. Only here do I start going out and talking about it. And I already have half the group recruited, by the way.
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Here I have active sales, a ton of everything, a ton of content. I usually take a day or so here, write down all the content in advance, that is, I clearly understand the structure that I will have, and I just do it all in
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advance. After active sales, what do I have? I have countdowns. Yeah, yeah. Closing sales. This is closing sales soon.
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Yeah, countdown. The training is about to start. Don't miss a couple of days, tons of reviews, happy people who come in, you show payments, excitement, skersity, classic marketing, yes, and here are the banners in the ads that change every day. There are 3 2 1 left
Speaker A
until the training. Today are the start groups. And the sixth one, which we implemented this year, and by the way, this stage is currently active. It's about to end. And I won't be able to share the results until next week. This
Speaker A
is the free trial week stage. Well, by the time the video comes out, it will already be over, but it will be...Yes, this is a free trial week. Brr, yes, a free trial week.
Speaker A
This year, we implemented it very, very well, with a full understanding of how it should be done. It's best to tie it to a newsworthy event.
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May 20th was the school's birthday. We announced that on this day we'd be giving gifts to everyone at the school, and we gave everyone a free trial week.
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Not only that, like a typical infobusiness does, but a free trial week for them is separate content, educational, inspirational, inspiring, to come, host a broadcast, and sell an idea. We did it differently. We said that the free trial week would give the
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same full experience as paid participants. Same deal. Everything will be there. And we gave an amazing lecture, very powerful, according to market trends. We gave skills for the cloud, each worth $ 2,000. Lich personally paid for their development.
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Simply put, $ 4,000 is the value of two skills, plus a lecture, plus the community, plus the full experience, plus participation in the feedback session, and so on. There were reviews.
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People were writing, "Wow, this happened, everything I expected, I have Foma, I want to use the product," and so on. So, what are we doing? We're creating the most favorable conditions for the sales department, yes, so they can now process the free trial
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week. Right now, the sales department is processing the free trial week. In total, we have six sales stages. And I think by the end of next week, we'll be able to finalize what we've accomplished. There you go. So, you can
Speaker A
see for yourself how much tweaking there is here—there's a whole bunch of different things. This requires, of course, organizational planning, but it was accomplished by a compact team, so now people are like, "Oh, you have 20 people working there, right?"
Speaker A
Yeah. Look, the team composition. Come on, this is Dmitry, my partner, who's responsible for all this operational activity and organization. He's also responsible for marketing, because implementing all these stages requires synchronized marketing communications on the level of Instagram, Telegram,
Speaker A
and advertising. Got it? It all needs to be in sync. Friends, if you want to solve the main problem in business— making more money—we have a solution for you.
Speaker A
This solution is a marketing system. It's a ready-made framework that we've packaged together based on our experience working with businesses and projects, including launching our own advertising campaigns. In it, we fully analyze what marketing and the money-making function in business
Speaker A
should look like. Six steps that will result in a clear understanding instead of chaos. You can get this framework as a free training course below the video.
Speaker A
Go ahead, watch, implement, and earn money. Take action, friends. I have a technical specialist. I have a designer for all these setups and settings.
Speaker A
Yep. He's simply an excellent designer, Sasha is an excellent designer. Then I have three people in the sales department.
Speaker A
Yeah. Rob and two guys under him who act as client managers. And maybe some other contractors.
Speaker A
No, well, it sounds like a very compact team, but the approach is super, kind of thoughtful. That is, you clearly knew what kind of team, what tasks, what processes. You have this whole map in your head. People who come, they
Speaker A
kind of, well, don't fully understand what the stages are, why, why the client, how, how, how did you do it, how did you manage to do it? It's an understanding of the client, it's an understanding of the market, it's
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experience of many, many years. Why do you have everything so well thought out ? I'd like to answer like some kind of super expert, but I'll answer honestly. I realized back in November of last year that it really wouldn't be like this before. I
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don't know where I got this from. I somehow directly felt it, that the market is different. Everything reacts differently. I suddenly noticed that people react differently, make decisions differently. Well, everything is different. You react differently to content. I realized that if I created
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the same marketing offer and efforts as last year, where I had two sales stages , a content offer, a webinar, and a course— well, like everyone else—then I wouldn't get anywhere near the results I had. So I realized I needed
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to do even more. Now I've started thinking about the following: how can I maximize conversion for every 100 people who enter the funnel (not a funnel like webinar registration, but my ecosystem funnel)? How can I provide them with the right level of care,
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customer service, product, and all the business assets they touch (meaning content offers and so on) so that, firstly, they become interested, and secondly, I don't lose them?
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Yes, because the main goal of the funnel is stickiness, it's keeping them inside. I mean, how do I keep them? Because now everything is trying to pull them out: content, stories, realities, history, politics, geopolitics—everything is pulling them out, just yanking them by
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the hand. How can I do it? Everyone's pulling, hundreds of hands are grabbing everyone, right? How can I do it natively? That's the main problem I was solving. And so I came to this, of course, well, frankly, training, which I invest in
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myself. That is, I buy courses there, not courses, yes, but mentoring from people who interest me there in Singapore, in America, in the UK, and so on. That is, I invest a fair amount of money in myself every year. Probably
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so. That would be the truthful answer. Cool. Let's draw some conclusions. Come on, let's draw a conclusion. But I think my conclusion is that, firstly, all the hypotheses currently held by the infobusiness, all the hypotheses held by agencies or those whose
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clickthrough rates have increased, are correct; things won't be like before. Secondly, it's possible to achieve great results and grow because all the necessary opportunities are emerging: speed, knowledge, tools. Technology will continue to enable results and growth for those who have the desire,
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the fire, the idea they bring to the market. Therefore, I think that achieving results and growing is key, because against the backdrop of degra, well, most stagnation, this has a huge impact.
Speaker A
Well, I'd also like to say that there's probably only one conclusion: love your client, then the right ideas will come.
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In other words, forget about the old ways, because the market has matured. And that's what I feel. I'm sure that if you just cut through all the noise, you'll realize the market is in a different stage. It's not at the stage
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we were at when we were analyzing the atom, right? The market, when it's on the rise, it pulls you up. A mature market is either a flat market or a smooth, gradual slide, yes, if it's already overheated. You don't feel it
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right away because changes don't accumulate gradually, but are implemented in leaps and bounds. But understanding this leads us to the conclusion that, aha, we need a business-based, product-based approach, a real approach, not just money. No, it won't be like that anymore. So
Speaker A
learn, it's interesting. On the other hand, yes, I also remember that you also brought innovation to the market because you proposed new approaches, you offered a real solution for them, that is, a solution for the targeting specialist, how to grow to the next
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level. And secondly, you understood him , and you proposed this identity switch , the idea that you're not just offering him some kind of course to improve his skills, but rather offering him a transition to a different level
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of identity, a different way of thinking. So, you've also introduced a few innovations at the product level.
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And so, well, simply selling someone " I've read a book, I'll sell my knowledge" doesn't work. The question is, well, what have you brought to the market? What are you offering? What problem are you solving? Oh, well, I
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see. Some obvious content, of course, won't sell. And with that approach... Well, great, bravo. Let's wrap this up.
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If you like this content and want us to keep making it, make stories with it, share our videos, and most importantly, for promotion on YouTube, give us a like. I just want to ask, yes, in a human way,
Speaker A
like, give us some feedback, because it's purely human, purely human. People who come to us for consultations—yes, one came there with a very specific question about fintech, we had a consultation, and he said, "I like it, great, keep going." That's what I'd
Speaker A
like you to write in the comments. Or if you watched it and don't want to, write it down. I don't want to watch it there. I don't want to watch it, change the format, analyze nonsense. In short, I
Speaker A
just want some feedback. Why? So we can understand where to take this channel, how to make it more relevant to you, to provide more benefit, because the main goal of this channel is to benefit entrepreneurs, share your expertise,
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create a strong community, and become closer. So write comments, subscribe to the channel, take action, earn money.
Topics:Pavel Antonovmarketing funnelinfobusinessonline educationcourse launchTofu Mofu Bofucommunity buildingconsulting salesTelegram marketingdigital marketing strategies
